Posted by Sheila Shayon on April 29, 2013 02:46 PM
SPAM, the oft maligned Hormel canned meat product that helped Americans survive the Depression and fed the allied troops during World War II is cultivating a new generation of fans and consumers thanks to a new spokesman and a long-standing relationship with its ad agency.
SPAM remains a staple among US consumers and is now available in 44 countries, with US sales up nearly 7 percent year-over-year in the last 12 months. A lot of that consistent growth is a direct result of the on-going, unique relationship with BBDO, which has serviced every Hormel brand since 1930, from Dinty Moore stew to Jennie-O turkey. That unusual longevity has garnered Ad Age’s top honors in their first agency-client-marriage contest.Continue reading...
Posted by Dale Buss on November 7, 2012 12:41 PM
Thanksgiving is coming up. And while cans of vegetables will last for years, Del Monte decided that the timing couldn't be better to remind American consumers about the easiest way to elbow onto the Turkey Day table with side dishes worthy of the buxom bird: get them out of a can. Preferably a can of Del Monte vegetables.
So the brand is launching its most extensive and expensive ad campaign in a decade, under the tagline "Bursting with Life." The idea is to emphasize the freshness of Del Monte vegetables — an attribute that consumers don't naturally associate with foods that have been preserved in a cylinder of metal for weeks or months.
While they're not trying to make eating your veggies (let alone canned veggies) sexy, Del Monte hopes to claim a bigger share of mind stomach of a collective American household that at least is thinking more about vegetables these days, and the nutritional value of consuming them.Continue reading...
Posted by Sheila Shayon on October 2, 2012 02:02 PM
Social innovation is at an all time high and campaigns integrated with social media are the latest incarnation exemplified by the new Mercedes-Benz #YOUDRIVE Twitter campaign, which will let fans help shape the ending. Ever the innovator on digital, Mercedes-Benz is up 10 percent in Interbrand's just-announced 2012 Best Global Brands report.
TV viewers in the UK will ‘drive the action’ of a three-part story about the new Mercedes-Benz A-Class to be shown this weekend during commercial breaks in "The X Factor." A cat and mouse caper features a young music star (played by Top Boy actor Kane Robinson) aided by a female accomplice attempting to secure a secret gig that authorities are keen to close down.Continue reading...
Posted by Shirley Brady on August 2, 2012 11:07 AM
FedEx is promoting its 2012 FedExCup PGA tournament with a trio of witty golf-related spots (the message: ship those clubs) by BBDO; more below.Continue reading...
Posted by Sheila Shayon on August 1, 2012 11:41 AM
As a top sponsor of Team USA, AT&T’s "My Journey" campaign highlights the path to the London 2012 Olympics for eight athletes, along with the mobile apps and content that helped get them through rigorous training. Condensed versions of the profiles are now running as commercials during NBC's primetime coverage of the Summer Games across America.
Fans can download each athlete's favorite app, such as gold medal-winning swimmer Ryan Lochte's favorite SuperMonkey Ball 2, song (Lochte picked "American Star" by Lil Wayne) and an item for a sweepstakes (Lochte signed a skateboard), now through August 14th.Continue reading...
Posted by Mark J. Miller on June 18, 2012 02:59 PM
When you manufacture electric razors, you spend a lot of time thinking about the shape of people’s faces and noticing how much the simple construction and care of a face communicates about somebody.
Procter & Gamble’s Braun brand took that notion and created the “Wear your face” campaign, which is now turning into a book that will benefit UNICEF. The book, Wear Your Face: Portraits of Men of Varying Ages, Origin, and Character, was the idea of BBDO Proximity Duesseldorf creative director Olaf Reys, who worked on the Braun campaign for P&G.
Reys teamed up with some of the world’s best-known photographers to capture some of the world’s best-known faces, including George Clooney, Robert de Niro, Mickey Rourke, and Mick Jagger.
“Today the male public image is multifaceted and malleable, presenting a kaleidoscope of diversity and sophistication,” Reys said in a press release. “The work I amassed is a visual documentation of how far society has moved towards a more tolerant interpretation of masculinity – and femininity.”Continue reading...
Posted by Mark J. Miller on June 8, 2012 04:38 PM
Plenty of people are happy just sitting through a television show, zipping through its commercials via DVR, and soaking in the passive experience.
But plenty are looking to be a little more involved in their entertainment and AT&T is taking the first steps to get them there. The brand just launched an action-adventure drama entitled Daybreak as a tale told through five online films, two websites, and, of course, a smartphone app. And the company didn’t stint on the big names involved. Its creator is Tim Kring, whose latest hit on the small screen is Fox’s Touch with Kiefer Sutherland. The director of the first few episodes: Jon Cassar, who helmed Fox's previous TV series with Sutherland, a little drama you might have heard of called 24.Continue reading...
Posted by Dale Buss on April 30, 2012 12:05 PM
Pepsi's biggest bid to re-assume brand and cultural relevance begins this week under the rallying cry and new global tagline of "Live for Now." PepsiCo is looking to this new pop-culture-based campaign to deliver on executives' promise to reignite growth in the company's flagship beverage brand.
Songstress Nicki Minaj will be the initial poster child for the campaign, which will get going with a homepage takeover of Yahoo.com on Wednesday by Pepsi, which will cross-promote Pepsi Pulse, as Pepsi's website is branded, reflecting the interactive hub that will serve as the social-media nexus for Pepsi's campaign.Continue reading...