2014 Brandcameo Product Placement Awards

cocktail hour

All the News You Can Drink: Jack Daniel’s Bottle Battle, Johnnie Walker Wears Gold, Molson's Weather Intuition and more

Posted by Mark J. Miller on October 25, 2013 07:17 PM

Jack Daniel’s Launches Bottle Battle with Little Whiskey Brand

When liquor buyers go looking for a bottle of Jack Daniel’s, they know what they’re looking for: a squared-off chunk of glass with the black label and the trusty No. 7. The famed distiller, though, is a bit concerned that shoppers are going to be confused by a new whiskey on the shelf: Popcorn Sutton's Tennessee White Whiskey.

Sutton’s originally marketed its whiskey in Mason jars in honor of the moonshiner who created it, but the brand switched its packaging recently to a bottle that is “square shaped with angled shoulders and beveled corners, with white-on-black labeling color schemes,” the Associated Press reports. The lawyers at Jack Daniel’s have taken notice and filed suit, claiming they've cornered the market on square whiskey.Continue reading...

brand strategy

SABMiller Tweaks Products, Marketing to Gain Younger, More Feminine Appeal

Posted by Mark J. Miller on October 22, 2013 02:50 PM

US beer sales have dropped in the last 10 years from being 72 percent of the alcohol consumed to only 42 percent, so to stem the tide, SABMiller, the world’s No. 2 brewer, is looking to tap a couple of demographics that aren’t generally known for sampling the work of big brewers: women and Millennials.

The brewer hopes to attract new drinkers with “more inclusive advertising, a broader range of beer styles and improving conditions at bars,” according to Reuters. "If you look at all of our marketing it's been the laddish humor, the sports occasions, the male bonding and friendship," Sue Clark, the head of SABMiller’s European business, told the wire service.  "I think we could've been accused in the past to a certain extent—at best of not really appealing to women, and at worst of alienating them."

Don’t worry, though, beer fans and feminists, SABMiller commercials aren’t about to get all pink and frilly. "We've got to try to keep the humor and the sociability,” Clark told Reuters, “but you can do that in a way that is appealing to both sexes."Continue reading...

cocktail hour

All the News You Can Drink: Heineken Home Brews, 7-Eleven Wine, Chicago-Flavored Vodka and more

Posted by Mark J. Miller on October 18, 2013 06:37 PM

Heineken Teams Up with Marc Newson

Home brewers are no longer a tiny niche market of experimental adventurers. The group keeps growing, particularly as the craft-beer movement continues to put its dent into the bottom lines of major beer purveyors.

And Heineken is getting in on the action. It has teamed up with design god Marc Newson and Krups to create what a company release calls “a sleek, stylish draught beer lifestyle appliance” called The Sub. The machine comes with a 2-liter keg that allows consumers to craft “perfect quality, super chilled beers” such as Heineken, Affligem, Desperados, and Birra Moretti Baffo d'Oro in their own homes. Seasonal beers will also be available.

The Sub will first be found in France and Italy in 2014 and be rolled out to other markets throughout the year. Newson-designed extras such as a full serving case, glassware, mats, and a skimmer are optional accessories. Heineken is calling it “the future of beer,” but consumers might just call it “convenient.”Continue reading...

cocktail hour

All the News You Can Drink: Dogfish Head’s Moon Brew, Bud’s Packaging Fail, Wine Biz Gets Corona Boost and more

Posted by Mark J. Miller on October 4, 2013 06:45 PM

Dogfish Head Gets Spaced Out

Delaware brewery Dogfish Head is always up for experiments. Its latest is a small-batch Oktoberfest ale, Celest-jewel-ale, that features an ingredient probably never used before in the brewing process: moon dust. 

According to Fox News, Dogfish made a deal with ILC Dover, which produces spacesuits for NASA, in order to have access to “lunar meteorites” that it ground up and put into the brew like a big teabag.

Much more experimental than that, though, is the brewery’s plan to open a 16-room, beer-themed hotel. It’ll open next year about 11 miles from the brewery, Eater.com reports. Each room will have its own micro-fridges and beer glasses as well as a bottle opener on the wall.

In the spirit of inventiveness, Dogfish has also created a little gadget known as the Randall Jr. that allows consumers to infuse their own beers with interesting ingredients and flavorings. At Dogfish, the brewers want everyone to catch the creativity bug.Continue reading...

cocktail hour

All the News You Can Drink: Miller Lite's Marketing Issues, Jaguars' Booze Bribe and more

Posted by Mark J. Miller on September 27, 2013 07:22 PM

Miller Lite's Marketing Problem

Miller Lite’s “Tastes Great, Less Filling” ad campaign was one of the most memorable of the 1970s, but the brew’s marketing message has been lost over the years, and sales have followed. 

Alan Clark, the CEO of parent company SABMiller, told the Wall Street Journal that the dip in sales isn’t because consumers don’t like the taste of the brew, but because of its poor marketing. After all, Coors Light has been growing its sales in recent years because of its “Rocky Mountain cold refreshment” branding. “(It) is so simple and yet so powerful in its expression,” Clark told the Journal.

So the brand trying its best to bring back the magic of the old days. It reinstated “Miller Time” last year, began airing ads with celebs this year, and is trying out a limited-edition retro can next year, the Milwaukee Business Journal reports. Something's bound to stick. If not, maybe some good old 'Tastes Great, Less Filling' arguments?Continue reading...

cocktail hour

All the News You Can Drink: Heineken Aims for Second Screens, Walmart Wants to Be the King of Beers and more

Posted by Mark J. Miller on September 20, 2013 06:13 PM

Heineken Aims for Second Screens

According to Heineken, 70 percent of fans watching the UEFA Champions League soccer matches are doing so at home with a tablet, and 77 percent of tablet owners have their devices nearby during games, so why not take advantage of that? 

Heineken is looking to spur more tablet usage during European matches by offering up big-name soccer stars to chat with during games. Dutch legend Ruud Gullit will be the first to take part in the #sharethesofa campaign with more headliners to follow.

According to Mashable, those who tweet #sharethesofa will also be elligible for prizes, including earning the company of two soccer stars who will join them on their own couch to watch a match.Continue reading...

cocktail hour

All the News You Can Drink: Dom's New Balloon-Inspired Bottle, Hello Kitty Beer and more

Posted by Mark J. Miller on September 13, 2013 05:46 PM

Jeff Koons Teams with Dom Perignon on New Bottle

It’ll cost you millions to get an original piece of art by Jeff Koons, but a Koons-designed bottle of Dom Perignon will only set you back $20,000. The company turned to the artist two years ago to create a new bottle design, along with gift boxes and a bottle holder. Koons eventually turned out a design inspired by his famous Balloon Venus sculpture, according to the New York Observer.

“Its color is deep, with light amber and copper tints,” the brand said in a statement, according to HauteLiving.com. “The wine’s bouquet erupts theatrically from its silken fleshy body, just as the sculpture’s reflective surface envelop the viewing in a dynamic invitation to tasting.” 

The bottle was unveiled this week in New York City, attracting A-listers who just happened to be in town for Fashion Week, including Martha Stewart, Carmelo Anthony, Eve, Maya Lin, Ted Allen and Donna Karan, among many others, Wine Spectator reports.Continue reading...

brand innovation

Heineken Readies to Ignite the Night with New Interactive Bottles

Posted by Mark J. Miller on September 10, 2013 02:56 PM

First introduced several months ago as a concept at Milan Design Week, Heineken is readying to roll out its interactive Heineken Ignite bottle in seven key markets around the globe.

The “first interactive bottle” is outfitted with eight bright LEDs, an eight-bit microprocessor, a motion detector, and a wireless network transceiver that allows the bottle to light up when you raise it to take a sip, clink bottles, and even flash along to the beat of real-time music, according to PSFK.Continue reading...

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