brand news

In the News: Cosi, Goldman, Evian and more

Posted by Dale Buss on June 5, 2012 09:00 AM

In the News

Amazon buys publisher of romance and mystery books and cools down its warehouses.

Bona Film Group of China talks with Hollywood outfits.

Coca-Cola's Australian JV says cheers to beer.

Cosi tries for dramatic turnaround under new CEO.

Disney to restrict junk-food advertising on its shows.

EA offers much of new Star Wars game for free.

Goldman Sachs outlook dims.

Google buys Meebo to bolster Google+ as its battle with Apple expands to mobile maps.

Groupe Danone fails Chinese entry inspection for Evian water.Continue reading...

brand news

In the News: BlackBerry Crushed, Walmart Targets Best Buy and more

Posted by Shirley Brady on May 30, 2012 05:42 PM

BlackBerry-maker Research in Motion saw its shares slump today after warning Wall Street that it's forecasting an operating loss for the first quarter. With the company hiring bankers at JPMorgan and RBC to explore a sale, investors worried and layoffs looming, the Canadian government dismissed rumors of a possible takeover.

Other brand news:

Best Buy store closures spur Walmart ads.

NYC mayor Michael Bloomberg bans sale of large sodas and sugary drinks.

GM is shifting Chevrolet ad budget from Super Bowl to sponsoring the popular Manchester United soccer team.

Disney Channel joins the TV Everywhere brigade.

Exxon Mobil shareholders approve executive pay.Continue reading...

brand news

In the News: Angry Birds, Occupy Wall Street, Old Navy and more

Posted by Shirley Brady on April 30, 2012 05:15 PM

Brands to Watch

Angry Birds Space sets mobile download record.

Apple and Microsoft face price-gouging inquiry in Australia.

Barack Obama tests "Forward" as a campaign slogan.

BP will pay $4 billion on new oil rigs in the Gulf of Mexico this year.

BlackBerry will be in the hot seat at BlackBerry World conference by RIM on Tuesday.

Broadway tests autism-friendly theater performances.

Brooklyn Nets unveils new team logo designed by Jay-Z.

Chrysler boosts Jeep production.

Facebook will announce a "life-saving tool" on Good Morning America on Tuesday.Continue reading...

celebrity brandcasting

Eva Longoria Stumps for Barack Obama [VIDEO]

Posted by Shirley Brady on April 26, 2012 01:35 PM

The Barack Obama presidential re-election team today released a new video endorsement by actress Eva Longoria, the national co-chair of Obama for America. In the campaign (click here for the Spanish version), she touches on healthcare, education and immigration to pitch the president (and the American Dream) to the Latino community, and ends by directing voters to for more information.Continue reading...

brand news

In the News: Apple, Burger King, Groupon and more

Posted by Shirley Brady on April 25, 2012 09:01 AM

In the News

Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.

Benetton founder hands reins to son.

bmi airline future hangs in the balance.

BMW stretches 3-Series for China.

Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.

Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.

Facebook may be developing a smartphone with HTC.

Ford faces UK strike action.Continue reading...

political brands

Brand Obama Challenged by Obamacare Supreme Court Review

Posted by Sheila Shayon on March 26, 2012 11:01 AM

Brand Obama is facing a significant challenge today as so-called Obamacare (the sweeping healthcare reform law that was introduced on March 2010) goes before the Supreme Court (ABC News is live-blogging). It's a bit of a setback as the president is also actively campaigning for re-election in November.

The Obama Campaign’s social call-to-action documentary The Road We've Traveled, available on the President’s new YouTube platform, is the jewel in the crown of the President’s social media persona.

Directed by the Academy Award winning director of An Incovenient Truth, Davis Guggenheim, it's narrated by Tom Hanks and has racked up almost 2 million views since it debuted on March 15th.Continue reading...

fashion week

New York Fashion Week Kicks Off With Obama Collection

Posted by Sheila Shayon on February 8, 2012 11:19 AM

President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.

The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...

conversation starter

Obama Books Hangout on Google+ for State of the Union Public Engagement

Posted by Sheila Shayon on January 23, 2012 03:03 PM

The first televised U.S. presidential candidates' debate, the 1960 between Senator John F. Kennedy (D-MA) and Vice President Richard Nixon (R-CA), illustrated the power and sway of the media in American politics. As the lore goes, TV viewers gave the debate to Kennedy while radio listeners gave it to Nixon.

In the midst of the Great Depression, March 12, 1933, the nation was held spellbound as President Franklin Delano Roosevelt assured his countrymen that their country would recover during Fireside Chats where Roosevelt shared his hopes and plans and invited the American people to "tell me your troubles."

Fast forward to 2012, and President Barack Obama and the White House will make digital history (again) as he plans to make himself available in a 45-minute live video chat room (dubbed a Hangout) on Google+ on Jan. 30 to answer questions arising from his State of the Union address delivered Tuesday night.Continue reading...

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