Posted by Abe Sauer on October 24, 2011 05:02 PM
In 2009, we praised Nikon for signing man-of-the-moment Ashton Kutcher as its spokesman. In fact, the actor had thrown himself so fully into the high profile Nikon ads, we wondered if Kutcher's fans would "see him as a sellout or a shill, and will his own brand of goofy, boy-next-door purity suffer?"
What a difference two years make. Now, the latest Kutcher Nikon ad to hit TV screens has us wondering if Nikon's pitch man has suddenly become a liability.Continue reading...
Posted by Dale Buss on September 26, 2011 09:02 AM
Apple slows down growth in China and plans reveal iPhone 5 on its campus, as Verizon sides with Samsung in Apple dispute.
Arizona and Lipton fight for first place in dynamic tea category.
Audi and its new A6 "take over" Jersey City in new branded content with FX.
Blockbuster unveils streaming movie service as Netflix secures streaming deal with Dreamworks.
Bloomberg and Time shuffle web heads.
Boeing offers bidets and electric window shades on new Dreamliner for All Nippon Airways.
Bud Light pairs with Pitbull in pitch for Cuban-American consumers.Continue reading...
week in review
Posted by Michael Waltzer on May 27, 2011 05:30 PM
Our most-read blog posts of the past week range from Justin Bieber's Perfume to Lady Gaga's marketing blitz for Born This Way, her new album:
#1 Justin Bieber's New Perfume Gives Back While Taking From Marc Jacobs
#2 U.S. Navy Finally Applies To Trademark "Seals"
#3 Yes, Nike Knows It Just Released The 'Air Croc'
#4 Zombies Ate My Marketing Plan: CDC Stunt Runs Amok
#5 Pepsi's Green Cups Square Off With Coca-Cola's PlantBottles
#6 Ashton Kutcher Gets an A+ for Personal Branding
#7 Brands do the Time Warp (Again)
#8 Thanks to "The King's Speech" Director, Captain Morgan is Now a Gritty Badass
#9 USAA Gets Top Marks for Customer Experience
#10 It's Lady Gaga's World (We Just Live In It)
Posted by Dale Buss on May 26, 2011 09:00 AM
American Idol viewers crowned a new winner: Scotty McCreery.
AT&T expands 4G network.
Ashton Kutcher invests in Airbnb, his biggest social investment to date.
Carven, the French fashion brand, mulls possible IPO.
China widens lead in renewable energy ranking.
Diageo reorganizes business units.
DoubleTree by Hilton launches year-long global rebranding.
Facebook's Zuckerberg says movies, TV and music are next social frontiers as site announces music service with Spotify.Continue reading...
Posted by Sheila Shayon on May 25, 2011 12:00 PM
Ashton Kutcher personifies personal branding in the era of social media, with the entrepreneurial actor's fingers in every nook and cranny of pop culture, from TV actor and producer to Twitter maven, to cause-related marketing with his DNA Foundation with wife Demi Moore, to inspiring others to dream big.
Looking from analog to digital, the recent news of his replacing Charlie Sheen on Two and a Half Men, a deal worth about $20 million, may only last a season as the show is only confirmed for one more year at this point, but in that year, we can only imagine what Ashton will do in addition to entertaining us on CBS.
In a landmark deal for a Hollywood celebrity, he just launched a Twitter app with UberMedia to share his various passions (via his curated channels) and make social surfing easier for others to find their passions on the social site, where Kutcher tweets daily to more than 6.8 million followers.Continue reading...
Posted by Dale Buss on May 19, 2011 09:00 AM
Apple reportedly cuts licensing deal with EMI and moves closer to cloud-based music service, as iPad sales impact HP and Dell.
AT&T presses case for T-Mobile merger.
CBS brings Ashton Kutcher and his Two and a Half Men co-stars at advertisers' fall upfront.
Citigroup awards CEO Vikram Pandit with big retention package.
Coca-Cola launches 2012 Olympics promotion a year early.
Delta cuts capacity to Europe with Air France as airline’s executives recount complex merger with Northwest.
Disney reportedly seeks to develop TV series about SEALS team that killed Osama bin Laden.
Facebook gets new scrutiny over kids in social ads.
Gap CEO undertakes urgent revamp of the brand.Continue reading...
Posted by Shirley Brady on May 13, 2011 06:00 PM
Alberto-Culver acquisition by Unilever gets DOJ approval.
Apple's iPad Wi-Fi problems are back.
Ashton Kutcher receives mixed congrats on CBS gig from Charlie Sheen.
Cake Health aims to be the "Mint of health insurance.
Dell teases MacBook Air clone.
Meetup aims to help brands mobilize Facebook fans.
NBA launches gay-positive PSAs heading into playoffs.
Netflix ponders saving TV shows.
Ron Paul announces 2012 US presidential run.
& UK courts try to stop the tide of social media.
Posted by Shirley Brady on May 12, 2011 06:00 PM
American Express forms venture with French luxury e-tailer, vente-privee.com.
Ashton Kutcher tipped to fill Charlie Sheen void on Two and a Half Men.
Bing continues to capture more searches as Microsoft's antitrust saga comes to an end.
BlackBerry product placement on BBC version of The Apprentice raises eyebrows.
BMW and Audi vie for luxury auto lead.
Bravo TV star Bethenny Frankel sued by former manager for a piece of her just-sold business.
Chevron criticized for corporate citizenship campaign in California.
Facebook claims no smear campaign intended by PR firm Burson-Marsteller vs. Google.Continue reading...