Posted by Shirley Brady on August 15, 2012 08:53 AM
Ad Age honors China's women to watch.
AT&T faced with technicians' class action suit; promotes anti-texting campaign.
Axe brand releases music track.
Ben & Jerry's gets a boost on Robert Pattinson's The Daily Show segment.
Bill & Melinda Gates Foundation supports next-generation toilets.
Condoleeza Rice and Serena Williams endorse new NFL women's clothing line.
Facebook tests promoted newsfeed posts for non-fans.Continue reading...
social media watch
Posted by Sheila Shayon on August 7, 2012 10:19 AM
The Australian Advertising Standards Board (an arm of the country's Advertising Standards Bureau) has ruled that Facebook is an advertising medium, and as such, company pages must comply with pertinent codes and laws, vetting all public posts to ensure they are not sexist, racist or factually inaccurate.
“In a move that could change the nature of the social networking site forever, companies could be fined or publicly shamed for the comments that appear on their Facebook ''brand'' pages,” writes the Sydney Morning Herald.
The case involved a complaint to the ASB about Smirnoff vodka's Australian Facebook page, “accused of violating standards with sexist, obscene Facebook content that also promoted underage drinking." The ruling is tantamount to, in the words of Web Pro News, “If you can’t say it on TV or the radio, Facebook users can’t say it on your brand page.”
The ruling "rocked" Foster's and Smirnoff's parent company Diageo, according to Beverage Daily. Diageo reportedly “argued that Smirnoff's Facebook page is a networking tool for communication between company and customer rather than a medium for advertising.”Continue reading...
chew on this
Posted by Dale Buss on August 6, 2012 11:17 AM
Domino’s Pizza has overhauled everything from its branding to its pizza recipes to its advertising over the last couple of years, and now the biggest pizza deliverer on the globe is pressing change in a number of new ways.
For one thing, Domino’s continues to push as much business as possible to online ordering, a trend that has been overtaking the pizza trade for a while now. This week, digital customers in the US will receive half off on all pizzas ordered at the listed menu price.
Also as part of this promotion, Domino’s is reminding American customers how many options they have for getting their pizza just right. At a time when some other products are getting simpler for ease of manufacturing and to cut costs for brands, Domino’s wants to let pizza eaters know that they could line up their pies more than 34 million different ways.Continue reading...
brands under fire
Posted by Mark J. Miller on July 23, 2012 03:42 PM
New Zealand may be small but its government apparently has got a whole lot of chutzpah.
The government’s new law that all tobacco products cannot be publicly displayed went into effect Monday, and a plan to force all tobacco products to be sold in plain packaging — which NZ's Ministry of Health calls the "single biggest cause of preventable death and disease" — is still forging ahead. The government's new "Tobacco Available Here" sign for authorized tobacco retailers, in English and Maori with a sickening photo of a gangrene-infected foot, is also fairly grim.
The hope is that the entire country will be smoke-free by 2025, according to TV New Zealand. However, the government may need to pay a boatload of cash out in order to make it happen. “Ministry of Health officials have warned the Government that defending a case at the World Trade Organization could cost taxpayers between $1.5 million to $2 million,” the website reports. And that price could go up to $6 million.
One tobacco giant is already sounding like it is ready take the government to court.Continue reading...
Posted by Barry Silverstein on July 18, 2012 05:11 PM
Private label products, also known as store brands, have never enjoyed so much popularity. Years ago, generic products were seen as inferior and dull, but today, economic conditions and a distinct improvement in product quality have given private labels a new desirability.
In the U.S., store brands are thriving. A recent study of 500 U.S. consumers conducted by the management consulting company Accenture shows that 64 percent of shoppers' grocery carts were at least half full of store brands — and 39 percent said they've bought more store brands in recent years.
That trend is not limited to the United States. A new report from IBISWorld, Australia's largest provider of industry-based research, notes that private labels will account for over 30 percent of supermarket sales in Australia by 2017-18.Continue reading...
Posted by Dale Buss on July 16, 2012 12:52 PM
Pulling away at a "go" light, plug-in hybrids like the Chevrolet Volt have a big advantage over all-electric cars like the Nissan Leaf — because they have a gasoline engine on board that can provide the required performance punch.
That's sort of what is happening in sales of Volt versus Leaf as well. While the Chevrolet sold nearly 1,700 vehicles in June and, at 8,800, has more than tripled the number it sold last year, Nissan could only report sales of 535 Leafs in the U.S. last month. For the year to date, Leaf sold only about 3,400 units, down 19 percent from last year.
A Nissan spokeswoman told the Detroit News that the main reason for the decline in Leaf sales is that Nissan has been moving away from a "web-driven, build-to-order system that was designed to handle initial sales to more of a traditional dealer-based model."
As for Volt, "We're still trying to manage the production to demand," Chris Perry, Chevrolet's CMO, told brandchannel. "We still haven't totally filled the inventory needs growing in California and some other markets. We're still not sure how high is high with this product."Continue reading...
Posted by Mark J. Miller on July 15, 2012 01:19 PM
With less than two weeks left before the XXX Olympics (hold your snickers) kick off on July 27th, brands that paid big bucks to be involved are getting their names out there in every way possible while those who didn’t unload their wallets are keeping busy figuring out how they can capitalize on all those eyeballs without getting themselves into any kind of trouble. But first, a word from an Olympics sponsor:
McDonald’s Succumbs to Chip Pressure
Britain, of course, is known for its fine fish and chips so it seemed like blasphemy, especially to the workers at this year’s Games, that the only fries that would be available in Olympic venues would be sold by American fast-food giant McDonald’s — which is, of course, an official IOC sponsor — at its temporary restaurants on the Olympics site. Following an outcry, the London 2012 Organizing Committee has agreed to allow other vendors of chips on the premises, which comes as good news to the 800 food vendors who can now sell their chips to Olympics visitors and personnel. It's not a huge chip off the shoulders of McDonald's UK, which projects that revenue from Olympics sales will represent less than 0.1% of its annual sales.Continue reading...
social media watch
Posted by Sheila Shayon on July 11, 2012 01:52 PM
Facebook wants to become your job board of choice and your online bank, as it vies to drive engagement, utility and users' virtual homepage on the web and mobile.
The social network is supporting an innovative app (now in beta) from Australia's Commonwealth Bank, which would enable customers to make payments to third parties and Facebook friends on the site, using its own authentication system, as it currently does for its online customers and its CommBank Kaching mobile app users.
"There are certain things, whether itʼs financial services, or banking where I donʼt necessarily want my friends to know exactly what Iʼm doing, right? I want to be able to go in and have an experience with my advisor or my bank and have that be a one-on-one experience," said David Robinson, Facebook's director of global marketing solutions, U.S. financial services, to Fortune.
While Facebook declined to confirmed other banks it's working on virtual banking services with, a spokesperson did comment to Fortune: "Facebook is a platform and a partnership company. We are supportive of brands and agencies, across industries, using the platform to better serve their customers."Continue reading...