brand bites

Brand Bites: Nike Curse Lives!

Posted by Abe Sauer on July 2, 2010 12:00 PM

The so-called Nike "Write the Future" curse puts the finger on Robinho, who was knocked out of the World Cup today as Brazil lost to the Netherlands, 2-1.

Trademark-violating Disney piñatas seized in Mexico.

Adidas extends its brand to Hermes. No, the other Hermes. More after the jump.Continue reading...

More about:

brand bites

Brand Bites: Summer Solstice Edition

Posted by Abe Sauer on June 25, 2010 01:00 PM

Bosch VitaFresh marketing campaign, above, is yabba-dabba delicious (and nutritious!)

Biggest Twitter downer, apart from World Cup meltdown? Announcing an execution.

Post-plans for new slogan, U.S. Pork Board shows complete and utter lack of a sense of humor.Continue reading...

brand bites

Brand Bites: World Cup Timeout

Posted by Abe Sauer on June 18, 2010 02:00 PM

Just one hard-to-resist World Cup item, we promise: Tesco's singing sandwich. Why didn't we think of that?

Despite BP's battered image and financial reserves, the brand maintains its arts sponsorships.

Functional Lee Enfield sniper rifle… made of Legos, but definitely not for kids.

Not enough Lego brand-extension for you? This ice cube tray is pretty cool.

Artist creates Star Wars look book for fashion brands. Geek chic?Continue reading...

brand bites

Summer Friday Mega Brand Bites

Posted by Abe Sauer on June 11, 2010 02:00 PM

Friday Brand Bites has World Cup fever and a stiff neck. Good thing we have a wonderfully low-budget Volteran commercial (above).

KFC-Taco Bell combo sets government back more than the cost of 300,000 chalupas.

The New York Times bans the word "tweet" in 1,150 characters.

Yeah, well, what would you do with 2,500 Coca-Cola delivery crates?Continue reading...

brand bites

World Cup Brand Bites Goooooooal!

Posted by Abe Sauer on June 9, 2010 11:30 AM

It's a special World Cup Brand Bites, starting with the tiny streaker (above), who's also on Facebook. Can you identify what brand it's a viral for? (Still stumped? Click here.)

The World Cup by the numbers: "£120 Cost of the grey 'England' suit modelled by Theo Walcott in a Marks and Spencer ad that came out just before he was cut from the England squad"; "3,300 Trademark violations in 84 countries from the 2006 World Cup, according to FIFA."

What happens when a Hyundai overdoses on the World Cup?Continue reading...

brand bites

Brand Bites: Long Weekend Edition

Posted by Abe Sauer on May 28, 2010 04:58 PM

TGIF—and a happy holiday weekend to those here in the U.S. Before we break out the BBQ tongs, here's another edition of our weekly Brand Bites, starting with Half-Life 2 mocking Mac in its commercial for OS Mac (above). Other branding goofiness we spotted this week:

Dale Earnhardt Jr. is racing to brand the vending machine food that your future robot overlords allow during your 10-minute lunch break.

Bros Icing Bros? Absolutely not a viral marketing campaign started by Smirnoff, swears brand rep.

Mr. Lube takes Ms. Lube to court for trademark infringement.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia