2014 Brandcameo Product Placement Awards

branding together

IBM E-Book Tries Dickensian Marketing Stunt

Posted by Jennifer Sokolowski on January 31, 2011 10:30 AM

It’s been some time since Charles Dickens and William Thackeray became famous with serialized novels, but the concept — making the reader wait for the next chapter — is being given a modern twist with an e-book on IBM’s effort to build a computer smart enough to beat the world’s best Jeopardy players.

Houghton Mifflin, the publisher of Stephen Baker’s Final Jeopardy: Man vs. Machine and the Quest to Know Everything, has released the e-book exclusively through Amazon and Barnes & Noble. However, the e-book will be missing the last chapter — until mid-February. Once the final pre-taped Jeopardy contest between Watson, the IBM computer, and “Jeopardy” champions Ken Jennings and Brad Rutter has been broadcast, the final chapter will be released to the e-book's buyers. 

The winner is already known, so the fact that readers will have to wait for the ending won’t be a draw for them to buy the book.Continue reading...

digital marketing

Brooklyn Decker Boosts Esquire, Barnes & Noble and New Movie

Posted by Sheila Shayon on January 21, 2011 01:00 PM

Selling books got a whole lot sexier this week as Barnes & Noble hosts a virtual Brooklyn Decker. It's all an augmented reality stunt for Esquire magazine, whose readers voted her the sexiest woman alive, prompting a February cover that is now on newsstands.

The model/actress is virtually appearing in 700 Barnes & Noble stores via GPS-enabled technology that allows iPhone users to have their picture taken with her virtual image. It's also a clever digital marketing coup for all concerned.Continue reading...

brand news

Brands to Watch: Playboy, Amazon, NFL and more

Posted by Shirley Brady on January 19, 2011 06:30 PM

Brands to Watch

Amazon's one-day deal with LivingSocial blows Gap's Groupon deal out of the water.

AOL (whose content strategy is profiled in this week's New Yorker) launches iPad-exclusive Editions digital magazine.

Esquire promotion with struggling Barnes & Noble brings model Brooklyn Decker virtually (via an iPhone app) to stores.

Goldman Sachs quarterly profit drops 53%.

Jimmy Choo to launch men's line (online only) in July.

McDonald's signs on as lead sponsor of the NHL.

Michael Jackson to be immortalized as French perfume.Continue reading...

brand news

Brands to Watch: AT&T, eBay, NBC and more

Posted by Caroline Smith on January 5, 2011 05:00 PM

Brands to WatchAT&T jumps into 4G.

Barnes & Noble launches Nook kids iPad app.

Chanel names actress Blake Lively as its global ambassador.

Chrysler Town & Country leads the way as the top-selling minivan in 2010 in the United States.

E! gives Khloe Kardashian and Lamar Odom their own show.

eBay rang up $2 billion in mobile sales last year.Continue reading...

brand news

In the News: CES, Ikea, Motorola and more

Posted by Dale Buss on January 4, 2011 09:00 AM

In the NewsAmazon steps up European expansion plans.

Australia floods will impact global steel industry.

Barnes & Noble sees holiday sales growth from Nook e-reader.

Borders meets with publishers to discuss the US bookseller's future.

Coca-Cola takes nuanced approach in India.

Consumer Electronics Association annual CES show prepares to open with latest tablets and more.Continue reading...

brand battle

Nook vs. Kindle: Kiddie Wars, or Android Wars?

Posted by Sheila Shayon on December 20, 2010 11:00 AM

Barnes & Noble isn't letting Apple's iPad or Amazon's Kindle steal the spotlight this holiday season, if B&N can help it. It's pitching its NOOKcolor e-book reader directly to the market that most appreciates color pictures in books — kids, and their parents — opening an enormous and lucrative portal to illustrated e-books.

With more than 12,000 digital books for kids and some persistent marketing this holiday selling season, B&N just may succeed in reaching the one million e-readers shipped benchmark by year-end.Continue reading...

digital advertising

Is the Last Ad-Free Medium in Jeopardy?

Posted by Barry Silverstein on December 15, 2010 11:30 AM

The online world has brought us the wonder of instant free global knowledge, but with it has come the reality that "free" really isn't. Often, advertising is the price the consumer pays for unfettered access to a vast wealth of information.

Now, it seems, that same principle is being tested with pretty much the last ad-free medium available — books. Publishers and authors have long resisted placing ads in printed books, but with the e-book market rapidly growing in acceptance, the publishing model not only might change; it is changing.Continue reading...

holidaze

Kindle Takes Holiday E-Reader Lead

Posted by Shirley Brady on December 13, 2010 02:30 PM

Amazon has made no secret of Kindle's success on its site. Its homepage has been promoting it with a call-out noting that it's the #1 best-selling, #1 most wished for and #1 most-gifted item for sale on its site. To the delight of analysts, the notoriously close-mouthed (when it comes to actual sales stats) e-tail giant went further this morning.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements