2014 Brandcameo Product Placement Awards

political brands

Republican Party Hangover: Is It Time for the GOP to Rebrand?

Posted by Dale Buss on November 9, 2012 02:57 PM

It's hard to think of a brand that is more in crisis today than the Republican Party. Not even JCPenney or Groupon, Kodak or BlackBerry come close.

The dimensions of the licking that the Grand Old Party took at the polls on Tuesday are still unfolding, but Republican leaders and rank-and-file members alike are trying to figure out, exactly, just where they go from here.

They certainly wasted little time in getting started. U.S. Sen. Marco Rubio, a Florida Republican, already was communicating via social media in the wee hours of Wednesday that his party needs a new outreach to Hispanics and other minorities — but one based on the appeal of conservative principles such as the importance of the family and hard work.

Beyond that basic formula, there's little agreement within the party ranks about where and how Republicans need to proceed in order to bolster the flagging morale of partisans, try to make back some of the lost ground in elections in 2014 and, of course, ultimately do better in capturing the White House in 2016 when two-term President Obama can't run again.Continue reading...

celebrity brandmatch

Barack Obama Watch: President Secretly Services Jorg Gray Brand

Posted by Abe Sauer on November 8, 2012 11:12 AM

President Obama's "Four more years" victory tweet has become the most retweeted tweet in the history of tweets (sorry, Bieber). Attached to Obama's historic tweet, a photo of the First Lady, arms thrown around the president, who wears rolled-up sleeves and a wristwatch. But what watch?Continue reading...

brand news

In the News: Obama, NBCU, FT and more

Posted by Dale Buss on November 7, 2012 09:03 AM

In the News

U.S. President Barack Obama wins re-election, defeats Republican Mitt Romney soundly in electoral votes and with slim popular-vote margin, and puts "Forward" campaign slogan to the test.

American Express and NBC Universal try to create "TV commerce."

Del Monte reminds consumers that its canned products meet their needs.

eBay reaches out to auto buffs with new channel.

Famous Dave's plans expansion, mostly in California.

Financial Times seen as going on the block.

Ford pins hopes on Lincoln MKZ to refresh luxury brand.

Goldman Sachs partners pocket $22 million.

Kevin Bacon helps rebrand UK's Everything Everywhere as EE.Continue reading...

political season

Barack Obama Goes Down to the Wire with Jay-Z, Will Ferrell and the Boss

Posted by Mark J. Miller on November 5, 2012 04:32 PM

As Barack Obama campaigns at his final rally today in the vital swing state of Ohio with his pals Jay-Z (who sang, "I've got 99 problems, but Mitt ain't one) and Bruce Springsteen, apparently some voters may be confused. And not because they're undecided.

The hard-fought, long-awaited presidential election will finally take place on Tuesday and America will decide which leader it wants to follow: President Barack Obama or Governor Mitt Romney. This pair has done pretty much everything it can on the marketing front, short of skywriting and Potter-style notes delivered by owl, to get their respective messages out to voters. Combined, their campaigns have spent more than a billion dollars on television ads alone this election, an almost embarrassing sum of money given the state of the U.S. economy.

And online was no different. The two candidates have dedicated digital teams that have been trying to push their message through every online channel imaginable. One of those, though, is getting some negative attention: brand hijacking. That's when a brand buys search-engine ad space for when a consumer searches for a competing brand. In some parts of the US, when someone searches for “Barack Obama” in Google or Facebook, ads for Romney appear. And when some Americans search for “Mitt Romney,” ads for Barack Obama appear.Continue reading...

mom's the word

Walmart Presents Walmart Moms' Opinions to Obama and Romney Campaigns

Posted by Shirley Brady on November 1, 2012 12:02 PM

If this political indeed rises and falls on which campaign can win over "Walmart Moms," Walmart is more than happy to offer up their opinions. In a move to own one of the hot-button phrases in this U.S. election cycle, Walmart not only presented the candidates to their customers, but the mega-retailer is presenting their customers' concerns back to the candidates as they enter the final stretch before election day on November 6th. The Walmart Community YouTube channel features more video interviews with Walmart moms stopped while shopping, while the Walmart Community Votes website encourages them to register, vote and be heard.

political season

Obama and Romney Get Back on the Campaign Trail

Posted by Shirley Brady on November 1, 2012 10:19 AM

Eager to not let Superstorm Sandy lay waste to their presidential campaigns, Barack Obama and Mitt Romney are back in full swing today. Romney is campaigning in Virginia, while Obama is planning to appeal to "middle class security." Both campaigns also resumed 

The Obama campaign released a TV commercial featuring "last week's powerful endorsement from retired four star general and former Secretary of State Colin Powell," while the Romney campaign released the TV commercial below, which makes light of Obama's announcement that he might appoint a Secretary of Business ("His solution to everything is to add another bureaucrat.") Click here for more on political branding in this U.S. election cycle.Continue reading...

auto motive

GM and Chrysler Reject Romney China Claims

Posted by Dale Buss on October 31, 2012 04:12 PM

Fiat and Chrysler CEO Sergio Marchionne has been busy this week denying what he won't do and sharing what he wants to do. And everything he has said has implications for the company, its brands and consumers on four continents.

Of most immediate importance, Marchionne was compelled to inject himself into the U.S. presidential campaign this week after a Romney TV commercial and radio spot in battleground Ohio highlighted his plan to build Jeeps in China.

It could be inferred from the Republican nominee's spot that Jeep jobs might leave Ohio and Michigan in such an endeavor — a suggestion that Marchionne swiftly rejected. Republican vice presidential candidate Paul Ryan also said in a statement released by Romney's campaign: "GM and Chrysler are expanding their production overseas. These are facts that voters deserve to know as they listen to the claims President Obama and his campaign are making."

An irked Marchionne released a statement to assure Chrysler employees and the public that the company's commitment to U.S. production of Jeeps, which has been expanding lately, was secure, stating "I feel obliged to unambiguously restate our position: Jeep production will not be moved from the United States to China." GM also refuted the Romney campaign claims.Continue reading...

political season

Sandy a New Chance for FEMA to Save Its Own Brand

Posted by Mark J. Miller on October 31, 2012 03:48 PM

The arrival of Superstorm Sandy has brought an American brand that plenty like to forget about back into the spotlight. FEMA, the U.S. Federal Emergency Management Agency, is generally not heard from as it goes about its business helping people recover from one nasty situation or another.

But when the agency flubs, as it famously did during its disastrous efforts after Hurricane Katrina in August of 2005, its name brings in a lot of bad publicity. After Sandy hit American soil and began devastating buildings and lives, FEMA was in action. As if on cue, Michael Brown, the man who had headed the agency during those Katrina days and resigned in disgrace in the month after the storm, appeared in Denver’s Westword magazine to talk about how President Obama had already blown it by meeting with FEMA on Sunday and having a press conference.Continue reading...

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