Learn more about Sustainable Brands 2015 San Diego

sustainability

Brands Unite Around Climate Change Ahead of UN Summit

Posted by Sheila Shayon on September 22, 2014 02:01 PM

A tipping point has been reached vis-à-vis climate change. Sunday's People’s Climate March (supported by Ben & Jerry's and a host of organizations) drew an estimated 400,000 people in New York alone, making it the largest climate march in history. And it's not just private citizens, but corporate citizens that are taking a stand in response to customer demands ahead of Tuesday’s opening of the UN Climate Summit in New York.

UN Secretary General Ban Ki Moon has identified the issue as a top priority and is using NYC's Climate Week to set the stage for the UN Framework Convention on Climate Change taking place in Paris in December 2015.

On the eve of this week's Climate Summit, companies are speaking out and aligning their brands with popular sentiment by making pledges to help fight global warming, with the Climate Group announcing commitments by "100 of the world's largest companies" to adopt renewable power by 2020.

Case in point: Apple CEO Tim Cook, barely catching his breath from a record opening weekend for iPhone 6 sales, flew from California to attend a Climate Week kick-off event in New York, where he commented that "Apple has a very core value of leaving the world better than we found it."

In addition to calling Apple's new HQ the "greenest building on the planet," Cook announced that the company's 2013 goal to get its data centers fully powered by renewable energy sources is six percent shy of that goal.Continue reading...

brand news

In the News: Apple, Starbucks, Voya and more

Posted by Dale Buss on September 5, 2014 09:36 AM

TOP STORIES

Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.

Starbucks plans smaller, express-style stores.

US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.

Visa teams with NFL to push new online-payments service.

Voya completes metamorphosis from ING US.

MORE BRAND NEWS

Barclays tests finger vein scanners.

Boeing closes in on $10 billion Ryanair order.

BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.

Burberry leverages social media for new fragrance.Continue reading...

trademark wars

BP Hopes to Prevail in Green Trademark Claim in Australia

Posted by Jerome McDonnell on July 3, 2014 12:56 PM

After more than 20 years of trying, BP has failed to convince the Australian government that its signature shade of green should be granted a trademark registration.

IP Australia, which administers that country’s intellectual property rights system, ruled on June 17 that it found no convincing evidence to support the petroleum giant’s efforts to protect the color shade Pantone 348C—despite the fact that the color has been central to the BP brand since the 1930s. While the company has the right (until July 17) to appeal, this decision is yet another setback for BP, which has successfully secured trademark registrations for the single color in markets including the UK, France, Iran and nearby New Zealand.

Australian retailer Woolworths, whose apple logo also utilizes the color green, had previously opposed BP’s attempts to register the color, and while some media reports have positioned this development as a huge victory for Woolworths, this latest update focuses on less the a war between two corporations but on whether the color, as BP seeks to protect it, actually functions as a trademark and warrants protection.Continue reading...

brand news

Brand News: Adidas, Apple, Big 12 and more

Posted by Shirley Brady on July 3, 2014 09:39 AM

TOP STORIES

USA soccer loss to Belgium (see McDonald's Fry Futbol highlights above) nets second-highest World Cup audience

Adidas and Walmart shoe designer settle trademark dispute.

Apple sued for trademark infringement in China.

Big 12 conference unveils new logo.

BP loses bid to trademark the color green.

MORE BRAND NEWS

American Apparel ousted CEO strikes investment deal.

Campbell Soup Company focuses on creating "food memories."

Dell opens center for selfie improvement.

Fab launches Hem sub-brand for customizable home furnishings.

Globe & Mail journalists strike over advertorial push.Continue reading...

brand challenges

GM Hopes to Escape Villainous Role, but Will Barra's Good Intentions Be Enough?

Posted by Dale Buss on June 17, 2014 05:18 PM

Is General Motors becoming the new BP, akin to the British-owned energy company that was responsible for the Gulf of Mexico oil spill disaster in 2010? 

Not exactly. But the longer the recall fiasco goes on and the more lives and vehicles it encompasses, the more difficult it will become for GM to escape a reputation of corporate villainy that could withstand all of CEO Mary Barra’s corrective actions—and much more. 

Barra once again is scheduled to testify before Congress on Wednesday—days after the company announced it will recall an additional 3.4 million cars for ignition switch defects—this time to explain more fully what she has called “the incompetence” and cultural rot that led to the ignition-switch malfeasance that has claimed at least 13 lives and will cost the company $2 billion-and-counting—plus much of its reputation.

Expect more vilification of GM and, perhaps, Barra personally as Capitol Hill follows through on its promise to stay on top of the company and the mess it has created despite the fact that Barra has been cleared of any implication in the run-up to this year’s recall and has been mostly responsible for executing the clear about-face in GM’s behavior and past standards since the company’s culture of obfuscation came to light in January.Continue reading...

brand news

Brand News: Coca-Cola Life, Abercrombie & Fitch, Lululemon and more

Posted by Shirley Brady on June 11, 2014 08:30 AM

TOP 5 STORIES

Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006. 

Abercrombie & Fitch revises mission to be more inclusive.

Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.

Uber faces protest by London's black cab drivers. 

Lululemon founder calls for shake-up of board.

MORE BRAND NEWS

Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.

Audi tests real-time Snapchat content with ABC Family.

Beckham launches soccer channel for Sky Sports.

Bic crowdsources handwriting styles to create a universal typeface.

BP will fly first commercial drone in the US.Continue reading...

sports in the spotlight

Sponsors Pressure FIFA Over Qatar Bid Ahead of World Cup Kickoff

Posted by Mark J. Miller on June 9, 2014 11:02 AM

The 2014 World Cup hasn't even gotten underway yet, but major sponsors of the event are already criticizing FIFA for its pick for the 2022 tournament host nation: Qatar. 

The selection of Qatar in December of 2010 immediately raised major concerns for a number of factors, including the punishing heat that the country suffers through during the traditional World Cup months of June and July; the country’s poor human-rights track record; the fact that Qatar doesn’t have much of a history with soccer; and that all of the stadiums for the event needed to be constructed (and will be white elephants after), among other issues that comedian John Oliver can explain for you.

Besides former US President Bill Clinton's total disappointment with the decision to skip the US and head to Qatar, investigators have now revealed that there were likely millions of dollars in bribes exchanged in order for Qatar to win the bid, The Guardian reports. The country has also come under fire for supposedly using "slaves" to help build the needed infrastructure for the event.

On top of everything else, the news of the illegal transactions now has official sponsors including adidas, Sony, Coca-Cola and Visa concerned about their association with the event. "Our expectation remains that all of our partners maintain strong ethical standards and operate with transparency,” Visa said, according to Associated Press.Continue reading...

brand news

Brand News: Beats, BP, Vodafone and more

Posted by Shirley Brady on June 6, 2014 09:15 AM

TOP 5 STORIES

Apple’s iPhone tops America’s most profitable products as iWatch rumored for October and brand woos Chinese developers.

Beats gets kudos for global World Cup campaign, above.

BP, still under fire for Gulf of Mexico oil spill, launches UK charm offensive.

GM “switch from hell” saga detailed by the Washington Post.

Vodafone admits global phone tapping and surveillance.

MORE BRAND NEWS

Beastie Boys awarded $1.7 million in copyright case vs. Monster Energy.

CVS aims to kick tobacco habit by October.

Dove sketches campaign wins Grand Effie.

Facebook explains why organic reach is dropping; faces tighter EU privacy with peers.

Google passes Microsoft in US browser market share; releases 3D mobile tablet prototype.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements