week in review
Posted by Michael Waltzer on October 28, 2011 05:02 PM
Our most-read blog posts of the week include ake This Lollipop, Coca-Cola White Can Design, Tattooed Barbie, and more:
#1 Take This Lollipop Spooks Facebook Users
#2 Coca-Cola Can Goes White to Save the Polar Bear
#3 Tattooed Tokidoki Barbie Doll Raises Parents' Ire
#4 Paranormal Activity Risks Brand Promise with Trick Trailer
#5 The X Factor Goes Live to Lop Five as US Version Struggles
#6 Google's Android Branding Dilemma
#7 Heinz Gets Sophisticated, and Social
#8 Run, Alice, Run: Nike's New Commercial Brings "Never Stop Running" Motto to Life
#9 Occupy Wall Street Trademark Wars Begin
#10 Nikon's Ashton Kutcher Deal Sours
Posted by Shirley Brady on October 24, 2011 06:04 PM
Bluetooth consortium creates consumer retail mark.
Bon Appetit sells branded culinary products on HSN.
Cigna is buying HealthSpring for $3.8 billion.
Harley-Davidson recalls 308,000 motorcycles for brake issue.
Jeremy Scott unveils latest ObyO sneaker line for Adidas.
Jim Beam invites "biggest liquor takeover since 2005."
JPMorgan Chase and other financial firms test social marketing.
Mattel signs deal to acquire Thomas the Tank Engine parent HIT Entertainment for $680 million with backing from Apax Partners.
MTV plans Occupy Wall Street reality special, as American couple looks to cash in on Occupy Wall Street with trademark move.
Netflix subscriber losses are worse than expected.
NFL and American Idol duke it out for priciest US TV spot.
Oracle expands its cloud footprint with $1.43 billion RightNow acquisition.
Saab brand woes detailed in New York Times.
Yahoo attracts more potential suitors.
Posted by Mark J. Miller on October 24, 2011 02:32 PM
She’s got pink hair, high heels, leopard-skin leggings, a heart-and-crossbones logo on her shirt, tattoos, and goes by the name of Barbie.
She's also the centerpiece of the Tokidoki x Mattel collaboration, which this month released a limited edition of the iconic doll that is probably the funkiest version yet in her 52-year history. Called Tokidoki Barbie, it sells for $50 and is an homage to Tokidoki, the Italian-based, Japanese-inspired brand, and also features a related collection of women's clothing and accessories.
At $50 a pop, Barbie’s latest makeover is aimed at Barbie and Tokidoki collectors more than kids, but it's already got some parents' knickers in a twist, according to the UK's Daily Mail.
One commenter on the Ms. Twixt website, which is designed for the parents of tween girls to share and virtually shake their heads, wrote, “Encouraging children that tattoos are cool is wrong, wrong, wrong. Mattel why not put a cigarette and a beer bottle in her hand while you're at it!”
Another said, “I think it is horrible and sends the wrong message to young people,” the Mail notes. “In no way should a tattoo be honored.”Continue reading...
Posted by Shirley Brady on September 7, 2011 02:03 PM
Fashion's Night Out revellers can tag along with two dolls with social moxie as they navigate the FNO mayhem tomorrow night. (Who said fashion-lovers are plastic?)
Shoppers/partiers in NYC may catch the Mattel-sponsored Barbie double-decker bus between the stores of five brands (Alexis Bittar, Alice and Olivia, Loomstate Organic, Rogan, and Tracy Reese) as part of a virtual and in-person game dubbed Barbie Loves FNO. (Fans can also play along on Twitter @BarbieStyle.)
Barbie's not the only doll working FNO on September 8th — meet Marina.Continue reading...
Posted by Barry Silverstein on June 23, 2011 12:00 PM
For clothing retailers, an idea that can be extended is worth its weight in gold. That, apparently, is what Banana Republic thinks of the AMC hit television series Mad Men.
Last summer, Banana Republic leveraged the popularity of the series about the advertising industry of the 1960s into a mini-Mad Men campaign with select specially designed products featured in a Mad About Style guidebook, along with sponsoring a "Mad Men Casting Call" contest that offered winners an opportunity to appear in the actual show.Continue reading...
Posted by Abe Sauer on June 16, 2011 07:00 PM
Gucci Gucci is a parasitically catchy tune with a (NSFW) video that has already rung up over 3 million views. The track is singlehandedly credited with landing the unknown and largely untested Oakland artist Kreayshawn (the self-styled 21-year-old 'creation' whose real name is Natassia Zolot) a $1 million recording contract with Sony.
And after pop artists Spears, Ke$ha, Lopez and Lady Gaga filled their recent videos with product, the anthem's chorus "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" is at once an endorsement, and an indictment, of commercialism in pop.
As Kreayshawn recently told Complex magazine, "It’s not really to say ‘F**k Louis’ [Vuitton] or ‘F**k Gucci.’ I have a Louis belt. Basically, it’s saying don’t let the labels make you who you are. Sprinkle it in there, but have your own style."Continue reading...
brands under fire
Posted by Michael Waltzer on June 10, 2011 05:00 PM
Trending on YouTube today, and in the news as well, is the video clip above detailing one of the most devastating celebrity romance scandals of recent history: the break-up of Ken and Barbie.
But, hang on — we thought they already broke up and got back together in a highly-publicized reunion (via a tongue-in-cheek digital campaign) on Valentine's Day?
Turns out this time their break-up was engineered not by Mattel but by Greenpeace, which is attacking the toy giant for (in its view) contributing to the destruction of the Indonesian rainforest through to its Barbie-related toy packaging.Continue reading...
Posted by Abe Sauer on April 28, 2011 03:00 PM
Odd as it may sound, coffee fanatic David Lynch has his own brand of coffee, which comes in three blends (House Blend, Espresso, and French Decaf) and uses organic, fair trade beans.
The director, whose Twin Peaks made "damn good coffee" a catchphrase, naturally directed the above spot for his coffee and it's, well, perfectly on-brand for the king of quirk. (How Mattel feels about Barbie appearing in it is another matter.)
It's also, it seems, a damn good coffee. According to the UK distributor, a portion of the sales are being donated to the David Lynch Film Scholarship Fund at the American Film Institute.