Interbrand IQ: The Best Asian Brands Issue

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In the News: Apple, Samsung, Taco Bell and more

Posted by Dale Buss on February 20, 2012 09:03 AM

In the News

Angry Birds is heading to space.

Apple threatens to sue China's Proview over iPad trademark dispute.

Boeing competes for Asia orders worth $10 billion.

Danone and Nestle work to overcome antitrust obstacles in their bids for Pfizer infant-nutrition unit.

David Yurman and other brands see uptick in sales of men's accessories.

Fiat retunes U.S. marketing after 2011 problems while erstwhile spokeswoman Jennifer Lopez turns to lots of other brand deals.

Google launches Latitude Leaderboards, puts Foursquare on notice.Continue reading...

logo-a-gogo

Dreamliner Flight Path Traces Boeing Logo

Posted by Mark J. Miller on February 17, 2012 10:01 AM

Boeing has been touting its new snazzy Dreamliner 787 for some time and it is getting closer to the day when passengers will get to feel just what it’s like to experience a little turbulence on a plane that has “an interior environment with higher humidity (and) increased comfort and convenience.”

So Boeing had to take its new baby for a test ride, right? And not just any test ride. As Randy Tinseth, VP of marketing for Boeing Commercial Airplanes in Seattle, wrote in a blog post, this “was an 18-hour Maximum ETOPS (Extended Operations) Duration flight test for a 787-8 with GE engines” that had the flight team covering more than 9,000 nautical miles.

If you’re going to have to be flying for that duration, you might as well have some fun in the process, no?Continue reading...

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brand news

In the News: Avon, Pringles, Tropicana and more

Posted by Dale Buss on February 15, 2012 09:04 AM

In the News

Apple slashes iAd pricing again as mobile ad share declines as its stock price and size cloud analysts' view of the rest of the economy.

Avon names new CFO to steer it through scandal and layoffs as it woos HSN CEO Mindy Grossman to take over.

Boeing locks in biggest order with Lion Air.

Carnival Cruise social-media strategy examined in wake of Italy disaster.

Embraer shows off Jackie Chan jet in China.

Heineken to cut costs, invest in emerging markets.Continue reading...

brand news

In the News: Avon, Groupon, Dunkin' and more

Posted by Dale Buss on February 13, 2012 08:58 AM

In the News

ANZ Bank to cut 1,000 jobs as Australia's financial sector aims to correct slump.

Arby's plans brand refresh for third quarter.

Avon bribery-case evidence goes to grand jury, Wall Street Journal says.

Boeing eyes stretched, high-capacity 787.

Dunkin' Brands plans to double U.S. units in 20 years.

Groupon defends its accounting methods.

JetBlue plane wears Boston Red Sox colors.

Kodak runs into opposition over Kodak Theatre naming rights in Los Angeles.Continue reading...

brand news

In the News: Eli Manning, Mitt Romney, Lloyd Blankfein and more

Posted by Dale Buss on February 6, 2012 08:58 AM

In the News

BMW faces snafu in Europe marketing a Mini cold front.

Boeing checks 787 Dreamliners for possible delamination.

Eli Manning's star rises with second Super Bowl win, edging personal brands of brother Peyton and rival Tom Brady.

Facebook is challenged by monetizing mobile.

Ford says majority of big-market dealers are on board for investments in Lincoln brand.

GM aims for $10 billion in annual profit.

Goldman Sachs CEO Lloyd Blankfein emerges as corporate spokesman for same-sex marriage.

HP nods toward activist investors.

Honda pulls forward major changes to struggling Civic this fall.Continue reading...

brand news

In the News: SOPA, Kraft, RIM and more

Posted by Dale Buss on January 18, 2012 09:04 AM

In the News

Airbus raises prices of A320neo plane amid strong demand, as Boeing threatens to compete better in 2012 .

AirTran must reinstate whistleblower pilot.

American Express invests $125 million in China mobile payments startup.

Apple eases into corporate market with Macs, while textbook push draws interest.

BankUnited draws bids from TD Bank and others.

Beyonce and Jay-Z challenged by Blue Ivy trademark applicant.

Burberry sales surge on international demand.Continue reading...

brand news

In the News: Siri, VW, Dunkin' and more

Posted by Dale Buss on January 6, 2012 09:03 AM

In the News

Apple reportedly plans in-store branded boutiques at Target, while the iPhone's new Siri feature is said to double mobile data usage.

Porsche and Volkswagen compensation claims increase, while VW closes market cap gap with Toyota and looks to expand in China and India.

Dunkin' Donuts gears up to double number of U.S. locations.

Alcoa is scaling back.

Audi is adding models to win more U.S. market share.

Baskin-Robbins to expand to Vietnam.Continue reading...

are you experienced?

Sold! To the United Continental Frequent Flyer

Posted by Mark J. Miller on January 5, 2012 03:30 PM

You want to go check out some serious water polo at the Olympic Games this summer in London but don’t feel like ponying up a boatload of cash to make it happen? Well, you just might have the opportunity.

United Continental Holdings has announced that it will let its loyalty-program members use their points to bid on events and experiences, such as tickets to attend the London 2012 Games, entry to concerts, and other hot tickets, according to the Chicago Tribune.

The new auction site, Mileage Plus Headliners, sets minimum bids for experiences, with a ski trip to California’s Mammoth Mountain that includes a private guide starts at 27,000 miles while four tickets to see the Chicago Orchestra starts at just 5,000 miles. Other experiences to bid on include “an opportunity to train like a pilot in United's flight simulator in Denver” and the possibility of being one of the first travelers on the Boeing Dreamliner when United gets delivery of that plane.Continue reading...

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