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celebrity brandcasting

Eva Longoria Stumps for Barack Obama [VIDEO]

Posted by Shirley Brady on April 26, 2012 01:35 PM

The Barack Obama presidential re-election team today released a new video endorsement by actress Eva Longoria, the national co-chair of Obama for America. In the campaign (click here for the Spanish version), she touches on healthcare, education and immigration to pitch the president (and the American Dream) to the Latino community, and ends by directing voters to Latinos.BarackObama.com for more information.Continue reading...

brand news

In the News: Apple, Burger King, Groupon and more

Posted by Shirley Brady on April 25, 2012 09:01 AM

In the News

Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.

Benetton founder hands reins to son.

bmi airline future hangs in the balance.

BMW stretches 3-Series for China.

Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.

Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.

Facebook may be developing a smartphone with HTC.

Ford faces UK strike action.Continue reading...

political brands

Brand Obama Challenged by Obamacare Supreme Court Review

Posted by Sheila Shayon on March 26, 2012 11:01 AM

Brand Obama is facing a significant challenge today as so-called Obamacare (the sweeping healthcare reform law that was introduced on March 2010) goes before the Supreme Court (ABC News is live-blogging). It's a bit of a setback as the president is also actively campaigning for re-election in November.

The Obama Campaign’s social call-to-action documentary The Road We've Traveled, available on the President’s new YouTube platform, is the jewel in the crown of the President’s social media persona.

Directed by the Academy Award winning director of An Incovenient Truth, Davis Guggenheim, it's narrated by Tom Hanks and has racked up almost 2 million views since it debuted on March 15th.Continue reading...

fashion week

New York Fashion Week Kicks Off With Obama Collection

Posted by Sheila Shayon on February 8, 2012 11:19 AM

President Obama has returned to e-commerce and haute couture with Runway to Win, a collaborative campaign merchandise fundraiser pegged to the kickoff of New York Fashion Week. As fashionistas rev up for the Fall 2012 collections, designers and Dem supporters have been rallying to raise money, chicly, for the president's re-election campaign.

The collection features patriotic clothing and accessories, moderately priced from $45 to $95, from top designers including Tory Burch, Rachel Roy, Derek Lam, Beyoncé and Tina Knowles, Marcus Wainwright and David Neville, Proenza Schouler's Jack McCollough and Lazaro Hernandez, Diane von Furstenberg, Narciso Rodriguez, Vera Wang, Thakoon, Jason Wu, Grace Tsao-Wu and Laura Kofoid of Laudi Vindi, Marc Jacobs and Tracy Reese.Continue reading...

conversation starter

Obama Books Hangout on Google+ for State of the Union Public Engagement

Posted by Sheila Shayon on January 23, 2012 03:03 PM

The first televised U.S. presidential candidates' debate, the 1960 between Senator John F. Kennedy (D-MA) and Vice President Richard Nixon (R-CA), illustrated the power and sway of the media in American politics. As the lore goes, TV viewers gave the debate to Kennedy while radio listeners gave it to Nixon.

In the midst of the Great Depression, March 12, 1933, the nation was held spellbound as President Franklin Delano Roosevelt assured his countrymen that their country would recover during Fireside Chats where Roosevelt shared his hopes and plans and invited the American people to "tell me your troubles."

Fast forward to 2012, and President Barack Obama and the White House will make digital history (again) as he plans to make himself available in a 45-minute live video chat room (dubbed a Hangout) on Google+ on Jan. 30 to answer questions arising from his State of the Union address delivered Tuesday night.Continue reading...

web watch

SOPA and PIPA, Day 2: The Web Stood its Ground. Now What?

Posted by Sheila Shayon on January 19, 2012 05:44 PM

Opponents of SOPA and PIPA cheered yesterday’s web blackouts as a critical juncture in the escalating debate over copyright protection.

“The Web blackout Wednesday may be remembered as one of the first successful online uprisings in the U.S., but leaders in the U.S. Senate still planned to begin voting on PIPA next Tuesday.”

California Representative Anna Eshoo, Dem., tweeted "I do not support #SOPA! It is overly broad, threatens the Internet, will hinder new jobs & hurt economic opportunities" with a link to her statement: “History is being made by the more than 10,000 websites that have chosen to boycott SOPA by participating in today’s blackout,” and she followed suit by blacking out her own website.

A key factor in the turn was the education made quickly available to the public about the complex issues and alliances involved as shown in the following two videos:Continue reading...

doing good

Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."Continue reading...

brand news

In the News: Saab, Samsung, Virgin Galactic and more

Posted by Dale Buss on October 28, 2011 08:45 AM

In the News

Saab signs deal to be purchased by Chinese firms.

Samsung overtakes Apple as top smartphone seller.

Virgin Galactic space tourism could begin in 2013.

Chrysler becomes profit-maker.

Disney strikes TV deal in Russia.

Jack in the Box and Jamba Juice are testing Google Wallet.

J.Crew president Jenna Lyons' personal life makes headlines.

Netflix reportedly takes up one-third of web bandwidth.

New York City's first casino opens today.

Nokia launches first Windows phone ad, in Europe.

Obama administration announces desert solar energy zones.

P&G's Wrigley brand is 100 years old this month as company finds consumers largely are accepting price hikes.

Samuel L. Jackson becomes top-grossing movie star of all time.

Under Armour hits the basketball court.

Weather Channel relaunches iPad app ahead of international expansion.

Whirlpool to cut more than 5,000 jobs.

& NYT ponders if the era of cheap Chinese imports to US is ending.

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