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sporting brands

Nike Pays Tribute to Kobe Bryant

Posted by Shirley Brady on June 4, 2010 10:30 AM

As Kobe Bryant pursues his fifth NBA championship and the debate begins over whether he'll go down in history as the best Laker ever, Nike rolls out out its tribute to the basketball great and defending NBA champion. Added bonus: Andre 3000 (of Outkast fame) updating the Beatles' All Together Now.

next steps

Famed Beatles' Studio Abbey Road In Jeopardy

Posted by Barry Silverstein on February 19, 2010 01:40 PM

The Beatles, of course, are a brand – and that brand has influenced nearly every aspect of American culture, from music to fashion.

Now, Abbey Road Studios, where the Beatles recorded many of their iconic songs, is at risk of being sold – and fans are utilizing modern social platforms, Twitter and Facebook, not surprisingly, to voice their feelings and wield influence. Abbey Road was immortalized when the Beatles named an album after the storied recording studio, which to many symbolizes the band’s rock ‘n roll soul.

On a radio show, Paul McCartney encouraged fans to mobilize and save Abbey Road. As a result, The National Trust, a non-profit organization that owns the Liverpool childhood homes of Beatles John Lennon and Paul McCartney, started soliciting the public's opinion.Continue reading...

brand news

Headline Roundup: Epic Brands

Posted by Stephanie Startz on November 5, 2009 08:48 AM

Baseball's World Series won by New York Yankees in six games. [NY Post]

Chrysler unveils five-year plan, aspires to be "a great public company once again." [LA Times]

Mickey Mouse undergoes some tweaking in Epic Mickey video game. [NY Times]

Vaseline attempts to toughen up body lotion for men. [NY Times]

Scripps close to procuring majority stake in Travel Channel. [NY Times]

Dodge will create a sub-brand for Ram automobiles, marketed separately. [MediaPost]

(More headlines: Wal-Mart, De Beers, Beatles, B&N Nook.)Continue reading...

brand news

Headline Roundup: Branded Media Edition

Posted by Stephanie Startz on September 14, 2009 08:20 AM

Cadbury fights takeover, dismissing Kraft as a "low growth conglomerate." [FT]

NBC gears up for tonight's debut of The Jay Leno Show, working to promote the primetime talk show in a fragmented media landscape [NYT], and halving normal ad rates for the time slot [WSJ].

CBS Studios signs deal with UK's Chello Media, distributing hours of classic TV on Chello's to-be-renamed Zone channels. [FT]

Cereal giants like Kellogg's and Weetabix fear British government ad campaign warning of the dangers of salt. [Guardian]

UK government to approve broadcaster payments for TV product placements. [FT]

(More headlines: Improved viewer ratings, The Beatles brand, behavioral economics.)

Continue reading...

brand news

Headline Roundup: Beatles For Sale Edition

Posted by Peter Feld on September 9, 2009 05:46 AM

Palm unveils the "cute" smartphone Pixi, aimed at the young [NYT]; HTC, Taiwanese maker of Google's smartphone, begins US ad campaign to establish its brand identity [Ad Age].

BT experiments with stores to sell its broadband service. [BrandRepublic]

Coming soon to American playgrounds: UK brand Liquiband medical glue approved by the US Food and Drug Administration [FT]

Would China's Geely Automotive buy Volvo? Could they manage an international auto brand? [Reuters]

Warner Bros. earned $1 billion this summer, fueled by box office-topping "The Final Destination" [Hollywood Reporter]

The Beatles brand roars to life with today's release of Rock Band: The Beatles and the remastered reissue of their entire catalog. [LA Times]

(More headlines: McDonalds, 9/11 ad fail, deadly fad diets.) Continue reading...

brand news

Headline Roundup: UnLabor Day Edition

Posted by Peter Feld on September 4, 2009 09:37 AM

US unemployment is up to 9.7%, but pace is seen as slowing. [Washington Post]

The stimulus worked [Washington Post], and August retail numbers contain hints of an upturn [WSJ].

Departure of chief exec Kai-Fu Lee is a setback for Google in China. [NYT]

Proctor & Gamble to sponsor US Olympic teams in 2010 and 2012. [WSJ]

T-Mobile uses Google's Android platform to launch a pay-as-you-go cell phone. [Brand Republic]

(More: Facebook follies, Verizon controversy, Disney.) Continue reading...

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