Posted by Abe Sauer on April 22, 2013 12:46 PM
"Stronger marketing" was one of the four identified strategies in a late 2012 "growth strategies" report from McDonald's Holdings Japan. The chain desperately needs some positive strategy in Japan, where McDonald's has reported 12 consecutive months of decreasing sales and a nearly 18 percent drop in operating profit.
Stronger marketing includes recruiting quality employees and brand ambassadors. To this end, McDonald's Japan has introduced the "Dancing McCrew," a viral hit about dancing through the workday.Continue reading...
Posted by Abe Sauer on April 12, 2013 01:04 PM
Above, Hitchcock H7N9 bird flu poster featuring Shanghai's skyline, via Weibo.
China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.
This week: What's haunting Weibo?... Chicken woes for KFC... North Korean beer... New Zealand product placement... Audi's new branded film... Car plates... Skinny Uniqlo goes bigger... Inflation... Diaosi Mike Sui... Fan Bingbing for booze... Disneyland... Jordan gets countersued... Chinese spending in Europe... Former Google China head picks a fight with a 13-year-old... and more.Continue reading...
Posted by Dale Buss on April 12, 2013 11:53 AM
Condé Nast is used to long lead times and attention to detail with the publication of its high-end titles including Gentlemen's Quarterly, Glamour and Vogue. But in those regards, printing a magazine is nothing next to rolling out an entirely new strategy of brand extension and enhancement in businesses that have little to do with publishing.
Still, Condé Nast has been plowing ahead with its plans to add bars, clubs, restaurants and even a fashion school in various high-profile locations around the world in order to provide completely new sources of revenues, to exploit its magazine and corporate brands in profitable new ways and to produce an ever-more-valuable offset to a traditional magazine-publishing business that—while still comprising a majority of Conde Nast's revenues—isn't a growth industry anymore.
"Our business can no longer be defined strictly as publishing, but takes the form of brand management," Jonathan Newhouse, chairman and CEO of Condé Nast International, told Business of Fashion. "We want to bring the experience of the publishing brands to end users in new forms in order to strengthen the brands and their relevance. Of course, we aim to do so profitably."Continue reading...
Posted by Abe Sauer on April 8, 2013 12:34 PM
"I've been eating at KFC the last few days, could that be a problem?" ("前几天刚吃了肯德基会有问题吗") asked one Weibo user.
The coming week could be a nightmare for KFC in China. Depending on developments in an outbreak of a new strain of avian flu called H7N9, KFC could see its business decimated by another chicken scare just months after a previous one.
KFC is not the only brand worried. Tyson chicken is already rolling out damage control.Continue reading...
Posted by Mark J. Miller on April 8, 2013 11:41 AM
What North Americans know as moose and Europeans call elk apparently make a tasty meal. Since January, consumers in Europe and Asia could find the animal’s meat in lasagna sold at the Swedish furniture giant's stores. But recently there has apparently been a little something else in IKEA’s Elk Lasagna that consumers weren’t aware of: pork.
This isn't the first meat mix-up that IKEA has dealt with, as the company was one of several retailers implicated in the horse meat scandal that has swept across Europe. IKEA has been forced to remove its famed Swedish meatballs from its restaurants and frozen food aisles, and adding to its meat woes, the brand has just pulled nearly 18,000 units of its elk lasagne from its stores and websites after authorities in Belgium discovered the product contained a percentage of pork meat.Continue reading...
brand vs. brand
Posted by Mark J. Miller on March 22, 2013 03:38 PM
Analysts had thought that Nike’s third quarter earnings would come in at 67 cents per share, but when the info was finally doled out Thursday, the company surprised with a 16 percent increase in net income to $662 million. That’s 73 cents per share. Not too shabby.
The sporting brand saw growth across the globe, except for a teensy consumer market called Asia. Apparently, Nike is doing just fine without China and Japan, as stocks hit a 20-month high at $58.69, Bloomberg reports.
"Our team delivered strong results in Q3. We did it with a relentless flow of innovation into our key categories," said Mark Parker, president and CEO of Nike. "Given the diversity of our portfolio, we're able to capture big opportunities that drive sustainable, profitable growth. At the same time we continue to invest in new ways to enhance athletic performance, build strong consumer communities, and improve how we design and manufacture our products. That’s how we increase our potential and drive shareholder value."Continue reading...
brands under fire
Posted by Sheila Shayon on March 21, 2013 03:18 PM
Lululemon Athletica revealed Monday that it expects earnings to drop this quarter due to a dud batch of its popular yoga pants made with its proprietary luon fabric, which its store managers indicated were being returned by customers who found them too sheer for wearing. “Some of our bottoms were made with a batch of black luon that doesn’t meet our standards so we’ve pulled them from our floors and our website.”
After being downgraded by Credit Suisse and others after the news, an earnings call today meant to detail the company's fourth quarter and full year 2012 results along with 2013 developments such as a move into golf and tennis apparel was instead taken up with answering analysts' questions about how it was handling the crisis—and offering more (ahem) transparency about the situation than has been offered to customers.Continue reading...
Posted by Sheila Shayon on March 21, 2013 10:16 AM
Luxury is back at the forefront of fashion and lifestyle despite the still shaky worldwide economy.
Findings from the 2013 Harris Poll EquiTrend, show gains in brand equity across 155 categories from auto makers to department stores across three key criteria: Familiarity, Quality and Purchase Consideration.
"This may show that after a number of years spent tightening their belts, consumers are looking to the quality and value they feel these brands provide,” said Aron Galonsky, SVP Brand and Communication Consulting at Harris Interactive.
Mercedes-Benz took top honors in the Luxury Automotive brand category for the third consecutive year, with Acura (which takes on uber-luxury in its latest US TV commercial, below), Audi, BMW, Infiniti and Land Rover receiving their highest scores ever. Harley-Davidson got its highest score in the study's 25-year history regaining top spot as Motorcycle Brand of the Year.Continue reading...