2014 Brandcameo Product Placement Awards

brand news

In the News: P&G, GlaxoSmithKline, Samsung and more

Posted by Dale Buss on December 17, 2013 09:26 AM

In the News

P&G will give Pantene ad a global push after Facebook CEO leans in.

GlaxoSmithKline stops paying doctors to promote drugs.

Samsung files EV patents.

Anchorman 2 tie-in with Dodge carries right up to the red carpet.

Boeing authorizes stock actions amid "confidence in the future."

Burt's Bees uses flower art for new lip campaign.

Facebook starts selling video ads and launches 'donate' button for non-profits.Continue reading...

brand news

In the News: Boeing, Coca-Cola, Ford and more

Posted by Dale Buss on December 13, 2013 09:19 AM

In the News

Boeing sees collapse of its renewed talks with machinists for 777X work.

Coca-Cola shakes up Americas management.

Ford plans to add 5,000 US jobs in 2014, hatches three new plants globally, and announces driverless-car initiative.

Bolthouse Farms leverages innovative Instagram tech.

DaVinci Wines debuts Facebook promo.

DirecTV explores online-video service and counts on addressable ads for future growth.

Google mulls designing its own server chips in threat to Intel.

Hilton explores creating new hotel brand aimed at affluent Millennials.

Hyundai plans to tout Genesis, Elantra in Super Bowl.Continue reading...

brand news

In the News: Hilton, Green Mountain, A&E and more

Posted by Dale Buss on December 12, 2013 09:20 AM

In the News

Hilton raises more than $2.3 billion in biggest-ever hotel IPO.

Green Mountain introduces college-branded K-Cup brewers.

A&E rebrands Bio as Lifestyle Network FYI.

American Airlines signs big jet deals with Bombardier and Embraer.

Aramark prices IPO at high end.

Avon halts rollout of new order-management system.

Barnes & Noble sees chairman book $40 million loss on company stock sale.

Boeing gets new offer from machinists in Washington on 777X factory.

ExxonMobil presses to be able to export US oil.

Ford board is said to want answers from CEO Alan Mulally about his future.Continue reading...

ready for takeoff

Canada's Bombardier Battles for Air Space Among Boeing, Airbus

Posted by Mark J. Miller on December 10, 2013 10:03 AM

For years, Airbus and Boeing have had the commercial airline business locked up, but that hasn't stopped Canada's Bombardier from attempting a risky entry into the air space.

Bombardier's CSeries is supposed to finally take flight in September 2014, but air carriers haven't been quick to buy in. So far, the company has 182 orders, including five from Iraqi Airways, and is planning to have 300 by launch date, according to Bloomberg Businessweek.

As the Wall Street Journal points out, those are some pretty low numbers. “Boeing and Airbus … have more than 4,000 combined firm orders for upgraded versions of equivalent and slightly larger single-aisle jets,” the paper notes. As it is now, the Bombardier has invested nine years and $3.9 billion in development of the CSeries, the CBC reports.

The slow sales was likely one reason for the ouster of sales chief Chet Fuller, formerly of GE Aviation, whose responsibilites now fall into the hands of Raymond Jones, a certified commercial pilot and Royal Air Force veteran, according to the Globe and Mail. Continue reading...

brand news

In the News: Abercrombie and GM CEOs, Novartis Eyes Merck, and more

Posted by Dale Buss on December 10, 2013 09:15 AM

Abercrombie & Fitch renews contract with CEO.

Boeing holds tax-breaks "bake-off" between states.

Chobani enters Super Bowl for first time.

Dr Pepper Snapple smells trouble with sewage in Houston.

GM names Mary Barra, industry's first female CEO, to succeed Dan Akerson, report says, while US loses $10.5 in bailout, which a study calls a financial success; meanwhile, company vacillates over ending Australia operations.

Jeep partners with NBCUniversal for Cherokee.

Kawasaki plants marketing seeds for '14.

Kia launches new Red Zone sub-brand for tuners.

Lululemon names new CEO as founder steps down as chairman. Continue reading...

brand news

In the News: Snapchat, Mercedes-Benz, Newsweek and more

Posted by Dale Buss on December 4, 2013 09:18 AM

In the News

Snapchat hires away Emily White, Instagram's ad exec, to be company COO. 

Mercedes-Benz CLA comes through and cements US sales lead over BMW.

Newsweek plans return to print.

Applebee's rolls out tablets nationwide.

Benetton rises above Levi's to become India's top international fashion brand. 

BJ's Wholesale Club owners express interest in buying Hess gas stations.

Boeing tantalizes states with 777x production.

China issues 4G mobile licenses to country's three main telecom companies. 

Drake announces partnership with Nike's Jordan brand. 

Greenpeace makes Christmas a downer with Santa reporting from melting Arctic.

JCPenney finally reports comp-sales increase.Continue reading...

brand news

In the News: Forbes, GM, Sony and more

Posted by Dale Buss on November 18, 2013 09:14 AM

In the News

Forbes explores sale of 96-year-old magazine.

GM recalls Chevrolet Malibu for two defects as it plans to end brand confusion between Chevy and Opel in Europe and expects to get a leg up with 4G push.

Sony sells more than 1 million PS4s in first 24 hours.

Lily Allen's fashion brand goes into liquidation.

Apple reportedly acquires PrimeSense for $345 million.

BMW pioneers use of carbon fiber in i3.

Bacardi focuses on its brand resilience in new campaign.

Bloomberg makes newsroom cuts.

Boeing gets $95 billion in orders for new jet from Middle Eastern airllines.

China Airlines of Taiwan joins low-cost aviation market.

Cracker Barrel is too confusing to appear in supermarket for now, judge rules.

Daimler sets to take stake in Beijing Auto.Continue reading...

brand news

In the News: GM, Crocs, Snapchat and more

Posted by Dale Buss on November 14, 2013 09:14 AM

In the News

GM could see exit of CEO Dan Akerson next year, Reuters says.

Crocs considers ways to go private.

Snapchat becomes one of most sought-after tech businesses after reportedly turning down $3 billion buyout from Facebook. 

AT&T creates mystery of locked, used iPhones.

Alitalia prepares restructuring aimed at getting more resources out of Air France.

American Airlines and US Airways set up major-airport route grab with their merger as deal cruises through courts.

Ateliers Pleyel stops piano production in France.

Baidu faces suits over video piracy.

Boeing sees unionists reject new labor deal for 777X production.

Burberry is weighed down by beauty business.

Cisco tells of big revenue dropoff in emerging markets.

Cracker Barrel shareholders reject activist's third bid to be on board.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements