what girls want
Posted by Sheila Shayon on November 10, 2014 11:48 AM
Research has shown that girls who play with fashion dolls see fewer career options for themselves than boys. A fashion doll is sold every 3 seconds—which is why GoldieBlox is expanding into dolls with an anti-Barbie doll based on its namesake Goldie character. She is ready to take on Bob the Builder, Bill Nye the Science Guy and Jimmy Neutron, as well as Lego’s Friends line for girls.
As founder Debbie Sterling, a mechanical engineer, tells brandchannel, GoldieBlox was born to "disrupt the pink aisle" and make engineering accessible and fun for young girls. GoldieBlox’s tagline is “Other dolls are built for fashion. Goldie is built for action.”Continue reading...
Posted by Dale Buss on October 17, 2014 09:12 AM
Diageo's Haig Club single-grain whisky debuts Guy Ritchie-directed spot starring brand co-owner David Beckham.
Apple iPad reveal fails to wow as 3D-like logo rumored.
Google sees ad prices continue decline.
Jimmy Choo makes lackluster debut in first day of public trading.
Twitter lets users stream music and audio via SoundCloud integration.Continue reading...
Posted by Dale Buss on October 16, 2014 09:09 AM
Apple accidentally leaks new iPads on iTunes ahead of today's reveal.
CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.
Clorox leads Ebola-related surge in sales of hand disinfectants.
Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.
Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...
Posted by Mark J. Miller on September 5, 2014 04:22 PM
Brick by brick, business deal by business deal, LEGO built itself into a toy-manufacturing juggernaut this year so much that it now has passed Mattel to be the world's toy sales leader.
The rise became official in the first half of the year as LEGO rode the success of The LEGO Movie to $468 million in sales at the box office and all of the related merchandise sales. In the first six months, its revenue rose 11 percent, the Wall Street Journal reports.
Conversely, the broad portfolios of Mattel and Hasbro have hurt the brands' overall standing, Bloomberg Businessweek reports. The former has taken a hit with its Barbie products while Hasbro’s board games are sliding. LEGO, meanwhile, is devoted to pretty much one product with many variations on the theme.Continue reading...
Posted by Dale Buss on July 28, 2014 09:14 AM
Bose sues Beats as Apple buyout sees approval in Europe.
McDonald’s sees China food supplier order full recall.
Volkswagen marketing chief quits as company eliminates position.
Zillow acquires Trulia for $3.5 billion.
Virgin America files for IPO.
MORE BRAND NEWS
21st Century Fox would invite Time Warner representation on board in a takeover.
Aston Martin revives Lagonda badge for powerful new sedan.
Audi cuts prices of spare parts in China and plans plug-in hybrid diesel to help cut CO2 emissions.
Blue Moon sales are falling as craft brews take hold.
Burger King depends on young CEO to keep brand fresh.Continue reading...
Posted by Sheila Shayon on July 24, 2014 03:55 PM
It’s not enough to just be a superstar these days, with millions of adoring fans and multitudes of followers on social media. Instead, celebrities from all walks of life are turning their personal brands into actual businesses with products and services that you never knew you needed.
Case in point: Kim Kardashian's blockbuster mobile game “Kim Kardashian: Hollywood.” The Sims-like game is sitting at No. 1 on the iTunes free app chart and reportedly brought in $200 million in the few months that it's been live. Kardashian, according to Forbes, will take home around $85 million of that thanks to her near 50 percent stake in the game. While the game "is ridiculous. It’s laughable. It grates on your nerves after awhile," the Washington Post reports, "it’s nearly impossible to look away.”
Reflecting the Kardashian brand, now a multimillion-dollar empire, the app lets users achieve various levels of gameplay on their way to becoming an “A-list” celebrity with Kim as a guide. In-app purchases of Kim Coins drive revenue through the roof for the fairly simple app, which has a 5-star rating.Continue reading...
Posted by Shirley Brady on July 17, 2014 05:51 PM
Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.
Apple beefs up female leadership by naming Blackrock cofounder to board.
FedEx indicted for role in distributing prescription drugs to web pharmacies.
Alibaba eyes September IPO.
Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.
MORE BRAND NEWS
Allstate teams with Kristin Chenoweth.
Amazon, Carnival and YouTube among best-perceived brands (per YouGov).
eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.
eHarmony teams up with Limp Bizkit’s Fred Durst.
GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...
what girls want
Posted by Sheila Shayon on July 1, 2014 02:22 PM
With already more than 150 careers under her tiny belt, Barbie, the iconic—and sometimes controversial—doll from Mattel, has officially become an entrepreneur as the doll's 2014 career of the year. The launch puts her in the company of a growing tide of female leaders, including the one-in-five that are leading startups.
Like any smart entrepreneur, Barbie is already hard at work building her network on LinkedIn, where she's pitching her new business, "Dream Incubator," in which she acts "as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them."
Her page features a lengthy resume, because after all, "when anything is possible, a girl is tempted to try everything she can," and includes insights from a group of female entrepreneurs, inlcuding the founders of One Kings Lane, Plum Alley, Girls Who Code and more, “who all have inspiring stories for girls today and are truly #unapologetic about living their dream.”Continue reading...