brand news

In the News: 2012 Best Global Brands Revealed, Samsung v Apple, and more

Posted by Shirley Brady on October 2, 2012 08:45 AM

In the News

Interbrand's 2012 Best Global Brands report sees Coca-Cola on top, Apple and Samsung make gains, Disney and HP decline, and BlackBerry lose 39 percent of brand value.

Samsung files to add iPhone 5 to Apple patent lawsuit as US court lifts injunction against Galaxy Tab sales and Galaxy S3 outsells iPhone 5 in UK.

Amazon plans to hire 10,000 British temp employees for the holidays.

American Airlines accuses pilots of sabotage as loose seats embarrass execs.

American Express ordered to refund $85 million to customers and pay $27.5 million in penalties.

Apple's iPad Mini rumored for Oct. 17 unveiling.

Cadbury wins exclusive right to its signature purple color in legal battle.

Disney unveils new homepage with entertainment focus.

Facebook sells more access to members as part of ad analytics push; Wall Street approves.

Google's stock market value passes Microsoft's for the first time.

Guinness launches "cloud TV" campaign.Continue reading...

best global brands

Video Watch: Interbrand Global CEO Jez Frampton on Building Unbeatable Brands

Posted by Shirley Brady on April 4, 2012 04:44 PM

Above, watch Interbrand Global CEO Jez Frampton's master class on what makes a world-changing brand. In this program, Jez shares real-world stories as he discusses the building of world-leading brands, and the fundamentals of brand valuation that determine Interbrand's Top 100 Best Global Brands annual ranking. 

This video was filmed before a live audience for the What's Next? television series that airs across Latin America. It's produced by HSM Global, producers of the World Business Forum, and airs on their ManagemenTV network. It's also distributed online by HSM's Wobi.com, which provides insights and inspiration dedicated to building better businesses, better people, and a better world — all themes that Frampton discusses in this video.

sip on this

PepsiCo's Pepsi Next Steps: Creating Mid-Calorie Believers

Posted by Dale Buss on March 13, 2012 04:28 PM

CPG brands and supermarket retailers understand there's nothing that gets consumer trial and acceptance of new products like good, old-fashioned sampling. So as Pepsi is attempting once again to grow the U.S. market for mid-calorie sodas with a new sub-brand, Pepsi Next, it's time to put the reliable sampling technique to massive use.

In fact, sampling will be a centerpiece of the campaign, "Drink it to believe it," that Pepsi has launched behind Next, the product it tested last year and will begin rolling out nationally to retailers on March 26. Walmart stores will be a key partner for the launch as Pepsi samples Next at 800 Walmart Supercenters across the country. Pepsi also plans to continue a national sampling program for Next in more than 40 cities nationwide through August.Continue reading...

creative snack

Wanted: Big IDEAs for IDSA's 2012 International Design Excellent Awards

Posted by Michael Waltzer on December 14, 2011 04:03 PM

If you have a big idea, especially if you're a designer, the Industrial Designers Society of America (better known as the IDSA) annual competition is the place to show off your spark of creative genius.

IDEA® (International Design Excellence Awards) is an international design competition honoring design excellence in products, ecodesign, interaction design, packaging, strategy, research and concepts. Entries are invited from designers, students and brands worldwide.

The competition opened to submissions on December 1 and runs through February 10 (with a Feb. 17 late deadline already announced). Finalists start receiving notifications that they've made the first cut on March 20, and the final judging is from May 2-4. Winners will be announced on July 2, and the ceremony is on August 18.

At a whopping $300 per entry as an IDSA member, and $400 per entry for non-members, you may ask yourself why spend all the money? The short answer: the benefits of entering the contest and the experience gained are well worth it, not to mention the pay-off for winning.Continue reading...

chew on this

McDonald's Is Lovin' Its Global Heyday

Posted by Dale Buss on December 9, 2011 05:05 PM

McDonald's may be dealing with Happy Meal fallout from San Francisco to Sao Paulo, but the much bigger picture is this: The iconic brand of American-style fast food is rolling up big sales gains around the globe.

True, the chain's venerable Happy Meal remains under attack by nutrition advocates worldwide. McDonald's seems to be getting around an anti-Happy Meal ordinance in San Francisco simply by charging parents a dime for the toy (which the company then forwards to its Ronald McDonald House charity in San Francisco), though in Brazil, the government has slapped McDonald's with a $1.8-million fine for giving away toys as part of its McLanche Feliz.

But aside from that chink in its armor, McDonald's seems to be doing nearly everything else right. Overall, the chain has the value proposition and strong brand image to perform well despite weak consumer confidence in Europe and beyond, according to a new evaluation of the company by the Fitch ratings service.Continue reading...

brand essence

Coke Offers Fans a Peek Inside the Can with Secret Formula Move

Posted by Mark J. Miller on December 9, 2011 03:03 PM

Your average consumer has no idea what’s in a can of Pepsi as much as they know what’s in a can of Coke, but one thing the latter has is the mythology of a secret recipe. And that is something that consumers love, USA Today reports.

On Thursday, Coke moved the 125-old “secret recipe” from a safe-deposit box at an Atlanta SunTrust Bank (where it has resided for 86 years) into a "vault of the secret formula" at the soda maker’s World of Coca-Cola tourist attraction in Atlanta, the city that's renowned as Coke's global HQ.

Now, for the princely sum of $16 admission, anyone can go into the exhibit and see the actual vault that Coke's actual recipe is in, adding a new chapter to the fabled history of the beverage's formula.Continue reading...

e-commerce

Amazon Launching Promo to Lure Customers From Retail

Posted by Mark J. Miller on December 9, 2011 11:33 AM

Retailers have been grousing for years about the disappearance of consumer dollars to the online environment. And the proliferation of smartphones has made things that much more difficult as consumers in the stores looking at products can immediately look to see if they can get better prices online. Amazon.com is taking it one step further, giving brick-and-mortar retailers one more thing to complain about.

The Seattle-based online-retail powerhouse is launching a promotion on Dec. 10 that will attempt to get shoppers in retail environments to buy the products they are seeing in the store via Amazon at a discount, according to Direct Marketing News.

To qualify, consumers need to use Amazon’s Price Check mobile app to check out the price difference between something at the store and Amazon. “To compare pricing, consumers can scan a product's barcode, take its photo and speak or type its name via the app,” Amazon told DM News.Continue reading...

branding together

Coca-Cola Freestyle Soon to Rule All Burger King Beverages

Posted by Mark J. Miller on December 8, 2011 01:59 PM

About 120 Burger Kings across the nation currently use the high-tech Coca-Cola Freestyle beverage dispenser system to provide drinks to its customers.

The Miami-based Burger King just announced that it plans to roll Freestyle out into all of its more than 850 locations, according to Nation’s Restaurant News.

Since it was acquired by private investor group 3G Capital Management last year, Burger King has been more adventurous in testing out new menu items. The addition of Freestyle has allowed BK consumers the “option of customized drinks from more than 100 brands using touch-screen technology,” NRN reports.

“The ability to customize your own beverages combined with the quality that Coca-Cola Freestyle delivers to our guests is a perfect addition to our most recent menu offerings,” said Steve Wiborg, president of Burger King Corp.’s North America division.

This will make Burger King the largest franchise to install Coca-Cola's Freestyle fountain drink dispenser across all of its locations. That is, if it beats Five Guys Burgers and Fries to the punch.Continue reading...

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