Posted by Barry Silverstein on February 15, 2012 12:04 PM
Today is the final day of the Toy Industry Association's 109th annual Toy Fair, wrapping up in New York with a power surge of touchscreens, apps and other tech-based entertainment (or edutainment) items designed to engage young minds — and open their elders' wallets. At a time when toy sales have been stagnant for the past several years, major toymakers and upstarts alike were banking on the whiz bang of tablets, interactivity, and apps to lift the industry from its doldrums.
This year's Toy of the Year at the fair is symbolic of the direction the industry is taking: LeapFrog's LeapPad Explorer Tablet, a $99 kid's version of a computer tablet introduced last February that was so popular retailers couldn't keep it in stock during the 2011 holiday selling season. LeapPad also won "Educational Toy of the Year" and "Preschool Toy of the Year."
The two leading toymakers, Hasbro and Mattel, both debuted app-related products at the Toy Fair. Hasbro updated its clasic board game, "The Game of Life," by promoting a version ("The Game of Life zAPPed," which is available now for $25) that resides on an iPad — literally. Download the app, place your iPad on the middle of the board and it serves as the "spinner" as swell as adding interactive games and videos to the fun.
Mattel's big entry into app-land is "Apptivity," a whole new toy line that turns the iPad into a live board game, by integrating such popular toys as Barbie dolls and Hot Wheel cars with tablet-based games. A child can race one of the new Hot Wheel cars on the screen of an iPad, or use Apptivity to enhance Cut the Rope, Fruit Ninja and Angry Birds game play.Continue reading...
Posted by Dale Buss on February 9, 2012 09:04 AM
Apple tightens up on apps again, frustrating developers.
Blip.tv gets fresh funding, drops .tv from brand name.
Chrysler CMO personally approached Clint Eastwood about Super Bowl ad just as he did Eminem a year ago.
Corona supports cancer research with promo.
Google nears launch of cloud-storage service.
Groupon reports net loss in first quarterly filing after IPO.
Honda aims to reclaim its luster.
Mattel launches new global campaign for Barbie.Continue reading...
Posted by Sheila Shayon on February 8, 2012 07:01 PM
New York Giants Super Bowl champion Victor Cruz cut the ribbon today in a kick-off event for New York's Mercedes-Benz Fashion Week, now gearing up to debut Fall 2012 collections starting Thursday morning at Lincoln Center.
There's also a whirlwind of virtual activity in what the HighLow blog calls "the most egalitarian" New York Fashion Week yet, including a Facebook invitation to RSVP to live-streams of the runway shows and join the conversation on Twitter via the #liverunway hashtag.
YouTube and Maybelline will once again sponsor a real-time YouTube channel that will bring 30 of the Fall 2012 runway shows to the world. The runway videos will also be archived at the Mercedes-Benz Fashion Week YouTube channel.
Cover Girl is partnering with Polyvore and the Fashion Institute of Technology on Polyvore.com/Live, which will see four FIT grads debut their collections to an audience of fashion insiders and bloggers: Lauren Bagliore, Vengsarkar “Ven” Budhu, Sergio Guadarrama, and Dana-Maxx Pomerantz.Continue reading...
what girls want
Posted by Mark J. Miller on January 23, 2012 11:05 AM
Back in December, two moms whose daughters had lost their hair due to cancer treatment contacted Mattel, the makers of Barbie, to see if the company would be interested in producing a bald Barbie as a role model to their own and other young girls.
According to Brand Republic's account, Mattel sent Jane Bingham and Beckie Sypin a stock letter saying that it "does not take unsolicited ideas from outside sources."
Undeterred, the women put up a Facebook fan page entitled “Beautiful and Bald Barbie! Let’s see if we can get it made,” and it duly received more than 137,000 “likes.” As a result, Brand Republic reports that Mattel is now addressing the issue more directly.Continue reading...
Posted by Dale Buss on November 14, 2011 09:05 AM
Amazon ships Kindle Fire and Kindle Touch early.
Apple searches for next retailing genius, recalls first-generation iPod Nano devices.
Audi A7 wins car of the year nod.
Barbie links with Stardoll for premium collection.
BMW promotes sustainability with China roadshow.
Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.
Borders demise parsed by Bloomberg Businessweek.
Call of Duty: Modern Warfare 3 launch smashes records.
China 'ready' to allow foreign companies to issue stock.
Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.
Citrus Australia introduces new seal of authenticity.
Crowne Plaza tilts makeover toward young travelers.
Deutsche Boerse defends NYSE Euronext deal.
Disney buys Babble.com for $40M to reach 'hipster parents.'
Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.
Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...
week in review
Posted by Michael Waltzer on October 28, 2011 05:02 PM
Our most-read blog posts of the week include ake This Lollipop, Coca-Cola White Can Design, Tattooed Barbie, and more:
#1 Take This Lollipop Spooks Facebook Users
#2 Coca-Cola Can Goes White to Save the Polar Bear
#3 Tattooed Tokidoki Barbie Doll Raises Parents' Ire
#4 Paranormal Activity Risks Brand Promise with Trick Trailer
#5 The X Factor Goes Live to Lop Five as US Version Struggles
#6 Google's Android Branding Dilemma
#7 Heinz Gets Sophisticated, and Social
#8 Run, Alice, Run: Nike's New Commercial Brings "Never Stop Running" Motto to Life
#9 Occupy Wall Street Trademark Wars Begin
#10 Nikon's Ashton Kutcher Deal Sours
Posted by Shirley Brady on October 24, 2011 06:04 PM
Bluetooth consortium creates consumer retail mark.
Bon Appetit sells branded culinary products on HSN.
Cigna is buying HealthSpring for $3.8 billion.
Harley-Davidson recalls 308,000 motorcycles for brake issue.
Jeremy Scott unveils latest ObyO sneaker line for Adidas.
Jim Beam invites "biggest liquor takeover since 2005."
JPMorgan Chase and other financial firms test social marketing.
Mattel signs deal to acquire Thomas the Tank Engine parent HIT Entertainment for $680 million with backing from Apax Partners.
MTV plans Occupy Wall Street reality special, as American couple looks to cash in on Occupy Wall Street with trademark move.
Netflix subscriber losses are worse than expected.
NFL and American Idol duke it out for priciest US TV spot.
Oracle expands its cloud footprint with $1.43 billion RightNow acquisition.
Saab brand woes detailed in New York Times.
Yahoo attracts more potential suitors.
Posted by Mark J. Miller on October 24, 2011 02:32 PM
She’s got pink hair, high heels, leopard-skin leggings, a heart-and-crossbones logo on her shirt, tattoos, and goes by the name of Barbie.
She's also the centerpiece of the Tokidoki x Mattel collaboration, which this month released a limited edition of the iconic doll that is probably the funkiest version yet in her 52-year history. Called Tokidoki Barbie, it sells for $50 and is an homage to Tokidoki, the Italian-based, Japanese-inspired brand, and also features a related collection of women's clothing and accessories.
At $50 a pop, Barbie’s latest makeover is aimed at Barbie and Tokidoki collectors more than kids, but it's already got some parents' knickers in a twist, according to the UK's Daily Mail.
One commenter on the Ms. Twixt website, which is designed for the parents of tween girls to share and virtually shake their heads, wrote, “Encouraging children that tattoos are cool is wrong, wrong, wrong. Mattel why not put a cigarette and a beer bottle in her hand while you're at it!”
Another said, “I think it is horrible and sends the wrong message to young people,” the Mail notes. “In no way should a tattoo be honored.”Continue reading...