Posted by Dale Buss on October 25, 2010 09:25 AM
Apple’s iPad may prove crucial to salvaging a decent Christmas-shopping season for some retailers.
Arena Pharmaceuticals encounters FDA skepticism on new anti-obesity drug.
Bank of America admits to foreclosure-document errors.
Barnes & Noble launches Nook Kids.
BMW plans to test short-term car rentals in Germany.
Denny’s details a new fast-casual restaurant model for urban markets.
Google gets apps makers to focus more on its Android software after its smart-phone success competing with Apple’s iPhone.
Land Rover goes collaborative over marketing for its new small vehicle, Evoque.
L’Oreal adapts approach to marketing. Continue reading...
Posted by Dale Buss on October 19, 2010 09:00 AM
Allianz launches biggest global ad campaign to date.
Apple shares hit all-time high but lower than expected iPad sales disappoints investors.
Bank of America reports wider losses.
Boeing pares employee health plan, citing so-called ObamaCare U.S. health legislation.
British Airways CEO calls for travel industry reform.
Chevron PR efforts get punked.
Disney takes over distribution rights to Marvel movies.Continue reading...
Posted by Shirley Brady on October 18, 2010 06:00 PM
Apple's quarterly profits (up 70% on iPad and iPhone sales) put company in running to become largest U.S. public company, while CEO Steve Jobs casts a hex on rivals' tablets.
Bank of America will resume foreclosures.
British Airways dispute with Unite cabin crew union may be resolved soon.
Citigroup beats Wall Street projections, begins legal battle over EMI buyout.
Clearwire is bringing 4G to major U.S. cities with Sprint, Comcast and Time Warner.
Discovery Channel's Mythbusters lands a cameo from President Obama.
Domino's adds sound to online Pizza Tracker tool.
Facebook vows to keep applications from divulging users' personal information.Continue reading...
Posted by Dale Buss on October 12, 2010 09:00 AM
Alibaba develops China search engine with Microsoft as challenger to Baidu.
Apple is in talks to bring the iPhone to India, and will sell the iPad at Wal-Mart.
AT&T's U-verse TV is coming to Microsoft’s Xbox 360.
Bank of America and other mortgage lenders face lawsuits from up to 40 state attorneys general.
Beijing Auto hopes to reinvigorate brand with $2.7 billion marketing push, as China car sales cool down.
Blockbuster begins search for a new CEO.
Bloomberg LP plans a data service catering to U.S. government.
Bloomingdale's, Macy's, J.C. Penney and other retailers go beyond discounts (incl. BOGO) to compete.Continue reading...
Posted by Dale Buss on September 14, 2010 09:00 AM
* AIG talks with the U.S. government about ending taxpayer aid.
* AT&T connects local search to emotions in new marketing campaign.
* Bank of America relies more on cross-selling and less on acquisitions under new CEO Brian Moynihan.
* Dell shifts focus back to big business.
* Gatorade plunges into social media to help revive flagging brand.
* Google Instant challenges brands with more than one name.Continue reading...
and now, a word from our sponsor
Posted by Sheila Shayon on May 5, 2010 09:35 AM
Bank of America is turning to television to try and repair a tarnished image since the financial crisis. America The Story of Us, airing on History Channel in the US, will be parsed into mini-documentaries extolling the bank’s societal involvement in our history.
Each mini-doc will have one minute of historical footage followed by a flash-forward to the present, including examples of how Bank America is still helping Americans in 2010.
A vignette about the construction of San Francisco's Golden Gate Bridge chronicles the bank's financing during the Great Depression, while another shows how the Massachusetts Bank (later acquired by BofA), offered loans to early settlers.
"We understand consumers are skeptical and distrustful of banks," Bank of America's marketing chief, Meredith Verdone, told Businessweek.Continue reading...
Posted by Sara Zucker on March 10, 2010 07:08 AM
Disney's 'Rapunzel' will see a tough new makeover for male viewers. [LA Times]
Cutting back on discounts gave J.Crew an unexpected boost in sales. [WSJ]
Bank of America has put an end to overdraft fees on debit card purchases. [NY Times]
Twiggy, known for her modeling past, is designing a collection for HSN. [WWD]
Chile's recent earthquake negatively effected its wine industry. [Businessweek]
Cynthia Rowley has extended her clothing line to include bridesmaid dresses. [Vows]Continue reading...
Posted by Sara Zucker on February 5, 2010 07:37 AM
Golden Grahams makes unemployment a little less painful. [Econsultancy]
Pizza Hut's new campaign gets somewhat personal. [Adweek]
Kellogg sees success in its future despite lackluster sales. [NY Times]
Sony ups the ante with the Reader Daily Edition, a new version of its Kindle. [Businessweek]
Toyota now checks brakes on its Lexus hybrids. [CNN Money]
Facebook reinvents its budding brand with a redesign. [TechCrunch]Continue reading...