Posted by Mark J. Miller on May 1, 2013 01:46 PM
The days of the classic candy-and-chip vending machine have been gone for years now. These days, you can get cupcakes, slices of pizza, heads of lettuce, mashed potatoes and fresh-squeezed juice from the dang things.
You can’t blame any brand from getting in on the trend. After all, a vending machine provides a full-blown ad right at the point of purchase and is the ultimate grab-and-go service for customers. Chanel has gotten into the act with a new vending machine at one of London’s Selfridges department stores that shells out three shades of a new mascara, Le Volume de Chanel Mascara, until May 8, according to British Vogue.
Of course, you can't stuff this attitudinal machine with any old coins. Naturellement, there is a special Chanel-logo coin that consumers need to get first in order to make the purchase, Refinery29.com reports.Continue reading...
Posted by Sheila Shayon on April 19, 2013 05:18 PM
Since its inception in 1970s Paris, Sephora has been a disruptive force within the beauty industry. Today, the retailer has 1,750 stores in 30 countries and is turning out revenues upwards of $4 billion.
From its very birth, “this new stand-alone beauty and fragrance store was a real shock for store operators throughout the world,” notes Forbes. “The department stores believed they had the only retail format capable of effectively selling premium beauty and fragrance products. They were wrong.”
Acquired by Louis Vuitton Moet Hennessy in 1997, the first Sephora store opened in New York in 1998. Today there are close to 706 stores in the US, including 386 boutiques inside JCPenney stores, a key element that has kept the ailing department store from drowning. Breaking the barrier of entry, Sephora applied that iconoclastic spirit to wooing a new, younger consumer than those frequenting department stores, with modern brands and a cross-sell of products by in-store sales associates who primp and paint customer’s faces from their choice of products, arranged alphabetically.Continue reading...
truth in advertising
Posted by Sheila Shayon on April 17, 2013 04:53 PM
Only four percent of women worldwide consider themselves beautiful according to Dove, whose latest installment of its famed Real Beauty campaign presents a social experiment to dispell negative personal perceptions.
The tagline of the campaign, "You are more beautiful than you think," demonstrates the disparity between a woman’s self-image and a stranger’s perception, playing on the common saying , "You are your own worst critic."
Created by Ogilvy Brazil, FBI-trained artist Gil Zamora, an forensic expert who has sketched more than 3,000 eye witness reports, first drew portraits of seven women of different ages and backgrounds according to their own description, followed by sketches of those same women according to strangers who had just met them on the same day.
In the "Dove Real Beauty Sketches" video (watch below) produced for the campaign, the participants say things like, "My mom told me I had a big jaw," "I kind of have a fat, rounder face," and "I'd say I have a pretty big forehead."Continue reading...
truth in advertising
Posted by Sheila Shayon on March 14, 2013 10:11 AM
In a day where digital design renders face-lifts, tummy-tucks and general tune-ups de rigueur, Dove remains an innovative stand-out as they extend their "Real Beauty" campaign beyond advertising.
33 million women made over advertising that highlighted their insecurities and impacted their self-esteem as part of the Dove Ad Makeover campaign last year, and in honor of International Women's Day, the brand is reprising the campaign and taking it global.
The Dove Ad Makeover invites women to send positive messages to other women through a Facebook application. "Dove has always listened to women and we feel that International Women's Day is the perfect time to once again inspire them by bringing our Ad Makeover Facebook app to America and to 18 countries around the world," said Rob Candelino, VP Unilever Skincare, in a press release.
The Unilever-owned brand is refreshing its long-running, and highly acclaimed "Dove Campaign for Real Beauty"—which fights unrealistic portrayals of women while pushing for realistic, positive ad messaging—with a social media-promoted Photoshop Action that works like a Trojan Horse by leveraging the element of surprise on those responsible for "unreal beauty" images in advertising.Continue reading...
Posted by Sheila Shayon on March 6, 2013 12:26 PM
In just one week, the EU’s sweeping ban on animal testing for cosmetics and personal care products goes into effect.
"All personal care products, from high-end to drugstore brands, will be subject to the rules," and "final products cannot be tested on animals and nor can any of a given products’ ingredients."
The European ban starting March 11th is a hard-won victory impacting companies and brands worldwide, and follows two decades of campaigning by organizations such as PETA, public protests, phone calls, and more than 20,000 e-mails.
“It’s enormously important because it started out as an ethical stand—animals should not die for shampoo—and brought about a whole new era of non-animal science,” Kathy Guillermo, SVP Laboratory Investigations at PETA, told brandchannel. “This ban shows that once an animal test is rejected, scientists can and will come up with a new and better way. We need to put the same limitations on household chemicals, pharmaceuticals and medical devices.”Continue reading...
Posted by Mark J. Miller on January 17, 2013 01:20 PM
Meet Drew Barrymore, the expanding solo retail brand.
The 37-year-old actress, who has spent her lifetime performing, announced this week that she has undertaken lines of wine and cosmetics.
"I just want to do the things that you actually do in life, which is drink wine and play with makeup," she told OK! magazine in an interview posted Thursday. "It took years... to make both of these brands."
Barrymore Wine, which launched itself with a Pinot Grigio, was created to honor her family, she said on the label's website. In promotional copy highlighted by Buzzfeed, she pokes fun at "Real Housewives of New York" star Ramona Singer, who has also launched a Pinot Grigio: “Move over Ramona Singer, you’re so yesterday’s news… let the “Real” Stars, not reality stars, show you how to drink Pinot Grigio!”Continue reading...
Posted by Barry Silverstein on December 12, 2012 03:37 PM
Next year, Kermit the Frog may be singing, "It IS easy being green." He'll be delighted to know that Pantone has selected Emerald Green as the Color of the Year for 2013, and will feel right at home on its Pinterest board devoted to the exact shade of green: 17-5641.
For over a decade, Pantone, a company long associated with setting color standards in printing, has been selecting a "Color of the Year." According to the company, "Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention."
So why is 2013 a Green kind of year? "Green is the most abundant hue in nature — the human eye sees more green than any other in the spectrum," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today's complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors."Continue reading...
Posted by Andrew Chan on December 3, 2012 12:56 PM
Burberry has opened its second largest store in North America, and while its new Chicago store may not be quite on the scale of its relaunched London flagship, it was feted with a unique local event that continued its theme of "retail as theater" and meshing digital, entertainment and fashion in one seamless experience. The store also boasts its first beauty consultation counter in North America.
The luxury brand's Chief Creative Officer, Christopher Bailey, hosted the Nov. 29 opening as a celebration of the Windy City, showcasing the city's iconic landmarks and creative community through the brand's digital platform, Art of the Trench. Music for the evening was provided by British musician Carl Barat from the Libertines, who performed a live set, followed by DJ Matt Roan. Guests at the event included actors Charlie Barnett, Billy Zane and Alex Holden, American former football player Jerry Azumah, DJ Kid Color, artist JC Steinbrunner.
According to Luxury Daily, "Burberry is partnering with the John D. and Catherine T. MacArthur Foundation to bring $2.2 million in funding to the Chicago Hive Learning Network to celebrate this store opening. The funding will go toward inspiring young people in Chicago and creating innovative educational experiences."