Microsoft Hopes to Set Up Bing for Success with New Logo, Search Upgrades

Posted by Mark J. Miller on September 17, 2013 04:31 PM

Following a recent trend of web facelifts, Microsoft's Bing search engine has debuted a new logo and site redesign as it looks to continue its fight to overtake Google search. 

The move follows logo updates by Yahoo, YouTube and (maybe) even Google itself, but Bing's transformation goes a lot farther than simply going from a round to flat design. 

According to a blog post by Lawrence Ripsher, General Manager of User Experiences at Bing, changes have been considered for some time as the way people search has changed in recent years. “We ‘search’ on maps using our fingers, ask our devices questions using our voice, use our social networks to figure out what’s happening, and even use our phone’s ‘eyes’ to navigate foreign cities,” he wrote. “Search has never been asked to do so many things in so many different ways across so many devices.”Continue reading...

brand news

In the News: Toyota, Bing, Sony and more

Posted by Dale Buss on September 17, 2013 09:35 AM

In the News

Toyota mourns death of Eiji Toyoda, who turned company into an export giant.

Bing releases new logo and design overhaul. 

Sony will reportedly launch a dongle device, the Smart Stick, to compete against Google's Chromecast

Bentley says its ultra-luxury SUV will create a new segment.

Chevrolet offers limited-run new colors on small cars.

Ford hits two million EcoBoost engines.

Green Giant goes “X-rated” in web videos.Continue reading...

rules of engagement

Fox Boosts Viewer Engagement with Expanded Use of Real-Time Bing Pulse Poll

Posted by Sheila Shayon on September 16, 2013 06:49 PM

Fox News is breaking broadcast TV's fourth wall with Bing Pulse, an on-screen tabulation tool that lets viewers identify their political affiliation, gender, and “agree” or “disagree” with the show's talking topics in real-time.

Since July, Special Report with Bret Baier has experimented with the social tool that appears on-screen as a virtual poll, but afte successfully engaging viewers, the tool will now be used three times per week, including its addition to the newly-launched show MediaBuzz, anchored by Howard Kurtz.

“The next generation of viewer is going to expect more,” said Baier told Variety. “They are just going to want to have more ability to let their feelings be known and have some interaction and see some payoff.”Continue reading...

digital moves

Microsoft's Bing Looks to Give Schools Ad-Free Internet Access

Posted by Mark J. Miller on June 27, 2013 03:54 PM

Parents are always concerned about what dangers are lurking for their kids out in the world, particularly in places seemingly out of their control. One of those places is the digital world, where age-inappropriate content is always one click away. 

Microsoft’s Bing search engine is aiming to make parents feel a little better about sending their kids online, at least while they're in school. The company announced this week that it is developing a special edition of Bing called Bing for Schools that will ditch all advertising and adult content, apply more privacy protection, and add in some learning features to help with digital literacy. Plus, it will be free and no software or special web address is needed to access it, according to CNET.Continue reading...

brand challenges

Microsoft Plans Reboot of Windows 8 Amid Growing Frustration with OS

Posted by Barry Silverstein on May 8, 2013 06:47 PM

The technology world is an unforgiving battleground for brands that fail to catch hold. Windows 8, Microsoft's highly touted operating system seems to be one of those brands that didn't quite take off as expected.

Even as Microsoft pursues a re-branding based around the new Windows design, the word on the street is that Windows 8 will be getting an "update" later this year. Read that as an attempt to fix problems that have been frustrating both consumers and device manufacturers. Tami Reller, head of Microsoft's Windows division, was blunt in telling the Associated Press, "Are there things that we can do to improve the experience? Absolutely. There is a learning curve and we can work to address that."Continue reading...

brand makeovers

Microsoft Plans to Adopt Windows Design Across Brands

Posted by Mark J. Miller on April 29, 2013 12:43 PM

When there are more than a billion people already using your products, it doesn’t seem like a natural time for a rebrand. But Microsoft is apparently sick of being portrayed as an old fuddy duddy to Apple’s hip, young counterpart. 

After all, “the consensus among analysts seems to be that Microsoft is a company in transition, experiencing growing pains and pockets of great promise as it moves from dominance in a world centered on Windows and PCs to becoming a company that delivers services and devices,” the Seattle Times reports.

That transition means some big changes for the way the company presents itself. According to Windows Phone design studio general manager Albert Shum and Wolff Olins creative director Todd Simmons, Microsoft is planning to rebrand Bing, Skype, Yammer and Xbox, Gizbot reports.

After all, Microsoft refreshed the visual identity for Windows and Office last year, and the company in the midst of a big plan to align all of its products across design and marketing.Continue reading...

red carpet

2013 Oscars: Brands Seek Star Power With Tim Burton, Jennifer Aniston, Naomi Watts and more

Posted by Shirley Brady on February 25, 2013 10:02 AM

As promised, a slew of new ad campaigns made their red carpet debut during the Oscars telecast Sunday night on ABC and in local markets. Below, check out new campaigns for Samsung Mobile (starring director Tim Burton and a unicorn), Kristen Chenoweth for Royal Caribbean, Jennifer Aniston for Aveeno, Naomi Watts for Pantene and more. Then tell us which (if any) you think deserve best in show—and which marketers should have saved a million dollars or so.Continue reading...

brand launch

Microsoft Launches Outlook.com as Hotmail Goes Cold

Posted by Mark J. Miller on February 20, 2013 12:08 PM

After 16 years, Microsoft is kissing Hotmail goodbye and putting its Internet-mail energy behind the brand-new Outlook.com.

The 300 million folks who use Hotmail—which Microsoft acquired back in 1997 when it was just a year old—will be able to keep their current email addresses, but the brand is disappearing and all of those users will be switched over to the new site by summer’s end. 

CNN reports that Microsoft plans to put some big advertising dollars into the new site. That push began Tuesday with the release of two commercials that both highlight how sweet a consumer’s life can be if he or she is using Outlook. This is a shift from Microsoft’s Scroogled campaign, which has aimed to get the 425 million Gmail users around the globe to feel irritated at Google and make the switch to Outlook. Scroogled worked effectively for Microsoft when it initially used it to help expose consumers to the plusses of its Bing search engine compared to Google’s. Continue reading...

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