what girls want
Posted by Mark J. Miller on January 23, 2012 11:05 AM
Back in December, two moms whose daughters had lost their hair due to cancer treatment contacted Mattel, the makers of Barbie, to see if the company would be interested in producing a bald Barbie as a role model to their own and other young girls.
According to Brand Republic's account, Mattel sent Jane Bingham and Beckie Sypin a stock letter saying that it "does not take unsolicited ideas from outside sources."
Undeterred, the women put up a Facebook fan page entitled “Beautiful and Bald Barbie! Let’s see if we can get it made,” and it duly received more than 137,000 “likes.” As a result, Brand Republic reports that Mattel is now addressing the issue more directly.Continue reading...
Posted by Dale Buss on November 14, 2011 09:05 AM
Amazon ships Kindle Fire and Kindle Touch early.
Apple searches for next retailing genius, recalls first-generation iPod Nano devices.
Audi A7 wins car of the year nod.
Barbie links with Stardoll for premium collection.
BMW promotes sustainability with China roadshow.
Boeing cements wide-body lead over Airbus with biggest ever deal, with Emirates.
Borders demise parsed by Bloomberg Businessweek.
Call of Duty: Modern Warfare 3 launch smashes records.
China 'ready' to allow foreign companies to issue stock.
Chevrolet woos Sonic buyers with perks program, while GM slows Chevrolet Cruze production.
Citrus Australia introduces new seal of authenticity.
Crowne Plaza tilts makeover toward young travelers.
Deutsche Boerse defends NYSE Euronext deal.
Disney buys Babble.com for $40M to reach 'hipster parents.'
Estee Lauder co-founder Evelyn Lauder dies, lauded for launching Pink Ribbon campaign for breast cancer research.
Facebook nears U.S. privacy settlement that would make public sharing opt-in, not opt-out.Continue reading...
week in review
Posted by Michael Waltzer on October 28, 2011 05:02 PM
Our most-read blog posts of the week include ake This Lollipop, Coca-Cola White Can Design, Tattooed Barbie, and more:
#1 Take This Lollipop Spooks Facebook Users
#2 Coca-Cola Can Goes White to Save the Polar Bear
#3 Tattooed Tokidoki Barbie Doll Raises Parents' Ire
#4 Paranormal Activity Risks Brand Promise with Trick Trailer
#5 The X Factor Goes Live to Lop Five as US Version Struggles
#6 Google's Android Branding Dilemma
#7 Heinz Gets Sophisticated, and Social
#8 Run, Alice, Run: Nike's New Commercial Brings "Never Stop Running" Motto to Life
#9 Occupy Wall Street Trademark Wars Begin
#10 Nikon's Ashton Kutcher Deal Sours
Posted by Shirley Brady on October 24, 2011 06:04 PM
Bluetooth consortium creates consumer retail mark.
Bon Appetit sells branded culinary products on HSN.
Cigna is buying HealthSpring for $3.8 billion.
Harley-Davidson recalls 308,000 motorcycles for brake issue.
Jeremy Scott unveils latest ObyO sneaker line for Adidas.
Jim Beam invites "biggest liquor takeover since 2005."
JPMorgan Chase and other financial firms test social marketing.
Mattel signs deal to acquire Thomas the Tank Engine parent HIT Entertainment for $680 million with backing from Apax Partners.
MTV plans Occupy Wall Street reality special, as American couple looks to cash in on Occupy Wall Street with trademark move.
Netflix subscriber losses are worse than expected.
NFL and American Idol duke it out for priciest US TV spot.
Oracle expands its cloud footprint with $1.43 billion RightNow acquisition.
Saab brand woes detailed in New York Times.
Yahoo attracts more potential suitors.
Posted by Mark J. Miller on October 24, 2011 02:32 PM
She’s got pink hair, high heels, leopard-skin leggings, a heart-and-crossbones logo on her shirt, tattoos, and goes by the name of Barbie.
She's also the centerpiece of the Tokidoki x Mattel collaboration, which this month released a limited edition of the iconic doll that is probably the funkiest version yet in her 52-year history. Called Tokidoki Barbie, it sells for $50 and is an homage to Tokidoki, the Italian-based, Japanese-inspired brand, and also features a related collection of women's clothing and accessories.
At $50 a pop, Barbie’s latest makeover is aimed at Barbie and Tokidoki collectors more than kids, but it's already got some parents' knickers in a twist, according to the UK's Daily Mail.
One commenter on the Ms. Twixt website, which is designed for the parents of tween girls to share and virtually shake their heads, wrote, “Encouraging children that tattoos are cool is wrong, wrong, wrong. Mattel why not put a cigarette and a beer bottle in her hand while you're at it!”
Another said, “I think it is horrible and sends the wrong message to young people,” the Mail notes. “In no way should a tattoo be honored.”Continue reading...
Posted by Shirley Brady on September 7, 2011 02:03 PM
Fashion's Night Out revellers can tag along with two dolls with social moxie as they navigate the FNO mayhem tomorrow night. (Who said fashion-lovers are plastic?)
Shoppers/partiers in NYC may catch the Mattel-sponsored Barbie double-decker bus between the stores of five brands (Alexis Bittar, Alice and Olivia, Loomstate Organic, Rogan, and Tracy Reese) as part of a virtual and in-person game dubbed Barbie Loves FNO. (Fans can also play along on Twitter @BarbieStyle.)
Barbie's not the only doll working FNO on September 8th — meet Marina.Continue reading...
Posted by Barry Silverstein on June 23, 2011 12:00 PM
For clothing retailers, an idea that can be extended is worth its weight in gold. That, apparently, is what Banana Republic thinks of the AMC hit television series Mad Men.
Last summer, Banana Republic leveraged the popularity of the series about the advertising industry of the 1960s into a mini-Mad Men campaign with select specially designed products featured in a Mad About Style guidebook, along with sponsoring a "Mad Men Casting Call" contest that offered winners an opportunity to appear in the actual show.Continue reading...
Posted by Abe Sauer on June 16, 2011 07:00 PM
Gucci Gucci is a parasitically catchy tune with a (NSFW) video that has already rung up over 3 million views. The track is singlehandedly credited with landing the unknown and largely untested Oakland artist Kreayshawn (the self-styled 21-year-old 'creation' whose real name is Natassia Zolot) a $1 million recording contract with Sony.
And after pop artists Spears, Ke$ha, Lopez and Lady Gaga filled their recent videos with product, the anthem's chorus "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" is at once an endorsement, and an indictment, of commercialism in pop.
As Kreayshawn recently told Complex magazine, "It’s not really to say ‘F**k Louis’ [Vuitton] or ‘F**k Gucci.’ I have a Louis belt. Basically, it’s saying don’t let the labels make you who you are. Sprinkle it in there, but have your own style."Continue reading...