brand vs. brand
Posted by Dale Buss on September 21, 2012 04:19 PM
Enough is enough, Walmart seems to be saying. That's why America's largest retailer no longer will sell Amazon's Kindle tablets after the store chain runs out of its current supply.
Enough of what? Although Walmart said little in its official statement about its decision, it's clear that more and more bricks-and-mortar retailers are resisting "showrooming," in which their physical, tangible displays on their expensive physical, tangible real estate turn into a mere testing ground for consumers who then turn on their heels, walk out of the stores without buying a tablet there, and order them online.
Most of Amazon's Kindles — which began as e-readers but now can stream a wide variety of digital content — are bought online from Amazon. Target said in May that it would stop selling Kindles.
Also, Walmart had had enough of Amazon's perceived tricks such as what the online retailer did last year during the annual holiday fistfight between the retailers (and eBay): promoting a smartphone app called Price Check that allowed users to compare Amazon's prices to those at stores by scanning bar codes.Continue reading...
Posted by Mark J. Miller on September 11, 2012 01:31 PM
On the 10th anniversary of the Sept. 11 attacks last year, a few brands saw an opportunity to show the world that they will never forget and they’ve got good hearts so next time you want something, think of them.
Hooters Girls smiled and informed us of their feelings. Best Buy sponsored good deeds in various cities across the land. NASCAR drivers and their fans had a moment of silence from laps 9 to 11 in Richmond, Virginia. Ten years ago, Budweiser had set a very high bar for 9/11 tie-ins. Its reverent 2002 Super Bowl commercial, which aired only once on broadcast television but has been seen more than six million times on YouTube since, certainly got the company a lot of notice at the time.
It can be risky to link your brand to a tragedy, of course. You don’t want to appear self-serving but you still want to show empathy, and for consumers to be left with the idea that what you did was a fitting tribute. And marketers hope the tribute is so fitting that consumers will remember their company’s name the next time the wallet is pulled out.Continue reading...
Posted by Dale Buss on September 5, 2012 09:07 AM
Nokia faces key test under new CEO, launches mobile streaming music in US and expanded app library as part of today's reveal of Windows Phone 8 Lumia devices. HTC's Windows Phone series will also be branded under 8 series following Samsung's mobile rebranding move.
Audi to build plant in Mexico as automaker markets S series with NFL tie-in.
Method sold to European green-cleaning rival Ecover.
3M drops planned acquisition of Avery Dennison under U.S. antitrust threat.
Amazon adds movies to streaming service in new challenge to Netflix.
American Airlines can reject pacts with pilots, judge says.
Apple is embarrassed by data leak ahead of iPhone 5 reveal on Sept. 12.
AT&T and Texas to test text-to-911 safety initiative.
Best Buy's new CEO hits the store floor in first week.
BP dinged as U.S. reiterates gross negligence charge in oil spill.Continue reading...
Posted by Dale Buss on August 28, 2012 08:47 AM
5-Hour Energy and other energy-drink makers face New York state probe over ingredients and marketing.
Amazon reshapes computing with its cloud power.
Apple moves post-ruling efforts toward banning some Samsung phones from U.S. market as Korean company vows to fight, and Google looks at implications of case for its own business.
Avis drops "We Try Harder" tagline after 50 years in favor of "It's Your Space."
Axe enlists Jim Henson's shop to help with latest campaign.
Best Buy board steps to the side so founder can proceed with effort to take over company.
Boeing adds third line for Dreamliner assembly.
Bravo plans to launch another Top Chef spinoff.
Chevron marshals cash as investors wonder what energy company will do with it.
Disney sails through summer behind long-term plans.Continue reading...
Posted by Dale Buss on August 24, 2012 08:55 AM
Apple and Samsung wait for jury to plow through complex case as Apple tries to thwart efforts by Google and its Motorola Mobility to ban iPhone and iPad imports into U.S.
Lance Armstrong says he'll stop fighting U.S. doping authority, faces loss of Tour de France titles.
Best Buy carries out drama with founder over control of company.
Boeing strains to make Dreamliner program profitable.
Bristol-Myers Squibb drops Hepatitis C drug after patient death.
Chrysler mulls boosting Ram truck production to meet rising demand.
Cox Communications debuts multi-platform football-based campaign.
Current TV to turn over half the screen to Twitter during convention coverage.
Daimler mulls building compact Mercedes cars with Renault-Nissan, report says. Continue reading...
Posted by Dale Buss on August 23, 2012 09:00 AM
Anheuser-Busch and Major League Baseball extend partnership.
Best Buy lavishes compensation on new CEO.
Delhaize bets big on retailing in Greece despite economic turmoil.
Dell and HP struggle to sell PCs.
Denver bans outdoor advertising for medical marijuana outlets.
Larry Ellison buys Hawaiian island and everyone wonders what Oracle founder will do with it.
Exelon benefits from ties to Obama administration, New York Times says.
Fox and Ad Council use Glee to target texting while driving.
General Mills, McDonald's and other marketers are accused by feds of collecting data about kids. Continue reading...
Posted by Dale Buss on August 21, 2012 09:01 AM
Apple becomes biggest-capitalized company in U.S. history.
Augusta National admits first women: Condi Rice and an investment banker.
Barnes & Noble to offer Nook in U.K.
Best Buy suspends outlook amid slump and copes with tepid reception for new CEO.
Dreamworks inks distribution deal with Fox.
Facebook sees another early investor leave.
Heineken succeeds in Asia Pacific Breweries bid.
Liberty Media wants control of SiriusXM.
McDonald's pushes mobile-payments cooperation with PayPal.
Nike sets new store rules for security because of rabid shoe fans as the company tests price limits with new $300 shoe from LeBron James.
Walmart makes layaway available a month earlier for holidays.
Yum! Brands likely to recover financially, analyst says.
Posted by Shirley Brady on August 17, 2012 08:50 AM
Apple and Samsung urged to make peace by patent trial judge.
Apple retail chief rehires employees he "mistakenly" fired, as brand's vision for TV set-top box becomes clearer.
Samsung launches Galaxy Note 10.1 in three major markets.
WikiLeaks' Julian Assange gets caught in a diplomatic stand-off as Ecuador offers him asylum.
Facebook shares drop to lowest point yet.
Best Buy founder presses his case for company takeover.
Budweiser sponsors Jay-Z documentary.
Heineken reportedly in talks with F&N to raise APB bid.
Macy's sues JCPenney over Martha Stewart deal after suing Stewart.
Nestlé loses bid to prevent sales of rival coffee capsules.Continue reading...