Posted by Shirley Brady on June 17, 2010 08:00 AM
BP CEO Tony Hayward will face a tough audience and aim to strike an emotional chord (and avert criminal charges) in his testimony in Washington today, as company's shares rise on news of $20 billion compensation fund. Obama's speech on the oil spill Tuesday night? Too "professorial" says linguist.
Two Dutch women appeared in court in South Africa, facing jail time over Bavaria Beer's ambush marketing stunt at the World Cup.
AOL confirms Bebo sale to turnaround firm.
Bank of America and other banks hope to phase out free checking without alienating customers.
Boots becomes first major UK retailer to adopt contactless Mastercard payments.
Facebook valuation debate: $3.60 or $136.38 per fan?Continue reading...
close of business
Posted by Sara Zucker on April 9, 2010 05:25 PM
Barbie was not destined to become a computer engineer. [WSJ]
'Undercover Boss' moves on to 1-800-Flowers.com. [Daily Finance]
Degree Natureffects covers major cities in perennials. [BrandFreak]
MasterCard has a new online-based marketing project. [NY Times]
Posted by Barry Silverstein on February 15, 2010 11:29 AM
Two prominent toy manufacturers are planning to expand successful brand franchises this year.
Zhu Zhu pets – which became the breakout toy success of 2009 – will grow from a line of 4 to more than 40 by the summer. The electronic hamsters, which retail for $10 each, noisily scurry around like the real thing and play in their own hamster tubes (available separately, of course). Zhu Zhu pets have produced about $70 million in worldwide sales for manufacturer Cepia Inc., according to CNNMoney. They're already in over 7 million US homes.
Get ready for a whole new gang of Zhu Zhus, including four "Rockstars" and a "Kung Zhu" fighters line. Cepia will also launch a new "Wild Bunch" collection that goes beyond hamsters and includes a skunk and raccoon.Continue reading...
Posted by Sara Zucker on February 15, 2010 07:09 AM
Verizon increases competition by adding Skype to its phones. [Businessweek]
Line Nation concert and event tickets will soon be available at Wal-Mart. [WSJ]
Privacy concerns and complaints cause Google to revamp Buzz. [Boston Herald]
General Motors turns to social media tools to reach consumers. [Brandweek]
New standards are implemented by the USDA for organic milk. [LA Times]
The designer of Chatroulette is a 17-year-old boy from Russia. [NY Times]Continue reading...
Posted by Barry Silverstein on February 12, 2010 10:46 AM
Toy Fair, kicking off in New York this weekend, is the big show for new toy introductions. When toy manufacturers display their wares this year, analysts expect them to be conservative as the recession subsides, pitching value more than price.
"You will see the manufacturers emphasize how much play time or value the kid gets out of the toy and then talk about the amazing price associated with that play value," says Anita Frazier, an analyst with market research firm NPD Group.
Toy makers will focus primarily on two areas – going green and leveraging technology – to boost sales in 2010. For the first time, Toy Fair will include a "green pavilion" to highlight environmentally friendly toys. It's a response to retail buyers who said last year they wanted more "eco-friendly" products to market to consumers.Continue reading...
Posted by Sara Zucker on February 11, 2010 07:33 AM
Wal-Mart, Procter & Gamble to collaborate on made-for-television movie. [WSJ]
Motorola to combine hand-set units and set-top boxes into one company. [WSJ]
Apple contemplates $1 television shows for iTunes store. [TechCrunch]
Google will speed up Internet with 100x faster broadband service. [Washington Post]
Dogs can now tweet on Twitter with the help of Mattel's latest toy. [LA Times]
Loyal Barbie collectors get the chance to pick her 125th occupation. [BrandFreak]Continue reading...
Posted by Stephanie Startz on December 24, 2009 09:50 AM
McDonald's internal branding campaign, Voice of McDonald's, fosters goodwill with employees, consumers. [NY Times]
Lego expands brand "virtue" into videogames, movie tie-ins. [WSJ]
Ford may finally sell Volvo to Geely. [LA Times]
PepsiCo. pushes social responsibility internally, in advertising. [Warc]
Spyker wants to make the Saab "more Saabish." [WSJ]
Hyundai emerges from the recession a winner, sales up 6.2%. [WSJ]Continue reading...
Posted by Stephanie Startz on December 11, 2009 03:01 PM
Oh, those Bratz!
Barbie’s slutty brethren were granted a reprieve yesterday by the US Court of Appeals and will remain on store shelves in 2010.
MGA Entertainment, maker of the Bratz dolls, lost a 2008 court case ordering the company to stop selling the dolls and hand over the copyright to Mattel. The decision also awarded $100 million to Mattel.
Mattel filed the original suit, claiming that the Bratz dolls were created by designer Carter Bryant while he was still under Mattel’s employ.Continue reading...