Posted by Dale Buss on July 16, 2012 12:52 PM
Pulling away at a "go" light, plug-in hybrids like the Chevrolet Volt have a big advantage over all-electric cars like the Nissan Leaf — because they have a gasoline engine on board that can provide the required performance punch.
That's sort of what is happening in sales of Volt versus Leaf as well. While the Chevrolet sold nearly 1,700 vehicles in June and, at 8,800, has more than tripled the number it sold last year, Nissan could only report sales of 535 Leafs in the U.S. last month. For the year to date, Leaf sold only about 3,400 units, down 19 percent from last year.
A Nissan spokeswoman told the Detroit News that the main reason for the decline in Leaf sales is that Nissan has been moving away from a "web-driven, build-to-order system that was designed to handle initial sales to more of a traditional dealer-based model."
As for Volt, "We're still trying to manage the production to demand," Chris Perry, Chevrolet's CMO, told brandchannel. "We still haven't totally filled the inventory needs growing in California and some other markets. We're still not sure how high is high with this product."Continue reading...
Posted by Mark J. Miller on July 15, 2012 01:19 PM
With less than two weeks left before the XXX Olympics (hold your snickers) kick off on July 27th, brands that paid big bucks to be involved are getting their names out there in every way possible while those who didn’t unload their wallets are keeping busy figuring out how they can capitalize on all those eyeballs without getting themselves into any kind of trouble. But first, a word from an Olympics sponsor:
McDonald’s Succumbs to Chip Pressure
Britain, of course, is known for its fine fish and chips so it seemed like blasphemy, especially to the workers at this year’s Games, that the only fries that would be available in Olympic venues would be sold by American fast-food giant McDonald’s — which is, of course, an official IOC sponsor — at its temporary restaurants on the Olympics site. Following an outcry, the London 2012 Organizing Committee has agreed to allow other vendors of chips on the premises, which comes as good news to the 800 food vendors who can now sell their chips to Olympics visitors and personnel. It's not a huge chip off the shoulders of McDonald's UK, which projects that revenue from Olympics sales will represent less than 0.1% of its annual sales.Continue reading...
social media watch
Posted by Sheila Shayon on July 11, 2012 01:52 PM
Facebook wants to become your job board of choice and your online bank, as it vies to drive engagement, utility and users' virtual homepage on the web and mobile.
The social network is supporting an innovative app (now in beta) from Australia's Commonwealth Bank, which would enable customers to make payments to third parties and Facebook friends on the site, using its own authentication system, as it currently does for its online customers and its CommBank Kaching mobile app users.
"There are certain things, whether itʼs financial services, or banking where I donʼt necessarily want my friends to know exactly what Iʼm doing, right? I want to be able to go in and have an experience with my advisor or my bank and have that be a one-on-one experience," said David Robinson, Facebook's director of global marketing solutions, U.S. financial services, to Fortune.
While Facebook declined to confirmed other banks it's working on virtual banking services with, a spokesperson did comment to Fortune: "Facebook is a platform and a partnership company. We are supportive of brands and agencies, across industries, using the platform to better serve their customers."Continue reading...
sip on this
Posted by Barry Silverstein on July 11, 2012 11:43 AM
It's 7-Eleven Day, so slurp it up! Highlighting the obvious tie-in between its brand name and event marketing manna from heaven, 7-Eleven stores long ago picked July 11 (7/11) at the height of North America's summer to throw a party and drive customers to the Slurpee machine.
To celebrate the convenience store chain's 85th year in business, 7-Eleven is giving away free 7.11 (of course) ounce Slurpee drinks between 11 AM and 7 PM local time (not, alas, 7 AM-11 PM) on 7/11/12. Last year, 7-Eleven handed out 5 million Slurpee drinks on 7-Eleven Day. This year, how many do you think they expect to distribute? Why, 7 million, of course.Continue reading...
Posted by Shirley Brady on July 4, 2012 04:55 PM
Virgin Mobile Australia's latest campaign features a celeb by association: "This is Doug Pitt, the second most famous Pitt in his family. Unlike his brother, Doug's not a super star, he's never been featured on the front page and never made big bucks from a celebrity endorsement. Virgin Mobile believe in a fair go for all, and want your help to make things a little fairer in the Pitt family. Visit fairgobro.com.au and show Doug some 'like'."
Posted by Shirley Brady on July 2, 2012 08:45 AM
Apple pays $60M to end iPad trademark dispute in China, looks to secure ipad3.com domain.
Barclays scandal forces out chairman, saying "the buck stops with me."
Bristol-Myers agrees to buy Amylin Pharmaceuticals for $5B in cash, expands diabetes alliance.
Rupert Murdoch will rebrand the Wall Street Journal as WSJ as part of News Corp. split.
AMC parent ends AT&T U-verse TV dispute with long-term agreement, as Dish feud continues.
Applebee's rolls out fresh menu, look and campaign.Continue reading...
House of the Rising Brand
Posted by Mark J. Miller on June 20, 2012 03:16 PM
Australians have been enjoying Pie Face bakery cafes since 2003. There are now 75 locations dotted along the continent’s eastern coastline.
It currently has a single store in the U.S., located in New York next to David Letterman's NYC home at the Ed Sullivan Theater just north of Times Square (hence its tagline, "From Bondi Beach to Broadway").
But don’t worry, Americans, your days of living without Pie Face's version of the humble Australia meat pie may be soon coming to an end.
Steve Wynn, the founder and CEO of Wynn Resorts who has been in the biz since 1963 when he took over his family’s Maryland bingo parlor, is investing $15 million into Pie Face to help the brand expand.
“Having met the Pie Face USA management team recently and having visited their first store in New York, I came to the conclusion that they were bright people with a bright concept,” Wynn stated. “I look forward to backing them as they expand throughout Manhattan and across the United States.”Continue reading...
Posted by Mark J. Miller on June 11, 2012 03:03 PM
Vodafone wasn’t quite ready for the information overload that the smartphone revolution brought to consumers. In late 2010, it got a slew of complaints and it lost a half million folks by the end of 2011 because of it, according to the Sydney Morning Herald.
That let them with seven million consumers, a number that Vodaphone would clearly like to increase. So it has decided to pull some of its money out of marketing and throw it back into building a better network and creating better customer service.
Vodafone is not re-upping its 11-year sponsorship of the Australian cricket team and also ending its six-year relationship with V8 Supercars. Cricket Australia and Triple 8 Racing Engineering are seeking sponsors as a result of the telco's decision.
The company is also saving money following a decision by Telfonica and Vodafone “to extend their existing network sharing deal to create one single national grid,” according to Telecoms.com. This could help save “at least 25 percent of their network costs,” the site notes.
“Over the three years from now until 2015 when both parties expect to achieve 98 per cent indoor population coverage across 2G and 3G, the combined potential savings would be in excess of £600 million ($926 million),” analyst Emeka Obiodu commented.
Vodafone, which is also battling to turn around its reputation, also just signed a deal with Optus to form a mobile broadband joint venture in Australia.