Posted by Barry Silverstein on May 5, 2011 02:00 PM
What's the darling of the Internet doing advertising on conventional television? Pitching its browser to the masses.
Google, the company whose name has literally become a verb in the world of online search (as in "to Google") wants the public to know it is more than search — it also offers an Internet browser, branded Chrome.
In its biggest offline campaign ever, according to the New York Times, Google is actively engaging in the browser wars, attempting to chip away at Microsoft's commanding lead.Continue reading...
Posted by Shirley Brady on April 25, 2011 06:30 PM
Apple hit with inevitable class action lawsuit over location tracking.
Donald Trump's birther fixation impacts personal brand, supposed presidential ambitions.
Enfamil settles mom's lawsuit over nutrient claims.
Facebook updates Groups, adds Send button.
GM minivan thrives in China post-US demise.
Kimberly-Clark and P&G to both raise prices.
Lenovo Honeycomb tablet coming later this year.Continue reading...
Posted by Dale Buss on April 14, 2011 09:00 AM
Banks probed over possible rate manipulation, while NYT looks at dearth of prosecutions in financial crisis.
Bing and Google gain search engine market share as Yahoo fades.
BlackBerry's Playbook tablet critiqued by WSJ, NYT and USAT.
BP and Rosneft extend deadline for a deal.
BRICS demand global monetary shake-up, greater influence.
GE, Coca-Cola and IBM see promise in water business.Continue reading...
Posted by Shirley Brady on April 13, 2011 03:00 PM
Last night's debut of the second season of Jamie Oliver's Food Revolution on ABC revealed more than just intransigence on the part of the Los Angeles school board to exposing their frozen food lockers to the crusading British chef.
It also revealed a new recruit to Oliver's army, in his battle to wake up parents, schools and community leaders to the true extent of the obesity crisis in southern California — the data-mining qualities of Microsoft's Bing.Continue reading...
Posted by Shirley Brady on April 11, 2011 06:15 PM
ABC's Desperate Housewives renew contracts with eight-figure salaries.
Amazon launches $25 cheaper ad-supported Kindle.
NFL players, owners ordered to start federal mediation.
Donald Trump goes on the warpath against New York media.
BP gives Florida $30 million for advertising.
Costco undercuts cheapest gas prices but stocks $1M diamond ring.
David Beckham says he will collaborate on a kids clothing line with pal Snoop Dogg.
Experian says 30% of searches came from Bing last month.Continue reading...
Posted by Shirley Brady on April 7, 2011 07:00 PM
Time Warner Cable and Viacom take iPad streaming dispute to court.
China's Tencent among interested buyers for Myspace.
Google tests game-mechanics strategies with Recyclebank.
Google and US Justice Dept. also near deal on ITA acquisition.
Bing's iPad app aims to make browsing beautiful.
Bronx Zoo picks name for celebrity cobra; fauxbra not impressed.
ESPN launches TV Everywhere iPhone and iPad App with US cable operators.Continue reading...
Posted by Shirley Brady on March 7, 2011 06:00 PM
Subway passes McDonald's as the world's largest restaurant chain.
Morgan Stanley may drop "Smith Barney" name.
YouTube acquires web video creators NextNewNetworks, making Google "officially" a media company.
AOL shares sink as Huffington Post deal closes.
Ben Affleck teams with Cindy McCain to raise awareness about the Congo.
Bing speeds up search results to keep pace with Google.Continue reading...
Posted by Shirley Brady on March 4, 2011 10:00 AM
Microsoft's Bing is adding local deals and the New York Times is launching its own Groupon-like site. Now Groupon is staging a comeback, putting its Super Bowl fumble (and an unrelated potential class action suit) with a new TV campaign this week.
According to Chicago Business, a new spot that ran last night on ABC "featured doodles on a calendar highlighting the types of deals you can find on Groupon and the tag line: 'If your week doesn't sound quite that exciting, maybe you ought to sign up for ours.'"
We'll post the video when it's available. For now, enjoy this clip of Groupon's irreverent CEO Andrew Mason enjoying his week.