Posted by Mark J. Miller on September 4, 2012 12:53 PM
If music indeeds soothes the savage beast, the folks over at Ultimate Fighting Championship missed that Shakespearean memo. The organization has turned to the world of pop music to try and stoke more fire-breathing fans and tap into the crossover audience of house music-crazed youths. As USA Today points out, UFC already dominates the world of mixed-martial arts, but, just as its stars do, UFC would love to crush anything it has in its path and expand its fan base exponentially.
Once they become fans, there are plenty of DVDs, books, collectibles, and clothing to suck cash from their wallets, but how does something like UFC maximize its exposure to fans who may not be aware of its subtly and grace? Music, it turns out, is the channel UFC has turned to with the help of Canadian house-music DJ, performer, and producer Joel Zimmerman, who performs as Deadmau5 (pronounced "dead mouse") sporting a giant mouse-head mask.
Thanks to a partnership with UFC, Deadmau5’s video for his new single, “Professional Griefers,” features the musician controlling a robot that takes part in an MMA battle against a robot controlled by My Chemical Romance lead singer Gerard Way.Continue reading...
brand and bottle
Posted by Abe Sauer on August 30, 2012 12:16 PM
"We were back in a booth by the horse barn."
That is how Surly Brewing owner Omar Ansari described to the Star Tribune his brand's first go at the state's iconic Minnesota State Fair, known locally as the "great get together." Since then, Surly has won numerous awards from such organizations as the Great American Beer Fest and Beer Advocate, the latter of which named it the Best Brewery In America not once but twice. The brand's Surly Fest event now sells out. Its local popularity and influence is so strong that a state bill aimed at loosening regulations on craft breweries was dubbed the "Surly Bill."
Ansari has since become the president of the Minnesota Craft Brewers Guild. And Surly is back at this year's fair with 35 of its closest "friends" as Minnesota's craft brewery business booms at The Great Get Together. Continue reading...
Posted by Abe Sauer on August 14, 2012 02:16 PM
"My veins run with cheese, bratwurst, and a little Spotted Cow, Leine's, and some Miller."
That was the Republican Congressman from Wisconsin and potential U.S. vice president Paul Ryan brand-checking a selection of his state's beers during a hometown acceptance speech last weekend.
Like everything else lately in Wisconsin, Ryan's other two selections — Spotted Cow and Leine's — are very much partisan and very unlikely to be found at the same political picnic.Continue reading...
Posted by Mark J. Miller on July 5, 2012 03:22 PM
The attorneys at the massive AB InBev have been trying to get little Czech brewer Budějovický Budvar to stop using the Budweiser name, but nothing has worked yet and the King of Beers may be seeing its Czech rival in high court as the longrunning dispute continues.
The UK Court of Appeal ruled in favor of Budvar on July 3rd, when the trademark lawyers at Marks & Clark scored the victory for the smaller brewer, according to TheLawyer.com. As it stands now, both brewers are still allowed to use the name Budweiser. And that means, of course, that this legal fight likely isn’t over.
The two companies are now gearing up for an even bigger courtroom battle. If the Court of Appeals had ruled for AB InBev, it would have seriously hurt the smaller Czech brewer, TheLawyer reports.
“This decision confirms what, in our opinion, is obvious following the favorable ruling of the Court of Justice of the European Union in September last year,” said one lawyer for Budvar. “That as a result of the decades-long honest use of the mark Budweiser by both Budvar and Anheuser-Busch in the UK, both parties should be entitled to a trademark registration.”
Posted by Mark J. Miller on June 29, 2012 04:56 PM
Anheuser-Busch InBev already owned half of Mexican Grupo Modelo but the world’s biggest brewer apparently needs to keep consuming all in its sight. InBev shelled out $20.1 billion to grab the other half of the brewer of such beers as Corona and Modelo and stake its claim to the growing Mexican market. The name of the website it set up to announce the deal says it all: GlobalBeerLeader.com.
It's a huge purchase, to be sure, but AB InBev sees the upside in the company as a whole and its Corona brand specifically. Modelo “is Mexico's biggest brewer with a 50 percent-plus market share in a virtual duopoly with Heineken's FEMSA Cerveza in the world's fourth most-profitable beer market,” Reuters reports. “Corona is the biggest imported beer in the lucrative U.S. market.” InBev shelled out so much dough partly because Modelo stakeholders had no real incentive to sell.Continue reading...
sip on this
Posted by Mark J. Miller on June 28, 2012 04:04 PM
Starbucks has always been good for a pick-me-up in the morning. And now it is aiming to be a good place for a bring-me-down at day’s end.
The coffee chain has been experimenting with serving wine, beer, and small plates of food in select Pacific Northwest locations. Now the practice is getting its first test run elsewhere.
Starting Friday, visitors to its spacious (4,500 square feet) Woodfield location in the Chicago suburb Schaumburg, Ill., will be able to order a glass of wine or beer and warm rosemary cashews, among other things, according to the Chicago Tribune. By year’s end, five more stores in the area will do the same.Continue reading...
Posted by Abe Sauer on June 21, 2012 01:25 PM
Last week we noted how Adam Sandler, Hollywood's resident master of product placement, had essentially made a Budweiser movie disguised as fratboy comedy flick with That's My Boy. Now, thanks to the number-crunchers at Front Row Analytics, we know just how much all that screen time was worth for the King of Beers: $3,685,234.
Specifically, Front Row Analytics values Budwesier's exposure at $3,489,474, plus another $195,760 worth of exposure for Bud Lite and Bud Lite Lime. But there's more. Budweiser's product placement exposure for the weekend was even greater owing to its appearance in competing opening film Rock of Ages.Continue reading...
Posted by Abe Sauer on June 13, 2012 05:05 PM
It's no secret that Adam Sandler movies are product placement productions. We have noted the comedian's mastery of the form numerous times on Brandchannel and even gave him one of our Brandcameo Product Placement Awards for his Dunkin' Donuts inclusion in Jack & Jill.
But his latest film, That's My Boy, is far and away his boldest brandstravaganza to date. One might even call it a revolution in Hollywood's relationship with product placement, because Sandler has basically made a 114 minute long commercial for Budweiser.
To demonstrate just how unbelievably pervasive Budweiser is in Sandler's new film, one need look no further than the trailer (top). Below, a few screenshots from the trailer to better capture the King of Beers Product Placement. (Warning: A few images potentially NSFW):Continue reading...