corporate citizenship

Gap Looks to "Do More" with Wage Hike, But Will Walmart Follow?

Posted by Mark J. Miller on February 20, 2014 01:37 PM

During President Obama's State of the Union address last month, he asked businesses across the US to raise their minimum wage to $10 an hour, even if Congress wasn't going to force minimum wage above its current $7.25 rate, though it plans to pay its own workers $10.10 starting next year. 

It seems at least one major US company was listening. Gap Inc. announced that it will voluntarily increase its minimum wage to $10 per hour in June of 2015 after boosting its pay rate to $9 per hour this year, Reuters reports. The increase will benefit about 65,000 workers across the company's Gap, Banana Republic and Old Navy brands.

Harking back to the directive from founder Don Fisher to "do more than sell clothes," the company said that "after many months of consideration, we've made a business decision that's right for our brands, good for our people and beneficial to our customers."

"I applaud Gap for announcing that they intend to raise wages for their employees beginning this year," President Obama said, according to Reuters.

It remains to be seen if Walmart, the largest private employer in America, will follow. Numerous protests demanding that Walmart raise its minimum wage have been ongoing over the last year, as the company made headlines for refusing a pay increase in Washington, D.C. and other pay-related incidents around the holidays.Continue reading...

brands with a cause

Apple for the Teacher: Tech Brands Support US ConnectED Schools Plan

Posted by Sheila Shayon on February 4, 2014 01:56 PM

President Obama has scored some major progress on his ConnectED initiative thanks to a little help from some major brands. The program, which was launched in June, advocates for high-speed internet and education technology in every classroom, as well as training teachers on the benefits of tech in the classroom by 2017. 

The President has challenged the FCC, Federal agencies, Congress, the private sector and communities to rise to the test. As announced today as part of the White House's ConnectED (or #ConnectED) initiative, US companies are answering the call by committing more than $750 million to deliver cutting-edge technologies, devices, free software, teacher professional development, and home wireless connectivity.

“Today, fewer than 30 percent of schools have the broadband they need to teach using today’s technology; under ConnectED, 99 percent of American students will have access to next-generation broadband by 2017. That connectivity will be the bedrock of a transformation in the classroom experience for all students, regardless of income," the White House said in a press release.Continue reading...

tech talk

Tech Giants, Obama Converge Over Surveillance, Healthcare.gov Concerns

Posted by Mark J. Miller on December 17, 2013 07:37 PM

It seems to be tech week in Washington, D.C., as some of the country's top technology leaders met with President Obama to discuss several topics, including security and goverment surveillance. 

Since the Edward Snowden/NSA scandal broke earlier this year, consumers and tech innovators alike have been concerned about the government's practices of monitoring emails, social media activity, and phone conversations—behavior that was deemed unconstitutional by a federal judge this week. According to The Verge, the President plans to discuss the economic effects of such unauthorized leaks, as well as how the government can further work with the tech sector to create jobs, and most importantly, how it can help to fix Healthcare.gov. The White House is even hitting up kids for ways to better use technology to learn.

15 leaders, including Apple CEO Time Cook, Facebook COO Sheryl Sandberg, Twitter CEO Dick Costolo, as well as other high-level representatives from Zynga, Google, Etsy, Netflix, Dropbox, AT&T, Comcast, and Yahoo! were among those in attendance.Continue reading...

political brands

Clever Advertising Can't Rescue Obamacare On Its Own—But It's Trying

Posted by Dale Buss on November 14, 2013 12:49 PM

As President Obama addressed the growing travails of Obamacare today, the marketing juggernaut for the troubled Affordable Care Act has continued. Not surprisingly, a lot of the ads—some from state-run health-insurance exchanges and allies that are carrying the load for local Obamacare rollout—are targeting the Millennial generation.

Younger, healthier Americans need to carrry the fiscal load for Obamacare if it's going to work out financially. But so far they're not biting much, just as most Americans have been slow to embrace coverage by signing on at HealthCare.gov. Less than 2 percent of the 7 million Americans federal officials expected to sign up for new health insurance under Obamacare actually did so in October. And so the President on Wednesday was at a press conference dealing with the political fallout.Continue reading...

what's in a name

Redskins Owner Vows to Keep Name Intact, but Oneida, Regulators May Have Other Plans

Posted by Mark J. Miller on October 10, 2013 07:12 PM

Plenty of people have been trying to get the NFL’s Washington Redskins to change their name for decades, but team owner Daniel Snyder delivered what all should regard as a pretty sound statement denying such a request.

In the last few days, “NFL officials agreed to meet with the Oneida Indian Nation," which had purchased radio ads in the team's market urging Snyder to drop the name, the Washington Post reports. Even President Obama threw his voice into the mix, noting that he’d consider changing the name if he were the owner. The Oneida staged a protest Monday in Washington and the National Congress of American Indians released a poster that showed baseball hats featuring racist team names such as the "New York Jews" and "San Francisco Chinamen."Continue reading...

US Suspends Trade Privileges with Bangladesh, Pressuring Factories, Brands to Comply with Safety Standards

Posted by Sheila Shayon on June 27, 2013 05:38 PM

On Thursday, the Obama Administration announced that it would be suspending trade privileges extended to Bangladesh as a result of the country's neglect of worker's rights. 

"I have determined that it is appropriate to suspend Bangladesh's designation… because it is not taking steps to afford internationally recognized worker rights to workers in the country," President Obama wrote in a message to Congress. The decision, regarded widely as a stern warning to the nation, will effectively end special tax breaks on exports to the US that are meant to help developing economies. 

The decision was partially motivated by April's Rana Plaza building collapse, which killed over 1,100 garment factory workers as well as the Tazreen factory fire in late 2012 that killed over 100 workers.Continue reading...

china

The Week in China: Maxi Pad Movies, Hello Kitty Melon, Obama Groupon and more

Posted by Abe Sauer on May 24, 2013 11:45 AM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Shanghai's Gangnam Bar... Maxi pad branded-content... Huang Xiaoming for Busen... Mocking Forrest Gump... Hershey and Nestle... Lenovo PC profits... China buys Fisker... Gatsby, Tesco woes... Hello Kitty melons... Art Basel hits Hong Kong... and more.Continue reading...

retail

Costco Posts Huge Revenue Following CEO's Wage Comments

Posted by Mark J. Miller on March 13, 2013 02:23 PM

Plenty of businesses were unhappy when President Obama suggested raising the minimum wage, but Costco CEO Craig Jelinek recently let the world know that he’s all for raising it to $10.10 an hour—and the news isn’t hurting business, either.

Last quarter, Costco's revenue ballooned to $537 million, which is up from $394 million in the same period one year ago, The Huffington Post reports.

“At Costco, we know that paying employees good wages makes good sense for business,” Jelinik said last week. “Instead of minimizing wages, we know it's a lot more profitable in the long term to minimize employee turnover and maximize employee productivity, commitment and loyalty. We support efforts to increase the federal minimum wage.”Continue reading...

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