fashion therapy
Posted by Shirley Brady on June 5, 2012 03:01 PM
Chanel designer Karl Lagerfeld is preparing for the launch of his upcoming book, The Little Black Jacket: Chanel's Classic Revisited (co-authored by Carine Roitfeld) with an exhibition in New York City featuring the iconic Chanel little black jacket photographed on numerous celebrities.
The little black jacket has long been an iconic wardrobe piece in the fashion world and Lagerfeld's show features his photographs os various celebrities — including Yoko Ono, Sarah Jessica Parker and Lady Gaga — wearing Chanel's little black jacket.Continue reading...
More about: Chanel, Fashion, Luxury, Beauty, Design, Exhibitions, Karl Lagerfeld, Yoko Ono, Lady Gaga, Sarah Jessica Parker, Heritage Brands
branded entertainment
Posted by Sheila Shayon on May 28, 2012 01:03 PM
Who really crosses the velvet rope in the summer nightlife scene? Those with beautiful hair, according to a series of vignettes produced by NBCUniversal's Integrated Media and Creative Partnerships & Innovations group — the ad sales unit that lines up product integrations for branded entertainment across NBCU's stable of media properties — about Unilever’s new premium hair care brand, Clear Scalp & Hair Therapy.
Featuring 30 Rock's Jane Krakowski; Bravo exec/host Andy Cohen; Giuliana Rancic of E!; and NBC's "Saturday Night Live" alum Tim Meadows, the vignettes portray "Best Night Ever," the story of Logan and Chloe, who gain access to nightlife hotspot "Clear" and rub shoulders with NBCU talent, eventually making it into the exclusive inner sanctum, "The Source."
The campaign is now running on NBC, Bravo, E!, Oxygen, Style, NBC.com, Bravotv.com, Eonline.com, Oxygen.com, MyStyle.com, and DailyCandy, breaking May 21st during "Bethenny Ever After" on Bravo and ending the week of June 11th.Continue reading...
More about: Unilever, Clear Scalp & Hair Therapy, Shampoo, CPG, Beauty, NBCU, Branded Entertainment, Integrated Marketing, Celebrities, Social Marketing, Heidi Klum, Jane Krakowski, Giuilana Rancic, Advertising, TV, Personal Care, Project Runway
logo-a-gogo
Posted by Shirley Brady on May 17, 2012 10:33 AM

It turns out Chanel won't be selling stick-on velvet tattoos of its famed interlocking C's logo after all.
Decorating models walking in the brand's 2012/13 cruisewear show at the Palace de Versailles on Tuesday, the branded beauty spots were fitting for a collection that channeled Marie Antoinette.
Check out looks from the show here and a video of the collection below. [image via]Continue reading...
brand targets
Posted by Mark J. Miller on May 15, 2012 05:05 PM

Avon's board has run out of time to accept a $10.7 billion takeover bid from makeup giant Coty, because the latter is withdrawing its offer and moving on.
Coty has made a few attempts in recent months to purchase Avon, but the struggling company kept telling umming and hawing. Coty, in the press release announcing it had rescinded its offer after Avon refused to call, commented, "While we are disappointed, we wish you success in pursuing your standalone turnaround strategy."
While the pair aren't likely to kiss and make-up, the news didn’t go over well with investors. The Wall Street Journal reports that Avon Products shares took a 9.8% fall Tuesday morning.
”Avon's annual profit has shrank in each of its last three years, and its first-quarter results contained further disappointment, as margins fell yet again and executives warned that results in the U.S. and Brazil will weaken further still,” the Journal adds.
The one positive thing Avon is hanging onto right now is that it has a new CEO, Sherilyn McCoy, who came over from Johnson & Johnson late last month to try and lead the company back to more stable ground.Continue reading...
brand challenges
Posted by Mark J. Miller on May 10, 2012 05:36 PM

Sherilyn McCoy hasn’t even been the CEO of Avon Products for a full week and she’s already right in the middle of a potential takeover of the company by fellow beauty-product manufacturer Coty, Inc., an offer that had shareholders excited before Avon nixed the bid.
Coty sent another letter over to Avon on Wednesday that said that it would love to end the stalemate between the two companies and it's more keen than ever to buy the company, according to a press release issued by Avon.
McCoy, a former Johnson & Johnson exec, is hardly getting a chance to ease into her new role. The previous CEO of the company, Andrea Jung, had been in that spot for a dozen years, apparently asked to be replaced, CNN reports. It’s no wonder. Even with Reese Witherspoon as a brand ambassador, the wobbly company’s stock has plummeted 27% since the start of 2010.Continue reading...
celebrity brandmatch
Posted by Shirley Brady on April 27, 2012 01:33 PM

Pantene today announced its newest celebrity hair model: Zooey Deschanel, who talks about her new campaign (which references her Fox TV series, New Girl) for the P&G-owned brand below.Continue reading...
brand challenges
Posted by Sheila Shayon on April 25, 2012 11:02 AM

Seems like the iconic Avon Lady needs to wed the skills of door-to-door digital sales with a dash of machismo to survive.
Yes, the fabled Avon Lady is struggling. New Avon CEO Sherilyn McCoy, who replaced Andrea Jung, has her hands full just turning around the company's operations. In a world dominated by e-commerce, Avon products aren’t even carried by drugstore.com, one of the largest online beauty products retailers.
Making McCoy's job tougher: Coty’s $10 billion unsolicited take-over bid, which saw Avon stock slip and attracted a "credit negative" assessment according to Fitch analysts.
“We believe the time for Avon shareholders to act is now,” commented Bart Becht, Coty’s chairman, to the New York Times. “Door-to-door is a growth industry in the U.S. Avon isn’t. There’s something wrong with Avon operationally.”Continue reading...
digital marketing
Posted by Shirley Brady on April 24, 2012 01:23 PM

YSL Experience, the web portal for the Yves Saint Laurent family of fragrance and beauty products, is highlighted in a new video (watch below) that was released today by the brand. The website that encourages users to explore, create and share, customizing the website for a "YSL by You" experience and sharing content on Facebook and beyond to bring the brand experience to life.Continue reading...