Posted by Dale Buss on September 15, 2011 09:00 AM
UBS warns of big losses (up to $2 billion) on rogue trades, leading to employee arrest in London.
Esprit divests North American business as profit drops 98%.
Fast Retailing, parent of Uniqlo, sets big expansion plans (opening up to 300 stores/year) as brand that "represents" Japan.
Groupon plans to put IPO back on track.
Al Gore's 24-hour Climate Reality webcast irks some.
CBS CEO Leslie Moonves insists that TV ad market is holding up.
Crocs banned for nurses in Wales.
DuPont wins nearly $1 billion in damages in Kevlar-secrets case.Continue reading...
Posted by Shirley Brady on September 9, 2011 09:00 AM
Green Bay Packers defend title to win NFL kickoff game, while Bud Light kicks in as NFL sponsor, and Coors Light debuts new campaign.
President Obama presents $447 billion jobs stimulus plan to tough audience.
American Apparel search for plus-size models backfires.
Aquascutum among brands finding new life in China.
Bank of America could shed up to 40,000 jobs.
Facebook complaints can't get an employee fired, judge rules while site adds five languages.
John Galliano found guilty in anti-racism case.
Glenn Beck launches web TV network.
Google details electricity usage.Continue reading...
sports in the spotlight
Posted by Dale Buss on September 8, 2011 05:13 PM
Thank you, Mr. President. Once Barack Obama assented to deliver his important economic speech to the nation at 7 p.m. ET today — a not-so-politically convenient 4 p.m. on the West Coast — instead of later, the National Football League was pretty much free to pursue its further remake of opening day into a sort of mini-Super Bowl. And right up until game time at about 8:30 this evening, the league, NBC, the Green Bay Packers, the New Orleans Saints, big brand marketers and Belgioso Cheese are making the most of it.
The Today Show kicked things off this morning by hosting part of the proceedings from Green Bay's Lambeau Field, where the Super Bowl Champion Packers, the previous Super Bowl Champion Saints — and the hopes and dreams of dozens of major brand marketers — will launch the season. "Growing up and watching the NFL ... and John Facenda talking about the 'Frozen Tundra' of Lambeau Field ... this is fantastic!" exclaimed Today's Al Roker.Continue reading...
Posted by Abe Sauer on September 8, 2011 04:02 PM
If it was April 1, nobody would believe yesterday's announcement by ice cream makers Ben and Jerry's. But, it seems that, for real, the brand has again enlisted popular entertainment in the service of promoting its brand by releasing a limited edition flavor called Schweddy Balls.
The best part has been the reaction from Alec Baldwin, the actor (and avid tweeter) who starred in the legendary Saturday Night Live skit that inspired the limited edition flavor.Continue reading...
Posted by Shirley Brady on September 8, 2011 08:45 AM
Yahoo's former CEO Carol Bartz reportedly receives $10M severance package as issues that led to her firing emerge.
Weight Watchers outperforms rivals (and medically supervised diets) in new study.
Target takes New York Fashion Week by storm with 25-foot doll to promote Missoni collaboration.
Amazon cuts deal on California taxes, plans to bring click and collect service to UK.
AOL severs ties with TechCrunch founder Michael Arrington.
Apple cries foul on Chinese logo (when it should be LG); gets nod for clean, green store design; and may need a third campus in Cupertino by 2015.Continue reading...
Posted by Dale Buss on September 6, 2011 03:22 PM
President Obama's decision to work his jobs speech on Thursday around the schedule of the National Football League's opening day shows that he's still got some keen political instincts. Because this week, in this economy, the NFL seems to be the one thing you don't want to mess with.
Brand marketers seem to have forgiven the uncetainties sown by the league's four-month labor stoppage and are ready to jump back on an advertising bandwagon that has outrun every other marketing vehicle over the last three years.
Certainly PepsiCo is the prime example: Today, the beverage giant and the NFL announced a 10-year extension of their current agreement to go into effect next year. According to the Wall Street Journal, the extension could be valued as a $2.3-billion investment in the continued marketing appeal of America's real pastime.
It's one of the largest sponsorship deals ever in sports and ensures that PepsiCo brands Pepsi, Gatorade, Frito-Lay, and others will be official marketing partners of the league at a cost of nearly $100 million a year.Continue reading...
Posted by Shirley Brady on September 6, 2011 08:55 AM
Amazon.com tests "more airy" website redesign, as delivery locker test with 7-Eleven looms.
Apple designer Jonathan Ive enters a new era, as iPhone 5 speculation mounts and brand announces first store in Hong Kong.
Baidu taps Dell for mobile push.
Bank of America shares decline (despite Warren Buffett's $5 billion injection) in tandem with global banks.
BMW tests 1,000 times brighter laser headlights.
Cantor Fitzgerald's post-9/11 recovery is in the spotlight this week.
Carlyle Group files for IPO.
Coca-Cola will invest $4 billion with Chinese bottling partners to spur China sales.Continue reading...
Posted by Dale Buss on August 31, 2011 05:52 PM
We can give you a one-word reason why President Obama will not accede to House Speaker John Boehner's request this afternoon to move his jobs-plan speech next week to Thursday from Wednesday. Well, actually, it's one acronym: NFL.
As White House staffer Dan Pfeiffer announced on Twitter, Obama scheduled a Joint Session of Congress for the evening of September 7 so that the entire august body could gather, before a nationwide television audience, to hear the president lay out his long-promised new initiative for creating jobs and getting the U.S. economy back on track.
The jobs speech announcement, which followed Obama's call on Congress to pass key transportation measures to protect jobs, raised some eyebrows because the September 7 timing would precisely conflict with a live televised debate of Republican presidential contenders (already rescheduled back in May) at the Ronald Reagan Presidential Library, to be broadcast on MSNBC.Continue reading...