viral buzz
Posted by Shirley Brady on April 27, 2011 12:30 PM
Three years ago, Disney Channel was called "the greatest teen-star incubator since the NBA stopped drafting high schoolers."
But with Miley Cyrus moving on to Lindsay Lohan-land, the High School Musical stars now college-age, the Jonas Brothers morphing into the Jonas Men, and (most recently) Demi Lovato quitting, Disney Channel needs new stars.
Luckily, a Disney original movie about a fake band appears to have spawned the real deal.Continue reading...
More about: Disney, Disney Channel, Lemonade Mouth, Entertainment, TV, Music, Apple, iTunes, YouTube, Twitter, Viral, Social Marketing, Celebrities, Hayley Kiyoko, Ashton Kutcher, Teens, Kids, Tweens, Flash Mobs
cause celeb
Posted by Shirley Brady on April 11, 2011 01:00 PM
The "Real Man" campaign featuring Sean Penn and a host of other actors and star athletes was released today in support of Demi Moore and Ashton Kutcher's DNA Foundation — short for Demi'n'Ashton as well as Donate/Notify/Action.
The tagline is "Real Men Don't Buy Girls." So what do "Real Men" do? Evidently, "iron" (above) and "walk it off" (below), even with a gaping wound.
It's a well-meaning if muddled (there's a live-action sequence, followed by Jessica Biel or Eva Longoria highlighting another "real man") effort, the biggest to date in the foundation's commitment to raise awareness and stop child prostitution, sex slavery and trafficking.Continue reading...
More about: Celebrities, Personal Brands, Demi Moore, Ashton Kutcher, DNA Foundation, Non-Profit Brands, Philanthropy, Cause Marketing, Social Marketing, Twitter, Facebook, Jamie Foxx, Jason Mraz, Isaiah Mustafa, Sean Penn, Tom Selleck, Justin Timberlake, Bruce Willis, Jessica Biel
brandcameo
Posted by Abe Sauer on January 24, 2011 01:00 PM
The emotional strings evoked in the film's title may not be attached. But there are certainly a lot of products attached to No Strings Attached. Booze. Cars. And of course, Apple. Bushels of Apple.
No Strings Attached is filled with products — nearly 30 by our count. It shouldn't come as a surprise.Continue reading...
More about: Brandcameo, Product Placement, Entertainment, Movies, No Strings Attached, Ashton Kutcher, Apple, Audi, BMW, Budweiser, Calbi, Disney, Dodge, Dodge Challenger, Food Trucks, Harvard, Mercedes, MIT, Natalie Portman, Nikon, Pamprin, Paramount, Patron, Popchips, Shiner Bock, Stella Artois, Stolichnaya, 7Up, Toyota, Tuborg, Under Armor, University of Michigan, Vitimanwater, W Hotels, Friends with Benefits
brandcameo
Posted by Abe Sauer on January 24, 2011 11:45 AM
A year after his hit film Valentine's Day, Ashton Kutcher has a number one film again. In his honor, over the weekend we ran a Product Replacement Quiz with a selection of product placements in four Kutcher films: Just Married, Killers, Valentine's Day and My Boss's Daughter.
The answers, below.Continue reading...
brandcameo
Posted by Abe Sauer on January 21, 2011 06:00 PM
That an Ashton Kutcher film would be loaded with brands should come as no surprise. It was approximately a year ago that the actor starred in Valentine's Day, a film in which we counted nearly 60 brand appearances.
This week we take a closer look at the product placement-packed No Strings Attached, which opens this weekend, as well as a special Ashton-themed Product Replacement Quiz. But first, a look at how Grey Goose won the product placement award of the week.Continue reading...
More about: Brandcameo, Product Placement, Quiz, No Strings Attached, The Company Men, Ashton Kutcher, Natalie Portman, Ben Affleck, Diet Coke, iPhone, Apple, Stella Artois, Boston, Porsche, Paramount
brandcameo
Posted by Abe Sauer on January 4, 2011 01:00 PM
More about: Brandcameo, Product Placement, Entertainment, Movies, Stella Artois, Apple, Paramount, Alcohol, Advertising, No Strings Attached, Ashton Kutcher, Natalie Portman
week in review
Posted by Shirley Brady on July 2, 2010 06:00 PM
Brandchannel's top stories of the past week:
More about: Week in Review, Adidas, Ashton Kutcher, AT&T, Cannes, CNN, Larry King, McDonald's, Nike, Old Spice, Popchips, Sprint, Toyota, Twilight, Verizon, World Cup, Product Placement
guest designers
Posted by Shirley Brady on July 2, 2010 10:00 AM
Land Rover unveiled its "smallest, lightest, greenest" (and cheapest) Range Rover - the 2011 Evoque, designed by Victoria Beckham.
The Spice Girl-turned-fashion-designer attended its unveiling, above, at a posh (pun intended) party at Kensington Palace with Vogue UK yesterday. Given its partners, the new "baby Rover" was unveiled with all the glitz of a red carpet fashion show. The event also celebrated the 40th anniversary of Range Rover, which will roll its millionth vehicle off the assembly line this summer.
Beckham was also named Range Rover's creative director, in a similar partnership to Polaroid's deal with Lady Gaga and Popchips' arrangement with its new part-owner, Ashton Kutcher.Continue reading...
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