2014 Brandcameo Product Placement Awards

brand news

In the News: Apple, Nike, Walmart & more

Posted by Dale Buss on August 21, 2012 09:01 AM

Apple becomes biggest-capitalized company in U.S. history.

Augusta National admits first women: Condi Rice and an investment banker.

Barnes & Noble to offer Nook in U.K.

Best Buy suspends outlook amid slump and copes with tepid reception for new CEO.

Dreamworks inks distribution deal with Fox.

Facebook sees another early investor leave.

Heineken succeeds in Asia Pacific Breweries bid.

Liberty Media wants control of SiriusXM.

McDonald's pushes mobile-payments cooperation with PayPal.

Nike sets new store rules for security because of rabid shoe fans as the company tests price limits with new $300 shoe from LeBron James.

Walmart makes layaway available a month earlier for holidays.

Yum! Brands likely to recover financially, analyst says.

brand news

In the News: Barclays, MundoFox, Ultra and more

Posted by Shirley Brady on August 13, 2012 08:36 AM

In the News

Barclays' new chairman may end free banking.

Barnes & Noble cuts Nook pricing to "lowest ever" ahead of new Amazon Kindle Fire.

BuzzFeed expands to radio with SiriusXM.

Chinese consumers counter economic gloom with travel boom.

CNN reportedly talks to reality TV producers to turn around ratings slump.

Dell challenges — insurmountable?

Fox backs new MundoFox channel for US Latinos.

GM CMO Ewanick's flame-out, re-parsed.

HSBC moves to squelch Occupy protest in Hong Kong.Continue reading...

brand news

In the News: J.C. Penney, B&N, Huggies and more

Posted by Dale Buss on June 20, 2012 09:01 AM

In the News

Barnes & Noble losses continue on Nook as e-reader competition intensifies.

Bridgestone surrenders Super Bowl halftime show.

Coca-Cola creates global TV series for Summer Olympics.

Facebook gains support for advertising from Ford and Coca-Cola.

FedEx CEO predicts industry shifts as airport-to-airport business stalls.

Ford uses big data to inform marketing and design decisions at Silicon Valley lab.

GM unifies global design strategy.

Kimberly-Clark enlists Mexican TV star for Huggies campaign.

J.C. Penney to tweak message but not strategy in wake of president's ouster this week.Continue reading...

brand news

In the News: Lance Armstrong, Facebook Ad Exchange and more

Posted by Shirley Brady on June 13, 2012 06:14 PM

Brands to Watch

Lance Armstrong denies new doping charges that could strip him of seven Tour de France titles.

Facebook prepares to launch real-time bidding for ads.

Skype starts interrupting video chats with advertising.

AIG is ready to use its own name again.

Barnes & Noble CEO reportedly settles shareholder lawsuit for $29 million.

Duran Duran announce first digital premiere on Facebook.

Elizabeth Arden acquires rights to Justin Bieber and Nicky Minaj fragrances.Continue reading...

e-reader wars

Waterstones' Deal With the Devil - Amazon - Brings Kindle to the High Street

Posted by Sheila Shayon on May 21, 2012 01:54 PM

Waterstones, in a surprise move, has partnered with Amazon to sell the e-tailer's Kindle e-book reader, as detailed in a press release and seen in a video, below, from managing director James Daunt.

What a difference a few months make in the fiercely competitive digital versus physical retail wars. In December, Daunt called Amazon “a ruthless, money-making devil," adding, "They never struck me as being a sort of business in the consumer's interest.”Continue reading...

brand news

In the News: LinkedIn, Facebook IPO, Yahoo and more

Posted by Dale Buss on May 4, 2012 09:03 AM

In the News

AOL shrinks Arianna Huffington's role.

Audi documentary on LeMans to debut on Speed TV.

Barnes & Noble positions new Nook feature as marriage-saver.

Best Buy digital head takes over departed CMO's role.

Chicken of the Sea introduces no-drain tuna.

Demi Moore rebrands her Twitter account from @mrskutcher to @justdemi.

Einstein Bros. parent to explore merger or sale possibilities.

Facebook values itself at up to $96 billion in IPO as roadshow frenzy begins.Continue reading...

retail watch

Target Fights Amazon with Kindle Firing

Posted by Dale Buss on May 3, 2012 04:27 PM

More and more, big bricks-and-mortar retailers have their backs to the wall. In the case of Best Buy, the shakeup has rattled the executive suite. But in the case of Target, the seachange has prompted retaliation.

Target has announced that it no longer will be selling Amazon's Kindle e-readers as a retaliatory measure for Amazon's encouragement of American shoppers to "showroom" products at retailers and then buy them less expensively online. Given that Target was the first brick-and-mortar retailer to sell the popular e-reader, the move is particularly galling for Amazon.Continue reading...

branding together

Nook vs. Kindle: Microsoft Picks a Side the e-Reader Battle

Posted by Sheila Shayon on April 30, 2012 01:16 PM

Microsoft has invested $300 million in a digital venture with Barnes & Noble in a bid to make the bookseller's Nook e-reader available to millions of new customers, from consumers to students, through integration with the Microsoft's Windows 8 operating system. 

"Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them," commented Microsoft president Andy Lees to the BBC. "We're on the cusp of a revolution in reading."  

“The shift to digital is putting the world’s libraries and newsstands in the palm of every person’s hand, and is the beginning of a journey that will impact how people read, interact with, and enjoy new forms of content,” said Lees in a statement.

Microsoft gets a 17.6% share of the yet-unnamed joint venture, for now (Hulu-like) being called NewCo, with Barnes & Noble owning the remaining 82.4%. The deal includes Barnes & Noble’s College business and the company’s shares are up more than 80%, reaching $25, the highest level since 2009.Continue reading...

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