mom's the word
Posted by Sheila Shayon on May 12, 2011 01:00 PM
In a funny twist of virtual fate, turns out that social media-savvy moms wield substantial clout when it comes to recommending, among other things, eReaders and banking services to family and friends.
As competition in both markets escalate, it’s women with one or more children under 18 living at home, who regularly engage in social media, that are influencing brand choices.
Motista's recent survey on eReaders asked consumers about brands including Amazon's Kindle, Barnes & Noble's Nook, Sony's eReader and Apple's iPad.
“Social media moms definitely feel a deeper connection to their eReaders that their non-social media counterparts don’t,” said Alan Zorfas, chief product and marketing officer at Motista, in a press release.Continue reading...
Posted by Shirley Brady on April 25, 2011 05:30 PM
Barnes & Noble's upgraded Nook Color (and campaign) today in no way (cough!) prompted Amazon to release its new Kindle ad today.
Apple's latest iPad 2 ad, meanwhile, ("We Believe," below), is now three weeks old — or three years, in web time.Continue reading...
Posted by Shirley Brady on April 25, 2011 05:00 PM
Nook, Barnes & Noble's $250 e-reader, is now the cheapest Android tablet with today's addition of Android 2.2 Froyo to the Nook Color. B&N also announced the device offers 125 apps including Flash, Facebook and the ever-popular Angry Birds.
As Nook makes a run at iPad's market share by adding the "most-requested" tablet features, B&N also just rolled out a new advertising campaign for the Staples-bound device, "Read Forever," which touts the joys of reading, "whether by book or by NOOK."
Posted by Shirley Brady on March 21, 2011 06:30 PM
Dow closes above 12,000 for first time since Japan quake on momentum from big deals, easing nuclear worries as Japan reports progress (though contamination fears linger) and the nation starts to rebuild its infrastructure.
With shares of AT&T and Deutsche Telekom trading up, Verizon and Sprint attract speculation in wake of AT&T/T-Mobile deal.
Facebook is getting serious about payments.
Microsoft is suing Barnes & Noble over the Android OS in its Nook e-book reader.
NFL and players' legal jousting continued today.
Former Minnesota governor Tim Pawlenty eyes the 2012 Republican presidential candidacy.Continue reading...
Posted by Dale Buss on February 23, 2011 08:46 AM
Angry Birds comes to PCs.
Apple deals with workers sickened at a supplier in China.
Barnes & Noble plans brand refreshing.
Boston Market brand upgrades boost sales and traffic.
Campbell Soup heightens focus on brand building and away from promotions.
Cisco faces competition in its core business.
Domino's Pizza shifts spotlight to chicken.Continue reading...
Posted by Barry Silverstein on February 16, 2011 11:30 AM
Just about a year ago, we were talking about the inevitability of a Borders bankruptcy. That day is finally here — and the only surprise is that it took as long as it did.
Borders, the embattled US bookseller that once competed with the likes of Amazon and Barnes & Noble, filed for chapter 11 bankruptcy protection today and will close about 200 stores out of around 640 and reduce its staff.
It's still expressing optimism that it can manage a comeback. Its Twitter feed today responded to a concerned customer, "Our goal is to emerge from the Chapter 11 process as a vibrant destination for books & more for years!"Continue reading...
Posted by Dale Buss on February 15, 2011 09:00 AM
YouTube jumped to 3 billion ad-linked views weekly, integrates with LG mobile devices. Online video viewing overall rose 47% in January, with Nielsen naming Netflix #1 for time spent per viewer on its streaming site, up 23% from December to over 11 hours.
Twitter looks to expand language versions.
Chrysler dealers will offer “Imported from Detroit” merchandise related to Eminem's Super Bowl video.
Allstate bets on soccer sponsorship.
Apple audit details changes at Foxconn.
Barnes & Noble woos Amazon affiliates burned by state sales tax.
Berkshire Hathaway pull-out a vote of no-confidence for Bank of America.
CBS continues to deal with Two and a Half Men mini-drama.Continue reading...
Posted by Barry Silverstein on February 8, 2011 11:00 AM
How do customers feel about their experiences interacting with leading brands? Forrester, a leading independent research firm, analyzed responses from over 7,700 U.S. consumers, age 18 and older, who were asked three essential questions about 154 North American brands in 13 industries:
1. How enjoyable were they to do business with?
2. How easy were they to do business with?
3. How well did they meet your needs?
The answers were fascinating — and somewhat bracing.Continue reading...