sip on this

Coca-Cola CEO Muhtar Kent Steers Ship Through Positive Third Quarter

Posted by Dale Buss on October 16, 2013 10:53 AM

Buffeted by what CEO Muhtar Kent called "headwinds" and aided by "tailwinds" around the world, Coca-Cola reported a good but not great third quarter and vowed once again to meet its target of doubling 2010 revenues by 2020.

Meanwhile, PepsiCo today reported a 1.5 percent revenue increase for the period while US beverage sales slid by 2 percent.

While much of the attention to the Coke brand these days is how marketers wrangle with the obesity issue, sales of the globe's leading soft-drink brand still grew 2 percent by volume during the period. About 70 percent of the company's sales are soft drinks.

Overall sales volumes including non-soda drinks such as teas and bottled waters grew by 2 percent in the United States. But it was emerging economies that gave Coca-Cola enough momentum to post a 4 percent rise in earnings per share for the period, in line with analysts' expectations.Continue reading...

executive decision

Burberry CEO Angela Ahrendts Goes to Apple as Brand Looks to Keep Forward Momentum

Posted by Sheila Shayon on October 15, 2013 03:42 PM

In a move preempted by high-profile collaborations, Apple has successfully poached Burberry CEO Angela Ahrendts to be its senior vice president of retail and online stores. 

Over her eight-year tenure at Burberry, Ahrendts guided the global fashion brand through a period of great growth alongside creative director and newly appointed CEO Christopher Bailey, and her move to Apple represents just how well she utilized digital innovations and technology in her strategy that transformed Burberry's brand and overall customer experience. 

Apple, which essentially set a new standard in retail with its streamlined brick-and-mortar stores, 'Genius Bar' customer service and in-store training is looking to keep its momentum as its recent succesful launch of its two new iPhones has set the stage for the brand to further infiltrate the Asian market—a key to future growth and success especially in mobile. Ahrendts will no doubt bring her knack for truly unique retail experiences to the personal tech giant—and her fashion prowess won't hurt either.Continue reading...

brand mascots

Fukuppy: Japan's Latest Attempt at Mascot Greatness Has the World Snickering

Posted by Abe Sauer on October 15, 2013 11:52 AM

When the reaches of humanity's ability to create art looks for a metaphoric warning to address the disastrous arrogance of science, it creates Godzilla, a lasting icon of the world's nuclear past. When the reaches of humanity's ability to create public relations campaigns looks for a mascot to address the disastrous arrogance of science, it creates Fukuppy, a lasting icon of the world's nuclear present.

Welcome to Earth, Fukuppy; you will go down as one of the top three worst mascots of all time.

To get the giggles and eye rolls out of the way up front, "Fukuppy" is the new mascot for Fukushima Industries, a manufacturer of refrigerators. The damaged Fukushima nuclear reactor, which just saw radiation levels hit a two-year high, is located in Fukushima prefecture.

In the wake of the (ongoing) Kumamon craze, brandchannel recently explored "Japan's robust history of anthropomorphized mascots" and how it fits into the island nation's "kawaii culture" ("kawaii" means "cute" or "adorable"). This cultural, maybe compulsive need to give every single thing its own adorable anthropomorphized mascot probably goes a long way in explaining the thinking behind Fukushima Industries' cute new spokes-egg.Continue reading...

china

The Week in China: Coke Gets Bieber Fever, Gold iPhone Decals, General Tsao Arrives and more

Posted by Abe Sauer on October 4, 2013 12:39 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This (National Day holiday) week: Andy Lau is everywhere… how to fake a gold iPhone… Adidas sells more freedom… Shanghai Free Trade Zone from a kid's POV… Volvo booms… hybrids bust… General Tsao comes to Shanghai… China Open turns 10… 7-Eleven is the new Radio Shack… and more.Continue reading...

geolocation

Kellogg's Hopes to Create New Breakfast Habits in Asia from New Base in Singapore

Posted by Dale Buss on September 18, 2013 06:37 PM

Kellogg's helped create the American breakfast habit. And brand executives believe they've got a good shot at helping recreate breakfast habits in their crucial but underdeveloped markets in Asia.

The Michigan-based cereal purveyor increasingly has broadened its repertoire over the last several years to include a huge variety of grain-based products beyond breakfast cereals (including Keeblers and Pringles), some healthful proteins (Morningstar meat analogs) and even services (Special K weight-loss apps). Now the company is positioning itself for geographic diversification that could be just as significant.

That's why Kellogg's, echoing moves by other American CPG giants such as Procter & Gamble, recently moved its Asia-Pacific headquarters into the heart of the region. Kellogg's move was to Singapore from Sydney.Continue reading...

china

The Week in China: Victoria's Secret Angel Knock-Offs, Xiaomi Takeover, Vanity Economy and more

Posted by Abe Sauer on September 6, 2013 12:38 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Victoria's Secret knock-offs... G. Patton SUV at the Chengdu Auto Expo… Xiaomi beats Apple… Coke… IKEA… drone deliveries… Samsonite sales… Jiang Wen goes Taobao… adult diapers... and more.Continue reading...

brand revival

Borders Bookstore is Reborn in Singapore

Posted by Adeline Chong on August 14, 2013 04:49 PM

Just like the beloved snack cake Twinkies was rescued from the depths of its owner's bankruptcy, Borders, a longtime staple among US retail bookstores, is getting a new chance at life thanks to a few global bookstore lovers that snatched up trademarks and intellectual property rights at auction after the brand went bust in 2011. 

When it was announced recently that Borders would resurface in Singapore before the year's end, book lovers and sellers alike greeted the news with cautious optimism. After all, Borders Singapore—which had operated under the independent Borders Asia Pacific—quickly became one of Singapore's most iconic and loved bookstores when it opened in 1997—even emerging as the group's best performing outlet in 2006—but it quickly met its demise in September 2011 after its owner, Australia's Redgroup Retail, fell to a similar fate as its US counterpart. 

In Singapore, the store's demise then seemed inevitable, bankruptcy or not, as loyal customers became disgruntled at the deep discounts offered to non-members and customers at large were baffled by the store's poor book selection and foray into non-book items like toys and cookware. The frequent sales also created a discount mentality amongst customers, eating into margins. Globally, the group's late foray into e-books and its big push into sunset product categories such as music CDs were also cited for its demise.Continue reading...

health fallout

Kanebo's Goodwill Pays Off as Skin Lightening Industry Shrugs Off Scare

Posted by Adeline Chong on August 5, 2013 05:45 PM

Kanebo's voluntary recall across Asia of its skin-whitening product range in early July was a wakeup call for consumers as well as the skin lightening industry. Kanebo, the second largest cosmetics company in Japan after giant Shiseido, sells products in over 50 countries across Asia, Europe, and the US, with its whitening products comprising nearly 30 percent of its skincare range. 

Nearly two months before its July 4 recall, a clinic reported to Kanebo that three patients had complained of skin damage following use of a Kanebo whitening product. The company withheld the information for over a month before notifying the government and issuing a recall, a move that garnered worldwide criticism. The products, which gradually lighten the skin, are a part of a $13 billion industry in Asia alone, where fair skin has long been associated with an elevated social class.Continue reading...

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