social media watch

Social Media Snake Oil: Watch The Onion Take Down the Social Media Guru

Posted by Shirley Brady on November 21, 2012 02:17 PM

It's amazing it's taken The Onion this long to create a video spoof of social marketing, with a mock social media TED Talk, above, featuring a social media charlatan talking about how he scammed Cheetos, Shell and Speed Stick. Below, watch some other classics of the social/digital guru takedown genre, including Adobe (which has a couple of horses — Adobe Analytics and Omniture — in the social ROI race), whose "BS Detector" video is featured on the Onion's homepage today; the BBC's London 2012 "Perfect Curve" mock digital agency; and the 2009 (NSFW) classic, "The Social Media Guru."Continue reading...

brand news

In the News: 5-Hour Energy, BP, Best Buy and more

Posted by Dale Buss on November 15, 2012 09:04 AM

In the News

5-Hour Energy consumption cited for possible involvement in deaths.

Abercrombie & Fitch credits faster reaction times for bump in results.

BBC scrutiny continues as broadcaster celebrates 90th.

BP nears settlement with federal government on Gulf spill.

Best Buy battles skeptics with turnaround plans.

Checkers opens restaurant in a Walmart.

Chick-fil-A ranked No. 1 chicken chain in new survey.Continue reading...

now hear this

London Calling: BBC Turns 90 With Original Tune by Damon Albarn

Posted by Sheila Shayon on November 14, 2012 02:58 PM

The British Broadcasting Corporation went live on the airwaves with its first radio news bulletins on Nov. 14, 1922. The top news that day: a train robbery and the notorious London fog. The BBC is still an institution, even as the venerable broadcaster is gripped by an ethics scandal, as it marks the 90th anniversary of that first transmission by making another bit of history.

To mark the occasion, BBC Radio broadcast a three-minute collage from Blur frontman Damon Albarn, 2LO Calling, named for the first transmitter used in 1922. It played on every BBC radio channel at 5.33pm GMT simultaneously, reaching more than 80 million listeners on 55 radio stations, the broadcaster's first simulcast since that first transmission.

"The first broadcast by the 2LO 90 years ago marked the moment when radio moved from the realm of the 'amateur enthusiast' to the first proper public broadcasting service in Britain,” said Tim Boon, head of research and public history at London's Science Museum, which is hosting an exhibition about the anniversary that features the device.Continue reading...

brand news

In the News: Microsoft, LG, Samsung and more

Posted by Dale Buss on November 13, 2012 09:01 AM

In the News

Microsoft announces the departure of Windows chief (and Ballmer's heir apparent) in wake of Windows 8 launch.

LG breaks through with new smartphone.

Hostess Brands starts closing plants as workers strike.

Acura brings Dr. Phil and Suze Orman into its Christmas promo campaign.

Apple finally gives in on employee perks.

Bojangles recruits American Idol winner Scotty McCreery for campaign.

Cadillac shows design chops in China.

Callaway Golf drives buzz on Twitter for new high-tech driver.Continue reading...

media meltdown

BBC in Crisis: A Media Giant Struggles to Regain Public Trust

Posted by Sheila Shayon on November 12, 2012 05:05 PM

You know things are bad when the BBC is covering itself under the banner, "Crisis at the BBC." The British Broadcasting Corp. has fallen from its venerable pedestal, with its latest embarrassment triggering the resignation of senior executives, who are taking the fall for the corporation's newsgathering operation failing to maintain the ethical and journalistic standards at the heart of its brand promise.

BBC director-general George Entwistle resigned on Saturday, after only 55 days in the role, holding himself responsible for "unacceptable journalistic standards" on the BBC's flagship current-affairs program, Newsnight, after it failed to verify an accusation it aired against Lord McAlpine, a former Conservative Party treasurer, of child sex abuse in Wales. The BBC's director of news, Helen Boaden, and her deputy, Stephen Mitchell, have also stepped down.

No wonder Chris Patten, chairman of the BBC Trust, is calling the network a "ghastly mess."Continue reading...

brand news

In the News: Apple, BBC, Hyundai and more

Posted by Dale Buss on November 12, 2012 09:01 AM

In the News

Apple and HTC settle patent dispute.

BBC needs radical overhaul, chairman says, as two more senior execs step down.

Hyundai and Kia cope with damage they've done to their main selling point: mileage.

AEG and StubHub align.

Alltel returns with holiday pitch to Santa.

Brinks says it isn't for sale right now.

Cisco rolls out aggressive new strategy for dealing with patent trolls.Continue reading...

brand news

In the News: Hurricane Sandy, World Series, GM Light and more

Posted by Dale Buss on October 28, 2012 11:45 PM

US Eastern Seaboard braces for Hurricane Sandy, as NYSE (for first time since 9/11) and NASDAQ halt trading on Monday and thousands of flights are cancelled.

San Francisco Giants beat Detroit Tigers to win baseball's World Series.

GM tests magnesium to produce lighter cars.

NBC wins Premier League broadcast rights.

Toyota misfires with Chinese buyers.

Apple masters art of planned obsolescence, while Steve Jobs' yacht finally revealed.

EDF Energy in UK raising prices 10.8%.

IBM reports nanotube chip breakthrough.

McDonald's leans more on Dollar Menu.

News Corp. bids for Penguin books, owned by Pearson.

Univision to launch UVideos digital network spin-off.

Vodafone restructuring to result in "massive" job losses.

& British police arrest pop star Gary Glitter as more arrests are expected in Jimmy Savile scandal.

brand news

In the News: Amazon, Citi, Chanel and more

Posted by Dale Buss on October 26, 2012 09:02 AM

In the News

Amazon swings to loss on aggressive spending on future growth, worries about Apple's iPad mini, while Apple disses Microsoft Surface tablet.

BBC sees dimensions of Jimmy Savile sex abuse scandal grow.

Bank of America still dealing with fallout from collapse of Countrywide.

Chanel benefits from buzz created by Brad Pitt campaign.

Cheesecake Factory bucks casual-dining traffic decline.

Chipotle considers once-forbidden veer toward fast-food platform.

Citigroup CEO exit reportedly was planned for months.Continue reading...

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