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brand news

In the News: Apple, Mattel, HBO and more

Posted by Dale Buss on March 22, 2011 09:00 AM

In the News

Apple sues Amazon over term 'app store.'

AT&T may sell some assets as it prepares for regulatory battle for T-Mobile — which unveiled new devices for CTIA Wireless.

Google leads list of desired employers; faces French fine for privacy breach.

HBO plans miniseries on Dick Cheney.

Japan's official death toll tops 18,000.

Mattel celebrates Ken's 50th with web series and new focus separate from Barbie.

New York Times paywall content will be available within search engines; and NYT journalists also released by Libya.Continue reading...

brand news

In the News: Chrysler, Barbie, Spotify and more

Posted by Dale Buss on March 8, 2011 09:00 AM

In the News

Aon plans to spend much of its big cash hoard to buy back shares.

Audi takes aim at toppling BMW.

Bank of America says home-loan business is recovering.

Barbie hits $3 billion in global annual sales as brand shutters China flagship.

Boeing gets a boost from China orders.

Cap’n Crunch gains guerrilla-fueled “success” in social media.

CBS, Warner Bros. and Charlie Sheen are at war, as Sheen apparently plans to sue post-firing.Continue reading...

Mattel Sends Barbie Packing in China

Posted by Shirley Brady on March 7, 2011 05:45 PM

Mattel today closed its flagship Barbie store in China, which opened with a splash less than two years ago.Continue reading...

brandcameo

Will Product Placement Remain Untangled?

Posted by Abe Sauer on December 6, 2010 04:15 PM

After waiting a week for all the world to see the latest Harry Potter film… twice, Disney's modern day Repunzel tale Tangled took the top spot at the box office. After a string of years of heavy product placement and brand "jokes" in animated films, a trend toward minimalist product placement in animated children's films has become mainstream. Did Tangled continue the trend or did Disney let down its hair and signal a return to onscreen selling?Continue reading...

brand aspiration

Barbie Aims to Inspire Girls

Posted by Shirley Brady on October 27, 2010 04:00 PM

Mattel has expanded its Barbie: I Can Be... campaign with new commercials (there's also a longer version and a making of video). The goal isn't just to sell its I Can Be line of career-minded Barbie dolls, but to inspire girls with real-life mentors such as 21-year-old professional surfer Stephanie Gilmore and kid rock star Marisa, a drummer who plays in a band with her brother.

Earlier this year, Mattel ran a mentoring program, pairing successful role models — such as Marie Wilson of the White House Project, engineer Yoky Matsuoka and fashion designer Rachel Roy — with young Barbie fans who entered a competition.

Barbie and her fans are still about frivolity and fun, however — check out designer Jonathan Adler's real-life Malibu Dream House after the jump. It's worth watching just for the contributions by Project Runway's Chris March.Continue reading...

kiddie brands

Barbie Helps Mattel Take Calculated Bet on Monster High

Posted by Barry Silverstein on August 26, 2010 04:30 PM

It doesn't seem like 2010 will be tough for the world's largest toymaker. Mattel should hit $6 billion in sales, and profits should increase over 40%. The company's stock price is currently more than twice what it was 12 to 18 months ago.

But Mattel CEO Robert Eckert takes nothing for granted. He sees 2010 as a challenging year because of rising costs, a falling euro (Mattel sells 46% of its toys outside the U.S.), and strong competition from its chief rival, Hasbro.

One of the big challenges that will determine Mattel's success, Eckert tells SmartMoney, is whether the toy company can "create new intellectual property that goes quickly beyond toys." He says Toy Story 3 is "a movie that toys are based on. Here, we'll start with toys and turn it into entertainment if all goes well."

Mattel's next big bet, Monster High (above) is unusual — it's not based on a TV, book, movie or other entertainment property, but it's an entirely original, standalone line.Continue reading...

fashion therapy

Mad Men, Barbie Dolls Ready for Sunday

Posted by Shirley Brady on July 22, 2010 05:00 PM

Mad Men's stylish cast (and their Barbie versions: Roger, Joan, Don and Betty) are ready for Sunday's season 4 premiere. Check out Barbie circa season 1 after the jump.

Betty White is putting her face on a limited collection of hipster hoodies.

Booty Pop spearheads fashion's rear view.

Diane Von Furstenberg and other fashion designers are in love with Twitter.

Katy Perry will launch her first perfume exclusively at Neiman Marcus.Continue reading...

contrabrand

FDA to Lady Gaga Fans: Don't Try This at Home

Posted by Shirley Brady on July 6, 2010 02:30 PM

Lady Gaga's Bad Romance video has sparked a craze for contact lenses that mimic her doe-eyed look — and the FDA is not a fan.

Known as circle lenses and marketed by Asian websites such as the Malaysia-based Pinky Paradise, they come in colors such as lime green and purple and extend the iris to simulate larger-than-life anime- or doll-style eyes.

The only problem: they're considered dangerous in the U.S., which doesn't seem to bother e-tailers racking up sales of the contraband contacts.Continue reading...

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