brand news

In the News: LinkedIn, Taco Bell, Facebook and more

Posted by Dale Buss on February 25, 2014 09:23 AM

In the News

LinkedIn launches China site despite risk of censorship.

Taco Bell rolls out breakfast nationwide.

Facebook drops unpopular email service.

Avaya hopes payoff from Olympics is just beginning.

Bitcoin plunges as major exchange goes dark.

BlackBerry launches sub-$200 phone aimed at Asia that is manufactured by Foxconn.

Conde Nast's Self magazine launches frozen foods line. 

Einstein Noah sees CEO resign.

Ford readies smaller Focus engine in fuel-efficiency drive.

JCPenney plans to break new marketing campaign during Oscars.

JPMorgan Chase cuts thousands more jobs.

Jack Daniel's enlists Frank Sinatra.Continue reading...

MWC '14: Ford Shifts Sync to BlackBerry's QNX and Reveals Tech-Forward Focus

Posted by Dale Buss on February 24, 2014 12:52 PM

Auto brands are sure to make lots of news in the connected-car space at the Mobile World Congress in Barcelona this week, but the biggest news in the field already seems to be out: Ford is ditching Microsoft for BlackBerry's QNX in Sync, its in-car infotainment system.

According to Bloomberg, Ford is going to base the next-generation Sync system on the QNX software that BlackBerry acquired when it bought QNX Software Systems in 2010. Using QNX will be less expensive than licensing Microsoft technology and will improve the flexibility and speed of the next Sync system, the publication said.

Sure, BlackBerry, the parent company and brand, are troubled in the cutthroat mobile technology industry, but QNX remains vital in the exploding auto-mobility business. For instance, at the Mobile World Congress, Qualcomm and QNX are demonstrating a Mercedes-Benz CLA 45 AMG that has been modified to showcase the latest features of Qualcomm's Snapdragon connectivity system.Continue reading...

brand news

In the News: Mobile World Congress, Honda, Barnes & Noble and more

Posted by Dale Buss on February 24, 2014 09:14 AM

In the News

Mobile World Congress gets underway in Barcelona, as Nokia unveils its first Android phone, Samsung drops Android for its new smartwatch, Mozilla promises to deliver a $25 smartphone and Sony tries to crack smartphone market.   

Honda appoints first woman to its board and starts making Fit cars in Mexico.

Barnes & Noble sees conditional acquisition offer. 

Apple and Samsung fail to settle US patent case.

Best Buy and JCPenney will be reporting earnings this week, hoping to show signs of turnaround.

Brahma finds unique way to merge soccer and beer in Brazil.

Budweiser launches special-edition World Cup bottle.

CNN pulls the plug on Piers Morgan primetime show.

Ford reportedly swaps Microsoft for BlackBerry in Sync.

Glanbia may be trying to acquire Muscle Milk parent CytoSport.

Jaguar Land Rover presses dealers for customer data.Continue reading...

mobile brands

T-Mobile's Latest Competition-Killing Stunt Didn't Go Over Well with Blackberry

Posted by Mark J. Miller on February 19, 2014 11:53 AM

T-Mobile once seemed like just another struggling wireless carrier, but in the last year, CEO John Legere has fully injected his bare-fisted, ready-to-rumble personality into the brand and its marketing efforts, a tactic that hasn't quite warmed the competition but has brought on new subscribers. 

After skewering AT&T at this year's Consumer Electronics Show, the brand's latest target is BlackBerry. As if the lowly mobile carrier didn't have it hard enough already, last week T-Mobile sent an email to some of its customers that use BlackBerry devices to try and convince them to switch to the iPhone, the Wall Street Journal reports.Continue reading...

brand news

In the News: Comcast, Apple, Walmart and more

Posted by Dale Buss on February 13, 2014 09:27 AM

In the News

Comcast acquires Time Warner Cable in mammoth deal as it eyes Netflix turf.

Apple says it doesn't procure blood metal and talks about launching updated TV set-top box.

Walmart sees pitchman Mike Rowe come to defense of retailer on social media.

GM recalls 600,000 older vehicles to replace ignition switches.

Avon nears bribery settlement.

Cisco sees growth hit by sagging tech demand.

Fiat taps Sean "Diddy" Combs to tout 500 line worldwide.

Ford reveals GPS privacy practices.

Intuit sees Super Bowl ad pay off.

Kind sues Clif Bar in nutrition bar packaging dust-up.

Lexus keeps crown in J.D. Power reliability survey.Continue reading...

brand strategy

Foxconn Looks West for Expansion Opportunities

Posted by Sheila Shayon on January 27, 2014 07:33 PM

Taiwan's Foxconn Technology Group, best-known as the major (and controversial) supplier of Apple’s iPhones and iPads, will likely be building high-tech factories in the US and low-cost plants in Indonesia in a major manufacturing shift away from China.

Labor issues and rising costs integral to "made in China" are forcing the world’s largest contractor of electronic products to stray from the motherland. "Foxconn has no choice but to do it," said Danny Lee, fund manager of Mega Financial Holdings, according to Reuters. "China is no longer a manufacturing hub for companies worldwide, especially so for the PC industry."

Foxconn Chairman Terry Gou, speaking at the company's 40th anniversary gathering yesterday, said, "Automation, software and technology innovation will be our key focus in the US in the coming few years."Continue reading...

brand revival

BlackBerry Gets Big Push from Pentagon on Road to Recovery

Posted by Mark J. Miller on January 22, 2014 11:21 AM

BlackBerry’s eventual demise has been predicted for more than a year, particularly since its last batch of consumer phones made practically no impact on the mobile market. But it looks as if BlackBerry will live to die another day, as the brand has been on the up-and-up so far in 2014 and received a big vote of confidence this week from the US government. 

"The US Defense Department said its smartphones will be the primary device supported on a new network,” according to Bloomberg. By the end of January, around 80,000 of the company’s phones will be connected to the Department of Defense system. Apple’s iOS and Google’s Android will also be represented on the system but only with about 1,800 phones and tablets. According to Fox News, the phones are part of the Pentagon’s “new mobile program for unclassified work.”

The news of the order helped BlackBerry’s stock see a gain on Tuesday, while the stock has seen a 22 percent gain so far this year. That's a noticeable turnaround from 2013, in which the company's stock fell 37 percent to a 10-year low in December. The company, though, doesn't expect to turn a profit until 2016.Continue reading...

brands under fire

McDonald's, Lululemon Among America's Most Hated Companies: 24/7 Wall Street

Posted by Mark J. Miller on January 13, 2014 07:45 PM

One would imagine you'd have to be pretty despicable to land on a "Most Hated" list, or just make some serious PR gaffes. The brands on 24/7 Wall Street's 10 Most Hated Companies in America list did a little bit of both, and this year's winner—McDonald's—may surprise some, but not all. 

In a year that has seen the Golden Arches be the face of the low-wage fight, falling fast-food sales and poor customer service, it isn't really shocking to see one of America's—and the world's—most prolific brands at the top of the list. 

Joining McDonald's in this unfortunate collection is unsurprisingly Abercrombie & Fitch, Electronic Arts, Sears Holdings, DISH Network, Walmart, JPMorgan Chase, Lululemon, BlackBerry, and JCPenney. 

Three of the metrics used to make up the list include customer service, stock performance, and employee satisfaction. The latter is part of what did BlackBerry in, as the company has had to dump a third of its workforce as it continues to bleed insane amounts of cash.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements