2014 Brandcameo Product Placement Awards

brand news

In the News: Nokia, Disney, Gmail and more

Posted by Dale Buss on June 15, 2012 09:01 AM

In the News

Nokia plans to cut 10,000 more jobs, or one in three staff, and sheds CMO as it loses market share to Apple and Samsung and threatens mobile aspirations of Microsoft.

Disney spends $1.1 billion to spruce up its Disney California Adventure theme park, including a brand-new 12-acre Cars Land and Avengers plan.

Microsoft takes a page from Gmail in email revamp as Gmail gets a facelift, too.

AOL wins proxy fight over its content strategy.

Abercrombie & Fitch takes credit for Carly Rae Jepsen's Justin Bieber-fueled viral smash.

Apple expands "emoji" with LGBT consumers.Continue reading...

brand news

In the News: NASDAQ, Facebook, BP and more

Posted by Dale Buss on June 1, 2012 08:59 AM

In the News

Apple strikes pre-paid iPhone deal with Cricket as Foxconn woes continue.

BMW creates department-store feel at concept showroom in Paris.

BP reveals internal discord over oil spill estimates, and plans to sell stake in Russian venture.

Chrysler misses May sales target despite U.S. sales bump.

Corona invests in major outdoor and digital campaign for summer.

Disney names new film studio chairman.

Exxon Mobil plans major U.S. chemical plant.

Facebook sells "likes" in promoted posts move, and adds admin functions and post scheduling.

Formula One IPO may be delayed.Continue reading...

brand news

In the News: Amazon, Prius, Olympus and more

Posted by Dale Buss on May 29, 2012 09:03 AM

In the News

Amazon gets ready to move on Apple in mobile ad space.

BP is investigated on estimates of Gulf leak.

Dewey & Leboeuf bankruptcy marks biggest collapse of a law firm in U.S. history.

Facebook stock performance creates more turmoil as site is reportedly ready to pay $1B for Opera as mobile platform and is eyeing Face.com acquisition.

Ford aims to catch up production with hot U.S. demand.

GM wanted to change ad slots on Facebook.

Groupon looks to reimburse subscribers with unused deals. 

JPMorgan Chase faces probe in Japan as firm tries to offset trading loss.Continue reading...

brand challenges

BP Aims to Restore Image Two Years Post-Gulf Spill

Posted by Mark J. Miller on May 28, 2012 10:02 AM

As tourists start returning to the Gulf of Mexico two years after the disaster that marred its name, BP would like to rebuild its image as an oil company that actually gives a hoot about the environment. Ever since the explosion on its Deepwater Horizon rig in 2010 that led to about 4.9 million barrels of oil spilling into the Gulf of Mexico, BP has been extra cognizant of its environmental image.

Perhaps that mindset helped the company decided on a $400 million settlement with environmental groups and federal authorities to help “significantly reduce noxious air pollution from its massive refinery in northwest Indiana,” according to the Chicago Tribune. As it is, the paper notes, the refinery is letting loose “lung-damaging soot and other air pollution throughout the Chicago area.”

The EPA had signed off on a refinery upgrade in the final month’s of President George W. Bush’s time in the White House, but another look was ordered up by President Obama when he took office. That new look eventually led to this legal squabble. Now the refinery will need to reduce its emissions extensively.

Environmental groups are hoping that the standards set against this refinery will set new precedents for other refineries around the country, the paper notes.

brand news

In the News: BlackBerry, Tide Pods, Formula One and more

Posted by Shirley Brady on May 28, 2012 08:59 AM

In the News

BlackBerry-maker RIM plans to slash staff.

P&G will change candy-resembling Tide Pods on child safety concerns.

Formula One wins court challenge overturning 'F1' trademark‎.

Amazon will sell pre-paid wireless service in Japan.

Apple applies for patents on advanced stylus.

Two years after BP oil spill, tourists return to US Gulf.

Cisco pulls the plug on its Cius tablet.

ExxonMobil to vote on gay protections.

Facebook is reportedly developing a smartphone (with ex-Apple engineers).Continue reading...

London 2012

London 2012 Watch: IOC Reviews, LOCOG Defends Olympic Sponsor Strategy

Posted by Mark J. Miller on May 22, 2012 11:01 AM

The way the world communicates with one another is ever-evolving as new technologies continue to appear and social media continues to introduce new avenues of expression. With that, brands are always finding new ways to touch their customers and all of the classic branding rules are being tossed out the window.

Olympic sponsorship has long been a way for major brands to reach consumers every few years, but international Olympic executives are looking to possibly shift how the model works in order to embrace this new world.

The sponsorship model now in place brings in $1 billion, according to the Financial Times, but the IOC is planning to “take a step back” and re-assess the sponsorship strategy going forward.Continue reading...

brand news

In the News: Delta, Facebook, Walmart and more

Posted by Dale Buss on May 1, 2012 09:01 AM

In the News

Delta Air Lines signs deal to purchase refinery to reduce jet fuel costs.

Facebook urges members to add "organ donor" status in Good Morning America announcement.

Walmart expands conservation program and urban push as pension plans in New York prepare to vote against its board at annual meeting.

Adidas deals with Derrick Rose injury.

Apple and Samsung hope to end bitter litigation.

Avon continues financial slide.

Bank of America plans to cut jobs from its upper ranks.Continue reading...

brand news

In the News: Angry Birds, Occupy Wall Street, Old Navy and more

Posted by Shirley Brady on April 30, 2012 05:15 PM

Brands to Watch

Angry Birds Space sets mobile download record.

Apple and Microsoft face price-gouging inquiry in Australia.

Barack Obama tests "Forward" as a campaign slogan.

BP will pay $4 billion on new oil rigs in the Gulf of Mexico this year.

BlackBerry will be in the hot seat at BlackBerry World conference by RIM on Tuesday.

Broadway tests autism-friendly theater performances.

Brooklyn Nets unveils new team logo designed by Jay-Z.

Chrysler boosts Jeep production.

Facebook will announce a "life-saving tool" on Good Morning America on Tuesday.Continue reading...

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