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brand news

In the News: Perdue, RadioShack, Microsoft and more

Posted by Dale Buss on March 4, 2014 09:14 AM

In the News

Perdue launches first campaign for antibiotic-free products.

RadioShack closes 20 percent of stores.

Microsoft reboots its marketing brain trust as new CEO Nadella shakes up ranks.

Apple goes on hiring binge in Asia to speed product releases and leaves Pandora out of CarPlay.

BMW plans to hit sales target early.

BP suffers major blow over Gulf spill claims.

Boeing could face problems over Ukraine tensions as auto brands also face concerns.

Burger King adds Satisfries to kids' meals.

Chipotle cooks up program with Major League Soccer.Continue reading...

brand news

In the News: Boeing, Volkswagen, Adidas and more

Posted by Dale Buss on February 27, 2014 09:28 AM

In the News

Boeing designs self-destructing "Mission Impossible" smartphone.

Volkswagen cuts European worker bonuses on slump in demand and recalls almost 600,000 vans. 

Adidas to stop selling sexually-suggestive World Cup T-shirts after outcry. 

Barnes & Noble swings to profit on cost-cutting. 

Best Buy posts sales decline but returns to profit with cost cuts. 

Bitcoin falls in crosshairs of nations' regulators. 

eBay leads $133.7 million investment in Indian shopping site Snapdeal. 

European Union bans e-cigarette ads. 

Ford gets Mustang tie-up to Need for Speed and improves convertible top to take on German rivals. 

GM now faces federal investigation of its handling of recall.Continue reading...

brand news

In the News: Nokia, TacoBell, P&G and more

Posted by Dale Buss on February 11, 2014 09:22 AM

In the News

Nokia releases first Android phone as Microsoft deal finalizes. 

Taco Bell gears up for mobile ordering nationwide.

P&G raises prices on higher-end Tide versions.

Alibaba opens US e-commerce site.

Ameriprise jumps on Olympics bandwagon with Tommy Lee Jones.

Barclays plans to axe up to 12,000 jobs.

Bloomberg plans splashier storytelling on TV.

Boeing faces challenges in raising Dreamliner output.

Coke launches special edition Sochi cans across Eastern Europe.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

china

The Week in China: Apple's 'Muted' iPhone Sales, Spending Cuts Hit Travel, Booze Brands and more

Posted by Abe Sauer on January 24, 2014 02:47 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Luxury hotels shed stars to avoid spending crackdown… are Apple China Mobile sales "weak" or good… the move away from flashy logos… Tesla's China price tag… Nu Skin… Caterpillar's fraud revisited... Lady Gaga ban lifted... top 2013 search topics… retail sales increase… Boeing's record sales… Mercedes "panda bonds"… Carrefour food safety… Air China to Hawaii… a baijiu aircraft carrier... and more.Continue reading...

brand news

In the News: Neiman Marcus, Apple Samsung and more

Posted by Dale Buss on January 24, 2014 09:33 AM

In the News

Neiman Marcus reveals over 1.1 million credit cards exposed to data breach. 

Apple celebrates 30 years of the Mac computer and making PCs "cool."

Samsung's profit growth slows on success of new iPhone

Starbucks enthuses about sodas and mobile pre-ordering in wake of strong holiday sales.

Audi plans to narrow global sales gap with BMW in 2014.

CNN social media accounts hacked by SEA. 

Facebook pokes fun at Princeton following research report. 

GM looks to axe 1,100 South Korea jobs ahead of Chevy's pullout from Europe, report says.

Google reaches out to GOP.

JPMorgan gives CEO Dimon a big raise.

Lexus taps into Milan Design Week.

Lincoln sees customer-experience enhancements begin to pay off for dealers but product depth remains a problem.Continue reading...

brand news

In the News: McDonald's, Rovio, Goodyear and more

Posted by Dale Buss on January 23, 2014 09:22 AM

In the News

McDonald's brings in outsider as new CMO and ends "challenging year" with flat quarterly earnings, as it comes under tax scrutiny in France.

Rovio wants to be a bigger brand than Coca-Cola.

Goodyear and workers end fight in France.

AOL buys firm that personalizes web searches.

Arby's promotes variety with new ad strategy and calls new Smokehouse Brisket sandwich its most successful new product.

Boeing adds workers to boost Dreamliner production.

Kenny Chesney sues over unauthorized merchandise. 

Chili's introduces Fresh Mex menu.

Coach reports weak North American sales.

Darden defends Red Lobster spinoff plan amid investor resistance.Continue reading...

brand news

In the News: Yahoo, Alibaba, McDonald's and more

Posted by Dale Buss on January 8, 2014 09:23 AM

In the News

Yahoo overhauls its advertising platforms as Mayer puts on a show at CES

Alibaba integrates its payment service with China's Sina Weibo.

McDonald's looks to use sustainable beef by 2016.

Airbus names new US chief.

Amazon makes it difficult for new hires to stick.

Barnes & Noble promotes Nook head to CEO.

Bentley sees steady luxury sales in 2014.

BlackBerry renews its vows to the smartphone keyboard.

Boeing must slash costs of building Dreamliner.

Comcast halts erosion in video subscribers.Continue reading...

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