2014 Brandcameo Product Placement Awards

brand news

In the News: Amazon, F1, Tesco & more

Posted by Dale Buss on December 9, 2010 09:00 AM

In the News

Amazon girds for hacktivists attack today as WikiLeaks cyberwar rattles prospective targets.

Apple's iPad makes inroads with medical companies.

Borders’ bid for Barnes & Noble raises questions about future of book retailing.

Crayola expands from crayons to digital.

Dean Foods faces challenges to dairy empire.

Dr Pepper Snapple expands Sun Drop soda.

F1 moves to greener engines to gooses sponsorships.Continue reading...

brand news

In the News: Groupon, Oprah, Pfizer

Posted by Dale Buss on December 6, 2010 09:00 AM

In the News

Amway signs former NFL Super Bowl MVP Kurt Warner.

AOL is mulling a breakup, Reuters hears, followed by a merger with Yahoo.

Borders weighs hedge fund backing of takeover attempt of Barnes & Noble.

China Dandang aims to be mainland's Amazon with US IPO this week.

Cigna faces class-action suit by employees over pensions under ERISA.

Disney tops weekend box office with Tangled.Continue reading...

holidaze

Yule Laugh, Yule Cry: Brands Sleigh Opponents, Restore "Christmas"

Posted by Dale Buss on December 2, 2010 12:30 PM

Like any good politician, Philadelphia Mayor Michael Nutter always has his finger to the wind. And that’s why he asked the organizers of the city’s German Christmas Village at City Hall to put the word "Christmas" back in their sign this week.

He's also part of a trend that is seeing Americans yearn for a broader restoration of “Merry Christmas” and “Happy Hanukkah” greetings over mundane and secular dronings like “Happy Holidays.”Continue reading...

search and destroy

Will Google Editions Raid Amazon, B&N e-Bookshelves?

Posted by Barry Silverstein on December 1, 2010 01:00 PM

You can thank the e-readers Kindle and nook, just released in a color version, for pushing mass adoption of e-books.

Forrester Research says e-book sales could reach close to $1 billion in 2010, over three times the sales last year. But now that Amazon and Barnes & Noble have done the heavy lifting, the big bad wolf is getting into the market.

Search giant Google is on the verge of launching Google Editions — which was announced earlier this year in the wake of a landmark Google Books agreement and hotly debated since — in the US by the end of the year, and internationally early next year.

According to the Wall Street Journal, the new service will enable users to buy e-books from multiple online retailers as well as Google. Users add the books to an online library connected to a Google account and can access them on virtually any device with a Web browser.

The Google Editions "read anywhere" model is what makes the service different.Continue reading...

e-reader wars

Amazon Rewards Publishers, Struggles with Smut

Posted by Peter Cenedella on November 11, 2010 10:00 AM

Remember that time, back in e-reader history, when Barnes & Noble upped the ante by going all polychromatic on everyone? And getting all jiggy with the kids’ books? Ahh, the golden age.

In the e-reader wars, every week seems to bring more big news – such is the biz cycle when the market for your product is just taking shape, the speed of innovation is high (“hey, what if this e-reader could also make toast?”) and the competition hot and heavy.

Apparently Jeff Bezos was paying attention when the Nook made its splash, because yesterday Amazon announced it is completely flipping the script on the revenue share deal with its partner publishers. Currently publishers are on the wrong end of a 70-30 split, but beginning December 1, Amazon is offering publishers 70 percent of the retail price on newspaper and magazine downloads purchased at the Kindle store – matching Apple’s current split.  Continue reading...

Nook Color: The E-Reader Battle Heats Up

Posted by Barry Silverstein on October 27, 2010 12:00 PM

Upping the stakes in the e-reader battle this holiday selling season, Barnes & Noble introduced its new e-reader, the lower-cased nook color, yesterday — just as Amazon announced its latest Kindle model is flying off its virtual shelves. Apple, meanwhile, is projected to sell upwards of 22 million iPads in 2011 — and that's according to one of the brand's competitors.

So will nook color be a game changer of the magnitude needed to keep Barnes & Noble competitive in the e-book game? Let's weigh the pros and cons.Continue reading...

brand news

Brands to Watch: Disney, Facebook, Google

Posted by Shirley Brady on October 26, 2010 06:30 PM

Brands to Watch

Barnes & Noble introduces a color version of its Nook e-reader with Google Android OS.

Disney and Time Warner Cable will experiment with TV Everywhere (Internet TV behind a paywall for TWC subscribers) with the next installment of ESPN's Monday Night Football.

Facebook and MySpace asked by Sen. Jay Rockefeller, the Democratic chairman of the Senate Commerce Committee, to detail how they safeguard user information.

George Foreman expands with Healthy Cooking line.

GlaxoSmithKline agrees to pay $750 million fine for bad products.

Google CEO Eric Schmidt apologizes for Street View privacy flap.Continue reading...

kiddie brands

"Nook Kids" is Here Today. Will nook Color be Here Tomorrow?

Posted by Barry Silverstein on October 25, 2010 12:00 PM

Barnes & Noble may be readying its most aggressive assault yet on the e-book market with the potential introduction of "nook Color."

Rumors are running rampant that the new nook Color -- a color eReader, possibly with a touchscreen -- will be unveiled tomorrow.

Indeed, the giant book retailer has scheduled an announcement for Tuesday. In advance of the rumored new product, however, Barnes & Noble has announced that it is launching "Nook kids," a digital collection of over 12,000 chapter books for children ages 3 to 8 that will soon be available via a new website, followed by picture books that will be available by year end.Continue reading...

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