product placement

Apple and Obama: The MacBook Prez

Posted by Abe Sauer on July 7, 2011 12:00 PM

Yesterday, President Obama answered questions in the first ever Twitter town hall. Over an hour, with the help of Twitter cofounder Jack Dorsey, Obama answered questions that came in via Twitter, including one from Speaker of the House John Boehner, and even tweeted a few responses himself.

One detail of the session caught the eye of many observers watching the live-stream — the covering of a logo by the president's official seal.Continue reading...

brand news

Brands to Watch: Charlie Sheen, Saks, HLN & more

Posted by Shirley Brady on July 6, 2011 06:00 PM

Brands to Watch

Anheuser-Busch InBev moves to trademark US city area codes, while Apple trademarks "280."

Charlie Sheen hopes to return to TV in Anger Management.

Claudia Schiffer launches a fashion collection.

CNN cancels Eliot Spitzer's talk show.

Ford is the first brand on Google+, with two accounts.

Louis Vuitton and Burberry awarded biggest counterfeit settlement in Canadian history.

PyeongChang, South Korea, selected by IOC to host the XXIII Winter Olympics in 2018.

Nancy Grace's Casey Anthony obsession boosts ratings for HLN.

P&G, Asda and Tesco consider joining brand advertisers that are boycotting News of the World.Continue reading...

social marketing

Twitter Hosts First Town Hall with President Obama

Posted by Sheila Shayon on July 6, 2011 10:00 AM

Today, at 2pm Eastern, the White House makes history with its first Twitter Town Hall, featuring President Obama answering users’ questions.

Topic A: the economy and jobs, with Obama fielding questions that were asked in advance and in real-time. Twitter notes in a blog post about the event that it has partnered with Mass Relevance to “curate, visualize and integrate conversations for the event,” and Radian6, the Canadian social marketing firm recently acquired by Salesforce.com.

Tweet your questions with the hashtag #AskObama, and track the event live at askobama.twitter.com or by following tweets via @townhall. Twitter cofounder and executive chairman Jack Dorsey will moderate the Q&A, which must — of course — fit Twitter’s 140-character limit.Continue reading...

brand news

Brands to Watch: Tiger, Twitter, Verizon & more

Posted by Shirley Brady on July 5, 2011 06:00 PM

Brands to Watch

Barack Obama participates in first Twitter town hall on Tuesday.

Casey Anthony trial verdict blows up on Twitter, YouTube and the mobile web, garnering reactions from celebrities and presidential candidates.

Google retires Blogger and Picasa brand names in Google+ push.

Harry Potter star Daniel Radcliffe admits to alcohol problem.

JPMorgan Chase drops credit card collections in some states.

Justin Bieber fails to sell non-teen magazines.

News International's News of the World tabloid shocks with dead girl's phone hacking, amidst calls by Hugh Grant and others for editor's resignation.

Tiger Woods says he will return to golf in August.Continue reading...

political season

2012 GOP Presidential Candidates' Logo Race Heats Up

Posted by Mark J. Miller on June 27, 2011 11:00 AM

President Obama had a memorable logo to aid him in his 2008 presidential bid: An O that looks like a sun rising on the horizon of a red-and-white-striped landscape, a symbol of hope and a new day in America.

Now the 2012 presidential race is underway, Obama is back in the race, while Republican candidates are looking for every way possible to push their brands — including creating patriotic logos to underline their all-American messaging.

The latest entrant — Rep. Michelle Bachmann — doesn’t have an official logo on her congressional web page, although her just-announced presidential bid features a logo with an embellished 'h' in her surname to note her patriotic zeal, now rolling out across her Facebook, Twitter and official pages. 

ABC News points out that former Utah governor Jon Huntsman's logo, meanwhile, recalls the one Obama brandished in 2008 — like Bachmann, highlighting the 'h' in his surname, to a vastly different effect.Continue reading...

brand news

Brands to Watch: RIM, BMW, FDA & more

Posted by Shirley Brady on June 20, 2011 06:00 PM

Brands to Watch

Apple is bigger than the Greek economy.

Barack Obama steps up with personal tweets.

BlackBerry parent RIM's financial woes see executives and developers exit.

BMW faces tougher competition from Audi and Mercedes-Benz.

Colgate completes acquisition of Sanex personal care brand.

Foursquare passes 10 million user mark.

Google will digitize 250,000 out-of-copyright titles for the British Library.

HopStop adds 20 cities.

IBM readies social media tracking solution.Continue reading...

political brands

Biggest Elephant at GOP Debate Might Be the One Not (Yet?) in the Room

Posted by Dale Buss on June 13, 2011 07:00 PM

Tonight's GOP debate on CNN could prove crucial for several of the Republican candidates and potential candidates in a still-roiled, still-early race for their party’s nomination to attempt to unseat President Obama in 2012.

Michelle Bachmann, the Tea Party favorite from Minnesota, will make her national debut as a 2012 contender on the stage in Manchester, NH. As the front-runner so far, Mitt Romney will be under pressure not to hurt himself. Newt Gingrich will stop in New Hampshire on Redemption Road. And former Minnesota Governor Tim Pawlenty simply will be trying to get more traction.

Sarah Palin won’t be on the GOP-candidate stage tonight, and perhaps never. But her long “non-candidate” campaigning, and national media attention as the outspoken former governor of Alaska, leave her as a looming presence over the debate nonetheless. You can betcha that if she finally decides to leap into the fray, the post-debate dynamics will be upset.Continue reading...

brand news

Brands to Watch: Citi, HP, Marriott & more

Posted by Shirley Brady on June 13, 2011 06:00 PM

Brands to Watch

Airbus unveils transparent plane concept.

American Airlines to offer Samsung tablet for inflight movies.

Apple CEO Steve Jobs is set to become a comic book superhero.

Citi reportedly knew about hacking "weeks" before revealed.

Comcast and Skype partner on HD video calling service.

Facebook IPO could be worth $100 billion, as US privacy groups balk at site's facial recognition — and Mark Zuckerberg may be (says Bill Gates) engaged.

HP executive churn continues.

Lanvin introduces children's collection.Continue reading...

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