2014 Brandcameo Product Placement Awards

auto motive

Hail to the Jeep: Is Obama Riding Chrysler to Glory?

Posted by Dale Buss on June 3, 2011 04:45 PM

President Obama’s visit to Chrysler's Toledo, Ohio, plant — the home of the iconic Jeep Wrangler, as Chrysler's press release pointed out — today is expected to boost not only the aura of the automaker and the Jeep brand that is produced there, but also of the nation’s Economist in Chief.

Just a few hours after a report that the unemployment rate rose in May to 9.1%, Obama was glad-handed by Fiat CEO Sergio Marchionne, United Auto Workers officials, assembly-line workers and community brass in Toledo to mutually enthuse about the federal-government bailouts of Chrysler and GM and the results they have wrought.

It also, conveniently, gave Obama the chance to meet his "Joe the Plumber" — "James the Jeep Worker."Continue reading...

health matters

USDA Rebrands Healthy Eating Guidelines With Plate Icon

Posted by Dale Buss on June 2, 2011 05:00 PM

There are a few oddities, but — as we previewed yesterday — the US Department of Agriculture's simplified new icon that replaces its food pyramid logo should help Americans understand nutritional recommendations much better than the last form of MyPyramid did.

First Lady Michelle Obama helped unveil the rebranded icon (dubbed MyPlate, it replaces MyPyramid) today, along with a website, ChooseMyPlate.gov, a move that was greeted with endorsements from just about every quarter of the food and beverage industry, the regulatory apparatus, and academia.Continue reading...

health matters

USDA Food Pyramid About to Crumble

Posted by Dale Buss on June 1, 2011 05:00 PM

The next effort by the federal government to get Americans to eat better: junk the iconic food pyramid in favor of a new healthy-eating logo and visual systems that looks more like a dinner plate.

That makes sense. With the original pyramid conceived decades ago, consumers were supposed to favor foods depicted in the icon’s wide base, such as whole grains and vegetables – as the “basis” of a healthy diet.

The allegedly worse-for-you stuff, such as fats and meats, were relegated to smaller portions near the top of the pyramid. But not surprisingly, this confused many Americans. Isn’t the best stuff supposed to be at the pinnacle of anything? Besides, geometry is a tough subject.Continue reading...

brand news

Brands to Watch: Sprint, Twitter, Walmart & more

Posted by Shirley Brady on May 31, 2011 06:30 PM

Brands to Watch

Apple looks to secure content deals ahead of iCloud unveiling as company previews announcements and Steve Jobs involvement in rare move.

Big Ten Network rebrands as BTN.

CTIA dismisses World Health Organization finding on cancer/mobile link, as WHO also issues new tobacco warning.

Google estimated to take 54 cents of every web ad dollar spent.

LinkedIn establishes Asian base in Singapore.

Montreal promotes its festivals in NYC's Times Square.

Netflix stock hits all-time high as troubled Nokia's stock hits 13-year low.Continue reading...

brand news

Brands to Watch: HP, SeaChange, Sarah Palin & more

Posted by Shirley Brady on May 26, 2011 06:00 PM

Brands to Watch

Arris looks at buying SeaChange.

Carrefour and Walmart closer to India greenlight.

Ford gears up for EV launch.

HP shakes up executive ranks.

Lady Gaga promotes AIDS awareness via social campaign with MAC.

Microsoft's Steve Ballmer talks up China opportunity.

Mike Tyson updates app to incorporate The Hangover 2.Continue reading...

brand news

In the News: Amazon, Coach, LinkedIn & more

Posted by Shirley Brady on May 24, 2011 09:00 AM

In the News

Allstate and other insurers brace for disaster claims.

Amazon finds a fierce bidder in Liberty Media's John Malone.

Armani bucks trend, vows to stay private.

Boys & Girls Clubs of America embrace social media.

British Airways among European airlines impacted by Iceland volcanic ash.

Camel Snus target smoke-restricted NYC.

Coach finds buyers returning to priciest bags.Continue reading...

brand news

In the News: IBM, Oprah, Lady Gaga & more

Posted by Shirley Brady on May 23, 2011 09:00 AM

In the News

Amazon "gives away" Lady Gaga's new album for 99 cents.

AOL shuts down India portal.

Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.

Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.

Cisco accused of aiding Chinese crackdown on dissidents.

Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.

Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal. 

Ford plans in-car driver health monitoring with Medtronic.

Foursquare and Groupon reportedly in partnership talks.Continue reading...

in the spotlight

Weekend Recap: Lance Armstrong, Lady Gaga, Beyonce, Tim Pawlenty & more

Posted by Shirley Brady on May 22, 2011 11:00 PM

Weekend news: Lance Armstrong's former teammate, Tyler Hamilton, accuses him of taking performance-enhancing drugs (including during a Tour de France) in an interview on CBS's 60 Minutes — a charge the cycling champ denies. Click here to watch part 1 and part 2 of Hamilton's interview.

Also: Lady Gaga pops up on NBC's Saturday Night Live (and in a Google commercial); Tim Pawlenty confirms he's running for president; Beyonce, Justin Bieber and Taylor Swift earn Billboard nods; Disney's box office Pirates booty; the Miami Heat's Chris Bosh and LeBron James prevail against the Chicago Bulls' MVP Derrick Rose; and more.Continue reading...

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