2014 Brandcameo Product Placement Awards

media brands

Miley Cyrus + MTV = Record-Setting VMA Ratings

Posted by Sheila Shayon on August 27, 2013 01:47 PM

Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels. 

More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports

Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...

celebrity brandcasting

Rihanna Tops Topshop in Lawsuit as Celebrity Endorsements Become More Trivial

Posted by Mark J. Miller on July 31, 2013 07:37 PM

Rihanna may have had a business relationship with UK retailer Topshop and its parent company, Arcadia, but that didn’t stop her from suing the company when it used an image of her on a T-shirt that hadn’t been approved by her or her legal team. The image wasn’t particularly racy or suggestive and certainly didn’t make her look bad. The problem was that it was a little too close to images found on one of her album covers. 

The court has agreed with Rihanna’s take on the situation and now she’ll be claiming another chunk of change on her taxes next year. One imagines that Topshop execs aren’t talking about how sweet the singer is and how much they’d like to rebuild that business relationship.

Rihanna had sued the retailer for $5 million but the BBC reports that there may be another hearing to figure out the level of damages. Not that she needs the cash. According to Forbes, Rihanna pulled in $43 million from June 2012 to 2013 and is the 13th most-powerful celebrity on the planet.Continue reading...

celebrity brandmatch

Jay-Z, Samsung Team Up for Deal to Cross-Promote New Album, Smartphone

Posted by Sheila Shayon on June 17, 2013 11:53 AM

Jay-Z has already sold one million copies of his yet-to-be-released new album, Magna Carta Holy Grail, which isn't available to the public until July 7th.

The canny entrepreneur has spun a deal with Samsung so that the first million owners of Samsung’s Galaxy S3, Galaxy S4 and Galaxy Note 2 can download the free Magna Carta app from the Google Play store, which will give them exclusive access to the new album for free starting July 4th. The unique pair-up was announced during a commercial break at game 5 of the NBA Finals that included a player watching the announcement video in real-time on his Samsung device. 

"This is a smart strategy on Samsung’s part. Big fans of Jay-Z’s might be tempted to make the Galaxy S4 or Galaxy Note 2 their next phone due to the promotion, while Samsung fans get a free new album to rock on their phones," notes VentureBeat.Continue reading...

brands with a cause

Chime For Change Brings Together High-Profile Stars for Women Empowerment

Posted by Sheila Shayon on June 7, 2013 11:08 AM

Pop royalty, fashion icons, princes and tech billionaires came together in London to promote Chime For Change, a equal rights movement for women and girls worldwide that utilizes an innovative crowdfunding platform dedicated to a demographic in need. 

The benefit concent, performed in London, was streamed to 150 countries and televised in the US, reaching over 1 billion people who donated more than $4.3 million to the cause, which was founded by Gucci and creative director Frida Giannini, Beyonce and Salma Hayek Pinault. The non-profit is supported by the Kering Foundation and Francois-Henri Pinault, the CEO of luxury conglomerate PPR (rebranded as Kering).

The lavish performances were interspersed with mini-documentaries about the plight of women and girls worldwide in developing countries. Those attending the concert were able to donate the value of their ticket to a non-profit of their choice, thanks to Giannini, who underwrote the event.Continue reading...

doors of perception

Nooyi Gets Candid on Importance of Pepsi, Inadequacy of Stevia

Posted by Dale Buss on May 30, 2013 01:42 PM

Maybe it's an opportunity to vent after answering her critics with improved performance for the flagship Pepsi brand lately. Or perhaps PepsiCo CEO Indra Nooyi just wanted to remind an important audience that she isn't finished with her transformative strategy for one of the world's largest purveyors of nutritionally dubious foods and beverages.

In any event, Nooyi made what BeverageDaily.com called "surprisingly candid remarks" during an address at a Sanford Bernstein conference in New York this week, touching on why everyone's all concerned about cola, why she has made such a strong play to develop new natural sweeteners and why highly touted stevia might not be the right thing for the cola market, and why the company's new "hybrid" pricing strategy is important.Continue reading...

sip on this

Pepsi Tries 'Hybrid Everyday Value' Pricing to Balance Buying Habits

Posted by Dale Buss on May 23, 2013 12:38 PM

It didn't work for JCPenney. But will a new strategy on pricing work for PepsiCo?

PepsiCo is adjusting its pricing strategy for its beverage brands in some sections of the United States in an effort to wean consumers off the habit of buying soda only when it's on sale, Reuters reports. Pepsi's "Hybrid Everyday Value" strategy involves narrowing the gap between soda prices on holidays and regular days by cutting discounts on holidays. With Memorial Day approaching, there's no better time for PepsiCo teo see if this new approach migh work.

Under the new plan, the price for a 12-pack of 12-ounce cans of Pepsi would settle somewhere between $2.50, which is how low it can get now with holiday discounting, and $5.99, which is about as high as the current "everyday" price gets.Continue reading...

pitching in

Beyonce Shows her Good Side with Handful of Charity Efforts

Posted by Sheila Shayon on April 26, 2013 02:30 PM

When you’re as big a star as Beyonce, you can pick and choose your gigs, and that includes what causes you lend your money (and fame) to. 

The star's latest philanthropic engagement is with Goodwill. The charity will collect donations at stops on Beyonce's Mrs. Carter Show World Tour, with proceeds from the sale of the items going towards Goodwill efforts to help unfortunate individuals find jobs. In further collaboration with CharityBuzz.com, ticket packages to the tour will be auctioned, with all proceeds going to Goodwill. 

Earlier this month, Bey partnered with mom Tina Knowles and sister Solange for an initiative called "Miss A Meal," where the family called on others to miss a meal and donate the money to charity. In February, Beyonce joined Salma Hayek Pinault and Frida Giannini to promote Chime For Change, an organization founded by Gucci to promote education, health and justice for girls and women around the world.

In the past, Beyonce has co-founded the Survivor Foundation to help victims of Hurricane Katrina, holding food drives during her 2006 tour. In 2005, her ambassadorship for World Children’s Day led to the release of “Stand Up For Love,” the anthem for the annual event to raise awareness and funds for children’s causes. She has supported 23 charities and foundations in all.Continue reading...

sip on this

PepsiCo Keeps Marketing Top-of-Line Despite a Dip in Earnings

Posted by Dale Buss on April 19, 2013 02:43 PM

PepsiCo continues to ramp up marketing investments for its core brands including Pepsi, Gatorade, Lay's and Quaker. And so while first-quarter earnings showed a drop of 5 percent from a year earlier, the increased advertising outlays may be the harbinger of future top- and bottom-line payoffs from brands that critics say were underexposed for years.

Besides, PepsiCo CEO Indra Nooyi said this week, the additional marketing investments—which she promised for last year to the tune of an additional half-billion in global expenditures on core brands—are being offset by the fruits of the company's $3-billion productivity program.

"With the productivity we're unlocking, we're able to invest in growth drivers like advertising and new-product launches to simultaneously drive margin improvement," she told analysts on a conference call, according to Advertising Age. But, she cautioned, "Any growth we achieve in one area takes from another area where we compete."Continue reading...

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