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brand news

In the News: Apple, Hershey, Foxconn and more

Posted by Dale Buss on May 21, 2013 09:22 AM

In the News

Apple accused of avoiding billions in overseas taxes. 

Hershey launches new brand to get piece of China market.

Foxconn confirms employee deaths.

Best Buy swings to a loss on lower revenues.

Burberry is lifted by China performance.

Chevrolet joins Mad Men buzz on Twitter.

Chris-Craft rebuilds boat maker after recession.

Flowers Foods predicts "record year" after acquisition of Hostess brands.

Giorgio Armani profit is boosted by Asia.

GrubHub and Seamless merge their food ordering services.Continue reading...

social commerce

Target Tag-Teams with Facebook on Shared Deals

Posted by Sheila Shayon on May 8, 2013 06:26 PM

Target Corp’s Cartwheel, released in public beta today, combines social networking and discounts in the retailer’s latest move to lure traffic to its physical stores and away from online rivals. 

As brick and mortar retailers struggle for relevance, fighting the growing trend of “showrooming,” they’re turning to social media to attact consumers with unique deals. Target worked with Facebook for about a year on Cartwheel, whose tagline reads, "A whole new spin on saving," where shoppers can choose from hundreds of deal items such as Target's own Threshold home goods as well as brand goodies like M&Ms candy and Coca-Cola soft drinks. 

The Cartwheel launch includes 700 new offers, and claiming any one generates automatic News Feed posts on Facebook unless the user turns them off.Continue reading...

social commerce

With Cartwheel Beta, Target Tag-Teams with Facebook on Shared Deals

Posted by Sheila Shayon on May 8, 2013 06:23 PM

With mobile a big focus for Target CMO Jeff Jones, the retailer recently announced a mobile incubator to come up with apps to reinvent shopping. Fast-forward to today, with the release of Cartwheel in public beta merging social networking and discounts in the retailer’s latest move to lure traffic to its physical stores and away from online rivals.

As brick and mortar retailers struggle for relevance, fighting the growing trend of “showrooming,” they’re turning to social media to attact consumers with unique deals. Target has been working with Facebook for about a year on Cartwheel—tagline: "A whole new spin on saving"—in order to let its customers on Facebook choose from hundreds of deal items such as Target's own Threshold private label home goods as well as brand goodies like M&M's candy and Coca-Cola soft drinks.

The Cartwheel launch includes 700 new offers, and claiming any one generates automatic News Feed posts on Facebook unless the user turns them off.Continue reading...

social commerce

With Cartwheel Beta, Target Tag-Teams with Facebook on Shared Deals

Posted by Sheila Shayon on May 8, 2013 06:23 PM

 

With mobile a big focus for Target CMO Jeff Jones, the retailer recently announced a mobile incubator to come up with apps to reinvent shopping. Fast-forward to today, with the release of Cartwheel in public beta merging social networking and discounts in the retailer’s latest move to lure traffic to its physical stores and away from online rivals.

As brick and mortar retailers struggle for relevance, fighting the growing trend of “showrooming,” they’re turning to social media to attact consumers with unique deals. Target has been working with Facebook for about a year on Cartwheel—tagline: "A whole new spin on saving"—in order to let its customers on Facebook choose from hundreds of deal items such as Target's own Threshold private label home goods as well as brand goodies like M&M's candy and Coca-Cola soft drinks.

The Cartwheel launch includes 700 new offers, and claiming any one generates automatic News Feed posts on Facebook unless the user turns them off.Continue reading...

brand news

In the News: ESPN, Honda, Chrysler and more

Posted by Dale Buss on April 30, 2013 09:15 AM

In the News

ESPN apologizes for comments by commentator after NBA player announces he's gay.

Honda recalls almost 46,000 Fits in North America.

Chrysler sees profit tumble on poorly executed product launches.

Alibaba and Sina form alliance of China online businesses.

Apple files for new technology that tells whether to text or call friends.

Asos prepares marketing drive to grow global brand.

BP reviews safety after oil leak in North Sea.

Best Buy sells Europe unit back to Carphone Warehouse.

BlackBerry CEO questions future of tablets (which brand doesn't have).Continue reading...

brand news

In the News: Starbucks, Boeing, Altria Group and more

Posted by Dale Buss on April 26, 2013 09:12 AM

In the News

Starbucks raises outlook after strong second quarter.

Boeing gets clearance for re-launching Dreamliner in Japan and United's planes in May.

Altria Group plans to enter e-cigarette market.

3M cuts outlook as demand sputters.

Amazon outstrips growing profits with growing spending.

Best Buy tries to reduce "pain points" for customers, staff.

Cap'n Crunch launches new YouTube channel for adults.

Exxon Mobil oil output falls again.Continue reading...

brand challenges

Brand Loyalty Slides as Retailers Fight to Keep Customers Tuned In

Posted by Sheila Shayon on April 16, 2013 03:53 PM

As brand loyalty continues to slide for the third consecutive year, Deloitte's annual American Pantry Study shows close to nine in 10 consumers are choosing private-label or store brands over national brands.

"Every manufacturer has been affected by this," said Pat Conroy, vice chairman and U.S. Consumer Producers Leader at Deloitte. "None of the manufacturers had as many must-have brands as they thought they did. The playing field has fundamentally changed. It will not go back to the way it was right before the recession…Manufacturers must find a way to differentiate the product and find a better way to get the product into the consumer's pantry."

As for consumers, an air of remorse hangs over their heads from a past filled with careless spending habits, which was exacerbated by the recession. “They tried various lower cost options and the vast majority of them found there was little noticeable difference in quality. This was an epiphany for the consumer," adds Conroy.Continue reading...

mobile marketing

HTC Launches Aggressive Brand Refresh to Take On Samsung, Apple

Posted by Sheila Shayon on April 8, 2013 01:53 PM

HTC One, a.k.a. the Facebook Home phone that's coming to AT&T and other carriers, is just one focus of the company’s impending brand refresh and aggressive marketing campaign to get better market placement against competitors like Samsung. 

HTC has been known for good hardware and not-so-good promotion, but squaring off against marketing-savvy Samsung requires the former to up its game. "It's one thing to make a great device—HTC has done that before," Mike Woodward, president of HTC America told the LA Times. "What is a little different this time is the way that we're going to market. We want to really get that down to the streets and get that down to consumers." 

HTC had been using “quietly brilliant” as its slogan, but the brand is looking to step out of its shell with a new marketing message that has “bold,” “authentic” and “playful” themes. The new tagline, "Everything Your Phone Isn't," is courting "Generation Feed" (what HTC calls tech-savvy, early-adopters). "Tech millennials are hard to connect with," Erin McGee, HTC North America VP Marketing told Ad Age. "We wanted to create a closer connection by targeting passion points."Continue reading...

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