Adidas rolls out "unforgettable swims" digital/social campaign in the UK.

AOL content chief Arianna Huffington adds Healthy Living and Industry sector channels, starting with energy.

Budweiser casts Bud United Presents: The Big Time branded entertainment global reality TV show on Facebook and Renren.

Donald Trump is (surprise!) not running for president.

Facebook fans in Israel name daughter "Like."

Fendi catwalk show cancelled in South Korea following anti-fur protests.

Google borrows $3 billion in first bond offer.Continue reading...

What happens, evidently, when your company gets acquired by another company with deeper pockets — you get sued. At least that's what it looks like regarding a $105 million lawsuit against The Huffington Post brought by labor advocate Jonathan Tasini on behalf of more than 9,000 writers.

Clearly, it is no coincidence that the lawsuit has come soon after the February acquisition of Arianna Huffington's website by AOL for more than $300 million.

Huffington not only sold her eponymous "Internet newspaper," she also became head of newly christened The Huffington Post Media Group, which consolidates content across AOL's online properties — a streamlining, synergistic move that froze out legions of HuffPo's unpaid bloggers, not to mention the newly laid off AOL staffers.Continue reading...

AOL's Arianna Huffington and Tim Armstrong announced today that on April 5th they and their staff will kick off their shoes in support of TOMS Shoes.Continue reading...

Late last night came word that AOL is buying Huffington Post for $315 million. Early this morning came more words, via the parties' conference call with journalists and analysts, about what exactly the deal means for both brands.

The call, with AOL CEO Tim Armstrong, his new editorial czar Arianna Huffington and AOL CFO Artie Minson, flush from announcing their deal at the Super Bowl, sounded like they were fresh from one of last night's XLV commercials.

The deal, declared Huffington, “is a dramatic accelerator. We’ve just gotten off a fast train and on to a supersonic jet.”Continue reading...

AOL CEO Tim Armstrong announced at the Super Bowl that AOL is buying Arianna Huffington's Huffington Post website for an estimated $315 million.

The move gives content-hungry AOL a wide range of content (plus SEO savvy and a monster community of eyeballs), and HuffPost's ambitious founder more sites (such as TechCrunch, Patch, Engadget), more muscle and deeper pockets.

The deal — "one of the biggest digital publishing deals in recent memory," writes Ad Age — puts all of AOL's content under a newly formed Huffington Post Media Group, with Huffington — who calls it a merger of visions and says she and Armstrong "finished each other's sentences" when they met in November — serving as its president and editor-in-chief. 

Huffington tweeted from the Super Bowl that the merger means the "same HuffPost team, same goal, but now at lightning speed." More in the video above and press release after the jump.Continue reading...

This mash-up of memorable (and mandatory) five-word acceptance speeches heralds the 15th annual Webby Awards call for entries.

The Webbys announced “it is expanding its mission to reflect the profound impact apps and the mobile Web are having on advertising, branding, and marketing.” There’s a new suite of categories for handheld and tablet devices and new Academy members include Yelp.com CEO Jeremy Stoppelman, UrbanDaddy CEO Lance Broumand, and Thrillist co-founder Ben Lerer.Continue reading...