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brand news

In the News: Apple Foes Team Up, Bing's the Thing, Wendy's Goes Back to Roots

Posted by Dale Buss on September 26, 2011 09:02 AM

In the News

Apple slows down growth in China and plans reveal iPhone 5 on its campus, as Verizon sides with Samsung in Apple dispute.

Arizona and Lipton fight for first place in dynamic tea category.

Audi and its new A6 "take over" Jersey City in new branded content with FX.

Blockbuster unveils streaming movie service as Netflix secures streaming deal with Dreamworks.

Bloomberg and Time shuffle web heads.

Boeing offers bidets and electric window shades on new Dreamliner for All Nippon Airways.

Bud Light pairs with Pitbull in pitch for Cuban-American consumers.Continue reading...

brand news

Brands to Watch: Chipotle's ShopHouse, Yahoo/AOL, Sears Pushes Kenmore

Posted by Shirley Brady on September 14, 2011 06:20 PM

Brands to Watch

Chipotle soft-launches ShopHouse Kitchen, a Southeast Asian fast casual restaurant concept, in Washington, D.C. (prompting Seattle's Shophouse eatery to rebrand to Little Uncle).

Yahoo and AOL may be planning an ad sales partnership.

Kenmore may be next brand 'farmed out' by Sears.

Bing introduces "adaptive search" to personalize results.

Eterniti teases luxury 'supercar' at Frankfurt Auto Show.

Facebook expands social ads push, delays IPO to late 2012.

Google buys more than 1,000 patents from IBM.

Louis Vuitton names next CEO, opens first airport store.

Marni and Estee Lauder partner on perfume collection.

Solyndra bankruptcy and loan become a bigger embarrassment for the Obama administration.

Toyota steps up research to make driving safer.

& Advertisers and retailers move up Halloween promotions earlier this year (on both sides of the pond).

brand news

Brands to Watch: Sprint vs. AT&T, Groupon, Yahoo & more

Posted by Shirley Brady on September 6, 2011 05:59 PM

Brands to Watch

Sprint sues AT&T to block T-Mobile USA merger; AT&T replies 'bring it on.'

Groupon delays IPO. 

Yahoo ousts CEO Carol Bartz in surprise shake-up.

Bing and Twitter renew partnership.

BMW signs Big Ten sponsorship deal.

BP's former CEO, Tony Hayward, is staging a comeback.

China to overtake Japan in luxury demand.Continue reading...

brand bites

Brand Bites: BMW, Zuckerberg and NSFW Lunchables

Posted by Abe Sauer on August 5, 2011 11:59 AM

Breaking: There is a new Microsoft Excel champion, British teen Rebecca Rickwood. And yes, there is a Microsoft Excel "championship."

TV product placement-spotting: Betty White hypes Skype for iPad in TVLand's Hot in Cleveland; while over on NBC, Chuck product places Bing in... Chuck.Continue reading...

social media watch

Facebook Analytics Get Savvier, Deeper, "Full Circle"

Posted by Sheila Shayon on August 3, 2011 03:00 PM

Some Facebook trends and stats to pay attention to this week:

Nielsen's new “gross ratings points” system will launch with Facebook's help, as the traditional measurement firm seeks to expand its digital, cross-platform and social savvy. Nielsen Online Campaign Ratings was announced last September and will debut August 15th with Facebook as its first client, reports Mashable. Use of gross ratings points to measure online campaigns instead of traditional metrics like click-through rates or impressions lets marketers purchase online ads in a way similar to TV and print. More importantly, it provides fodder for convincing advertisers that social-media platforms like Facebook hold significant sway on brand’s campaigns. "Brands love word of mouth," commented Sean Bruich, head of the measurement research team at Facebook, to the Wall Street Journal, in something of an understatement. Find out more on Nielsen's blog post.

According to TBG Digital, Facebook's share of U.S. display ad revenue is projected to grow to 17.7% in 2011, up from a 12.2% share last year. The site's growing interest to advertisers helps explain why Facebook is partnering with comScore on its new measurement system, Social Essentials, which aims to enable brands to understand the size and composition of their social media fan base and the reach and frequency of brand impressions.Continue reading...

brand news

Brands to Watch: Amazon, Apple, Twitter & more

Posted by Shirley Brady on August 1, 2011 06:00 PM

Brands to Watch

U.S. House is expected to pass debt ceiling bill tonight, with the Senate set to vote Tuesday.

Amazon launches AmazonLocal daily deals in Groupon's hometown of Chicago; launches MyHabit app to compete with Gilt Groupe; beefs up streaming offering to compete with Hulu by adding Universal titles; and looks to expand Kindle library.

Apple iPhone 5 now rumored for October; Apple TV lets users buy TV shows with streaming update; and Apple blocks Samsung tablet release in Australia.

Twitter confirms "significant" ($800M?) funding round led by Russia's DST Global; adds Dutch and Indonesian local sites; and opens NYC office.

Adobe bows to Apple and builds Flash alternative.

Airbnb looks to defuse user security concerns by offering $50,000 guarantee to homeowners.

Allstate to shut banking unit, posts $620M in losses on tornado claims.Continue reading...

brand news

Weekend Roundup: U.S. Debt Deal, HSBC, PBS & more

Posted by Shirley Brady on July 31, 2011 09:00 PM

The White House and Republicans in Congress have reached a deal to raise the debt ceiling, agreeing to about $1 trillion in cuts over the next 10 years to lower the deficit and prevent the first government default in U.S. history.

HSBC plans global layoffs as banks sells 195 U.S. branches to First Niagara for $1 billion.

PBS plans to launch a digital TV channel in the U.K. as network's president talks it up to TV critics.

Airbnb sees another crime victim come forward as suspect is arrested in first incident.

Alibaba resolves dispute with Yahoo.

Apple's Taiwan vendor FoxConn to replace workers with robots, while iPhone rises, iPad tops tablet brand survey for customer satisfaction, and iPod sinks.Continue reading...

brand bites

Brand Bites: Gaga + Rihanna + Kenny Powers + Google+

Posted by Abe Sauer on July 15, 2011 12:00 PM

Converse finally opens its Brooklyn "Rubber Tracks" studio where local artists can record for free.

Lady Gaga no longer banned in China, while Rihanna and Gaga fight for Facebook supremacy when Google+ really needs them. And maybe it will get them. Rihanna, meanwhile, also bumped Megan Fox as the new face (and derriere) of Armani.

BMW is now making bikes... for the Olympics

China's ad industry worth $28 billion this year, and over $33 billion next year.

Below: Burger King, McDonald's, Kenny Powers and more.Continue reading...

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