2014 Brandcameo Product Placement Awards

brand news

In the News: Apple, Chrysler, Walmart and more

Posted by Dale Buss on February 7, 2012 09:02 AM

In the News

AOL seeks new agency to convince consumers to "care" again.

Apple faces $38M fine in China for iPad name as company retakes crown as world's top smartphone maker.

Anheuser-Busch and MillerCoors get into the hard-cider business.

Bayer CEO says consumers don't give pharma enough credit.

Coca-Cola draws more interest than expected with polar bears "watching" the Super Bowl, though its quarterly profits slid.

Clint Eastwood declares no political motive behind Chrysler Super Bowl spot, donates fee to charity.

Disney and Univision talk about creating English-language cable-news channel.

Ford and General Motors continue to snark over Chevrolet's Silverado ad in the Super Bowl as GM seeks new life for Volt in California.Continue reading...

media brands

Irene Coverage: Too Much, or Just Right?

Posted by Dale Buss on August 30, 2011 12:00 PM

The great hurricane of last weekend has left a mess in its wake. We're not talking about Irene -- this is all about the media coverage of the storm as Irene pulled a veni, vidi, vici act that was unparalleled in the annals of weather examination. And the mess it left? An unresolvable controversy over whether the hurricane coverage was all too much, or whether you never can have enough.

George Will dubbed it "synthetic hysteria," and Howard Kurtz of The Daily Beast made no bones. "Someone has to say it: cable news was utterly swept away by the notion that Irene would turn out to be Armageddon," Kurtz concluded. The Washington Post's former media critic wrote that "the tsunami of hype on this story was relentless, a Category 5 performance that was driven in large measure by ratings" because TV producers were afraid to switch away from 24x7 coverage of Irene. "Does anyone seriously believe the hurricane would have drawn the same level of coverage if it had been bearing down on, say, Ft. Lauderdale?" Continue reading...

brand news

In the News: Walmart, ING Direct, Playboy & more

Posted by Dale Buss on June 7, 2011 09:00 AM

In the News

Airbus may develop longer-range plane to rival Boeing.

Apple tucks Newsstand into WWDC announcements.

AT&T's bid for T-Mobile is supported by Microsoft and Facebook.

Barack Obama's chief economist, Austan Goolsbee, resigns.

Bayer prostate-cancer drug shows promise.

BHP Billiton starts first US Gulf well since BP disaster.

BP tries to salvage Rosneft deal.Continue reading...

brand bites

Brand Bites: Dodge, Sonic, Apple & more

Posted by Abe Sauer on May 27, 2011 12:00 PM

Dodge puts new spin on the "pro driver, closed course" blink-and-you'll-miss-it fine print of car commercials, above.

Black MacBook costs more than the white MacBook garners "Manhattan Apple Store Accused of Discriminating Against Black Men" headline.

Apple, meanwhile, sues teen who made white iPhone conversion kit.Continue reading...

brand news

Brands in the news: BP, Bayer, Chevron and Facebook

Posted by Dale Buss on November 9, 2010 09:05 AM

In the News

BP took an uncalled-for risk in the hours before the well blow-up, an investigator says.

Bayer champions benefits of “umbrella branding.”

Chevron makes bigger bet on natural gas through acquisition.

Facebook drives U.K. online display market.

Ford promotes a new brand “spirit” online.

General Motors reportedly will drop its venerable Mr. Goodwrench brand.

Groupe Danone is talking with Japanese suitors about selling bottled-water unit that includes Evian brand.

MSNBC puts Keith Olbermann back on the air, while the host apologizes to fans – but not the network.

Procter & Gamble and Wal-Mart perform best in their categories, according to their trading partners in a new study.

Rolls-Royce narrows in on cause of engine fire in Qantas aircraft.

Sara Lee sells bakery unit.

Vodafone to exit Softbank of Japan.

 

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response mechanism

NBCU Reveals Brands Women Love

Posted by Barry Silverstein on October 26, 2010 03:00 PM

Fresh research on women and their favorite brands suggests big retailers, both offline and online, are making the strongest connection.

According to the September brand index issued by Women at NBCU (formerly called Women@NBCU, it's NBC Universal's female-centric ad sales unit overseen by Lauren Zalaznick), three retail giants top the list of brands American women told NBCU they love the most.

Respondents' top brands in September: (1) Wal-Mart (2) Target and (3) eBay. Also making the top ten: two car companies (Ford and Honda), two soft drinks (Coca-Cola and Pepsi), two cell phone providers (Verizon and AT&T) and the iPhone.

While Wal-Mart and Target remained first and second in September, respectively, from the month before, eBay replaced August's third-ranked brand, Verizon. What's even more telling is major gains by brands.Continue reading...

best global brands

Interbrand's 2010 Best Global Brands: Who's In, Who's Out

Posted by Shirley Brady on September 15, 2010 09:00 PM

Interbrand has released its 2010 ranking of the world's best global brands. The 11th annual assessment of the world's most successful brands for the first time doesn't include BP, which lost billions of dollars of value, and brand equity, due to the Gulf Oil spill.

"BP's environmental disaster and inability to make good on its brand promise of 'Beyond Petroleum' led to its falling off the list and helped competitor Shell emerge as an industry leader," Interbrand (the parent company of brandchannel) stated. As a result of BP's fall from grace, Shell is now ranked 81—up from 92 last year—in this year's standings.

Toyota, which also had a tough year in the wake of recall-related consumer mistrust, lost 16% of its brand value and fell out of the top 10, dropping from 8 to 11 as "its long-standing reputation for reliability, efficiency and innovation helped it weather the crisis better than expected.

Goldman Sachs, "once the envy of Wall Street," increased one position (from 38 to 37) and saw its brand valuation rise 1%. The financial services giant "faces the dichotomy of strong economic results and an angry public that will continue to lash out until the company begins to demonstrate that it is making sincere efforts to better align its ethics with its brand."

HP cracked into the top 10, making #10 "despite a challenging year" and for "smart additions to its product portfolio." Other tech brands, meanwhile, dominated the top five fastest gaining brands.Continue reading...

sporting brands

Aleve Aims to be Top of Mind, Eh

Posted by Reneé Alexander on July 6, 2010 03:20 PM

It was as if the longest match in the history of tennis came down from the heavens for the makers of Aleve.

And it’s not much of a stretch to imagine American John Isner or France’s Nicolas Mahut – the two combatants in the more than 11-hour match played over three days at Wimbledon – endorsing the naproxen sodium tablets in the coming days and weeks.

After all, their first-round match was effectively an Aleve commercial, the way rugby games played in the rain evoke Tide and other laundry detergents.

Just days after the pair finished their gruelling affair – Isner prevailed, winning the fifth set 70 games to 68 – Aleve took out a full-page ad on page 2 in the sports section of Globe and Mail, Canada’s national newspaper.Continue reading...

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