A new brew is on the shelves in Minnesota and North Dakota and headed to the isles of another dozen or so states early next year. The beer brand is Founding Fathers, and like those guys, it's patriotic beyond the norm.

But will its pedigree cause conflict with another similarly-named beer?Continue reading...

Anheuser-Busch InBev is planning to market America's Heartland brew — Budweiser — to Brazil as a premium brand.

Its plan is do more than just tell Brazilians "This Bud's for you" in Portuguese. AB InBev is planning to sell the world's third-largest beer market (and other emerging markets) on the American Dream, as AB InBev CMO Chris Burggraeve comments to Bloomberg Businessweek.

The move also makes sense as beer sales in America have lost their momentum in the last five years. Imports and craft beers along with lower-calorie brews are taking away major chunks of the marketplace once dominated by some big-name brands. For companies such as MillerCoors and AB InBev, that’s meant the loss of beaucoup bucks.Continue reading...

Chillin’ Like a Villain with Johnnie Walker Blue Label

Johnnie Walker Blue Label and Porsche Design Studio have teamed up to create the Johnnie Walker Blue Label Collection of mini-bars designed to keep your bottles of Johnnie Walker ready to sip in style.

The made-to-order Johnnie Walker Blue Label Private Bar, available from Harrods, features state-of-the-art motion sensors to activate opening, revealing three bottles of Johnnie Walker Blue Label and four crystal glasses, “presented on a precisely angled surface – 24 degrees, like the bottle’s label” and “subtly illuminated to showcase the perfect serve of JWBL.”Continue reading...

"That calls for a Carlsberg." That's what the innocent couples featured in the latest viral from Carlsberg must have been thinking after the brand's latest stunt. The viral video above, posted on YouTube on September 22nd, now boasts almost 1.5 million views.

The set-up: In a movie theater in Brussels, Belgium, Carlsberg filled a 150-seat theater with 148 of the scariest, meanest, and scruffiest looking bikers they could find, leaving the remaining 2 seats (located in the center of the theater) open for unsuspecting couples.

Hidden cameras were placed throughout the theater to film the couples' reactions. Some walked out, others made sneering remarks, and some had the courage to actually sit down. Once the couples sat down, a spotlight shined on them, followed by cheering and applauding from the entire biker crowd. The couples were then handed Carlsberg beers, with the screen in the theater reading "That calls for a Carlsberg." The look of relief on the couples' faces is priceless.

Find more "That Calls for a Carlsberg" videos on the brand's YouTube channel.

One part Old Spice Guy, one part that guy your parents told you to stay away from, Keystone Light spokesidiot "Keith Stone" is ineffably appealing. For over two years, Keith Stone has been reaping the breakfast of the kinds of champions who drink beer for breakfast, in the process winning a bit of a cult fanbase.

He's irreverent, but then so is audibly passing gas in polite company. The question is, does he work for the brand?

"In developing the Keith Stone campaign, we wanted to literally bring the brand’s 'Always Smooth' essence to life in a way that is impactful and relatable to our Keystone Light drinker. We did this through the creation of an ownable brand hero," Brand Manager Elina Vives told brandchannel, adding, "Keith Stone is the MC of Smoothness."Continue reading...

It's not enough that our booze just gets us drunk anymore, multitasking modern drinkers are asking alcohol to do more.

First, brands added oddball flavor combinations (Budweiser "Clamato?") Then, a few bold brewers threw caffeine into the mix, a combination that proved popular, and litigious.

Now it's all about the packaging. And Medea Vodka is going to get your attention, like it or not.Continue reading...

Carnival Cruisers Thirsty for Thirstyfrog

Carnival Cruises is bringing its private-label draught beer ThirstyFrog Red, which was introduced on the Carnival Magic in May, to the rest of its fleet. Fifteen Carnival ships have already received kegs of the brew, with three more set to get them soon. The beer sells for $5.50 a glass and debuted in the Caribbean-themed RedFrog pub, the cruise line’s first. USA Today notes that Carnival may introduce the pub concept to other ships along with the beer.Continue reading...

A can of Budweiser used to seem as American as baseball and apple pies, but consumers have been losing interest in the brew for years and the beer’s owners, Anheuser-Busch InBev, are trying a new way to combat losses.

After 18 months of development, Budweiser is getting a new logo, can and packaging design, according to the company, in a visual refresh that will emphasize the color red as well as the brew’s creed that promises a continuation of the iconic beer’s "135-year long commitment to quality."

NPR suggests that the can now has so much red, it almost looks like a Coke can. This is the 12th redesign since Bud launched its first can in 1936. Take a closer look below and let us know what you think.Continue reading...