Posted by Mark J. Miller on April 3, 2013 02:04 PM
Jay-Z has sold about 50 million albums, won 17 Grammys, is worth almost $500 million and can well afford his own "gentlemen's club" and nightclub, is the co-creator of the Rocawear fashion line, a part-owner of the NBA’s Brooklyn Nets and the Barclays Center stadium in Brooklyn, and happens to be married to Beyonce and the father of Blue Ivy Carter.
So while he may be busier than your average Roca-a-fella, he's also making time for a brand new endeavor to stretch his business clout: becoming a sports agent.
The big news this week—via well-placed media clips in the Wall Street Journal and New York Times—is that Jay is opening his own sports agency, snagging New York Yankees second baseman Robinson Cano away from the sport’s best-known and most-feared agent, Scott Boras, to be his first client.
Cano is in the final year of his current contract with the Yanks so whoever negotiates his next one, which will likely be worth more than $200 million, will be reeling in a whole lot of dough. It’s looking like the man who'll be hauling it is in none other than Hova himself.Continue reading...
Posted by Sheila Shayon on March 24, 2013 09:03 PM
Pepsi is redesigning its 16 and 20-ounce bottles for the first time since 1977 — one in a series of recent moves (see: the recent Super Bowl halftime show sponsorship and related landmark partnership with superstar Beyonce) as PepsiCo attempts to revitalize its flagship brand after a few mis-steps that led to the brand losing market share to rival Coca-Cola's Diet Coke brand in 2011.
The new design features a swirled grip on the bottom portion of the bottle, a shorter label edged in a "cola-colored" border and an enlarged version of its current globe logo and applies to Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next.
"This new bottle is the next milestone in Pepsi's Live For Now marketing campaign," stated Angelique Krembs, VP of marketing for the Pepsi trademark. "Our single serve bottle is the most visible and tangible connection point we have with our consumers, and we love how the new bottle expresses our brand DNA."
"We started with single serve, because it is the package you're seen drinking and holding," Krembs told Ad Age. "The longer-term view is this new design system would eventually hit all touch points beyond packaging, to be honest, but certainly all other package types, as it applies."
According to PepsiCo's press release, "The new bottle's bold swirl and elevated profile reflect the brand's attributes and youthful spirit, capturing the excitement of now for Pepsi consumers. The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the bottle itself."Continue reading...
Posted by Shirley Brady on March 22, 2013 09:02 AM
BlackBerry launches new Z10 smartphone in US today, as CEO says Apple's iPhone is outdated.
Pepsi introduces first new package design since 1997.
PPR, French owner of Gucci and Saint Laurent, announces rebrand to "caring" Kering with new owl logo.
Nike surges on China rebound, North American results in latest quarterly earnings report.
Asda pulls private-label corned beef from UK shelves over horsemeat discovery as new report finds consumer concern fading.
Chrysler looks to Nike and Starbucks for inspiration.
Coca-Cola tops British grocery brands ranking as Walkers rises to #2.
Facebook tests yet another timeline design.Continue reading...
Posted by Reneé Alexander on March 19, 2013 05:38 PM
If you’ve always thought your taste buds were ahead of the curve, Lay’s Canada has the contest for you.
The potato chip giant's "Do Us a Flavour" campaign is asking its customers to send in their own flavor ideas and dangling a rarely-seen carrot—profit sharing—to the winner. The top four flavor ideas will roll off the production line and on to store shelves this summer with the most popular one—as determined by voting on Facebook, of course—added permanently to the Lay’s line-up. The creators of the final four are guaranteed to receive $5,000 but the big winner will get a $50,000 check plus receive 1 percent of their flavor’s sales for as long as it remains sufficiently popular to cut the muster.
Hey, how about mustard chips?Continue reading...
Posted by Dale Buss on March 8, 2013 06:12 PM
Miller Lite is turning to an old page in its playbook, with a new gang of celebrities designed to boost the flagging brew in a fresh slate of TV commercials served up on another iconic platter for the franchise, "Miller Time." The new go-to guys for Miller Lite include Vince Vaughn, Ken Jeong, Chuck Liddell and Questlove.
But interestingly, Miller brand managers say that their new campaign (watch below) will not seek to trade too heavily on the appeal or persona of any one of its new stable of celebrity pitch people. One ad wonders what it would be like to hang out with actor Jeong, who will star in the upcoming Hangover Part III—but he's self-deprecating in the spot.
"Celebrity is not our strategy," Con Williamson, chief creative officer at Saatchi & Saatchi, the agency behind the campaign, told Ad Age. "Our strategy is solely focused on Miller Time." That, of course, will leave Miller strategically opposed to the growing number of tight tie-ups between beverage brands and individual celebrities, including Justin Timberlake and Bud Light Platinum, Taylor Swift and Diet Coke, and Beyonce and Pepsi.Continue reading...
brand and bottle
Posted by Dale Buss on March 8, 2013 06:11 PM
Miller Lite is turning to an old page in its playbook, with a new gang of celebrities designed to boost the flagging brew in a fresh slate of TV ads served up on another iconic platter for the franchise, "Miller Time." The new go-to guys for Miller Lite include Vince Vaughn, Ken Jeong, Chuck Liddell and Questlove.
But interestingly, Miller brand managers say that their new campaign will not seek to trade too heavily on the appeal or persona of any one of its new stable of celebrity pitch people. One ad wonders what it would be like to hang out with actor Jeong, who will star in the upcoming Hangover Part III—but he's self-deprecating in the spot.
"Celebrity is not our strategy," Con Williamson, chief creative officer at Saatchi & Saatchi, told Advertising Age. "Our strategy is solely focused on Miller Time." That, of course, will leave Miller strategically opposed to the growing number of tight tie-ups between beverage brands and individual celebrities, including Justin Timberlake and Bud Light Platinum, Taylor Swift and Diet Coke, and Beyonce and Pepsi.Continue reading...
Posted by Dale Buss on March 8, 2013 05:43 PM
PepsiCo's CMO, Salman Amin, is leaving the company for S.C. Johnson on a high note, having helped CEO Indra Nooyi deliver over the last year on a number of crucial, marketing-based promises, including something of a turnaround for the company's flagship Pepsi brand, which is still duking it out with Coca-Cola and other beverage giants.
The departure of the company's Global Chief Marketing Officer from PepsiCo's Purchase, NY, HQ to Racine, Wis.-based S.C. Johnson—maker of Pledge, Glade and other household products—was disclosed in an internal memo at PepsiCo, the Wall Street Journal reported today.
Amin's exit opens up a top marketing job at PepsiCo just as the company has been reporting gains in sales and market share for Pepsi, having doubled down on marketing following the company's market share slip in recent years in U.S. sales even behind Diet Coke.
A PepsiCo veteran of more than two decades, Amin became PepsiCo CMO only last May. He was able to leverage a $600 million increase in Pepsi's annual marketing budget and a refocusing of spending on top brands including Pepsi and Gatorade into significant gains. "Salman has made contributions that have touched nearly every market in which we do business," said Zein Abdalla, president of PepsiCo, in the memo, according to Ad Age.
Amin also launched the first-ever global marketing campaign ("Live for Now") for Pepsi and inked pop star Beyonce to a $50 million partnership that included the halftime performance during last month's Super Bowl telecast.Continue reading...
Posted by Sheila Shayon on March 6, 2013 05:39 PM
Beyoncé is beyond busy. Following her Pepsi-sponsored Super Bowl halftime show, she presented an award at the Grammys with Ellen Degeneres, she's the cover girl for the March issue of Vogue, she did an interview with Oprah Winfrey and her documentary aired on HBO, not to mention that her "Mrs. Carter World Tour" is almost upon us, kicking off in Belgrade in April and reaching the U.S. in late June.
The star posted a Warhol-inspired ad to her Facebook page (which has over 43 million likes!) and can be seen striking three poses, highlighting her much-talked about new bleached blonde hair. The caption, in a nod to her soda sponsor's "Live for Now" tagline and the 60's inspiration: "Pop Art inspires me to Live for NOW."
In another made-for-social promo image, Pepsi's $50 million girl channels Monroe and Bardot, clad in a pair of teeny shorts and a tight-fitting white turtleneck. The ads, which promote her upcoming Pepsi-sponsored tour have come under some fire for portraying the vocal star with a visibly fairer complexion.Continue reading...