brand news

In the News: Domino's, GM, Unilever and more

Posted by Dale Buss on February 23, 2011 08:46 AM

Branding News

Angry Birds comes to PCs. 

Apple deals with workers sickened at a supplier in China.

Barnes & Noble plans brand refreshing.

Boston Market brand upgrades boost sales and traffic.

Campbell Soup heightens focus on brand building and away from promotions.

Cisco faces competition in its core business.

Domino's Pizza shifts spotlight to chicken.Continue reading...

Borders Crossing: Big Bookseller Goes Bust

Posted by Barry Silverstein on February 16, 2011 11:30 AM

Just about a year ago, we were talking about the inevitability of a Borders bankruptcy. That day is finally here — and the only surprise is that it took as long as it did.

Borders, the embattled US bookseller that once competed with the likes of Amazon and Barnes & Noble, filed for chapter 11 bankruptcy protection today and will close about 200 stores out of around 640 and reduce its staff.

It's still expressing optimism that it can manage a comeback. Its Twitter feed today responded to a concerned customer, "Our goal is to emerge from the Chapter 11 process as a vibrant destination for books & more for years!"Continue reading...

brand news

In the News: YouTube, Twitter, Chrysler and more

Posted by Dale Buss on February 15, 2011 09:00 AM

In the News

YouTube jumped to 3 billion ad-linked views weekly, integrates with LG mobile devices. Online video viewing overall rose 47% in January, with Nielsen naming Netflix #1 for time spent per viewer on its streaming site, up 23% from December to over 11 hours.

Twitter looks to expand language versions.

Chrysler dealers will offer “Imported from Detroit” merchandise related to Eminem's Super Bowl video.

Allstate bets on soccer sponsorship.

Apple audit details changes at Foxconn.

Barnes & Noble woos Amazon affiliates burned by state sales tax.

Berkshire Hathaway pull-out a vote of no-confidence for Bank of America

CBS continues to deal with Two and a Half Men mini-drama.Continue reading...

Forrester Shows Where Brands Need to Better Engage Customers

Posted by Barry Silverstein on February 8, 2011 11:00 AM

How do customers feel about their experiences interacting with leading brands? Forrester, a leading independent research firm, analyzed responses from over 7,700 U.S. consumers, age 18 and older, who were asked three essential questions about 154 North American brands in 13 industries:

1. How enjoyable were they to do business with?

2. How easy were they to do business with?

3. How well did they meet your needs?

The answers were fascinating — and somewhat bracing.Continue reading...


B&N Stirs Interest in Unavailable Nook Color

Posted by Shirley Brady on February 3, 2011 04:30 PM

Barnes & Noble is running this new TV spot for its Nook Color e-reader, although the device is unavailable for two weeks, sparking all manner of speculation.

branding together

IBM E-Book Tries Dickensian Marketing Stunt

Posted by Jennifer Sokolowski on January 31, 2011 10:30 AM

It’s been some time since Charles Dickens and William Thackeray became famous with serialized novels, but the concept — making the reader wait for the next chapter — is being given a modern twist with an e-book on IBM’s effort to build a computer smart enough to beat the world’s best Jeopardy players.

Houghton Mifflin, the publisher of Stephen Baker’s Final Jeopardy: Man vs. Machine and the Quest to Know Everything, has released the e-book exclusively through Amazon and Barnes & Noble. However, the e-book will be missing the last chapter — until mid-February. Once the final pre-taped Jeopardy contest between Watson, the IBM computer, and “Jeopardy” champions Ken Jennings and Brad Rutter has been broadcast, the final chapter will be released to the e-book's buyers. 

The winner is already known, so the fact that readers will have to wait for the ending won’t be a draw for them to buy the book.Continue reading...

digital marketing

Brooklyn Decker Boosts Esquire, Barnes & Noble and New Movie

Posted by Sheila Shayon on January 21, 2011 01:00 PM

Selling books got a whole lot sexier this week as Barnes & Noble hosts a virtual Brooklyn Decker. It's all an augmented reality stunt for Esquire magazine, whose readers voted her the sexiest woman alive, prompting a February cover that is now on newsstands.

The model/actress is virtually appearing in 700 Barnes & Noble stores via GPS-enabled technology that allows iPhone users to have their picture taken with her virtual image. It's also a clever digital marketing coup for all concerned.Continue reading...

brand news

Brands to Watch: Playboy, Amazon, NFL and more

Posted by Shirley Brady on January 19, 2011 06:30 PM

Brands to Watch

Amazon's one-day deal with LivingSocial blows Gap's Groupon deal out of the water.

AOL (whose content strategy is profiled in this week's New Yorker) launches iPad-exclusive Editions digital magazine.

Esquire promotion with struggling Barnes & Noble brings model Brooklyn Decker virtually (via an iPhone app) to stores.

Goldman Sachs quarterly profit drops 53%.

Jimmy Choo to launch men's line (online only) in July.

McDonald's signs on as lead sponsor of the NHL.

Michael Jackson to be immortalized as French perfume.Continue reading...

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