Posted by Sheila Shayon on April 26, 2013 02:30 PM
When you’re as big a star as Beyonce, you can pick and choose your gigs, and that includes what causes you lend your money (and fame) to.
The star's latest philanthropic engagement is with Goodwill. The charity will collect donations at stops on Beyonce's Mrs. Carter Show World Tour, with proceeds from the sale of the items going towards Goodwill efforts to help unfortunate individuals find jobs. In further collaboration with CharityBuzz.com, ticket packages to the tour will be auctioned, with all proceeds going to Goodwill.
Earlier this month, Bey partnered with mom Tina Knowles and sister Solange for an initiative called "Miss A Meal," where the family called on others to miss a meal and donate the money to charity. In February, Beyonce joined Salma Hayek Pinault and Frida Giannini to promote Chime For Change, an organization founded by Gucci to promote education, health and justice for girls and women around the world.
In the past, Beyonce has co-founded the Survivor Foundation to help victims of Hurricane Katrina, holding food drives during her 2006 tour. In 2005, her ambassadorship for World Children’s Day led to the release of “Stand Up For Love,” the anthem for the annual event to raise awareness and funds for children’s causes. She has supported 23 charities and foundations in all.Continue reading...
Posted by Mark J. Miller on April 12, 2013 05:54 PM
When it comes to headphones, it’s all about whose head they're sitting on. Last summer at the Olympic Games in London, plenty of companies shelled out millions to be official sponsors, but one that didn’t bother was likely the biggest winner. Beats by Dre headphones kept getting airtime on international TV as athlete after athlete seemed to be sporting them.
These days, the business started by one of the world’s most influential—and richest—rappers, Dr. Dre. is commanding top billing among audio equipment providers. Dre is sitting extra pretty after HTC bought a 51 percent stake in the company in 2011 to the tune of a reported $100 million. (HTC later sold back 25 percent to Dre and co-founder Jimmy Iovine for $125 million.)Continue reading...
Posted by Alicia Ciccone on April 11, 2013 08:12 PM
Pepsi isn't the only cola brand that has a songstress on its payroll. Diet Coke has been busy collaborating with golden-girl Taylor Swift for the next installment of its "Stay Extraordinary" campaign.
Debuting during the American Idol broadcast on FOX Thursday night, Swift's new spot, "Music That Moves," highlight's the Grammy-winner's unique approach to song writing. Created by Droga5, the spot captures Swift in her natural element, penning lyrics whenever inspiration strikes—with a Diet Coke in hand, of course.Continue reading...
Posted by Shirley Brady on April 4, 2013 11:05 AM
Beyonce's new TV commercial for Pepsi was released today after being teased on Wednesday.
Reinforcing Pepsi's "Live for Now" global tagline, the "Mirrors" spot features a Bey dance-off with her many personas including alter-ego Sasha Fierce — watch it below.Continue reading...
Posted by Mark J. Miller on March 15, 2013 02:28 PM
You want to make Reddit sensation Grumpy Cat really grumpy? Try using her name on a product without prior authorization.
The owners of the cat that took social media by storm five months ago have filed for a trademark for the name "Grumpy Cat" as well as the cat’s likeness. After all, their little kitty, whose name is actually Tardar Sauce, has since gotten her own website, Facebook fan page, retail space, an appearance on the Today Show and her own commercial for Friskies cat food, according to SmallBizTrends.com.Continue reading...
Posted by Abe Sauer on March 13, 2013 10:25 AM
After a short teaser spot two weeks ago, the Cadillac ad for China with the brand's new spokesman Brad PItt is here. It's terrible in general, but it's even worse for the Chinese market. Cadillac knows white is the color of funerals in China, right?
In the ad, Pitt (or maybe a CGI Pitt, it's hard to tell) cruises around San Francisco, pensively doing "creative" person things. Maybe the actor is on his way to Chinatown since he's banned from entering China itself.
He swipes some digital displays while never saying a word. Couldn't GM have asked him to speak a little Mandarin? Chinese love it when celebrities humble themselves by mangling some Chinese. It's even been rumored that Pitt and Angelina Jolie are learning a little Mandarin. Not that Cadillac appears to "speak Mandarin" any better. It's latest attempt to grow its flagging sales in China may hint at a deeper problem with its fundamental understanding of the market.Continue reading...
Posted by Mark J. Miller on March 4, 2013 03:37 PM
Soccer fans in China were recently dealt a nasty blow when news came out of just how rigged the system has been there. Close to 60 Chinese soccer officials, including two former heads of the Chinese Football Association and the nation’s most-respected referee were recently banned from the sport for anywhere from five years to life for fixing games.
In addition to the corruption scandal, Chinese football has also just lost two of its biggest stars—the Ivory Coast’s Didier Drogba and France’s Nicolas Anelka—long before soccer fans in the country expected them to leave.
What’s the most-populated nation in the world to do? Hire the world’s most well-known soccer player under the age of 40 to help shift its image, of course. The 37-year-old David Beckham, who is now on the roster of Paris Saint-Germain Football Club in France’s Ligue 1, has signed on to be the brand ambassador for Chinese football, the BBC reports.Continue reading...
Posted by Abe Sauer on March 4, 2013 01:13 PM
"It never hurts when people are talking about you relative to a guy whose every statement is picked up by a microphone."
That was the assessment of Brian Cupps, Brand Initiatives Director at Li-Ning, of the recent news that Dwayne Wade's new Li-Ning-inspired nickname "Way of Wade" (WoW) was called "corny" by MVP teammate LeBron James. "It's more tongue in cheek than anything," said Cupps. "It doesn't hurt."
Li-Ning's fledgling partnership with Wade has certainly not hurt either brand. Though hard numbers are yet to come, Cupps said anecdotally that "all of our indicators, be it social media or future sales, are up based on Wade." Cupps added, "Particularly in the US, where we had little to no real consumer following, we have a very strong pull right now and demand for our products because of Wade. Now we have to feed that demand."
Feeding the demand is going to be a huge challenge for Li-Ning for a number of reasons. For starters, it's a Chinese brand facing a mountain of existing consumer prejudice against China. Worse, negative China news outside of Li-Ning's control impacts this effort. Continue reading...