political season

2012 GOP Presidential Candidates' Logo Race Heats Up

Posted by Mark J. Miller on June 27, 2011 11:00 AM

President Obama had a memorable logo to aid him in his 2008 presidential bid: An O that looks like a sun rising on the horizon of a red-and-white-striped landscape, a symbol of hope and a new day in America.

Now the 2012 presidential race is underway, Obama is back in the race, while Republican candidates are looking for every way possible to push their brands — including creating patriotic logos to underline their all-American messaging.

The latest entrant — Rep. Michelle Bachmann — doesn’t have an official logo on her congressional web page, although her just-announced presidential bid features a logo with an embellished 'h' in her surname to note her patriotic zeal, now rolling out across her Facebook, Twitter and official pages. 

ABC News points out that former Utah governor Jon Huntsman's logo, meanwhile, recalls the one Obama brandished in 2008 — like Bachmann, highlighting the 'h' in his surname, to a vastly different effect.Continue reading...

brand news

Brands to Watch: RIM, BMW, FDA & more

Posted by Shirley Brady on June 20, 2011 06:00 PM

Brands to Watch

Apple is bigger than the Greek economy.

Barack Obama steps up with personal tweets.

BlackBerry parent RIM's financial woes see executives and developers exit.

BMW faces tougher competition from Audi and Mercedes-Benz.

Colgate completes acquisition of Sanex personal care brand.

Foursquare passes 10 million user mark.

Google will digitize 250,000 out-of-copyright titles for the British Library.

HopStop adds 20 cities.

IBM readies social media tracking solution.Continue reading...

political brands

Biggest Elephant at GOP Debate Might Be the One Not (Yet?) in the Room

Posted by Dale Buss on June 13, 2011 07:00 PM

Tonight's GOP debate on CNN could prove crucial for several of the Republican candidates and potential candidates in a still-roiled, still-early race for their party’s nomination to attempt to unseat President Obama in 2012.

Michelle Bachmann, the Tea Party favorite from Minnesota, will make her national debut as a 2012 contender on the stage in Manchester, NH. As the front-runner so far, Mitt Romney will be under pressure not to hurt himself. Newt Gingrich will stop in New Hampshire on Redemption Road. And former Minnesota Governor Tim Pawlenty simply will be trying to get more traction.

Sarah Palin won’t be on the GOP-candidate stage tonight, and perhaps never. But her long “non-candidate” campaigning, and national media attention as the outspoken former governor of Alaska, leave her as a looming presence over the debate nonetheless. You can betcha that if she finally decides to leap into the fray, the post-debate dynamics will be upset.Continue reading...

brand news

Brands to Watch: Citi, HP, Marriott & more

Posted by Shirley Brady on June 13, 2011 06:00 PM

Brands to Watch

Airbus unveils transparent plane concept.

American Airlines to offer Samsung tablet for inflight movies.

Apple CEO Steve Jobs is set to become a comic book superhero.

Citi reportedly knew about hacking "weeks" before revealed.

Comcast and Skype partner on HD video calling service.

Facebook IPO could be worth $100 billion, as US privacy groups balk at site's facial recognition — and Mark Zuckerberg may be (says Bill Gates) engaged.

HP executive churn continues.

Lanvin introduces children's collection.Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

trademark wars

After Disney Drops Seal Team TM, Armed Forces Act To Protect IP

Posted by Abe Sauer on June 6, 2011 03:00 PM

On May 26, The L.A. Times quoted a Disney spokesman reasoning that "Out of deference to the Navy's application for these trademarks, we have withdrawn ours." It was the end of the weeks-long outrage over Disney's move to trademark "Seal Team 6" just two days after that unit was reported to have killed Osama Bin Laden. In those weeks, the Navy itself had moved to trademark "Navy Seals."

One positive outcome of Disney's bold move was that it appears to have lit a flame under the butt of the Department of the Navy. On May 25th, the day before Disney's withdrawal, the Navy made its latest application to trademark both "Marine Ops: The Crucible" and "Marine Ops."Continue reading...

debate

Join the Debate: Is the New USDA Healthy Eating Logo a Waste of Time?

Posted by Shirley Brady on June 3, 2011 05:45 PM

This week the U.S. government abandoned the classic food pyramid that visualized its healthy eating recommendations.

Now, the dietary guildelines are being rebranded, using a plate icon designed to symbolize and simplify the recommended daily amounts of food. Will the new system succeed where the food pyramid didn't?

Tell us what you think in this week's debate forum.

auto motive

Hail to the Jeep: Is Obama Riding Chrysler to Glory?

Posted by Dale Buss on June 3, 2011 04:45 PM

President Obama’s visit to Chrysler's Toledo, Ohio, plant — the home of the iconic Jeep Wrangler, as Chrysler's press release pointed out — today is expected to boost not only the aura of the automaker and the Jeep brand that is produced there, but also of the nation’s Economist in Chief.

Just a few hours after a report that the unemployment rate rose in May to 9.1%, Obama was glad-handed by Fiat CEO Sergio Marchionne, United Auto Workers officials, assembly-line workers and community brass in Toledo to mutually enthuse about the federal-government bailouts of Chrysler and GM and the results they have wrought.

It also, conveniently, gave Obama the chance to meet his "Joe the Plumber" — "James the Jeep Worker."Continue reading...

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