Take the survey!

e-reader wars

Waterstones' Deal With the Devil - Amazon - Brings Kindle to the High Street

Posted by Sheila Shayon on May 21, 2012 01:54 PM

Waterstones, in a surprise move, has partnered with Amazon to sell the e-tailer's Kindle e-book reader, as detailed in a press release and seen in a video, below, from managing director James Daunt.

What a difference a few months make in the fiercely competitive digital versus physical retail wars. In December, Daunt called Amazon “a ruthless, money-making devil," adding, "They never struck me as being a sort of business in the consumer's interest.”Continue reading...

brand news

In the News: LinkedIn, Facebook IPO, Yahoo and more

Posted by Dale Buss on May 4, 2012 09:03 AM

In the News

AOL shrinks Arianna Huffington's role.

Audi documentary on LeMans to debut on Speed TV.

Barnes & Noble positions new Nook feature as marriage-saver.

Best Buy digital head takes over departed CMO's role.

Chicken of the Sea introduces no-drain tuna.

Demi Moore rebrands her Twitter account from @mrskutcher to @justdemi.

Einstein Bros. parent to explore merger or sale possibilities.

Facebook values itself at up to $96 billion in IPO as roadshow frenzy begins.Continue reading...

retail watch

Target Fights Amazon with Kindle Firing

Posted by Dale Buss on May 3, 2012 04:27 PM

More and more, big bricks-and-mortar retailers have their backs to the wall. In the case of Best Buy, the shakeup has rattled the executive suite. But in the case of Target, the seachange has prompted retaliation.

Target has announced that it no longer will be selling Amazon's Kindle e-readers as a retaliatory measure for Amazon's encouragement of American shoppers to "showroom" products at retailers and then buy them less expensively online. Given that Target was the first brick-and-mortar retailer to sell the popular e-reader, the move is particularly galling for Amazon.Continue reading...

branding together

Nook vs. Kindle: Microsoft Picks a Side the e-Reader Battle

Posted by Sheila Shayon on April 30, 2012 01:16 PM

Microsoft has invested $300 million in a digital venture with Barnes & Noble in a bid to make the bookseller's Nook e-reader available to millions of new customers, from consumers to students, through integration with the Microsoft's Windows 8 operating system. 

"Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them," commented Microsoft president Andy Lees to the BBC. "We're on the cusp of a revolution in reading."  

“The shift to digital is putting the world’s libraries and newsstands in the palm of every person’s hand, and is the beginning of a journey that will impact how people read, interact with, and enjoy new forms of content,” said Lees in a statement.

Microsoft gets a 17.6% share of the yet-unnamed joint venture, for now (Hulu-like) being called NewCo, with Barnes & Noble owning the remaining 82.4%. The deal includes Barnes & Noble’s College business and the company’s shares are up more than 80%, reaching $25, the highest level since 2009.Continue reading...

brand news

In the News: Barnes & Noble, Pepsi, Nokia and more

Posted by Dale Buss on April 30, 2012 08:59 AM

In the News

AB InBev goes upbeat as profits and sales rise.

Adidas raises forecast after profit beats estimates.

Air Lease nears $5.5 billion purchase of 737 Max jetliners from Boeing as aircraft maker produces first 787 Dreamliner.

Amazon and Texas reach sales tax deal.

Apple sidesteps billions of dollars in taxes worldwide.

Cadbury shows the way on Google+.

Chrysler overruns magazine covers with new Viper.

Disney's Marvel's The Avengers aims to kick off summer box office bonanza.Continue reading...

brand news

In the News: Amex Syncs Twitter, and more

Posted by Dale Buss on March 12, 2012 09:01 AM

In the News

American Apparel may have a knight in shining armor: George Soros.

American Express sees millions of Twitter Sync coupons redeemed within first five days.

Ann Taylor tweaks brand lineup.

Apple finds iPhone falling behind Samsung in China.

BBC America bets on New Yorkers as tastemakers for new cooking show.

Barnes & Noble tests Penguin publishing boutiques in its stores.

CNN reportedly in talks to acquire Mashable.

Chevrolet shows off networked car at SXSW.

Chevron plays catch-up in shale gas.

Chipotle gets a big bang for the little buck.Continue reading...

digital moves

Scholastic Opens Kids E-Book Market with Storia App

Posted by Sheila Shayon on March 6, 2012 01:25 PM

Scholastic is going digital. The world's largest children's book publisher is digitizing the bulk of its titles and releasing its first e-reading app, called Storia. While many trade publishers are reaching 20% in digital revenue, the kids’ e-book market is stuck at about 5%, and Scholastic is eager to change all that.

The Storia app, free to download with a beta version available today, offers about 1,300 e-books and multimedia e-books with popular series including “Clifford the Big Red Dog” and “Ready, Freddy!” available in digital format for the first time. It's designed for children ages 3-14 and currently available for PC tablets, with versions for iPad and iPhone and Android devices coming soon.

According to PaidContent, Storia's titles can be sorted by grade level, reading level, age and character/series, and enriched e-books “use word games, story interactions, and animation to deeply draw your young reader in, further developing confidence and critical thinking skills.”Continue reading...

brand news

In the News: J&J, Vita, Linsanity & more

Posted by Dale Buss on February 22, 2012 09:02 AM

In the News

Anheuser-Busch InBev considers bid for European brewer StarBev.

Apple defends rights to iPad name in Shanghai court.

Barnes & Noble sees profits crimped by digital investments.

Carbonite encourages planning for loss.

Comcast takes aim at Netflix.

Ford boosts pay for directors by 25 percent.

General Mills and Kraft promise to hold line on marketing spending in tough environment.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements