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search and destroy

Google+ Opens Doors to Brands, Starting With +Pepsi, +Toyota + more

Posted by Shirley Brady on November 7, 2011 02:16 PM

Google officially launched brand pages on Google+ today, ending months of waiting. The Web giant's pitch to convince businesses and brands to sign up (and unseat Facebook's dominance as the go-to social destination for businesses):

"Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello."

Charter branded G+ pages at launch showed the array of business-hosted pages possible:Continue reading...

games people play

Angry Birds Hits Half A Billion Downloads

Posted by Michael Waltzer on November 3, 2011 05:30 PM

Angry Birds has just hit a milestone no other tablet/mobile game has hit before - 500 million downloads. That's right.

Since its debut in December 2009, in the nearly 3 years the game has been around, over 200,000 years of gameplay has been played by fans worldwide. To put it in a different perspective, as the video page points out, the game has more than 300 million minutes of daily playing time, 266 billion levels played, 400 billion birds launched, and over 44 billion Stars collected in the process. Compared to a classic like Super Mario? Super Mario doesn't stand a chance with only 160 million versions of the game bought globally. Maybe Nintendo could learn a thing or two from mobile gaming (Mobile Mario perhaps?).

It's safe to say this game isn't going away any time soon, and will probably be expanding even more. It is already available on almost every single mobile platform, including 3 different versions, on the iPhone, Nokia devices, Palm OS devices, Android devices, and Sumbian^3 devices as well as a PC version.

brand news

In the News: Black Friday, Apple, Sony, AOL & more

Posted by Dale Buss on November 3, 2011 08:54 AM

In the News

Amazon opens Black Friday deals site early, while Walmart offers sneak peak at Black Friday specials on Facebook and its Sams Club unit enhances the holiday-shopping experience.

Apple acknowledges iPhone battery problem.

Sony predicts $1-billion loss.

AOL posts loss despite ad gains.

Diamond Foods punished by investors for accounting delay in purchase of Pringle's from P&G.

Ford launches licensed-products website.

GlaxoSmithKline settles with U.S. over investigations.Continue reading...

games people play

Sony Sets PS Vita Release, But Are Gamers Game?

Posted by Anthony Zumpano on October 20, 2011 11:32 AM

We already knew that the Vita, the next generation of Sony’s PlayStation Portable, was going on sale in Japan on December 17. And this week, at the Web 2.0 Summit in San Francisco, Sony announced that the device will go on sale on February 22, 2012, in the US, Canada, Latin America and Europe.

Leaving aside the fact that the Vita will not be available in time for the 2011 holiday season (though if you buy gifts to celebrate leap year, you’ll be in luck), the real question is whether gamers will be experiencing “handheld fatigue” by next year.Continue reading...

that's entertainment

Google Promotes Angry Birds as Rovio Eyes IPO

Posted by Shirley Brady on October 15, 2011 01:01 PM

"Rovio Entertainment hasn't made a wrong move yet with its massively popular Angry Birds franchise," writes Fortune. "The enraged avian creatures are everywhere, picking up wads of cash in their beaks. The original mobile game is still wildly popular, and now there are plush toys on the market and movie and TV deals in the works. The birds are even getting endorsement deals, such as their appearance in a hilarious TV spot for Google's Chrome browser." Can Angry Birds become Rovio's Mickey Mouse as the cornerstone of an entertainment empire? Read the rest of Fortune's analysis here.

brand bites

Brand Bites: Müller, Dog TV, Sony, Audi & Angry Birds IRL

Posted by Abe Sauer on October 7, 2011 01:35 PM

Müller's drops some LSD, gets in a time machine back to your childhood. (via)

USA Today will "rebrand" the way it measures Super Bowl ads by incorporating Facebook.Continue reading...

brand news

In the News: Apple's Big Week, Citi Irks, Disney Roars and more

Posted by Dale Buss on October 3, 2011 09:02 AM

In the News

Apple loses to RIM in smartphone market in India and eyes worldwide iCloud rights as CEO Tim Cook gets ready to unveil iPhone 5.

Alibaba casts eye on Yahoo, as Yahoo signs content-sharing deal with ABC News.

Angry Birds owner Rovio loses top branding exec.

Citibank raises fees and customer hackles.

Daimler signals optimism on truck sales.

Disney's 3D version of The Lion King shoots onto top-grossers list.

England bans cigarette-vending machines ahead of UK-wide ban.

Facebook looks to increase engagement and help brands communicate better with users via new Insights analytics tool, as changes and security issues touch privacy nerve.Continue reading...

week in review

Top 10 Stories of the Week: Facebook's Timeline, Cheech & Chong's Magic Brownie and more

Posted by Michael Waltzer on September 30, 2011 04:15 PM

Our most-read blog posts of the week include Facebook's Timeline, General Mills Magic Brownie Campaign, The 2014 Super Bowl Logo, and more:

#1 What Was General Mills Smoking to OK Cheech and Chong Magic Brownie Campaign?

#2 Facebook Timeline's New Breed of Apps Lets Brands Get More Social

#3 Baseball Giant Brian Wilson Pitches Virtual VUE

#4 Facebook Unveils Timeline for 'Friction-less' Serendipity

#5 Do African-Americans Need Another African-American TV Channel?

#6 Target x Missoni: The Social Fall-Out

#7 Porsche Runs QR Campaign on Airline Tickets. Will It Fly?

#8 2014 Super Bowl Gets a Frosty Logo

#9 Angry Birds Live: The Legal, and Illegal, Versions

#10 With 'Rioting' at New Hong Kong Store, is Apple's China Strategy Off-Track?

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