e-reader wars

With NOOK Tablet, Barnes & Noble Takes Aim at Kindle Fire and Apple's iPad

Posted by Shirley Brady on November 7, 2011 06:21 PM

If you've noticed that Barnes & Noble has been clearing away books to make room for the NOOK, get ready for more redecorating on the selling floor as the bookseller takes aim on Amazon's $199 Kindle Fire this holiday season with its just-revealed NOOK Tablet.

Also, of course, looking to nibble at the iPad's market share, NOOK Tablet is described by B&N as "Our fastest, lightest tablet with the best in HD entertainment & more!" (including more than 2.5 million books, magazines, newspapers and other titles), the NOOK Tablet is selling for slightly more, at $249.

"With the Nook Tablet we are delivering the best media device ever created in a portable form factor," said Barnes & Noble CEO William Lynch at a launch event in New York today.Continue reading...

brand news

In the News: Best Buy, British Airways, B&N Nook and more

Posted by Dale Buss on November 7, 2011 08:45 AM

In the News

Best Buy stores to close in the U.K. as Carphone Warehouse sells its stake for $1.3 billion. In the U.S., BB will join post-Thanksgiving "Black Midnight" frenzy.

IAG, owner of British Airways & Iberiapursues Portugal's TAP airline after agreeing to buy bmi (British Midland International) from Lufthansa.

Barnes & Noble expects to prod Amazon's Kindle with new Nook Color.

All Nippon Airways probes glitch in Dreamliner landing as Airbus tries to exploit longer-than-expected training time for the new Boeing plane.

Apple hit by piracy claim by leading computer scientist as brand rewards top executives to try to retain them for the post-Jobs era and threatens Google with new Siri "personal-assistant" search technology.Continue reading...

brand news

In the News: HP Defends Meg, Chanel Sues, Boeing Celebrates and more

Posted by Dale Buss on September 23, 2011 09:02 AM

In the News

Major economies try to reassure investors with joint statement, but markets continue to swoon.

HP defends hasty hiring of Meg Whitman as CEO, as Whitman hits the ground running.

Chanel files sweeping Internet trademark suit in Nevada.

Boeing plans a celebration for long-delayed delivery of Dreamliner.

Alibaba gets major investment from abroad.

Apple opens fifth (and largest) China store, in Shanghai.

Borders name and IP sale to Barnes & Noble blocked by judge.Continue reading...

brand news

In the News: AT&T Returns Jobs, Tesco Pulls Out of Japan, AOL to Go Private?

Posted by Dale Buss on August 31, 2011 08:50 AM

In the News

Adidas takes a nuanced approach to differentiate among national markets.

Air Koryo wants you to "friend" the North Korean state-run airline.

AOL is reportedly in talks with bankers to take the company private.

AT&T plans to bring back 5,000 U.S. jobs sent overseas.

Barnes & Noble gets lift from Nook reader.

BMW vows no power loss with four-cylinder sedan revival.

Boeing sets 2017 for debut of new version of 737.Continue reading...

brand news

In the News: Bank of America, Foster's, HP, Verizon

Posted by Dale Buss on August 19, 2011 08:53 AM

U.S. stock markets braced for more losses today.

Audi cuts A6 price as lure for U.S. luxury buyers.

Bank of America is setting to slice thousands of jobs, Wall Street Journal says.

Barnes & Noble gets investment and ends acquisition talk.

Cadillac plans to market plug-in coupe similar to Chevrolet Volt.

Foster's shuns SABMiller acquisition idea.

Fox will return its American Idol judges for 2012 and signs deal with Ultimate Fighting as box office for Glee concert movie disappoints. Continue reading...

social marketing

SocialTwist: 8 Billion Impressions Served

Posted by Sheila Shayon on August 16, 2011 12:00 PM

SocialTwist has just hit a key benchmark, partnering with 100,000 brands and websites to create “customer advocates” to help relay deals and other marketing messages.

In the past year, 4.8 million customer advocates have used the platform for referrals, offers and content sharing with friends.

Also making the service a player to watch: Sanjeev Agrawal, former head of product marketing for Google — and the former VP Products at TellMe Networks (acquired by Microsoft) and CEO of Aloqa (acquired by Motorola) — has just signed on as its president.Continue reading...

brand news

In the News: Apple, Chipotle, Harley-Davidson & more

Posted by Dale Buss on July 20, 2011 09:00 AM

In the News

Alfa Romeo delays full return to US.

Amazon introduces digital textbook rentals.

American Airlines splits order between Airbus and Boeing.

Apple directors ponder succession.

BMW grows cautious on developed markets.

Borders succumbs to digital era as Barnes & Noble focuses on e-books.

Campbell expands lower-sodium soup options.Continue reading...

brand news

Brands to Watch: Palin, Facebook, Hulu & more

Posted by Shirley Brady on June 22, 2011 06:00 PM

Brands to Watch

ANA weighs FDA lawsuit over graphic cigarette pack warnings.

AT&T, T-Mobile and Verizon-backed ISIS brings NFC swipe-and-payments to Austin, TX.

Barnes & Noble digital plan pays off (but at a cost).

Facebook seeks pre-IPO feedback from marketers.

Glen Campbell announces he has Alzheimer's.

GM woos owners of defunct car brands.Continue reading...

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