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branding together

Nook vs. Kindle: Microsoft Picks a Side the e-Reader Battle

Posted by Sheila Shayon on April 30, 2012 01:16 PM

Microsoft has invested $300 million in a digital venture with Barnes & Noble in a bid to make the bookseller's Nook e-reader available to millions of new customers, from consumers to students, through integration with the Microsoft's Windows 8 operating system. 

"Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them," commented Microsoft president Andy Lees to the BBC. "We're on the cusp of a revolution in reading."  

“The shift to digital is putting the world’s libraries and newsstands in the palm of every person’s hand, and is the beginning of a journey that will impact how people read, interact with, and enjoy new forms of content,” said Lees in a statement.

Microsoft gets a 17.6% share of the yet-unnamed joint venture, for now (Hulu-like) being called NewCo, with Barnes & Noble owning the remaining 82.4%. The deal includes Barnes & Noble’s College business and the company’s shares are up more than 80%, reaching $25, the highest level since 2009.Continue reading...

brand news

In the News: Barnes & Noble, Pepsi, Nokia and more

Posted by Dale Buss on April 30, 2012 08:59 AM

In the News

AB InBev goes upbeat as profits and sales rise.

Adidas raises forecast after profit beats estimates.

Air Lease nears $5.5 billion purchase of 737 Max jetliners from Boeing as aircraft maker produces first 787 Dreamliner.

Amazon and Texas reach sales tax deal.

Apple sidesteps billions of dollars in taxes worldwide.

Cadbury shows the way on Google+.

Chrysler overruns magazine covers with new Viper.

Disney's Marvel's The Avengers aims to kick off summer box office bonanza.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

digital moves

Scholastic Opens Kids E-Book Market with Storia App

Posted by Sheila Shayon on March 6, 2012 01:25 PM

Scholastic is going digital. The world's largest children's book publisher is digitizing the bulk of its titles and releasing its first e-reading app, called Storia. While many trade publishers are reaching 20% in digital revenue, the kids’ e-book market is stuck at about 5%, and Scholastic is eager to change all that.

The Storia app, free to download with a beta version available today, offers about 1,300 e-books and multimedia e-books with popular series including “Clifford the Big Red Dog” and “Ready, Freddy!” available in digital format for the first time. It's designed for children ages 3-14 and currently available for PC tablets, with versions for iPad and iPhone and Android devices coming soon.

According to PaidContent, Storia's titles can be sorted by grade level, reading level, age and character/series, and enriched e-books “use word games, story interactions, and animation to deeply draw your young reader in, further developing confidence and critical thinking skills.”Continue reading...

brand news

In the News: J&J, Vita, Linsanity & more

Posted by Dale Buss on February 22, 2012 09:02 AM

In the News

Anheuser-Busch InBev considers bid for European brewer StarBev.

Apple defends rights to iPad name in Shanghai court.

Barnes & Noble sees profits crimped by digital investments.

Carbonite encourages planning for loss.

Comcast takes aim at Netflix.

Ford boosts pay for directors by 25 percent.

General Mills and Kraft promise to hold line on marketing spending in tough environment.Continue reading...

brand extensions

Amazon Eyes Brick-and-Mortar Bookstores. But Will They Deliver?

Posted by Mark J. Miller on February 7, 2012 03:51 PM

Most retailers are trying to find a way to get more consumers to go online. The reasons are simple: less overhead, fewer employees with health insurance, and a much higher profit margin.

But Amazon isn’t like other retailers. The word on the street in its home base of Seattle is that Amazon is thinking about opening its first-ever brick-and-mortar location, according to the Good E-Reader blog. “Amazon sources close to the situation” tell the site that the company is aiming to open the store in the next few months. 

“This project is a test to gauge the market and see if a chain of stores would be profitable,” Good E-Reader reports. “They intend on going with the small boutique route with the main emphasis on books from their growing line of Amazon Exclusives and selling their e-readers and tablets.” At least they'll have a well-honed delivery system.Continue reading...

brand news

In the News: Amazon, Facebook, P&G and more

Posted by Dale Buss on February 1, 2012 09:02 AM

In the News

Amazon sees its big spending hurting its profits as Barnes & Noble escalates rift by blocking titles.

Chrysler kicks off monthly auto-sales reports with huge January and posts first annual profit since emerging from bankruptcy.

Darden is sued by restaurant workers' group.

Denny's targets fast-growing Hispanic clientele.

Deutsche Borse and NYSE can't merge, European Commission rules.

Disney takes controlling interest in large media conglomerate in India.

Exxon plans to push on with gas exploration through expected lower prices.

Facebook picks Morgan Stanley to lead IPOContinue reading...

brand news

In the News: Facebook IPO, Exxon Mobile, News Corp. & more

Posted by Shirley Brady on January 30, 2012 08:50 AM

In the News

Facebook appears ready to go public with $10 billion IPO in early February, despite ire at leak.

Exxon Mobil sells Japanese subsidiary for $4 billion in move to cut refining.

News Corp. reportedly woos Bloomberg exec as Twitter-happy Murdoch sees weekend arrests at The Sun tabloid.

ABB buys Thomas & Betts for $4 billion.

Angry Birds boss doesn't fear piracy.

Apple aims to sell 40 million iPhones in China next year.

Altria sees tobacco users embrace discount brands.

Bank of America shakes up investment banking division.

Barnes & Noble takes on Amazon with fifth Nook device.

Beyonce sees university class focus on her.Continue reading...

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