The Amazing Spider-Man vs. Bing: Microsoft's Missed Chance To Be A Hero

Posted by Abe Sauer on July 9, 2012 12:22 PM

HuffPost called it "when product placement goes wrong." Bloomberg called it "a curious cameo." Slashgear said it "makes us giggle." Another declared it Spider-Man fans' biggest gripe.

But more than anything, Bing's product placement in the new #1 movie at the box office, The Amazing Spider-Man, is turning out to be an amazing missed opportunity for Microsoft to defend itself and its search engine.Continue reading...

privacy alert

Microsoft IE10 Privacy Move Does Not Track With Advertisers

Posted by Sheila Shayon on June 1, 2012 05:55 PM

As Microsoft released its new version of the Bing search engine today, it was another browser move that caused a flap. While potentially a win for Microsoft's brand, its consumer-first decision to embed 'Do Not Track' functionality in version 10 of its Internet Explorer browser in Windows 8 — with a default setting in the 'on' position — is "strongly" opposed by the Association of National Advertisers.Continue reading...

social media watch

Microsoft’s a Different Kind of Social Network

Posted by Sheila Shayon on May 25, 2012 03:02 PM

Microsoft's is described as “an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning.” Quietly debuting this week, it was previously to students studying information and design at the University of Washington, Syracuse and New York University, and originally called Tulalip. Facebook remains a log-in choice on but Twitter does not, replaced by Windows Live. is now open to everyone, and as stated on their site, “We hope to encourage students to reimagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives. is not meant to replace existing full-featured search and social networking tools. It is an experimental research project using a minimal set of features which help combine search with the social network for the purpose of learning.”Continue reading...

brand news

In the News: CEO Stumbles, a Well-Lit Kindle, Facebook IPO Frenzy

Posted by Dale Buss on May 15, 2012 08:50 AM

In the News

Best BuyJPMorganYahoo CEO stumbles put ethics and mismanagement in the spotlight. JPMorgan closes ranks around embattled CEO Jamie Dimon as mega-loss is probed; and Yahoo's interim CEO Ross Levinsohn reportedly close to getting role permanently.

Amazon reportedly prepping front-lit Kindle for July.

Facebook eyes historic $12 billion to $15 billion IPO windfall and up to $104 billion valuation.

Activision Blizzard goes back to the future for new games.

Apple plans iCloud upgrade, and thinner laptops with Intel chips.

Baidu enters China's crowded low-cost smartphone market.

BMW touts "ultimate service" in new campaign.

Budweiser strikes deal with Jay-Z for annual concert.Continue reading...

brand news

In the News: JPMorgan, P&G, Virgin & more

Posted by Dale Buss on May 11, 2012 09:01 AM

In the News

Amazon plans to lend Harry Potter e-books.

Apple will help upgrade Foxconn factories in China.

AT&T sees regulatory logjam delay deals in wireless.

Betsey Johnson confirms plans to liquidate.

CBS sues ABC alleging new reality series rips off Big Brother.

Chuck E. Cheese plans to test gluten-free products.

Coca-Cola finds its Hellenic unit hit by perfect political and economic storm.Continue reading...

app watch

Microsoft Taps Augmented Reality for Bing-Powered Translator App

Posted by Shirley Brady on April 19, 2012 10:03 AM

As the Windows team blog puts it, "Nothing takes the fun out of a foreign vacation faster than an afternoon spent deciphering street signs or pointing randomly at menus." That's why Microsoft has released a new version of Bing's free Translator app for Windows Phone, one that you just point at the foreign-language text on (say) a menu or sign, scan the text and get a translation overlaid on the image in your preferred language, all thanks to augmented reality.

The pitch: "Now you can point your phone camera at printed text—street sign, dinner menu, train schedule, newspaper headline—and the app will translate it. If (you) wanted to ask a stranger for directions to the Eiffel Tower, (you)could also just speak into the phone in English—and wait a moment for the French." It's like “automatic subtitles for everyday life,” as Bing puts it. So should Siri worry?Continue reading...

branded entertainment

Ford's "Escape Routes" on NBC Brings Social TV to Branded Entertainment

Posted by Dale Buss on April 4, 2012 01:01 PM

Because it owned the house, it was predictable that Ford's new reality-TV show on NBC, Escape Routes, would find every angle to tout the automaker's new 2013 Ford Escape — the namesake inspiration for the show. And it did.

But what viewers of the first installment of the show might not have expected was to see a number of other blue-chip brands — including McDonald's, J.C. Penney, several Procter & Gamble marques, even Ford rival Volkswagen — go along for the ride.

The six-week Escape Routes series, which debuted on March 31st, is the latest way for Ford to push the envelope with new-era marketing formats, where it has demonstrated industry leadership.

And while the first installment was hardly Emmy-worthy appointment viewing, Ford executives tell brandchannel they're pleased with the social TV meets branded entertainment experiment.Continue reading...

brand news

In the News: Do Not Track, Michael Jordan, Tide Pods and more

Posted by Dale Buss on February 23, 2012 09:03 AM

In the News

Airbus and Boeing are building too many planes, plane-leasing exec warns.

Amazon pulls some independent titles from Kindle in dispute.

Campbell Soup counts on new products for turnaround.

Fuller Brush files for bankruptcy.

GM hopes Peugeot can help solve riddle of European market.

Google agrees to add "Do Not Track" button and support coalition of Internet companies.

HP continues struggles with PC business.

Hyundai prepares for its own show during Oscars.Continue reading...

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