in the spotlight
Posted by Shirley Brady on May 22, 2011 11:00 PM
Weekend news: Lance Armstrong's former teammate, Tyler Hamilton, accuses him of taking performance-enhancing drugs (including during a Tour de France) in an interview on CBS's 60 Minutes — a charge the cycling champ denies. Click here to watch part 1 and part 2 of Hamilton's interview.
Also: Lady Gaga pops up on NBC's Saturday Night Live (and in a Google commercial); Tim Pawlenty confirms he's running for president; Beyonce, Justin Bieber and Taylor Swift earn Billboard nods; Disney's box office Pirates booty; the Miami Heat's Chris Bosh and LeBron James prevail against the Chicago Bulls' MVP Derrick Rose; and more.Continue reading...
More about: Brand News, Personal Brands, Celebrities, Sports, Apple, Google, Jimmy Choo, Labelux, NBC, CBS, 60 Minutes, Beyonce, Lance Armstrong, Justin Bieber, Chris Bosh, Eminem, Lady Gaga, Tyler Hamilton, LeBron James, Nicki Minaj, Joakim Noah, Barack Obama, Sean Penn, Brad Pitt, Rihanna, Derrick Rose, Britney Spears, Taylor Swift, U2, Dwyane Wade, Billboard, NBA, Politics, Chicago Bulls, Miami Heat, Disney, Pirates of the Caribbean, Israel
brand news
Posted by Shirley Brady on May 19, 2011 06:30 PM

Katie Couric exits the CBS News anchor chair tonight with one final interview: Hillary Clinton.
Also stepping down this week: Mary Hart, who signs off Entertainment Tonight on Friday after 29 seasons in a final broadcast that brings out her former co-hosts.
Arnold Schwarzenegger puts projects on hold to deal with personal crisis.
Discovery Networks to run first in-show product placement under relaxed UK rules.
FDA pulls diabetes drug Avandia from shelves.
Gap quarterly profit falls 23%; partners with Goodwill for donated clothing discount.Continue reading...
More about: Brand News, Avandia, CBS, Comcast, FDA, Gap, Goodwill, Groupon, NBC, NBCU, PlayStation, Pringle, Sony, Arnold Schwarzenegger, Hillary Clinton, Katie Couric, Dick Ebersol, Mary Hart, Barack Obama, Tilda Swinton, Israel
trademark wars
Posted by Abe Sauer on May 16, 2011 03:00 PM

Just two days after a team of Navy Seals shot Osama bin Laden in the face, another of the world's most feared special ops teams, Disney's lawyers, sprang into action. On May 3, two days after the Al Qaeda leader's death was announced by President Obama, Disney applied to the US Patent and Trademark Office for ownership of the mark "Seal Team 6."
Online commenters, uncharacteristically, were outraged. One wrote "How low can Disney Corp go? I think the answer is very very exceptionally very low."
The application included designation for Christmas products, which has led to some interesting speculation. As the Seal Team's "bulletproof dog" begins to get more and more attention, it's not hard to imagine Disney developing that avenue.
But what hasn't been mentioned is that somebody beat Disney to trademarking "Seal Team 6." Twice.Continue reading...
political brands
Posted by Shirley Brady on May 11, 2011 06:30 PM
True to his tweet, Newt Gingrinch officially threw his hat in the ring today and announced he's running in the 2012 US presidential race against Barack Obama. Polling in the high single digits, his GOP rivals include Tim Pawlenty and Mitt Romney, while Sarah Palin, Mike Huckabee and (maybe) Donald Trump have yet to confirm their plans.
More about: Personal Brands, Politics, GOP, RNC, US, Newt Gingrinch, Barack Obama, Mike Huckabee, Sarah Palin, Tim Pawlenty, Mitt Romney, Donald Trump
brand extensions
Posted by Abe Sauer on May 9, 2011 02:00 PM
Above all, Donald Trump prides himself on being an exceptional businessman. In fact, one of his core criticisms of the current leader is that he doesn't know how to do a deal, saying in one interview "I'm a deal man. I make hundreds and hundreds of deals and transactions. [President Obama] never did deals before."
So then, just what kind of a business impact would a Trump presidency have on, say, Trump's signature golf courses? We already know.Continue reading...
brand news
Posted by Shirley Brady on May 5, 2011 06:00 PM

Apple now worth 5x more than in 2006, and nearly 2x as much as Google.
Citi expands socially responsible investing.
Fortune Brands rise on spirit sales.
Gap ousts designer Patrick Robinson, cuts outlook.
Google looks indoors for growth.
Gucci releases charitable bag for Mother's Day.Continue reading...
More about: Brand News, Apple, Citi, Fortune Brands, Gap, Google, Gucci, Lady Gaga, Missoni, Nike, MTV, Yudu, Brazil, Barack Obama, Judy McGrath, Sarah Palin
brands during wartime
Posted by Abe Sauer on May 5, 2011 12:00 PM

Politicians and their parties, media blunderbusses and their cable brand bullhorns, bloggers and your Uncle Joe — they're all fighting to capitalize on the Osama bin Laden shot-in-the-head story. But what about commercial products?
In January 2010, the Weatherproof apparel brand found itself in a storm of criticism after it used a photo of Obama wearing one of its products on a giant Times Square billboard. Weatherproof did not have the proper clearances from the White House to use the photo for the ad, and was forced to take it down, and replaced it with a billboard featuring Abraham Lincoln.
Looking at the now iconic photo from the bin Laden mission, it appears some lucky jacket brand could be advertising its product as "The Coat Worn By the Man Who Ordered the Death of Osama bin Laden." Too bad we don't know who makes it. Or do we?Continue reading...
brand news
Posted by Shirley Brady on May 4, 2011 06:30 PM

Apple addresses iPhone tracking concerns with iOS update.
Dunkin' Donuts owner files for $400M IPO.
Google, Apple, Intel and others hit with antitrust lawsuit.
Hearst adopts AOL large format ads.
Microsoft slams Google Apps as "excessive taxation."
Milliken carpets reveals new logo.
Nature Conservancy criticized for taking money from Cargill.Continue reading...
More about: Brand News, AOL, Apple, Cargill, Chevy, Chevrolet, Dunkin' Donuts, Facebook, Flixster, Google, Hearst, Intel, Microsoft, Milliken, Nature Conservancy, News Corp, Renren, Rotten Tomatoes, Supervalu, UBS, Volt, Warner Bros., Barack Obama, Osama bin Laden