Best Global Green Brands 2014

brand bites

Brand Bites: Müller, Dog TV, Sony, Audi & Angry Birds IRL

Posted by Abe Sauer on October 7, 2011 01:35 PM

Müller's drops some LSD, gets in a time machine back to your childhood. (via)

USA Today will "rebrand" the way it measures Super Bowl ads by incorporating Facebook.Continue reading...

brand news

In the News: Apple's Big Week, Citi Irks, Disney Roars and more

Posted by Dale Buss on October 3, 2011 09:02 AM

In the News

Apple loses to RIM in smartphone market in India and eyes worldwide iCloud rights as CEO Tim Cook gets ready to unveil iPhone 5.

Alibaba casts eye on Yahoo, as Yahoo signs content-sharing deal with ABC News.

Angry Birds owner Rovio loses top branding exec.

Citibank raises fees and customer hackles.

Daimler signals optimism on truck sales.

Disney's 3D version of The Lion King shoots onto top-grossers list.

England bans cigarette-vending machines ahead of UK-wide ban.

Facebook looks to increase engagement and help brands communicate better with users via new Insights analytics tool, as changes and security issues touch privacy nerve.Continue reading...

week in review

Top 10 Stories of the Week: Facebook's Timeline, Cheech & Chong's Magic Brownie and more

Posted by Michael Waltzer on September 30, 2011 04:15 PM

Our most-read blog posts of the week include Facebook's Timeline, General Mills Magic Brownie Campaign, The 2014 Super Bowl Logo, and more:

#1 What Was General Mills Smoking to OK Cheech and Chong Magic Brownie Campaign?

#2 Facebook Timeline's New Breed of Apps Lets Brands Get More Social

#3 Baseball Giant Brian Wilson Pitches Virtual VUE

#4 Facebook Unveils Timeline for 'Friction-less' Serendipity

#5 Do African-Americans Need Another African-American TV Channel?

#6 Target x Missoni: The Social Fall-Out

#7 Porsche Runs QR Campaign on Airline Tickets. Will It Fly?

#8 2014 Super Bowl Gets a Frosty Logo

#9 Angry Birds Live: The Legal, and Illegal, Versions

#10 With 'Rioting' at New Hong Kong Store, is Apple's China Strategy Off-Track?

games people play

Angry Birds Live: The Legal, and Illegal, Versions

Posted by Mark J. Miller on September 27, 2011 11:01 AM

If you’re sick of incessantly staring at your mobile while madly pushing buttons to virtually chuck wingless birds at pigs in various structures with giant slingshots, Angry Birds Live is here.

If you were lucky enough to be in Singapore over the weekend, you may have caught the debut of the Angry Birds live crowd game. Rovio, in partnership with Singapore telco SingTel, worked with Uplause Ltd. to turn 50,000 Formula 1 Grand Prix fans into live controllers in a gigantic game of Angry Birds.

The co-branded event (see shaky video footage here) was the first in an ongoing partnership between Rovio and Uplause that's coming to major events around the world. Rovio CMO Peter Vesterbacka commented, “We think this new form of gaming will give fans a great opportunity to form a strong emotional connection with the characters.”

And on the unlicensed live Angry Birds front, trust China to take this to a new level.Continue reading...

brand news

In the News: AmEx Goes Shopping, CNN Cafe, Apple Soars

Posted by Dale Buss on September 20, 2011 08:59 AM

In the News

Amazon launches YoYo portal for kids toys.

American Express buys virtual currency monetization platform for $30 million.

Angry Birds is poised to expand as Rovio works with Starbucks and other brands to expand footprint.

Apple's stock closes at all-time high.

Braun announces theme for 2012 BraunPrize.

CNN opens first CNN Cafe, in Seoul.Continue reading...

week in review

Top 10 Stories of the Week: The NIKE MAG, Saab, .xxx Domains, and more

Posted by Michael Waltzer on September 16, 2011 04:30 PM

Our most-read blog posts of the past week include The NIKE MAG, Saab, .xxx Domains, and more:

#1 NIKE MAG eBay Auction Goes Live - and Back to the Future [Video]

#2 Social Marketing: The Latest Research on Boosting Facebook Engagement

#3 State Farm has Best 9/11 'Tribute,' Hooters has Best 9/11 'Ad'

#4 Chrysler Unveils Jennifer Lopez Fiat 500 Commercial During Monday Night Football

#5 Saab Story Heads for Crash Endingy

#6 Angry Birds Fever Hits China Moon Festival, Wonderful Pistachios

#7 Prints Charming: Must-See Posters for Nike MAG Back for the Future, Star Wars, Transformers

#8 Snobs Like Us: Audi's 'Unrecognized' Ads are Unrecognizably Audi [Video]

#9 Walmart Brings Layaway Out of Layaway

#10 Brands Block Their Names From .xxx Domain Use

brand bites

Brand Bites: China's Angry Birds and Apple Sneakers, Ride It Like Beckham & more

Posted by Abe Sauer on September 16, 2011 12:02 PM

After China's fake Apple stores debacle, Apple moves to open real Apple store in prestigious Peking University library. (Not so fast, say officials.) And scoring two knock-offs in one, Chinese consumers are now being tempted with fake Converse sneakers bearing Apple's logo. They sell for about $5; click here for the fall lineup.

Below, check out legit branded kicks exclusively for the China market — Angry Birds sneakers! — and more.Continue reading...

games people play

Angry Birds Fever Hits China Moon Festival, Wonderful Pistachios

Posted by Abe Sauer on September 13, 2011 11:58 AM

Can Angry Birds be stopped?

The mobile game that has reduced worker productivity in America by half (at least in my household) was already global, but now it's "glocalizing" as well to meet those new markets. For China's Autumn Festival, Rovio released a special "Moon Festival" theme for the game.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements