executive decision

Brand Leadership: CEO Mulally Yields to Fields At Ford

Posted by Dale Buss on May 1, 2014 04:44 PM

It happened in fits and starts, if relatively smoothly overall. But COO Mark Fields has finally received the official nod to "go further" at Ford—as the automaker's next president and CEO. Following a long period as current CEO Alan Mulally's protégé, Fields will take over as the the company's top executive on July 1.

"Mark has transformed several of our operations around the world into much stronger businesses during his 25 years at Ford," executive chairman Bill Ford commented. "Now, Mark is ready to lead our company into the future as CEO."

Ford (aka Ford scion William C. Ford II) was smart enough to recruit Mulally from Boeing to take over his own job as Ford's CEO in 2006 and wise enough to back Mulally through a number of controversial decisions, including the financially-driven decision to leverage the company to the hilt soon after his arrival and to forego federal-taxpayer assistance in 2009 when rivals General Motors and Ford took government bailout funds.Continue reading...

brand news

In the News: Google, Instagram, MasterCard and more

Posted by Dale Buss on March 10, 2014 09:32 AM

In the News

Google looks to repeat Android success with wearable devices.

Instagram inks ad deal with Omnicom worth up to $100 million. 

MasterCard and Visa form payment-security group.

AT&T and T-Mobile rejigger wireless prices.

American Airlines and JetBlue end sales partnership.

Biomet files for IPO.

Boeing inspects undelivered Dreamliners for cracks and braces for any tarnish from Malaysian Airlines disaster.

Buffalo Wild Wings ramps up tablet rollout.

Cars.com goes on block for $3 billion.

Caterpillar and Sany argue over which is No. 1 in China excavator market.

Chipotle is asked to do sustainability reporting.

Chiquita buys Fyffes to create world's largest banana company.Continue reading...

brand news

In the News: Abercrombie & Fitch, Oreo, Bitcoin and more

Posted by Dale Buss on March 7, 2014 09:17 AM

In the News

Abercrombie & Fitch plans to remake Hollister brand in light of fast-fashion trend.

Oreo uses vending machine to print 3-D cookies at SXSW.

Bitcoin creator may have been identified by Newsweek... or not

Albertson's and Safeway will combine in $9 billion deal.

BMW considers expanding car-sharing program in US.

Boeing freezes pension plans.

Cargill boasts "game changer" in stevia market.

Chili's aims to become faster.

Corona Light goes after middle-aged beer drinkers with taste pitch.

Culver's looks to what's next as it expands across the US.

Dewey & LeBoeuf leaders indicted.Continue reading...

brand news

In the News: Perdue, RadioShack, Microsoft and more

Posted by Dale Buss on March 4, 2014 09:14 AM

In the News

Perdue launches first campaign for antibiotic-free products.

RadioShack closes 20 percent of stores.

Microsoft reboots its marketing brain trust as new CEO Nadella shakes up ranks.

Apple goes on hiring binge in Asia to speed product releases and leaves Pandora out of CarPlay.

BMW plans to hit sales target early.

BP suffers major blow over Gulf spill claims.

Boeing could face problems over Ukraine tensions as auto brands also face concerns.

Burger King adds Satisfries to kids' meals.

Chipotle cooks up program with Major League Soccer.Continue reading...

brand news

In the News: Boeing, Volkswagen, Adidas and more

Posted by Dale Buss on February 27, 2014 09:28 AM

In the News

Boeing designs self-destructing "Mission Impossible" smartphone.

Volkswagen cuts European worker bonuses on slump in demand and recalls almost 600,000 vans. 

Adidas to stop selling sexually-suggestive World Cup T-shirts after outcry. 

Barnes & Noble swings to profit on cost-cutting. 

Best Buy posts sales decline but returns to profit with cost cuts. 

Bitcoin falls in crosshairs of nations' regulators. 

eBay leads $133.7 million investment in Indian shopping site Snapdeal. 

European Union bans e-cigarette ads. 

Ford gets Mustang tie-up to Need for Speed and improves convertible top to take on German rivals. 

GM now faces federal investigation of its handling of recall.Continue reading...

brand news

In the News: Nokia, TacoBell, P&G and more

Posted by Dale Buss on February 11, 2014 09:22 AM

In the News

Nokia releases first Android phone as Microsoft deal finalizes. 

Taco Bell gears up for mobile ordering nationwide.

P&G raises prices on higher-end Tide versions.

Alibaba opens US e-commerce site.

Ameriprise jumps on Olympics bandwagon with Tommy Lee Jones.

Barclays plans to axe up to 12,000 jobs.

Bloomberg plans splashier storytelling on TV.

Boeing faces challenges in raising Dreamliner output.

Coke launches special edition Sochi cans across Eastern Europe.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

china

The Week in China: Apple's 'Muted' iPhone Sales, Spending Cuts Hit Travel, Booze Brands and more

Posted by Abe Sauer on January 24, 2014 02:47 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Luxury hotels shed stars to avoid spending crackdown… are Apple China Mobile sales "weak" or good… the move away from flashy logos… Tesla's China price tag… Nu Skin… Caterpillar's fraud revisited... Lady Gaga ban lifted... top 2013 search topics… retail sales increase… Boeing's record sales… Mercedes "panda bonds"… Carrefour food safety… Air China to Hawaii… a baijiu aircraft carrier... and more.Continue reading...

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