brand news

In the News: CES, Ikea, Motorola and more

Posted by Dale Buss on January 4, 2011 09:00 AM

In the NewsAmazon steps up European expansion plans.

Australia floods will impact global steel industry.

Barnes & Noble sees holiday sales growth from Nook e-reader.

Borders meets with publishers to discuss the US bookseller's future.

Coca-Cola takes nuanced approach in India.

Consumer Electronics Association annual CES show prepares to open with latest tablets and more.Continue reading...

brand battle

Nook vs. Kindle: Kiddie Wars, or Android Wars?

Posted by Sheila Shayon on December 20, 2010 11:00 AM

Barnes & Noble isn't letting Apple's iPad or Amazon's Kindle steal the spotlight this holiday season, if B&N can help it. It's pitching its NOOKcolor e-book reader directly to the market that most appreciates color pictures in books — kids, and their parents — opening an enormous and lucrative portal to illustrated e-books.

With more than 12,000 digital books for kids and some persistent marketing this holiday selling season, B&N just may succeed in reaching the one million e-readers shipped benchmark by year-end.Continue reading...

digital advertising

Is the Last Ad-Free Medium in Jeopardy?

Posted by Barry Silverstein on December 15, 2010 11:30 AM

The online world has brought us the wonder of instant free global knowledge, but with it has come the reality that "free" really isn't. Often, advertising is the price the consumer pays for unfettered access to a vast wealth of information.

Now, it seems, that same principle is being tested with pretty much the last ad-free medium available — books. Publishers and authors have long resisted placing ads in printed books, but with the e-book market rapidly growing in acceptance, the publishing model not only might change; it is changing.Continue reading...


Kindle Takes Holiday E-Reader Lead

Posted by Shirley Brady on December 13, 2010 02:30 PM

Amazon has made no secret of Kindle's success on its site. Its homepage has been promoting it with a call-out noting that it's the #1 best-selling, #1 most wished for and #1 most-gifted item for sale on its site. To the delight of analysts, the notoriously close-mouthed (when it comes to actual sales stats) e-tail giant went further this morning.Continue reading...

brand news

In the News: Amazon, F1, Tesco & more

Posted by Dale Buss on December 9, 2010 09:00 AM

In the News

Amazon girds for hacktivists attack today as WikiLeaks cyberwar rattles prospective targets.

Apple's iPad makes inroads with medical companies.

Borders’ bid for Barnes & Noble raises questions about future of book retailing.

Crayola expands from crayons to digital.

Dean Foods faces challenges to dairy empire.

Dr Pepper Snapple expands Sun Drop soda.

F1 moves to greener engines to gooses sponsorships.Continue reading...

brand news

In the News: Groupon, Oprah, Pfizer

Posted by Dale Buss on December 6, 2010 09:00 AM

In the News

Amway signs former NFL Super Bowl MVP Kurt Warner.

AOL is mulling a breakup, Reuters hears, followed by a merger with Yahoo.

Borders weighs hedge fund backing of takeover attempt of Barnes & Noble.

China Dandang aims to be mainland's Amazon with US IPO this week.

Cigna faces class-action suit by employees over pensions under ERISA.

Disney tops weekend box office with Tangled.Continue reading...


Yule Laugh, Yule Cry: Brands Sleigh Opponents, Restore "Christmas"

Posted by Dale Buss on December 2, 2010 12:30 PM

Like any good politician, Philadelphia Mayor Michael Nutter always has his finger to the wind. And that’s why he asked the organizers of the city’s German Christmas Village at City Hall to put the word "Christmas" back in their sign this week.

He's also part of a trend that is seeing Americans yearn for a broader restoration of “Merry Christmas” and “Happy Hanukkah” greetings over mundane and secular dronings like “Happy Holidays.”Continue reading...

search and destroy

Will Google Editions Raid Amazon, B&N e-Bookshelves?

Posted by Barry Silverstein on December 1, 2010 01:00 PM

You can thank the e-readers Kindle and nook, just released in a color version, for pushing mass adoption of e-books.

Forrester Research says e-book sales could reach close to $1 billion in 2010, over three times the sales last year. But now that Amazon and Barnes & Noble have done the heavy lifting, the big bad wolf is getting into the market.

Search giant Google is on the verge of launching Google Editions — which was announced earlier this year in the wake of a landmark Google Books agreement and hotly debated since — in the US by the end of the year, and internationally early next year.

According to the Wall Street Journal, the new service will enable users to buy e-books from multiple online retailers as well as Google. Users add the books to an online library connected to a Google account and can access them on virtually any device with a Web browser.

The Google Editions "read anywhere" model is what makes the service different.Continue reading...

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