Best Global Green Brands 2014

fashion week

Barbie vs. Target x Missoni's Marina: The Duelling Dolls of Fashion's Night Out

Posted by Shirley Brady on September 7, 2011 02:03 PM

Fashion's Night Out revellers can tag along with two dolls with social moxie as they navigate the FNO mayhem tomorrow night. (Who said fashion-lovers are plastic?)

Shoppers/partiers in NYC may catch the Mattel-sponsored Barbie double-decker bus between the stores of five brands (Alexis Bittar, Alice and Olivia, Loomstate Organic, Rogan, and Tracy Reese) as part of a virtual and in-person game dubbed Barbie Loves FNO. (Fans can also play along on Twitter @BarbieStyle.)

Barbie's not the only doll working FNO on September 8th — meet Marina.Continue reading...

style watch

Banana Republic Goes Mad for Mad Men Again

Posted by Barry Silverstein on June 23, 2011 12:00 PM

For clothing retailers, an idea that can be extended is worth its weight in gold. That, apparently, is what Banana Republic thinks of the AMC hit television series Mad Men.

Last summer, Banana Republic leveraged the popularity of the series about the advertising industry of the 1960s into a mini-Mad Men campaign with select specially designed products featured in a Mad About Style guidebook, along with sponsoring a "Mad Men Casting Call" contest that offered winners an opportunity to appear in the actual show.Continue reading...

brandcameo

Gucci Gucci Who? RJ Reynolds Disowns Kreayshawn Camel Pack

Posted by Abe Sauer on June 16, 2011 07:00 PM

Gucci Gucci is a parasitically catchy tune with a (NSFW) video that has already rung up over 3 million views. The track is singlehandedly credited with landing the unknown and largely untested Oakland artist Kreayshawn (the self-styled 21-year-old 'creation' whose real name is Natassia Zolot) a $1 million recording contract with Sony.

And after pop artists Spears, Ke$ha, Lopez and Lady Gaga filled their recent videos with product, the anthem's chorus "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" is at once an endorsement, and an indictment, of commercialism in pop.

As Kreayshawn recently told Complex magazine, "It’s not really to say ‘F**k Louis’ [Vuitton] or ‘F**k Gucci.’ I have a Louis belt. Basically, it’s saying don’t let the labels make you who you are. Sprinkle it in there, but have your own style."Continue reading...

brands under fire

Greenpeace Breaks Up Barbie and Ken to Save the Rainforest

Posted by Michael Waltzer on June 10, 2011 05:00 PM

Trending on YouTube today, and in the news as well, is the video clip above detailing one of the most devastating celebrity romance scandals of recent history: the break-up of Ken and Barbie. 

But, hang on — we thought they already broke up and got back together in a highly-publicized reunion (via a tongue-in-cheek digital campaign) on Valentine's Day?

Turns out this time their break-up was engineered not by Mattel but by Greenpeace, which is attacking the toy giant for (in its view) contributing to the destruction of the Indonesian rainforest through to its Barbie-related toy packaging.Continue reading...

celebrity brandcasting

David Lynch Makes His Own Damn Good Coffee

Posted by Abe Sauer on April 28, 2011 03:00 PM

Odd as it may sound, coffee fanatic David Lynch has his own brand of coffee, which comes in three blends (House Blend, Espresso, and French Decaf) and uses organic, fair trade beans. 

The director, whose Twin Peaks made "damn good coffee" a catchphrase, naturally directed the above spot for his coffee and it's, well, perfectly on-brand for the king of quirk. (How Mattel feels about Barbie appearing in it is another matter.)

It's also, it seems, a damn good coffee. According to the UK distributor, a portion of the sales are being donated to the David Lynch Film Scholarship Fund at the American Film Institute.

brand news

Brands to Watch: NBC, Lenovo, Netflix and more

Posted by Shirley Brady on April 25, 2011 06:30 PM

Brands to Watch

Apple hit with inevitable class action lawsuit over location tracking.

Donald Trump's birther fixation impacts personal brand, supposed presidential ambitions.

Enfamil settles mom's lawsuit over nutrient claims.

Facebook updates Groups, adds Send button.

GM minivan thrives in China post-US demise.

Kimberly-Clark and P&G to both raise prices.

Lenovo Honeycomb tablet coming later this year.Continue reading...

going green

Is Mattel Playing At More Than Green PR?

Posted by Abe Sauer on April 25, 2011 02:00 PM

After years of litigation between MGA and Mattel, with Barbie-maker Mattel charging copyright violation over the latter's Bratz line of dolls with a former employee, a court has finally found Mattel to be in the wrong.

The corporate espionage case has been brutal, with Mattel winning itself no sympathies with ad hominem attacks, referring to MGA as a "mediocre toy company."

On the (high) heels of news that it will be slammed by a $88 million court decision against it, Mattel is looking to positive areas, including playing nice with the environment with a new green initiative that was announced for Earth Day.Continue reading...

what girls want

Life-Size Barbie Sparks Body Image Debate

Posted by Shirley Brady on April 20, 2011 11:30 AM

Galia Slayen created the "life-size" Barbie (39" bust, 18" waist and 33" hips) above for an eating disorders awareness event at her college, and stirred up enough debate (she also blogged about it on the Huffington Post) that NBC's Today Show brought her on to talk about the impact the doll had on her growing up. 

“I’m not blaming Barbie [for her own eating disorder] — she’s one small factor, an environmental factor,” the 20-year-old Hamilton College, NY, student said in the segment, below. “I’m blond and blue-eyed and I figured that was what I was supposed to look like. She was my idol. It impacted the way I looked at myself.”Continue reading...

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