Posted by Sheila Shayon on December 21, 2011 11:31 AM
Augmented Reality is hot among brand marketers, and American Express was inspired to test a seasonal spin on AR.
AmEx card holders in Australia were sent a Talking Tag to include with gifts for prank-playing partners, naughty friends, nice siblings, and wolf-crying colleagues. The tags direct recipients to an augmented reality experience customized just for them.Continue reading...
Posted by Mark J. Miller on December 20, 2011 04:04 PM
Since Australia passed legislation that will force tobacco companies to sell all of their products in brand name-free, plain green packaging with such heartwarming statements as “Smoking causes blindness” or “Don’t let children breathe your smoke” (and are accompanied by equally pleasant images), tobacco companies have been in a bit of snit.
On Tuesday, Philip Morris Asia became the third tobacco giant, along with British American Tobacco and Imperial Tobacco, to file suit in the country’s High Court to try and put a stop to such an effort, Reuters reports.
The new legislation in Australia “is being closely watched by governments considering similar moves in Europe, Canada, and New Zealand,” Reuters notes, which is part of the reason why the tobacco companies are getting all worked up about it. But Philip Morris claims it has other reasons as well.Continue reading...
brand take over
Posted by Shirley Brady on December 1, 2011 02:32 PM
Foster's Group shareholders at a meeting in Melbourne today approved the A$11 billion takeover bid from British brewing giant SABMiller, which argued that it's a great price for investors — but not everyone was satisfied with the transaction, as Australia's ABC reports, above.
Posted by Barry Silverstein on November 24, 2011 10:07 AM
We've reported numerous times about the rise of the private label or store brand throughout the U.S. and worldwide. Fueled by economic conditions, store brands have increased in popularity, offering shoppers lower priced alternatives and causing concern for name brand marketers. More and more, private labels are taking on global appeal as stores grab a larger share of shelf space for their own brands.
Now the Land Down Under may become overwhelmed with private labels, according to a report in the Sydney Morning Herald. Already a hotbed of store brands, Australia could well be inundated by its two largest supermarket chains, Coles and Woolworths, who have both applied for hundreds of trademarks with the country's IP Australia, the government agency administering intellectual property rights.Continue reading...
brands under fire
Posted by Mark J. Miller on November 22, 2011 01:01 PM
Tobacco giant Philip Morris isn't one to dawdle. As soon as Australia's controversial mandatory "plain packaging" for cigarette brands (examples above) were passed on Nov. 21st, Morris launched a multi-billion-dollar legal action against the Federal Government.
The country's Health Minister Nicola Roxon called it a "great day for Australia," while Philip Morris Asia (which oversees its brands sales in Australia) announced it would fight tooth and nail to challenge the laws both domestically and internationally.
“We are left with no option," said Philip Morris Asia spokesperson Anne Edwards in a press release. "The Government has passed this legislation despite being unable to demonstrate that it will be effective at reducing smoking and has ignored the widespread concerns raised in Australia and internationally regarding the serious legal issues associated with plain packaging.”Continue reading...
Posted by Dale Buss on November 8, 2011 08:55 AM
Occupy Wall Street should be happy with news that Wall Street bonuses will be way down this year and some success for Bank Transfer Day, while protesters in New York will be serenaded by Crosby & Nash in free concert today.
American and Alaska airlines complete world's first commercial biofuel flights.
American Express lures digital commerce startups with $100M funds.
Australia passes carbon tax.
Best Buy refocuses global expansion plans in new strategy.
Carlos Slim draws protests in Mexico by offering free TV on the web.Continue reading...
Posted by Barry Silverstein on November 4, 2011 11:01 AM
A new study from loyalty marketing company LoyaltyOne's Colloquy arm, sponsored by Epsilon, sheds light on current consumer attitudes toward brand loyalty in the context of current global economic challenges. The study looks at consumer attitudes in two sectors: emerging economies (Brazil, China and India) and developed economies (Australia, Canada and the U.S.).
The study reveals how consumers in emerging markets respond differently to new brands and product opportunities than do their counterparts in developed nations. In emerging economies, 35 percent of shoppers welcome foreign brands, while only about 7 percent of consumers in developed countries felt that foreign competition was positive. In fact, 90 percent of Chinese consumers trust foreign brands over their own brands.
Consumers in Brazil and India were happier with their own domestic brands than the Chinese, but not nearly as much as consumers in developed economies. In Australia, Canada and the U.S., consumers are over twice as likely to trust their own brands versus ones from other countries.
Obviously, this presents an opportunity for well-established brands from developed nations to make significant inroads with consumers in emerging countries. This could explain why so many American brands, for example, have pursued an expansion strategy in such countries as Brazil, China and India, even as the same brands pull back and regroup in other sectors.Continue reading...
Posted by Mark J. Miller on October 5, 2011 02:45 PM
Gucci bags, Apple iClones, New Balance sneakers, jeans of all stripes, Oakley sunglasses, you name it. Head out to any major urban strip, market or sidewalk vendor and you'll find a plethora of knock-offs laid out on a table, selling for a low, low price.
Well, fakers beware. There are now 38 countries committed to an international anti-piracy and anti-counterfeiting agreement.
At an Oct. 1st meeting in Tokyo, the United States and seven other nations signed the Anti-Counterfeiting Trade Agreement (ACTA), which aims to stamp out piracy and intellectual property theft. Other new ACTA signatories include New Zealand, Canada, Singapore, South Korea, Australia, Japan, and Morocco.
Prior to signing, the US was embroiled in debates over the sections of the agreement pertaining to IP protection on the web, a hot-button issue that alarmed online privacy watchdogs such as the Electronic Frontier Foundation, with some concerned about ACTA's constitutionality.Continue reading...