2014 Brandcameo Product Placement Awards

Microsoft Reportedly Wants to Buy Barnes & Noble's Nook Business for $1 Billion

Posted by Sheila Shayon on May 10, 2013 12:45 PM

Shares of Barnes & Noble soared 24 percent after it was reported Thursday that Microsoft is considering a bid for the retailer’s Nook e-book business. 

Microsoft is reportedly offering $1 billion for the Nook brand and the digital assets of Nook Media on top of their $300 million investment last year to develop Nook content for Windows 8 tablets. "Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them,” said Microsoft president Andy Lees at the time. "We're on the cusp of a revolution in reading." 

But the revolution stalled as the Android-based Nook has been a money-loser for B&N, not helping America's biggest bookseller compete against Amazon’s Kindle e-book reader.Continue reading...

brand news

In the News: Apple, Google, Volkswagen and more

Posted by Dale Buss on May 3, 2013 09:15 AM

In the News

Apple dodges $9 billion in US taxes with bond deal.

Google named Advertiser of the Year

Volkswagen makes $10 million donation to the National Mall.

Adidas sales drop on weakening Reebok brand.

Barnes & Noble begins support of Google apps on Nook.

Beam sales rise because of "formula run" on Maker's Mark.

Diet Coke slims down its vending machines.

Ford adds jobs and raises capacity to make pick-up trucks.

Geritol seeks new life with younger consumers.

Huffington Post brings rapid-response "native" ads to its home page.Continue reading...

brand news

In the News: Deutsche Telekom, The Masters, Toyota and more

Posted by Dale Buss on April 11, 2013 09:16 AM

In the News

Deutsche Telekom raises bid for MetroPCS.

The Masters begins at Augusta National today with Tiger Woods again among the favorites.

Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.

Applebee's led first-quarter social media engagement by restaurants.

Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.

Justin Bieber backs a debit card for teens, from parents.

ConocoPhillips suspends Arctic drilling plan.

Daimler says worsening Europe puts its 2013 profit outlook in doubt.

Dell plans to double sales outlets in China.Continue reading...

brand news

In the News: Groupon, Gap, Barnes & Noble and more

Posted by Dale Buss on March 1, 2013 09:04 AM

In the News

Groupon sacks founder Andrew Mason as CEO.

Gap reports strong sales on increased marketing spending.

Barnes & Noble falls behind in tablet wars.

Ahold plans to roll out more pickup points for Peapod.

Annie's looks to "spread good."

Apple flip-flopped on rule about officers' stock holdings.

Best Buy and founder end talks on ownership deal.

Boeing pares workforce for grounded Dreamliner.

Diageo prepares to buy majority stake in United Spirits.

Disney finds CEO Robert Iger under fire over power and pay.

Domino's Pizza plans to increase national ad spending. Continue reading...

brand news

In the News: Yahoo!, Barnes & Noble, Weight Watchers and more

Posted by Dale Buss on February 26, 2013 09:08 AM

In the News

Yahoo! work-from-home edict by CEO Marissa Mayer sparks debate.

Barnes & Noble breakup possibility highlights leadership differences.

Weight Watchers sees workers push back over low pay.

Airbus considers adding assembly line for A350.

Alcatel bets on AT&T and Verizon to keep U.S.-market growth.

Amazon losing its edge in e-commerce satisfaction.

BP begins its trial in 2010 Gulf oil spill.

Diageo hopes to create frozen-cocktail frenzy in U.K.

Google is the most trusted online brand in India, followed by Facebook.

HP board signals more oversight of CEO.

Hooters launches new brand campaign.

IKEA pulls more meatballs over horse meat.Continue reading...

brand news

In the News: KFC, Barnes & Noble, IKEA and more

Posted by Dale Buss on February 25, 2013 09:07 AM

In the News

"Argo" wins Oscar for Best Picture as 85th Academy Awards widely distribute recognition among films, actors and others, while The Onion runs into critical barrage over tweet about young actress.

KFC launches campaign in China after an antibiotics scandal damaged the brand.

IKEA withdraws Swedish meatballs from store restaurants in 14 European countries on horsemeat scare.

Barnes & Noble chairman mulls buyout that could split it in two and put B&N's Nook e-reader up for sale.

BP may be closing in on a settlement as spill trial nears.

BYD targets electric-vehicle sales.

Darden warns of sales declines at its restaurant brands including Olive Garden.Continue reading...

brand news

In the News: AA/US Airways, AB InBev, Heinz to Buffett, Time Inc. and more

Posted by Shirley Brady on February 14, 2013 08:45 AM

In the News

American Airlines and US Airways to create the world's biggest airline with $11 billion union.

AB InBev will sell Corona unit to salvage Modelo takeover, as Pernod Ricard is open to Jose Cuervo talks.

H.J. Heinz Company enters agreement to be acquired by Warren Buffett's Berkshire Hathaway.

Time Warner rumored to eye Time Inc. split and talking to Meredith about buying magazine brands.

Adidas unveils new global brand strategy with Boost product push.

American Express and Yahoo accused of stealing travel service idea.

Angry Birds parent Rovio slings into advertising.

Apple promises to fix iOS Exchange bug, fights activist shareholder Einhorn.

Barclays agrees to stop speculating on food prices.

Barnes & Noble warns of lower 2012 sales and Nook concerns.

Boeing looks at interim 787 fixes.

BT sticks by Olympic athlete Oscar Pistorius (charged with murdering his girlfriend), for now.Continue reading...

brand news

In the News: Boeing, Barnes & Noble, Dreamliner and more

Posted by Dale Buss on January 28, 2013 09:04 AM

In the News

Boeing sees Dreamliner pass a battery inspection in Japan but planes are still grounded, and company faces possiblity of a $5-billion writedown.

Barnes & Noble plans to close as many as one-third of its retail stores over next several years.

Daimler, Ford and Nisssan ink deal on fuel-cell cars.

ABC sees advertisers such as Hyundai and University of Phoenix connect with network for Oscars telecast.

Apple shares may not be as important as IBM stock in terms of a market bellwether.

CBS scores nearly $4 million for average Super Bowl spot.

Cracker Barrel rolls out plan to expand into groceries.Continue reading...

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