what girls want

UN's International Day of the Girl Gets a Boost With Malala's Nobel Peace Prize

Posted by Sheila Shayon on October 10, 2014 12:02 PM

A day ahead of the UN's International Day of the Girl 2014, Pakistan's Malala Yousafzai, 17, was announced as the youngest person to ever win the Nobel Peace Prize, sharing the prestigious award with Kailash Satyarthi, an ardent activist against child labor in his homeland of India and beyond.

Yousafzai came to global attention after being shot in the head by the Taliban two years ago yesterday for defying the edict that girls should not be schooled. After recovering from the attack, Yousafzai took to the world stage, appearing at the United Nations last year and becoming a champion for young people’s rights and the right to an education.

Thorbjorn Jagland, chairman of the Norwegian Nobel Committee, said, "Children must go to school, not be financially exploited." In another first for the Nobel committee, the Malala Fund tweeted that Yousafzai would give a statement after her classes finished today in her new home of Birmingham, England.Continue reading...

celebrity brandcasting

will.i.am Designs for Lexus as Celebrity Creative Director Trend Rolls On

Posted by Mark J. Miller on August 1, 2014 06:20 PM

will.i.am is not afraid to share his creative vision with any brand willing to pay to hear his thoughts. The artist formerly known as Michael Adams has previously helped Intel and Coca-Cola shape their creative vision and new products and is now lending himself to Lexus Europe.

Lexus Europe is launching a new Lexus NX model and will.i.am will design his own limited-edition “sharply styled, premium, mid-size SUV” as part of it, according to Marketing Magazine. He’ll also star in the brand's Striking Angles campaign. 

"We’re really excited to be working with will.i.am,” said Alain Uyttenhoven, head of Lexus Europe, Marketing Magazine reports. “His unrivalled passion for design and innovation, coupled with his incredible creativity, makes him the perfect partner for our Lexus NX 'Striking Angles' campaign."

But this isn't the artist's first rodeo with Lexus. Only a month ago, Lexus sponsored Pyramidi, “the debut gallery artwork by will.i.am,” according to The Auto Channel. The artwork was displayed at a gallery in London and “explores the interface between analogue and digital music in a live gallery experience featuring project-mapped visuals accompanied by a new song composed by will.i.am.”Continue reading...

brand news

Brand News: Coca-Cola, Target, Whole Foods and more

Posted by Dale Buss on July 31, 2014 09:43 AM

TOP STORIES

Bloomberg Businessweek's new cover story hits Coca-Cola in the stomach over obesity.

Target hires PepsiCo veteran Brian Cornell as new CEO.

Apple reportedly plans to cut 200 jobs at Beats as $3B acquisition gets EU approval.

Budweiser features Jay Z and Rihanna in new campaign as MTV lands Beyonce solo for VMAs.

Whole Foods Markets lowers sales forecast and plans major marketing push to reverse "negative narrative."

MORE BRAND NEWS

AMC, the Mad Men/Breaking Bad network, reportedly eyes stake in BBC America.

American Express pursues “first-ever” experiences for customers.

BlackBerry's new COO discusses his goals with WSJ.

BMW kicks the tires on Medium as its first advertiser.

Bud and Miller struggle to take on craft beer.

Chevrolet increases focus on China.Continue reading...

celebrity brandcasting

LeBron James Announces Cleveland Move on Social

Posted by Shirley Brady on July 11, 2014 01:15 PM

In stark contrast to the media hype surrounding "The Decision" to join the Miami Heat in 2010, LeBron James—sorry, King James—has announced that he's going back to Cleveland to rejoin the Cavaliers in a social media slam dunk.

He led with a tweet (retweeted more than 45,000 times in the first hour) stating "Just posted a photo" that links to an Instagram photo that garnered more than 425,000 "likes" in the first hour.Continue reading...

brand news

Brand News: GM, L'Oreal, Bayer and more

Posted by Shirley Brady on July 1, 2014 09:29 AM

TOP STORIES

GM hopes to turn the key as automaker recalls 8.4 million vehicles and announces victim compensation plan.

Jeep tops most patriotic brands list as brand boosts Chrysler’s June sales.    

L’Oreal settles with FTC over anti-aging ad claims.

Bayer broadens healthcare line by keeping Merck's Dr. Scholl's and Coppertone brands.

Wendy’s taps Boyz II Men for pretzel burger campaign kicking off on Facebook.  

MORE BRAND NEWS

Aereo rivals aim to take advantage of US Supreme Court setback for brand.  

AirAsia and Rakuten team up for budget Japanese airline.  

AT&T sells America Movil stake.Continue reading...

brand news

Brand News: AT&T Buys DirecTV, AstraZeneca Rejects Pfizer Bid and more

Posted by Shirley Brady on May 19, 2014 07:01 AM

TOP 5 STORIES

Brands to Watch

AT&T announced Sunday its board approved a $48.5 billion deal to buy DirecTV, including a plan to sell its $6 billion stake in regional phone giant América Móvil to avoid regulatory conflicts. Also on Sunday, AT&T relaunched the Cricket Wireless brand, which kills off its Aio Wireless prepaid service that launched last year.

AstraZeneca rejects Pfizer's latest $117 billion bid.

YouTube reportedly is acquiring Twitch for about $1 billion.

Johnson Controls divests auto interiors business to SAIC, China's biggest automaker.

Apple is expected to announce this week its $3.2 billion acquisition of Beats Electronics.

ALSO IN THE NEWS:

adidas enables shoe customization via Instagram.

Adobe apologizes for global Creative Cloud failure.

Alibaba signs deal to promote French brands in China.

Amazon loses ICANN bid for .amazon gTLD.Continue reading...

campaigns

Lean In, Girl Scouts Recuit Heavy Hitters for Female Empowerment Campaign

Posted by Sheila Shayon on March 11, 2014 05:42 PM

Despite pursuing some questionable partnerships lately, the Girl Scouts of America seem to be back on track after teaming up with Sheryl Sandberg's Lean In to promote a public service campaign to encourage leadership and achievement in girls. 

The service organizations are hitting the road—and the airwaves—to push its "Ban Bossy" campaign, a message in line with Sandberg's Lean In movement that encourages women to pursue their personal and professional goals. 

“Starting at a surprisingly young age, girls are discouraged from leading. When a little boy asserts himself, he is called a 'leader.' Yet when a little girl does the same, she risks being branded 'bossy'—a precursor to words like 'aggressive,' 'angry' and 'too ambitious' that are often used to describe strong female leaders," a press release for the campaign states. “It's no wonder that by middle school, girls are less interested in leadership roles than boys, a trend that continues into adulthood and reduces the ranks of women at the top of organizations everywhere.”Continue reading...

The Big Game

From Tebow to Dylan, Personal Brands Get Props in This Year's Super Bowl Ads

Posted by Dale Buss on February 2, 2014 10:52 AM

Increasingly, some of the most interesting moments in Super Bowl advertising are coming not in what the brands do but what the people do—the people America cares about, anyway. The Big Game has become a really Big Platform for more and more personal brands.

Perhaps none is more surprising that that of Tim Tebow. T-Mobile announced late this week that it would put the controversial ex-Denver Broncos quarterback in one of its two Super Bowl ads. And the brand is doing so in an interesting way that makes Tebow, arguably, the celebrity whose personal brand has been leveraged in the two most disparate ways on game day.

In 2010, recall, Tebow was controversially the star of a Super Bowl ad by Focus on the Family, along with his mom, who had decided against advice to abort him. But in its ad, T-Mobile is performing a bit of advertising jujitsu with Tebow's personal story that isn't likely to offend anyone, picturing him in a variety of fantastical roles—as an obstetrician, a bull rider and a rock star—that he could fulfill without a contract.Continue reading...

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