2014 Brandcameo Product Placement Awards

web watch

SOPA and PIPA, Day 2: The Web Stood its Ground. Now What?

Posted by Sheila Shayon on January 19, 2012 05:44 PM

Opponents of SOPA and PIPA cheered yesterday’s web blackouts as a critical juncture in the escalating debate over copyright protection.

“The Web blackout Wednesday may be remembered as one of the first successful online uprisings in the U.S., but leaders in the U.S. Senate still planned to begin voting on PIPA next Tuesday.”

California Representative Anna Eshoo, Dem., tweeted "I do not support #SOPA! It is overly broad, threatens the Internet, will hinder new jobs & hurt economic opportunities" with a link to her statement: “History is being made by the more than 10,000 websites that have chosen to boycott SOPA by participating in today’s blackout,” and she followed suit by blacking out her own website.

A key factor in the turn was the education made quickly available to the public about the complex issues and alliances involved as shown in the following two videos:Continue reading...

doing good

Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."Continue reading...

brand news

In the News: Saab, Samsung, Virgin Galactic and more

Posted by Dale Buss on October 28, 2011 08:45 AM

In the News

Saab signs deal to be purchased by Chinese firms.

Samsung overtakes Apple as top smartphone seller.

Virgin Galactic space tourism could begin in 2013.

Chrysler becomes profit-maker.

Disney strikes TV deal in Russia.

Jack in the Box and Jamba Juice are testing Google Wallet.

J.Crew president Jenna Lyons' personal life makes headlines.

Netflix reportedly takes up one-third of web bandwidth.

New York City's first casino opens today.

Nokia launches first Windows phone ad, in Europe.

Obama administration announces desert solar energy zones.

P&G's Wrigley brand is 100 years old this month as company finds consumers largely are accepting price hikes.

Samuel L. Jackson becomes top-grossing movie star of all time.

Under Armour hits the basketball court.

Weather Channel relaunches iPad app ahead of international expansion.

Whirlpool to cut more than 5,000 jobs.

& NYT ponders if the era of cheap Chinese imports to US is ending.

brand news

In the News: UBS Sees $2B Loss, Esprit Sinks, Uniqlo Rises

Posted by Dale Buss on September 15, 2011 09:00 AM

In the News

UBS warns of big losses (up to $2 billion) on rogue trades, leading to employee arrest in London.

Esprit divests North American business as profit drops 98%.

Fast Retailing, parent of Uniqlo, sets big expansion plans (opening up to 300 stores/year) as brand that "represents" Japan.

Groupon plans to put IPO back on track.

Al Gore's 24-hour Climate Reality webcast irks some.

CBS CEO Leslie Moonves insists that TV ad market is holding up.

Crocs banned for nurses in Wales.

DuPont wins nearly $1 billion in damages in Kevlar-secrets case.Continue reading...

brand news

In the News: BofA, Glenn Beck, Porsche & more

Posted by Shirley Brady on September 9, 2011 09:00 AM

In the News

Green Bay Packers defend title to win NFL kickoff game, while Bud Light kicks in as NFL sponsor, and Coors Light debuts new campaign.

President Obama presents $447 billion jobs stimulus plan to tough audience.

American Apparel search for plus-size models backfires.

Aquascutum among brands finding new life in China.

Bank of America could shed up to 40,000 jobs.

Facebook complaints can't get an employee fired, judge rules while site adds five languages.

John Galliano  found guilty in anti-racism case.

Glenn Beck launches web TV network.

Google details electricity usage.Continue reading...

sports in the spotlight

Jobs? Schmobs! NFL Believes You're Really Ready for Some Football

Posted by Dale Buss on September 8, 2011 05:13 PM

Thank you, Mr. President. Once Barack Obama assented to deliver his important economic speech to the nation at 7 p.m. ET today — a not-so-politically convenient 4 p.m. on the West Coast — instead of later, the National Football League was pretty much free to pursue its further remake of opening day into a sort of mini-Super Bowl. And right up until game time at about 8:30 this evening, the league, NBC, the Green Bay Packers, the New Orleans Saints, big brand marketers and Belgioso Cheese are making the most of it.

The Today Show kicked things off this morning by hosting part of the proceedings from Green Bay's Lambeau Field, where the Super Bowl Champion Packers, the previous Super Bowl Champion Saints — and the hopes and dreams of dozens of major brand marketers — will launch the season. "Growing up and watching the NFL ... and John Facenda talking about the 'Frozen Tundra' of Lambeau Field ... this is fantastic!" exclaimed Today's Al Roker.Continue reading...

viral marketing

Schweddy Balls Just the Latest Stunt Flavor from Ben & Jerry's

Posted by Abe Sauer on September 8, 2011 04:02 PM

If it was April 1, nobody would believe yesterday's announcement by ice cream makers Ben and Jerry's. But, it seems that, for real, the brand has again enlisted popular entertainment in the service of promoting its brand by releasing a limited edition flavor called Schweddy Balls. 

The best part has been the reaction from Alec Baldwin, the actor (and avid tweeter) who starred in the legendary Saturday Night Live skit that inspired the limited edition flavor.Continue reading...

brand news

In the News: Yahoo, Amazon, Weight Watchers, Target & more

Posted by Shirley Brady on September 8, 2011 08:45 AM

In the News

Yahoo's former CEO Carol Bartz reportedly receives $10M severance package as issues that led to her firing emerge.

Weight Watchers outperforms rivals (and medically supervised diets) in new study.

Target takes New York Fashion Week by storm with 25-foot doll to promote Missoni collaboration.

Amazon cuts deal on California taxes, plans to bring click and collect service to UK.

AOL severs ties with TechCrunch founder Michael Arrington.

Apple cries foul on Chinese logo (when it should be LG); gets nod for clean, green store design; and may need a third campus in Cupertino by 2015.Continue reading...

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