response mechanism

Seth Godin’s Disruptive Icarus Deception Takes Flight

Posted by Sheila Shayon on January 3, 2013 12:44 PM

It’s fitting that the ancient mythical figure Icarus is the poster boy for marketing maven Seth Godin’s latest manifesto, The Icarus Deception.

A prodigious author of more than a dozen bestselling books translated into more than 30 languages, this aims to be more than just a book. It's Godin’s most provocative thesis to date, using the entire publishing process itself as a marketing experiment to illustrate how the connection economy works by creating and activating a community to participate by making and sharing their own "art" (he takes a broad view on art, as you'll see).

Godin’s aim is to reinvent the process of writing, making, funding, marketing and launching a "book" by sparking a public art-sharing project. On Monday he launched the first ever "Icarus Session," get-togethers organized via Meet-up and his website Squidoo, in a bid to create a worldwide event in 1,262 cities with 11,168 "Linchpins" and "Artists." 

The sessions invite strangers to share (in 2 minutes and 20 seconds) something they've made or something that inspires them. That passion could be a company or brand, a piece of art or literature, or another creative expression. Godin will pick the best to publish on YouTube.

As much about the process as the end result, Godin sold his publisher, booksellers and readers/participants on the concept by launching it as a crowdfunded project on the Kickstarter website. The creative trailblazer launched the project on June 18, 2012 and ended it July 17, 2012, having raised $287,342 (well above his goal of $40,000, which he passed within three hours of launch) from 4,242 backers.

video that Godin co-produced with Squarespace and highlighted in a blog post, features Sasha Dichter (Acumen Fund), Sarma Melngailis (One Lucky Duck), Josh Rubin (Coolhunting), and Tina Roth Eisenberg (Swiss Miss/Tattly).Continue reading...

retail watch

Selfridges No-Noise New Year's Resolution: Silent, Logo-Free Shopping

Posted by Shirley Brady on January 2, 2013 01:47 PM

Here's a retail concept that "No Logo" champion Naomi Klein might approve of — maybe. Britain's fabled Selfridges department store is ushering in the new year with a vow of silence. The "Best Department Store in the World" (according to last year's Global Department Store Summit in Paris) is rolling out a "No-Noise" concept to its flagship stores including London starting January 7th and running through the end of February. As part of the promotion, they're even convincing brands to strip their logos in an attempt to reduce visual noise for shoppers. Some of the "de-branded" items on offer include Levi's 501 jeans and the pricey Crème De La Mer face cream line.

According to Selfridges' blog post, "Some of the world’s most recognisable brands have taken the admirable step of removing their logos in our exclusive collection of de-branded products, available in the Quiet Shop." And it's not just about logo-free shopping (or shhopping, as the case may be), as there will be art and meditation, along with food and music, to clear the mind.Continue reading...

kidding around

Untoys for Tots: Inspiring Kids With Augmented Reality and a Cardboard Box

Posted by Sheila Shayon on December 11, 2012 09:54 AM

Last year, Americans spent nearly $135 billion on gifts during the holiday season, with video games ranking most popular for kids. So this holiday season, Energy BBDO and Xi Chicago decided to remind kids the simple joys of play with the opposite of a video game: a cardboard box. 

Remember Caine's Arcade, the touching video of a boy who made a cardboard arcade in his dad's used auto parts store in East Los Angeles? Cue "Mister Imagine's Toy Store," a pop-up shop selling nothing but cardboard in Chicago’s Wicker Park, to promote real play and creativity, as part of the Chicago Children’s Museum’s current “Unboxed: Adventures in Cardboard” exhibit.

As Adweek notes, “Children can select a box (a donation is requested) and then head to the art room to create their own unique creation. If kids are having trouble figuring out what to make, they can step up to an augmented reality station and see options appear on their box, ask a handy art facilitator on staff, or simply look around at the stunning artworks that make up the decor.”Continue reading...

fashion therapy

All Yoko Ono is Saying Is Give Jockstraps a Chance

Posted by Mark J. Miller on December 3, 2012 09:54 AM

Yoko Ono has always been full of surprises. Whether it’s spending a week in an Amsterdam hotel bed with John Lennon to promote world peace, coming onstage in Tokyo and having audience members cut her garments off until she was naked, and directing a film that consists pretty much entirely of people’s buttocks as they walk on a treadmill. It's all in a day's work for the avant garde artist/musician.

Well, Ono has added another interesting twist to her long and fascinating career. She has launched a limited edition menswear collection, Fashions For Men 1969-2012, for New York-based indie fashion retailer Opening Ceremony based on sketches that she gave Lennon in 1969 before they were married. “The designs were intended to emphasize his 'very sexy bod,'” according to the Daily Mail.

Thankfully we may never know if Lennon donned any of the 18 designs for jock straps, light-up bras and hoodies emblazoned with butt prints, but the 79-year-old Ono is hoping that men across the globe will. But you have to get them while they’re hot. There are only 52 of each product except for the sweatshirts and posters that will likely be desired by a much larger audience. Prices range from $75 to $750.

Ono, of course, is still keeping her personal brand in the news while also keeping Lennon's brand alive and well heading into 2013. Still, she argues, it's a labor of love: “I made this whole series with love for his hot bod and gave it to him as a wedding present,” Ono stated about the collection. “You can imagine how he went wild and fell in love with me even more.”Continue reading...

luxury watch

Il Palazzo: Prada Launches First Mobile App as Virtual Gallery

Posted by Shirley Brady on November 14, 2012 10:01 AM

Prada has launched its first mobile app, an extension of a visual partnership with fashion illustrator Richard Haines — a major digital move for the Italian fashion label, one that it describes as the culmination of "a multi-platform project combining hand-made artistry and cutting-edge technology."Continue reading...

outdoor advertising

Occupy Billboards: Reclaiming Outdoor Advertising for Mother Nature

Posted by Mark J. Miller on November 9, 2012 04:01 PM

Everywhere you look are advertisements: on your clothes, on your gas-pump handle, on manhole covers, or on the front of your subway card. But one man is aiming to create a special spot where consumers will be advertising-free. Strangely, though, it’s a place that has long been a home for advertisements: the billboard.

Artist Stephen Glassman believes that drivers shouldn’t have to be looking at advertisements when they are stuck in traffic. Instead, wouldn’t it be nice if they were looking at gardens floating in the sky? Glassman, who has been creating large-scale bamboo installations in L.A. since the 1992 riots there, would like to transform the world’s billboards into a sea of floating bamboo gardens, NPR reports.

Well, if we can bring clouds indoors, why not help more of nature float outdoors?Continue reading...

now hear this

The Cosmopolitan Invites Guests to Confess Their Sins and Fears

Posted by Sheila Shayon on September 12, 2012 12:02 PM

The tony Cosmopolitan hotel in Las Vegas made its name with the “Just the right amount of wrong” campaign.

Building on that theme this summer was an on-site installation that invited the public to share their "right amount of wrong" in an exhibition called "Confessions," a public art project designed by New Orleans artist and TED Fellow Candy Chang, whose public installations aim to spark conversation. Visitors were asked to share their secrets anonymously, keeping the brotherhood intact of what happens in Vegas stays in Vegas, but wooing over 1,500 confessions by exhibit end.

As artist-in-residence at The Cosmopolitan, Chang turned its P3 Studio gallery into a giant confessional, “inspired by Post Secret, Shinto shrine prayer walls, and Catholicism, people could write and submit their confessions on wooden plaques in the privacy of confession booths.” The confessional themes that emerged ran the gamut: “Over half were about sex, love, or fears of dying alone.”Continue reading...

brand collaborators

Louis Vuitton Inspires Selfridges, Printemps to Get Dotty for Yayoi Kusama

Posted by Shirley Brady on September 3, 2012 04:04 PM

Louis Vuitton today released a closer look at its year-long collaboration with Japan's dot-happy avant-garde artist Yoyoi Kusama. In addition to the limited-edition collection featuring her iconic polka dots, the brand is sponsoring her current Whitney museum exhibition in New York and released a book and iPhone app in support. Its new video walk-through of the pop-up store at Printemps Paris, above, gives a closer look at one of seven Kusama-centric Vuitton in-store boutiques around the world.

In an unprecedented move at one of those co-branded retail installations, Selfridges is devoting all 24 windows at its London flagship to the Vuitton x Kusama collection through Oct. 1st, including producing two short films titled "Spot the Difference" for the takeover and extending the Kusama craze to a Tate Modern tie-in. More on why Louis Vuitton designer Marc Jacobs and Vuitton's partners are besotted with Kusama's dots below.Continue reading...

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