Posted by Abe Sauer on January 27, 2014 03:47 PM
It's been almost one year since Oreo's swift response to the Super Bowl blackout changed the way we think about how brands can leverage social media (especially Twitter) to ride the moment and create a brand-centered conversation. It's something other brands—like Poland Spring—have failed to do.
Last night's Grammy Awards saw a couple of the most popular real-time uses of Twitter since Oreo's example. It also was the occasion for a bizarre (successful?) Twitter campaign about armpits.Continue reading...
Posted by Dale Buss on January 23, 2014 09:22 AM
McDonald's brings in outsider as new CMO and ends "challenging year" with flat quarterly earnings, as it comes under tax scrutiny in France.
Rovio wants to be a bigger brand than Coca-Cola.
Goodyear and workers end fight in France.
AOL buys firm that personalizes web searches.
Arby's promotes variety with new ad strategy and calls new Smokehouse Brisket sandwich its most successful new product.
Boeing adds workers to boost Dreamliner production.
Kenny Chesney sues over unauthorized merchandise.
Chili's introduces Fresh Mex menu.
Coach reports weak North American sales.
Darden defends Red Lobster spinoff plan amid investor resistance.Continue reading...
Posted by Sheila Shayon on November 8, 2013 02:01 PM
Beef Checkoff, the promotional arm of the National Cattlemen's Beef Association, is best known for its tagline, "Beef: It's What's for Dinner." While retaining the tagline, the US beef industry group that represents farmers and ranchers is parting ways with the agency that created the slogan.
It's been a rough couple years for the marketing initiative, which was established as part of the 1985 US Farm Bill. Between last year's 'pink slime' standoff and recalls for listeria contamination, selling a red meat patty these days isn't as easy as it looks.
But with America the second-largest beef consuming nation in the world, getting beef on the dinner table is still of paramount concern. So after 21 years at Leo Burnett, creator of the famous tagline, Beef Checkoff's agency duties are now falling on R/GA, which plans (for now) to keep the tagline.Continue reading...
Posted by Dale Buss on November 6, 2013 05:42 PM
Kraft's Macaroni & Cheese long ago was identified by critics as a paragon of junk food wrapped in the guise of a comfort food. Sure, it was the favorite, filling and inexpensive lunch of many Americans—but it was rife with fat, sodium and artificial dyes.
Well, now Kraft can feel a bit better about its iconic mac-and-cheese offerings for at least a couple of reasons, one of its own doing and the other an outside endorsement. And considering both of them, Kraft now is sitting closer to the edge of a new dynamic in the CPG business in which brands let "natural" products speak for themselves.
Turns out that Kraft Mac & Cheese, apple slices and Nestle bottled water, a combination offered by Arby's, was deemed the healthiest lunch for kids by researchers in an update of a Yale study of childhood obesity. There's some confusion, MarketingDaily said, about whether such a combination actually is offered at any Arby's. But in any event, Mac & Cheese came out looking pretty good. (The worst combination meal, meanwhile, was a McDouble with french fries and Hi-C Orange Lavaburst from McDonald's.)Continue reading...
Posted by Dale Buss on September 24, 2013 09:36 AM
Chrysler files for IPO in valuation feud with UAW as company chokes on launch of new Jeep Cherokee.
Disney World and Disneyland cut line-cutting privileges for disabled after abuse.
Arby's names new CMO.
ADM plans to move top execs from Illinois plains to larger city.
Bugatti plans to sell handbags to broaden appeal of luxury car brand.
China will unblock Facebook, Twitter and the New York Times inside Shanghai Free Trade Zone.
Citigroup cuts mortgage jobs as refinancing boom wanes.
Domino's upgrades online ordering.
Foxconn deals with large-scale worker fight on China campus.
Kraft Foods leverages Corn Nuts content in display ads.
Macy's campaign explains localization strategy.Continue reading...
Posted by Dale Buss on June 14, 2013 09:18 AM
Microsoft and Best Buy plan mini "Windows Stores."
Amtrak hires esteemed chefs to ramp up its train food.
YouTube becomes overwhelming platform for fan-made branded content.
US Supreme Court strikes down gene patents.
Airbus lifts A350 to maiden flight ahead of schedule even as it copes with losses from aircraft's predecessor model.
Arby's franchisees helped get CMO ousted.
Audi is top choice of marriage cheaters in UK, survey says.
BMI sues Pandora over fees.
Bloomberg sees reporters' practices become critical issue for company.
Cadillac boosts sticker on new CTS by whopping $6,000.
Chevrolet believes racing on Sunday still sells on Monday.
Chrysler recalls sprinkling of trucks, Darts.Continue reading...
Posted by Dale Buss on June 3, 2013 09:32 AM
Starbucks prohibits smoking up to 25 feet from cafes.
Apple faces start of e-book antitrust trial as it's said to be pressing for internet-radio deals.
P&G cuts online display-advertising costs.
Arby's searches for new CMO.
Chrysler sales in May rose 11 percent on strong Dodge brand sales.
Dannon teams with IBM to use big data against yogurt out-of-stocks.
Infiniti shelves EV and scales back short-term expectations.
Intel looks to shed Atom brand as it moves on from netbooks.Continue reading...
Posted by Dale Buss on April 8, 2013 09:02 AM
AB InBev reached a tentative agreement with the U.S. Department of Justice over its disputed $20.1 billion acquisition of Mexican brewer Grupo Modelo, which faces inquiry over Mexico worker deaths.
GE to buy Lufkin for $3 billion in oil-and-gas-industry play.
PepsiCo seeks to patent novel high-protein nutrition beverages.
Adidas stops controversial sale of t-shirts around injured Louisville player Kevin Ware.
AOL CEO Tim Armstrong to be honored for pro-women Makers series.
Apple's former advisor to Steve Jobs admits brand screwed up iPhone naming system.Continue reading...