brand news

Brand News: It's New iPad Day, Fast Food Facebook Race and more

Posted by Dale Buss on October 16, 2014 09:09 AM

TOP STORIES

Apple accidentally leaks new iPads on iTunes ahead of today's reveal.

CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.

Clorox leads Ebola-related surge in sales of hand disinfectants.

Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.

Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...

brand strategy

Now the World's Largest Toy Company, LEGO Sees Success in Product Diversity

Posted by Mark J. Miller on September 5, 2014 04:22 PM

Brick by brick, business deal by business deal, LEGO built itself into a toy-manufacturing juggernaut this year so much that it now has passed Mattel to be the world's toy sales leader.  

The rise became official in the first half of the year as LEGO rode the success of The LEGO Movie to $468 million in sales at the box office and all of the related merchandise sales. In the first six months, its revenue rose 11 percent, the Wall Street Journal reports.

Conversely, the broad portfolios of Mattel and Hasbro have hurt the brands' overall standing, Bloomberg Businessweek reports. The former has taken a hit with its Barbie products while Hasbro’s board games are sliding. LEGO, meanwhile, is devoted to pretty much one product with many variations on the theme.Continue reading...

brand news

Brand News: Bose, Volkswagen, Virgin America and more

Posted by Dale Buss on July 28, 2014 09:14 AM

TOP STORIES

Bose sues Beats as Apple buyout sees approval in Europe. 

McDonald’s sees China food supplier order full recall.

Volkswagen marketing chief quits as company eliminates position. 

Zillow acquires Trulia for $3.5 billion.

Virgin America files for IPO.

MORE BRAND NEWS

21st Century Fox would invite Time Warner representation on board in a takeover.

Aston Martin revives Lagonda badge for powerful new sedan.

Audi cuts prices of spare parts in China and plans plug-in hybrid diesel to help cut CO2 emissions.

Blue Moon sales are falling as craft brews take hold.

Burger King depends on young CEO to keep brand fresh.Continue reading...

celebrity brandcasting

From Kim K to Karl Lagerfeld, Celebrities are Cashing In on Branded Products

Posted by Sheila Shayon on July 24, 2014 03:55 PM

It’s not enough to just be a superstar these days, with millions of adoring fans and multitudes of followers on social media. Instead, celebrities from all walks of life are turning their personal brands into actual businesses with products and services that you never knew you needed.  

Case in point: Kim Kardashian's blockbuster mobile game “Kim Kardashian: Hollywood.” The Sims-like game is sitting at No. 1 on the iTunes free app chart and reportedly brought in $200 million in the few months that it's been live. Kardashian, according to Forbes, will take home around $85 million of that thanks to her near 50 percent stake in the game. While the game "is ridiculous. It’s laughable. It grates on your nerves after awhile," the Washington Post reports, "it’s nearly impossible to look away.” 

Reflecting the Kardashian brand, now a multimillion-dollar empire, the app lets users achieve various levels of gameplay on their way to becoming an “A-list” celebrity with Kim as a guide. In-app purchases of Kim Coins drive revenue through the roof for the fairly simple app, which has a 5-star rating.Continue reading...

brand news

Brand News: Malaysia Airlines, Apple, FedEx and more

Posted by Shirley Brady on July 17, 2014 05:51 PM

TOP STORIES

Malaysia Airlines experiences another tragedy, with attack on flight MH-17 killing all onboard.

Apple beefs up female leadership by naming Blackrock cofounder to board.

FedEx indicted for role in distributing prescription drugs to web pharmacies.

Alibaba eyes September IPO.

Starbucks promotes Fizzio soda as Teavana iced tea gets a TV commercial.

MORE BRAND NEWS 

Allstate teams with Kristin Chenoweth.

Amazon, Carnival and YouTube among best-perceived brands (per YouGov).

eBay sales show impact of data breach as site settles with LVMH over Louis Vuitton fakes.

eHarmony teams up with Limp Bizkit’s Fred Durst.

GM to use bankruptcy as a shield against recalled vehicle claims.Continue reading...

what girls want

Barbie Settles Into the Corner Office (and LinkedIn) with Help from Female Entrepreneurs

Posted by Sheila Shayon on July 1, 2014 02:22 PM

With already more than 150 careers under her tiny belt, Barbie, the iconic—and sometimes controversial—doll from Mattel, has officially become an entrepreneur as the doll's 2014 career of the year. The launch puts her in the company of a growing tide of female leaders, including the one-in-five that are leading startups. 

Like any smart entrepreneur, Barbie is already hard at work building her network on LinkedIn, where she's pitching her new business, "Dream Incubator," in which she acts "as a consultant, helping girls around the world play out their imagination, try on different careers, and explore the world around them."  

Her page features a lengthy resume, because after all, "when anything is possible, a girl is tempted to try everything she can," and includes insights from a group of female entrepreneurs, inlcuding the founders of One Kings Lane, Plum Alley, Girls Who Code and more, “who all have inspiring stories for girls today and are truly #unapologetic about living their dream.”Continue reading...

brandcameo

The A,B,Cs of Branded Entertainment with Apple, Barbie, Chipotle (and more)

Posted by Abe Sauer on May 16, 2014 01:23 PM

A is for Apple, B is for Buzz Marketing, C is for Captain America 2: With the departure of product placement legend Suzanne Lindbergh, who joined Jawbone last year and just signed on as global VP of buzz marketing at AOL, Apple has posted a job opening to take over some of those duties as Buzz Marketing Manager. Duties include "Build and maintain relationships with high-profile influencers" and "work with the creative side of film & TV to place Apple products." Such as arranging opportunities like the Apple Store scene in recent hit film Captain America 2 (above).

Have your Chipotle with Malcolm Gladwell, Toni Morrison or Michael Lewis: In its new campaign, cups and bags at the chain will feature short stories by famous authors so you can feed your mind with great writing while eating. Crazier still, the whole thing was the idea of Chipotle fan and best-selling novelist Jonathan Safran Foer.Continue reading...

brand news

Brand News: NYT, Dixons Carphone, McDonald's and more

Posted by Shirley Brady on May 15, 2014 08:28 AM

TOP 5 STORIES

Brands to Watch

The New York Times ousts its first female executive editor as Le Monde's female top editor resigns.

Dixons and Carphone Warehouse to merge in the UK as Dixons Carphone.

McDonald's, Burger King and other fast food brands brace for walkouts across U.S. and globally.

Univision and T-Mobile partner on co-branded Hispanic wireless service.

Walmart profit hit by severe winter weather as Asda unit restructures and warehouse workers win back pay.

ALSO IN THE NEWS:

Amazon wants to charge more for "access to its pipes."

Apple and Samsung compete for "atom-thick patents" as Apple's Beats deal may be announced next week.

Beefeater celebrates modern London with limited-edition packaging.

BMW and Toyota's Lexus reportedly partner on "supercar."Continue reading...

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