Can BP Protests Inspire Innovation?

Posted by Shirley Brady on June 30, 2010 01:20 PM

Consider the latest round of attacks on BP:

  • "Boycott BP" movement gains traction with Facebook glitch removing protest page.
  • World Cup fever meets BP outrage with online plot to annoy company execs with vuvuzelas.
  • The company was just smeared with a molasses attack at its sponsored Tate London exhibition, a stunt protest in New York's Times Square, not to mention an outpouring of ire at the G20 Summit in Toronto.

All of which raises a good question: Will the Gulf of Mexico disaster inspire innovation beyond creative protests and logo spoofs?

Virgin founder Richard Branson, promoting Virgin America's new flights to Toronto, says he hopes the spill inspires at least one positive outcome: more focus on cleantech and green energy solutions.

Tell us what you think by adding your voice to our BP debate.

(Images courtesy Interbrand)


brand news

In the News: Madonna for Macy's + more

Posted by Shirley Brady on June 30, 2010 08:30 AM

Madonna's new Material Girl teen fashion line for Macy's, a tribute to her early 80's heyday, is ramping up marketing ahead of its August debut. Daughter Lola, collaborating with mom, also started a blog to discuss her fashion influences. Madonna fan Britney Spears is also launching her own fashion line.

More branding news:

BP's shares are up as it's battling through Tropical Storm Alex in the Gulf of Mexico. The Wall Street Journal features an in-depth look at BP's safety record.

Celgene is buying Abraxis BioScience for $2.9 billion.Continue reading...

BP Eyes Plan B in Gulf

Posted by Shirley Brady on June 29, 2010 09:00 AM

BP is devising a backup plan to plug well as company remains on Tropical Storm Alex watch.

U.S. VP Joe Biden visits the Gulf today.

Refining head says CEO Tony Hayward has full backing of BP's board.

New York's Federal Reserve Bank mulls BP fallout on Wall Street.

X Prize Foundation is offering $10 million for best oil disaster cleanup idea.

New York magazine examines BP "hypocrisy."

And BP's valuation of 11 workers' lives: $5 million each.

More about:

BP Dispels CEO Departure Rumors

Posted by Shirley Brady on June 28, 2010 09:30 AM

As BP's oil spill costs reach $100 million a day and Gulf Storm Alex looms, CEO Tony Hayward travels to Russia today. The nation's top energy official said he expected Hayward to resign "soon" and that Russian officials would be told the name of his successor at a meeting in Moscow today; BP dismissed his comments.

NYT: BP loses "trading floor swagger," station owners want help, Shell will continue with deep water drilling.

Miami Herald: Louisiana governor Bobby Jindal vetoes bill to open oil spill records.

The Social CMO blog: PR lessons from BP disaster.

LAT: OPEC chief calls on US to reconsider offshore drilling ban in Gulf of Mexico.

More about: ,

brand news

In the News: BP Forges Ahead

Posted by Shirley Brady on June 25, 2010 06:15 PM

BP CEO Tony Hayward tells investors he won't resign as company orders (and touts, above) Kevin Costner's water-filtering technology.

Apple's iPhone 4 notched 1.5 million estimated sales on first day (majority being upgrades) as "death grip" mystifies.

Coca-Cola's first promoted trend on Twitter netted 86 million impressions in 24 hours.

ESPN's LeBron Tracker (sponsored by Captain Morgan Rum) follows NBA star's moves as a free agent.Continue reading...

week in review

Top 10 of the Week: World Cup vs. BP

Posted by Shirley Brady on June 25, 2010 02:00 PM

BP Losses Hit $100 Billion

Posted by Shirley Brady on June 25, 2010 09:00 AM

BP shares this morning hit a 14-year low, dragging European markets with them. Its market losses: $100 billion.

Having spent $2.35 billion to date on the Gulf oil disaster, the company says a relief well to plug the leak is on track.

Instances of cleanup contractor fraud surface, as suicidal contractor's woes are revealed.

Company's planned Liberty drilling project in Alaska is also under fire as U.S. deep water drilling debate continues

The Tate Gallery in London is bracing for protests as BP-sponsored exhibit opens and BP holds fast to cultural sponsorships.

Lawsuits, meanwhile, are piling up.

More about: ,

World Cup Daily

World Cup: Nike vs. Adidas Heats Up

Posted by Shirley Brady on June 24, 2010 02:15 PM

Nike is leveraging the success of its 2010 World Cup Write the Future ambush marketing effort with a campaign extension that promotes HIV/AIDS awareness in partnership with (RED), above. The pro-social message, which stars soccer icon Didier Drogba, is particularly apt in Africa as "ground zero" for the global AIDS crisis.

It's also letting fans "Write Your Headline, Write the Future" in an interactive extension of its World Cup campaign. Johannesburg's 30-story Life Center is serving as a digital billboard (check it out after the jump) that projects a mix of soccer stars with social networkers' personal messages sent via #NikeFuture on Twitter, Facebook, QQ in China and Mxit in South Africa.

Adidas CEO Herbert Hainer isn't too worried; he expects the brand's official World Cup sponsorship to blow past projections, having already garnered almost $2 billion in sales.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia