Jennifer Lopez continues her run as endorsement queen with this just-released commercial, for L'Oréal Paris.

P&G's signature white soap, Ivory, is getting a colorful re-packaging after 132 years, but maintaining the same product and the same brand message. The nearly all-white packages will be more colorful, highlight 10 bars compared to 8 or 6-packs and a retro logo and slogan, "pure, clean & simple."

"The heritage has always been about purity, and the fact that it does what it says it's going to do. It cleans really well," said Kevin Hochman, P&G marketing director, to the Associated Press. "Ivory is where our origins are. It has a special place in a lot of people's hearts around here. It's incredibly important to keep it alive and growing."

Procter & Gamble's new campaign (from Portland-based Wieden + Kennedy, fresh off their Old Spice Guy success), uses "Ivoryisms" or everyday truths about soap and life and an emergent emphasis on simplicity and traditionalism in five television spots breaking this month.Continue reading...

Harry Potter's Hermione has won herself an endorsement for Lancôme's Trésor Midnight Rose perfume. But it appears Lancôme blew the budget on landing Emma Watson and, with what little was left over, hired a director whose previous credits include karaoke videos. Whoa, sepia!

AdFreak today asks, "Is Emma Watson's Lancôme‬ ad as bad as they say?" In a word, yes. From the pedestrian camera work, trying-too-hard arty lighting and corny "plot," to the fact that Watson appears to be a tween playing dress up with her mom's pearls and heels, it's mindboggling that a company as big as Lancôme would see this a fitting representation of its brand.

"It's not the end." Is that a threat?Continue reading...

MAC Cosmetics has been known for some fairly far-out collaborations, but this one's definitely the furthest-out collaboration the Canadian-born makeup brand has forged to date. MAC's fall collection, slated for Sept. 29th, is modeled by American artist Cindy Sherman, the art world's queen of reinvention and cosmetic disguise.

Known for putting herself into sometimes haunting, often disturbing images that she stages, styles and photographs, Sherman has been reinventing her image and pushing buttons long before Madonna and Lady Gaga (both previous MAC collaborators) thought to do the same.Continue reading...

Call him Hugh L'Oreal. Actor and comedian Hugh Laurie is the new L'Oreal Paris Men Expert 'spokesmodel," a title he now shares with Gerard Butler and Patrick Dempsey. Cyril Chapup, the Global Brand President of L'Oreal Paris, said in a statement: "Hugh Laurie is the perfect example of a modern man — genuine, uninhibited, strong and willing to pursue his passions to the end. We are very excited that he is the spokesperson for these new liberated men!"

Walgreens’ New York-centric Duane Reade division is throwing a red carpet opening tonight for its flagship store on Wall Street. That's right — a VIP bash to celebrate opening a new drugstore in a city that has one (it seems) on every other corner.

Duane Reade, which has been remodeling its stores, has been putting on a show to promote its new locations, including Broadway-style dancers and tuxedoed street teams. But this opening will top them all.

The 22,000-sq.-ft. new location will be open 24/7, in The Trump Building at 40 Wall Street, an iconic address that once upon a time was a bank hall known as the "Crown Jewel of Wall Street" and touted as the tallest building in the world.

40 Wall Street, which opens its doors to the public at 7am on Wednesday, is the chain’s most ambitious, glittering and elaborate store to date, geared to its moneyed, rushed, picky and well-heeled neighborhood clientele.

The elite amenities on offer certainly 'Trump' DR's other Manhattan locations to date.Continue reading...

Lauren Bush's FEED USA campaign, which raises money to improve school food programs across America, last crossed our transom when it produced "Made in USA" bags for Gap that turned out to be made in China, and Gap duly apologized for the gaffe.

Now another retailer, Nordstrom, is offering an exclusive FEED bag, to support the activist's (that's her at right) global FEED Projects program, with French beauty brand Clarins on board.

This bag, dubbed FEED 15, is a makeup bag rather than a tote bag, however. It contains Clarins body lotion, hand cream and lip gloss and will be available for $30 starting July 15th at Nordstrom and on the FEED web store and starting August 1st at Clarins.com.

To extend the exclusivity even further, in October, Bloomingdale's will offer a similar FEED 25 bag. The "15" and "25" on the bags indicate the number of children fed around the world with the purchase of each bag, according to WWD.Continue reading...

Nivea is not only getting older — the European skincare (it prefers "body care") brand turns 100 this year — but a little wiser. 

The US Federal Trade Commission this week ruled that Nivea must pull its ads for its My Silhouette! cream, which claims using the cream leads to weight loss via the active ingredient: "Bio-slim Complex."

The advertising watchdog, which has been on the warpath against brands making diet claims in their marketing, also ordered Nivea's parent company, Beiersdorf, to pay a stiff $900,000 fine.Continue reading...