mobile brands

B&N Makes a Run at the iPad with NOOK Apps

Posted by Shirley Brady on April 25, 2011 05:00 PM

Nook, Barnes & Noble's $250 e-reader, is now the cheapest Android tablet with today's addition of Android 2.2 Froyo to the Nook Color. B&N also announced the device offers 125 apps including Flash, Facebook and the ever-popular Angry Birds.

As Nook makes a run at iPad's market share by adding the "most-requested" tablet features, B&N also just rolled out a new advertising campaign for the Staples-bound device, "Read Forever," which touts the joys of reading, "whether by book or by NOOK."

brand news

Brands to Watch: Microsoft, Tim Pawlenty and Facebook

Posted by Shirley Brady on March 21, 2011 06:30 PM

Brands to Watch

Dow closes above 12,000 for first time since Japan quake on momentum from big deals, easing nuclear worries as Japan reports progress (though contamination fears linger) and the nation starts to rebuild its infrastructure.

With shares of AT&T and Deutsche Telekom trading up, Verizon and Sprint attract speculation in wake of AT&T/T-Mobile deal.

Facebook is getting serious about payments.

Microsoft is suing Barnes & Noble over the Android OS in its Nook e-book reader.

NFL and players' legal jousting continued today.

Former Minnesota governor Tim Pawlenty eyes the 2012 Republican presidential candidacy.Continue reading...

brand news

In the News: Domino's, GM, Unilever and more

Posted by Dale Buss on February 23, 2011 08:46 AM

Branding News

Angry Birds comes to PCs. 

Apple deals with workers sickened at a supplier in China.

Barnes & Noble plans brand refreshing.

Boston Market brand upgrades boost sales and traffic.

Campbell Soup heightens focus on brand building and away from promotions.

Cisco faces competition in its core business.

Domino's Pizza shifts spotlight to chicken.Continue reading...

Borders Crossing: Big Bookseller Goes Bust

Posted by Barry Silverstein on February 16, 2011 11:30 AM

Just about a year ago, we were talking about the inevitability of a Borders bankruptcy. That day is finally here — and the only surprise is that it took as long as it did.

Borders, the embattled US bookseller that once competed with the likes of Amazon and Barnes & Noble, filed for chapter 11 bankruptcy protection today and will close about 200 stores out of around 640 and reduce its staff.

It's still expressing optimism that it can manage a comeback. Its Twitter feed today responded to a concerned customer, "Our goal is to emerge from the Chapter 11 process as a vibrant destination for books & more for years!"Continue reading...

brand news

In the News: YouTube, Twitter, Chrysler and more

Posted by Dale Buss on February 15, 2011 09:00 AM

In the News

YouTube jumped to 3 billion ad-linked views weekly, integrates with LG mobile devices. Online video viewing overall rose 47% in January, with Nielsen naming Netflix #1 for time spent per viewer on its streaming site, up 23% from December to over 11 hours.

Twitter looks to expand language versions.

Chrysler dealers will offer “Imported from Detroit” merchandise related to Eminem's Super Bowl video.

Allstate bets on soccer sponsorship.

Apple audit details changes at Foxconn.

Barnes & Noble woos Amazon affiliates burned by state sales tax.

Berkshire Hathaway pull-out a vote of no-confidence for Bank of America

CBS continues to deal with Two and a Half Men mini-drama.Continue reading...

Forrester Shows Where Brands Need to Better Engage Customers

Posted by Barry Silverstein on February 8, 2011 11:00 AM

How do customers feel about their experiences interacting with leading brands? Forrester, a leading independent research firm, analyzed responses from over 7,700 U.S. consumers, age 18 and older, who were asked three essential questions about 154 North American brands in 13 industries:

1. How enjoyable were they to do business with?

2. How easy were they to do business with?

3. How well did they meet your needs?

The answers were fascinating — and somewhat bracing.Continue reading...

retail

B&N Stirs Interest in Unavailable Nook Color

Posted by Shirley Brady on February 3, 2011 04:30 PM

Barnes & Noble is running this new TV spot for its Nook Color e-reader, although the device is unavailable for two weeks, sparking all manner of speculation.

branding together

IBM E-Book Tries Dickensian Marketing Stunt

Posted by Jennifer Sokolowski on January 31, 2011 10:30 AM

It’s been some time since Charles Dickens and William Thackeray became famous with serialized novels, but the concept — making the reader wait for the next chapter — is being given a modern twist with an e-book on IBM’s effort to build a computer smart enough to beat the world’s best Jeopardy players.

Houghton Mifflin, the publisher of Stephen Baker’s Final Jeopardy: Man vs. Machine and the Quest to Know Everything, has released the e-book exclusively through Amazon and Barnes & Noble. However, the e-book will be missing the last chapter — until mid-February. Once the final pre-taped Jeopardy contest between Watson, the IBM computer, and “Jeopardy” champions Ken Jennings and Brad Rutter has been broadcast, the final chapter will be released to the e-book's buyers. 

The winner is already known, so the fact that readers will have to wait for the ending won’t be a draw for them to buy the book.Continue reading...

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