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In the News: Avon, Pringles, Tropicana and more

Posted by Dale Buss on February 15, 2012 09:04 AM

In the News

Apple slashes iAd pricing again as mobile ad share declines as its stock price and size cloud analysts' view of the rest of the economy.

Avon names new CFO to steer it through scandal and layoffs as it woos HSN CEO Mindy Grossman to take over.

Boeing locks in biggest order with Lion Air.

Carnival Cruise social-media strategy examined in wake of Italy disaster.

Embraer shows off Jackie Chan jet in China.

Heineken to cut costs, invest in emerging markets.Continue reading...

brand news

In the News: Avon, Groupon, Dunkin' and more

Posted by Dale Buss on February 13, 2012 08:58 AM

In the News

ANZ Bank to cut 1,000 jobs as Australia's financial sector aims to correct slump.

Arby's plans brand refresh for third quarter.

Avon bribery-case evidence goes to grand jury, Wall Street Journal says.

Boeing eyes stretched, high-capacity 787.

Dunkin' Brands plans to double U.S. units in 20 years.

Groupon defends its accounting methods.

JetBlue plane wears Boston Red Sox colors.

Kodak runs into opposition over Kodak Theatre naming rights in Los Angeles.Continue reading...

brand news

In the News: BofA, Frito-Lay, White Castle & more

Posted by Shirley Brady on December 21, 2011 06:09 PM

Brands to Watch

Amazon leads Klout list of most influential retailers.

Avon ousted CEO Andrea Jung's two-year exit deal criticized by former CEOs.

Bank of America settles fair-lending case for record $335 million.

Beats by Dre pumps up headphone sales.

Diddy plans to launch tequila brand.

Facebook tests private messaging between users and brand pages.

FedEx disciplines delivery man who tossed computer monitor.

Frito-Lay sued over "all natural" claims.Continue reading...

brand news

In the News: Groupon, Kardashian, Olympus & more

Posted by Dale Buss on December 15, 2011 09:04 AM

Brands to Watch

American Airlines cuts flights, says not related to bankrupcy filing.

Avon looks to a new CEO to reinvigorate culture.

Chevron and Transocean encounter government suit over oil spill in Brazil.

Clint Eastwood signs on for E! reality show with his family.

Facebook tests coupon ads; embraces clean power following Greenpeace pressure.

First Solar scales back as demand for solar panels slumps.

Ford promises its new hybrids will leap ahead of Prius in fuel efficiency.

Groupon gets faint IPO support from its underwriters.Continue reading...

brand news

In the News: Avon, Weight Watchers, Hyundai & more

Posted by Dale Buss on December 14, 2011 09:02 AM

In the News

Anheuser-Busch InBev tries a tea-lemonade "light alcohol" drink for Michelob.

Ann Taylor woos younger women by featuring stylish students.

Avon replacing Andrea Jung as CEO.

Best Buy finds that deep discounts sacked profits.

Canadian Tire buys house in Toronto just for webisodes.

China plans to impose duties on U.S.-imported cars, ratcheting up trade tiff.

Chrysler picks up sales and financial momentum while parent Fiat treads cautiously.

CNN rehires Christiane Amanpour, who will continue to contribute to ABC News.Continue reading...

brand news

Brands to Watch: PepsiCo, BlackBerry, Zynga & more

Posted by Shirley Brady on June 16, 2011 06:00 PM

Brands to Watch

Anthony Weiner resigns in wake of sexting scandal following pressure from his fellow Democrats.

AOL's Advertising.com regroups.

Avon censured on Fair Trade claim.

BlackBerry sales are down, while RIM's PlayBook tablet shipped 500,000 units.

Burger King launches DirecTV promotion.

Carolina Herrera hired by movie producers as wedding dress designer for Twilight's Bella Swan.

Comcast unveils next generation Xfinity TV system at US Cable Show.Continue reading...

social marketing

Civic Lessons: Honda Launches Songwriting Contest on Facebook

Posted by Shirley Brady on May 17, 2011 01:00 PM

Earlier we noted Lenny Kravitz lending his musical talents to Chrysler to promote his beloved Jeep brand. Honda is also looking for music and fresh musical talent, but more amateur than pro.

The brand's new Facebook-based "Sounds of Civic" social media songwriting contest invites singer/songwriters to submit a song inspired by one of the four 2012 Honda Civic models.

It's, naturally, dangling a 2012 Honda Civic as a prize — along with $2,500 in musical equipment from Sam Ash, and the chance to perform his or her song live at a 2011 Honda Civic tour date in Los Angeles, a nice boost to any aspiring Kravitzes out there — or Pete Wentzes, who explains the talent contest above.Continue reading...

brand news

In the News: Warner Music, EA, GM and more

Posted by Dale Buss on May 5, 2011 09:00 AM

In the News

Amazon expands into the romance publishing business.

Avon widens internal probe into possible bribery of foreign officials.

Bank of America triples number of mortgage-help centers.

Chevron expands oil-shale play in Pennsylvania.

Denny’s expands presence on college campuses.

Duane Reade launches Facebook contest.

Electronic Arts profit soars as business model shifts.Continue reading...

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