Posted by Abe Sauer on May 21, 2012 02:57 PM
As the NBA playoffs shift into high gear, the NBA's new beer partners in China are hoping business, and their brands, do likewise. Indeed, the most prominent of the NBA's new beer brand partners, Harbin Brewery, is stepping up, giving 110 percent and leaving it all on the court to peak at the right time and finally get the consumer respect it deserves.Continue reading...
sip on this
Posted by Mark J. Miller on May 10, 2012 03:01 PM
For some, soccer makes the world go round. For Danish brewer Carlsberg, soccer makes their accountants go around the bend.
The 165-year-old brewer, the world’s fourth biggest, is making a major investment by sponsoring football’s UEFA Euro 2012 European Championships this summer and that financial commitment to woo sports fans has hurt Carlsberg’s first-quarter numbers. Also hurting its numbers in the quarter: a sales slump in Russia, where Carlsberg owns 40% of the beer market.
"Our bottom line fell as a result of two factors: one being stock building in Russia in the fourth quarter, which led to significant destocking in the first quarter; the other was an increase in marketing efforts in Russia and connected to the European Championship," said CEO Joergen Buhl Rasmussen, according to the Wall Street Journal.
The stock buildup of beer in Russia occurred before Jan. 1 when a duty increase went into effect there. The company still expects to hit all of its targets this year, the Journal notes, but now will have to make up for the first quarter, which found the company having a net loss of 76 million Danish kroner ($13.3 million). Sales and distribution expenses went up 347 million kroner as well to 4.35 billion kroner on the quarter.
brand and bottle
Posted by Mark J. Miller on March 30, 2012 06:01 PM
There was a time in America when every Miller in the land (and pretty much everybody else) could not escape it.
“It’s Miller Time!” rang from the New York islands to the redwood forests. Throughout the 1970s, Miller Brewing used the tagline and re-introduced it from 1997 to 2002 to support its Miller Lite, which started the whole light-beer movement in America 37 years ago.
But wait! CNBC reports that “Miller Time” is upon us again. The marketing plan this time around is to use it to support Miller Lite, which could use a boost.
Beer Marketer’s Insights estimates that overall shipments of the brew have fallen 4.3 percent, CNBC reports. So from May to August, U.S. consumers can expect to hear and see the tagline wherever they buy beer. Miller Lite’s media budget in that time frame will go up 50 percent and new packaging will be introduced, MillerCoors CMO Andy England told the Dow Jones Newswires.Continue reading...
brand and bottle
Posted by Mark J. Miller on March 28, 2012 04:04 PM
When plenty of people go to a concert, they are ready to shell out for a beer or three, so why not drink a brew that is all about the band that you’re seeing?
The United Kingdom’s Signature Brew is answering the call. Instead of just partnering with a band, sticking their name on some random brew, and selling it to the willing masses, Signature has gone a different route, according to Bloomberg Businessweek. The idea is to meet with indie musicians and get a sense of what kind of beer they like and brew something up that actually represents them. As an added bonus, the musicians learn a thing or two about the beer business along the way, too.
Signature is currently only distributing in Europe but is trying to figure out a way it can get those beers to the States easily. After all, America has got a boatload of beer drinkers (even though the U.S. is only 13th on the the list of amount consumed per capital).
The first band to sign on with Signature was The Rifles, whose members tasted 20 beers before they figured out what they wanted their beer to taste like. (Sounds like a fun night.) The brew that came out that, The General, was named after one of their songs and went on sale on the band’s website and at its shows this past winter, Businessweek reports: “Signature Brew’s initial run of 6,000 bottles sold out so fast the company is still scrambling to fill new orders.”Continue reading...
brand and bottle
Posted by Mark J. Miller on March 7, 2012 10:07 AM
Molson Coors makes almost all of its sales in Canada, the U.S., and Great Britain, so it's no surprise that the brewer is looking to expand internationally. The Chicago-based company is also developing new products to entice those new markets.
Case in point: an iced tea brew called Coors Light Iced T, which it unveiled in a presentation on Tuesday to analysts. "The citrus-like, iced tea-flavored beer will have roughly 4% alcohol content but no caffeine," the Wall Street Journal notes. The drive to innovate and develop new products is simple. "Someone else is eating our lunch in the alcohol space," Molson Coors CEO Peter Swinburn told analysts.
The tea brewski will be found in Molson's homeland of Canada first, according to Reuters, “where consumers are interested in flavored beers,” and could end up appearing on U.S. shelves in time as well. Reuters reports that Molson Coors will also introduce the citrus-flavored Carling Zest, which will be sold for a limited time, as well as an autumn-inspired Leinenkugels beer.Continue reading...
brand and bottle
Posted by Mark J. Miller on February 20, 2012 06:01 PM
Things are rough all over, but the world’s fourth-largest brewer, Carlsberg, is hoping they will at least get a little better in northern and western Europe as well as Russia to help boost its sales. That's the guidance Carlsberg is giving to Wall Street, as it adjusts its financial outlook and warns investors that “operating profits would stall this year,” Reuters reports.
"We have taken a cautious view for northern and western Europe, and assume a slightly declining market in 2012," Carlsberg CFO Jorn Jensen stated at an investor presentation. "Consumers in Europe are assumed to remain under pressure from the macro economic situation." The beer market in Russia, where Carlsberg earns almost of its sales, should see “modest growth” in 2012 after a serious falloff last year.
Carlsberg CEO Jorgen Buhl said that the brand is working hard to build up its market share in Russia again. That plan includes taking “full control of Russian unit Baltika through an offer to buy the 15 percent it does not already own.”
While that would help its position in Russia immediately, the company admitted that the “challenging environment" in northern and western Europe would make things difficult there. The company is also looking for acquisitions in Asia, according to Bloomberg, where China is seen as the company's "growth engine."
brand and bottle
Posted by Mark J. Miller on February 8, 2012 11:19 AM
James Bond has long been known as a martini drinker – shaken, not stirred, Moneypenny – but it appears that he may be continuing his fascination for another alcoholic beverage in his next film, Skyfall. This year marks the 50th anniversary of the first Bond film, Dr. No, though Ian Fleming’s famed books started hitting shelves in 1953 when Casino Royale was published.
Don’t be shocked If you see Bond, as played by Daniel Craig, tipping back a Heineken when Skyfall hits screens. Heineken has announced that it “will introduce an unprecedented and innovative global marketing campaign to support the launch of the new film.”
While this is the sixth Bond film that the beverage will be associated with, it will be the first time that Craig will be directly involved — for instance, co-star Eva Green did the honors for the beer's tie-in with Casino Royale.Continue reading...
brand and bottle
Posted by Mark J. Miller on January 30, 2012 01:02 PM
About 5-10 percent of America has celiac disease, a condition that causes them to have trouble digesting food and drink that has gluten in it. This has led to a slow growth in gluten-free products. Beer is one of those things that folks who suffer from celiac disease can’t generally have.
However, in recent years, smaller brewers have started to make gluten-free beers to help satisfy this market. Two celiacs started Bard’s Tale Brewery to help serve the thirsty, gluten-rejecting masses, and in 2006, the United Kingdom hosted the first gluten-free beer festival.
And now the Delaware-based Dogfish Head Beer is getting into the act.Continue reading...